Prime Products Sell For More
Items will generally sell for more when sold via FBA versus selling the item merchant fulfilled.
When items are sold via FBA, then Amazon Prime customers receive the same prime shipping benefits as when items are sold by Amazon. The return policy is the same as well. This leads Amazon Prime customers to have more confidence in the offering, and they will know exactly when they will receive the item.
This higher level of confidence often means they are willing to pay a higher price.
In my experience, if were selling an item via Prime, were generally able to sell for at least 5% higher than the seller fulfilled competition, and very often were able to sell for more than 10% above the seller fulfilled competition.
Tips To Help You Find What To Sell On Amazon
Just because its a top-selling item on Amazon doesnt mean you should sell it. Levis shorts are probably not going to be as popular come winter, and it would be hard to compete with Amazon in selling the Echo.
You need to find products that are on-brand. It also helps if you like, care about, and use the items you sell. If youre a 40-year-old balding man , shampoo products might not be your thingand thats OK.
Again, you dont have to like or use the products you sell, but it helps.
With over 150 million Amazon Prime subscribers on the platform, youre bound to find a healthy-sized audience for just about any nichewhether thats Star Wars LEGO kits or crossfit foam rollers.
With that said, finding what to sell on Amazon isnt quite as easy as Googling Best Selling Products On Amazon and clicking the first link you see.
Let us help you narrow down your search. Follow these tips to help you find the right on-brand, in-demand, not overly competitive products on Amazon:
Pricing Strategies On Amazon
The way you price your items on Amazon will have a huge impact on your profitability. After the items you source, pricing is the next most important factor in my opinion.
My default recommendation with pricing is to price in line with the competition if there are other sellers on the same listing.
To do this, find the lowest price offer using the same fulfillment method that you will be using, then match their price or add 1%.
For example, if there is a seller on a listing at $49.99 selling the item FBA, and you will be selling the item via FBA as well, I would price between $49.99 and $50.49.
When you set your price to match or price above the other sellers on the listing, you avoid something known as the race to the bottom. The race to the bottom happens when multiple sellers on the listing are constantly trying to be the lowest price on the listing. This can turn into an endless battle and erode all of the potential margin.
An example of how this goes:
Seller 1 is priced at $19.99, seller 2 prices at $19.95, seller 1 lowers their price to $19.89, seller 2 lowers their price to $19.75, and on and on, and before you know it there is very little margin left.
Pricing at or a bit above the competition helps to maximize the margins you will see on sales.
Here are some other tips I recommend when you are pricing on Amazon:
These tips should help you to get started pricing in a way that will generate sales and will maximize your profits.
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How To Decide What To Sell On Amazon As A New Seller To Make Money
It is important to narrow down the products that you sell on Amazon. If you are still considering the options and need help, this is what you should do.
Use the best data available: Before you pick out a product to sell online, you must compare the product ideas with the use of concrete data. If you review the available data, you will be able to find information like volume, keywords, which will prepare you to sell on Amazon. Check the market size, Amazon search volume, Google search volume, and such.
Check potential profit margins: You have to compare the wholesale and retail prices and find the best purchase price. You will get options when it comes to purchasing the least expensive products and getting the best margin when selling on Amazon.
Avoid Big Brands: When you are looking for specific categories of products, avoid categories that cater to big brands, especially Amazon brands. When you compete against big brands that sell on Amazon, you set up a less lucrative product market. You have to make a name against the competition and sell inventory faster.
Choose Your Product Niche
Its important to have a strategy for choosing your product niche. When you find the right niche, it can potentially become a gold mine for you in your Amazon selling business. Choosing one product niche can help you better track which products are selling and which are not.
When you find a great niche, you can also sell online without a huge competitive market stealing customers away from you. However, this process starts with an objective analysis of the product niche, whether thats matcha tea or minimalist watches.
Search for your product on to understand how many other brands are selling similar items. Check out the minimum advertised price pricing. If you are going to have to compete against 25 other large retailers, the market may be too saturated to enter.
