Advertising And Promoting Your Online Storefront On Amazon
- Sponsored Products ads show up within Amazon product listing pages and can give new products a boost in visibility to Amazons 300 million shoppers.
- Sponsored Brands ads show your headline, logo, and up to three products at the top of a product search results page.
- Lightning Deals and Coupons help drive sales and boost your viability, especially when you are trying to boost awareness of your brand.
- Advertising can help increase your product sales by encouraging reviews and driving sales from interested shoppers.
Price Your Items To Sell
If you want your items to sell, you need to price them accordingly. When you price your products higher than your competition, it can kill both your Amazon venture and any trust with your customers. 91% of customers buy from trusted branding, so you need to build this customer trust on Amazon, too.
Once you build trust and start generating sales, you may see that Amazon starts to promote your products. Amazon automatically promotes other products in the section on the product detail page under Customers who bought this item also bought.
Setting the price for your product involves the following strategy:
Finally, search for other Amazon products similar to yours. Use the same three keywords that you used for your description page and search for other products to see what appears.
Youll want to stand out from this list with strong pricing, high quality imagery, and a highly clickable product title.
What Are The Ebook Delivery Costs
If youre on the 70% royalty plan, ebook delivery costs will be deducted from your royalty payments. They vary depending on the currency used. For instance, youre looking at $0.15 per megabyte in USD and CAD, and £0.10 per megabyte in GBP. This cost is waived if you select the 35% royalty plan which may be a boon if you want to set a high price for your book anyway .
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What About Other Costs
Of course, the print and delivery costs that come out of your royalties dont include all the optional expenses you may incur if you want to put out a high-quality, professional-looking volume. The full suite of services like editing and cover design can set you back a couple thousand dollars. And that doesnt even factor in marketing costs which can include Facebook advertising, Amazons native ads, and any other external promotions you want to run.
This doesnt mean its impossible to save when self-publishing. For instance, while you may have had to pay for typesetting previously, apps like the Reedsy Book Editor allow you to format your book for free. There are also some book promotion services that will list your book free of charge, though keep in mind their submissions can be competitive. If you really want to cut costs, you can even self-edit and design your own cover, though we wouldnt recommend this unless you already know a lot about design.
At the end of the day, the best way to save on self-publishing is to stay informed. The more you know about the costs, royalties, and other aspects of various publishing plans, the more cost-effective your path will be. To that end, here are a few more resources you might want to check out:
How Much Will A Cover Design Cost
Book cover designs range in price.
Some designers offer a stock cover to which they add your book details. These usually range from $50100. If you are on a very tight budget and can find a pre-made cover that works for your book, this is a possible option. Remember that someone else may choose the same design.
Generally, beginner designers charge between $300 and $500. Experienced designers will charge between $500 and $800. Top-tier designers charge between $800 and $1,500.
As you can see, you have a wide range of fees. Choose a designer in the range you can afford to give your book the best stand-out treatment.
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Costs To Sell On Amazon
The first is how much does it cost to actually sell on Amazon every single month? And Amazon gives you two different options. They give you the individual account, which is free, you dont pay any monthly fees, or they give you the professional account, which costs $39.99 a month.
Now for the free option, you dont have to pay them anything every month but you do pay them every time that you make a sale, and thats 99 cents per sale. With the professional account that costs $39.99, you dont pay them an individual fee every time you make a sale. So if you do the math, if youre gonna sell more than 40 products or 40 orders a month, it make sense to go ahead and get the professional account.
The Conclusion: Market Size And Selling Potential
The comparison here borders on unfair. Comparing Amazon and eBay in terms of raw market size is a decisive win for Amazon, who are beaten only by Alibaba and the sheer consumer might of China.
Its not all doom and gloom for eBay, however. Theyre still a major global player in eCommerce, with more than half of their annual sales revenue coming from tens of millions of buyers outside the US.
eBays audience is also slightly younger, with 32% aged 35 to 49. Compare that to Amazons average shopper age of 45 to 54 and you get a target market that is starting to come of age and really flex their buying power.
If you have a niche product and a laser-focused audience profile, eBay might be right for you. But in the majority of cases, Amazons market share simply cant be touched.
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Request Pricing From An Fba Alternative
The calculator is strictly for illustrative purposes, but if the FBA fees are looking expensive, you might want to shop around and find better alternatives to FBA. For example, ShipBob is a 3PL that can increase sales on your ecommerce website offering affordable 2-day shipping.
ShipBob offers Fulfillment by Merchant and if you utilize Amazon fulfillment today, we highly recommend diversifying your fulfillment options to maximize sales. .
If you like what you see and youre interested in learning more about ShipBob as a fulfillment provider, you can request a free quote from ShipBob. Get familiar with the platform and services that can help your business save money on fulfillment.
The Amazon Individual Seller Account
Heres how Amazon describes the Individual seller account option:
The Individual selling plan is for sellers who dont need access to inventory tools and reports for volume selling. Under the Individual selling plan, you dont pay a monthly subscription fee. You pay a per-item fee in addition to applicable fees.
The per-item fee associated with an Individual account is $0.99.
This means that every time you sell an item, Amazon charges you a $0.99 fee. This per item fee is on top of the other fees that you pay as an Amazon seller like the referral fees and the closing fees on media .
As of March 2021, an Individual account is still an option despite reports from people having difficulty signing up for one. You can read a detailed account of signing up for an Individual account here, or just get the highlights below.
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Amazon Vendor Central Vs Seller Central: Summing It Up
- Vendor Central: Access to Amazon marketing services and A+ content
- Seller Central: Access to Enhanced Brand Content
- Vendor Central: Sell to Amazon
- Seller Central: Sell directly to Amazon customers
- Vendor Central: Adhere to Amazons logistics process
- Seller Central: Sellers control their own logistics or use FBA
- Vendor Central: Amazon handles messaging and returns
- Seller Central: Sellers handle messaging and returns
- Vendor Central: No analytics to view
- Seller Central: Robust analytics to improve sales and marketing efforts
- Vendor Central: $39.99 flat rate per month for unlimited sales
- Seller Central: Traditional Amazon seller fees
Though technically you cant outright choose to become an Amazon Vendor, its important to study up on these pros and cons in the event youre offered an invite to the platform.
Both Vendor Central and Seller Central come with very unique advantages, so the right one for you will depend on your resources as a merchant, the level of control you want and the fees youre willing to pay.
Your Guide To Amazon Seller Fees
If you decide to , youll encounter a few different Amazon seller fees, including:
Selling plan subscription
When you start selling on Amazon, you have two selling plan options:
- Individual Selling Plan: This plan works best for people selling fewer than 40 items per month. Its free, too, unlike the Professional Selling Plan. If you choose the Individual Selling Plan, you will pay a $0.99 selling fee for every item sold.
- Professional Selling Plan: This plan works well for businesses selling more than 40 items per month and looking to sell to users outside the U.S. With the Professional Selling Plan, you can customize your shipping rates, bulk-list products, and more. It costs $39.99 per month.
While you can start with the Individual Selling Plan, the Professional Selling Plan is a must if youre looking to generate substantial sales and revenue from Amazon. It not only makes getting started on the platform easier but also makes you eligible for the Buy Box on product pages.
Selling Services fees
For businesses in the home service sector, Amazon also offers a platform for attracting and earning new leads. The program allows vetted and verified companies to get and find new clients at no upfront cost.
The two fees associated with Selling Services on Amazon include:
Its worth mentioning that Selling Services on Amazon does not include:
- Signup fees
- Lead fees
Here is a quick breakdown of