Choosing your product niche and sales funnel also involves understanding your customer persona Seasonality will also play a role, as products only in demand during the holidays, or specific times of the year require a different approach than year-round, evergreen products.
A niche like swimming pool basketball toys, for instance.
Ultimately, you should sell high-end, branded items with high margins and low product weight.
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Merchandise With The Washington Football Teams Old Name
Even before the team made the long-overdue decision to change its name, Amazon pulled the plug on the teams merchandise. On July 3, 2020, the football team announced that it would review its name and logo, which have faced widespread criticism for evoking racist anti-Indigenous stereotypes and history. Later that month Amazon announced that it would remove all merchandise affiliated with the team, and the team was temporarily rebranded as the Washington Football Team. Although they will be sticking with that filler name for the 2021 season, the Washington Team apparently has more than 30 potential names on the list for the 2022 season and beyond. Amazon doesnt just sell cleaning products they clean their own house, too.
Getting An Amazon Seller Account
To sell on Amazon, you need to get an Amazon Seller account. This is separate from the account you use to buy things on Amazon, although you can sign up with the same email if desired.
There are two types of Seller accounts: Individual and Professional.
The Professional Account offers a lot of advantages over the Individual account, but it also costs $39.99 a month. Benefits include:
- The ability to earn the buy box
- Option to run promotions
- Bulk-uploading of items from a spreadsheet
- Ability to use 3rd party tools and apps
Of these, the ability to earn the buy box is likely the most significant if you will be selling products with other sellers on the listing. Well cover what the buy box is shortly.
Individual accounts do not include a monthly fee, meaning you can create one for free. Every sale you earn with an Individual account includes a $0.99 per item fee that the Professional account doesnt have though.
So right away, if you plan on selling more than 40 items a month, the Professional account is the better deal even without the extra benefits.
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Click The Best Seller Links
If you decide youâre interested in an item on Amazon, you can click the best seller links at the bottom of the listing to get more ideas.
Go to the listing of an Amazon product youâre interesting in
Scroll down the page until you see the links to the categories itâs ranking in
to see other similar items that are ranking in that category
This is really just another way to access the best seller list, but it helps you find related products in niches youâre interested in.
What Is The Buy Box And How Does Amazon Decide Who Gets It
When browsing on Amazon, customers will navigate to a products main page and click on the offers links below the product description to see a list of available sellers.
However, Amazon also gives merchants the ability to compete for the coveted Buy Box the CTA button in that familiar shade of yellow. are made via the Buy Box – that’s 90% of total sales volume, so it’s imperative for any aspiring Amazon merchant to understand what the buy box is and how it works.
This is the Buy Box, which drives 90% of sales.
The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. Rather than looking through a list of available merchants, the Buy Box allows customers to quickly purchase a product from the Featured Seller – the business Amazon has chosen to receive the bulk of sales.
Because a key feature of the Amazon platform is that multiple sellers can offer the same product, becoming the featured seller who wins the Buy Box is very difficult. In fact, its pretty unrealistic to think that your site is ever going to get ranked high enough to become the featured seller.
In order to be eligible for the buy box, you must meet the following four criteria:
There are separate Buy Boxes for new and used products. Used products are not eligible to be featured in the Buy Box, and new products are not eligible to be featured in the Buy Used Box.
The Buy Box vs. the Used Buy Box.
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Become An Amazon Power Seller
Finding what to sell on Amazon is an important step, but its only a single piece of the puzzle. Once you find the right item, youre going to need to nail your copywriting, pricing, cross-selling, financing, and more.
Now, dont get overwhelmed. You can do thisyou just need the right know-how.
Let us help.
We have unlimited access to world-renown instructors, proven frameworks, and like-minded communities. With foundr+ youll get ever-expanding courses and experiences to help you learn everything from writing compelling product descriptions to driving traffic through massive Instagram followings.
Advantages Of Selling On Amazon
Some of the most significant advantages of being an Amazon seller are:
Amazon has really good traffic. Amazon was visited over 2 billion months every month in 2020. Thus, you can understand what an opportunity Amazon provides and how this can be a great way to reach both new and first-time customers.
If you use Amazons seller platform, you do not have to worry about setting up an online website. You just have to fit your products into the templates for best functionality and quick display.
Instead of buying postal supplies and building shipping procedures from scratch, you can just follow the online drop shipping business and Amazon will handle the orders, delivery, etc.
The biggest problem for anyone who is an entrepreneur on the internet is getting prospects to trust you and to make a purchase. When you operate under Amazon, there is already immense built-in trust.
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Find Products That Don’t Have Too Much Competition
If you’re trying to sell a product that currently has 100,000 search results, it’s likely going to be very difficult to stand out against the competition and achieve the sales you want. Fortunately, it’s relatively easy to find a niche within a larger market that has less competition, which ensures your product is more easily found by searchers — best of all, those searchers are likely more willing to buy your product, since they needed to search a more specific keyword.
For instance, let’s say you want to sell cookbooks. “Cookbooks”, as a search term, has over 70,000 results.
Alternatively, the search term “Cookbooks for instant pot cooking” has only 3,000 results. Not only is your product more likely to become a best-seller in this category, but it’s a more targeted keyword — if someone searches “Cookbooks” they could mean anything from “Kids cookbooks” to “Holidays cookbook”. If someone searches “Cookbooks for instant pot cooking”, however, they’re more likely to be satisfied with your product.
Tools For Succeeding On Amazon
Selling on Amazon is competitive, so to have the best shot at building a successful store, you may want to consider additional tools to help you get there.
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Is There Too Much Competition Should The Competition Encourage You
While it is true that more than 600,000 new sellers have joined Amazon to sell their products, and a large number of sellers are signing up on the platform every day to start their ecommerce career, it doesn’t mean that you are stealing customers from each other. But instead, you are sharing a much larger customer base that is growing day after day.
Although this level of competition sounds challenging, it’s not an imperfect competition. This much competition shows a market ready to buy your products. If you are a new seller, don’t rush into things and pick an item to sell just because it’s easy to supply or because it’s trendy without doing deep market research first. Take as much time as you need and do proper product research to determine which product is the best for you to sell on Amazon. Factors that should affect your product research are the popularity level of that product in the country you will list your products in, calculating the profits and the costs of selling those products on Amazon, etc.
Listing Items On Amazon In 10 Steps
Now that you know the basics, youre ready to sell my used items on Amazon! The good news is, listing an item on Amazon is a simple 10-step process, even if that item is used. Simply follow these steps to post a new product listing through your Amazon seller account:
Do you want to and start earning more money? The good news is, getting started with Amazon is easier than ever thanks to all the great resources you have at your disposal. Helium 10 is dedicated to providing you with all the tools and information you need to succeed as an Amazon seller, whether youre selling used goods or opening a Fulfilled by Amazon store. Weve even got a community forum where you can chat with other Amazon sellers and get helpful advice. If you want to get started as an Amazon seller today, check out Helium 10 to get the help you need to succeed.
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What Is The Individual Selling Plan
The Individual selling plan is a pay-as-you-go plan that provides access to a basic set of listing and order management tools. Individual sellers can create listings one at a time by matching their products to existing pages or creating new pages in the Amazon catalog.
Amazon sets the shipping rates for orders and determines which shipping service levels sellers can offer to buyers. Individual sellers don’t pay fees to Amazon unless an item sells.
Once you start selling, you will receive your payment using Amazon Pay. Amazon Pay transfers the proceeds of your sales to your bank account via an Automated Clearing House or electronic transfer. To be paid, you must provide a bank account in a country supported by Amazon. For information about required bank account details, see our bank account information page. Amazon Pay settles your account every 7 days. It can take up to five business days from the settlement date for the money to appear in your bank account.
How Are Used Items Classified On Amazon
When youre selling a used item on Amazon, that item must be classified based on its condition. The better condition an item is in, the more likely it is to sell Amazon uses strict guidelines to determine what condition a product is in, so follow these guidelines to make sure youre listing used items properly. Heres a quick breakdown of how Amazon determines what condition a used item is in.
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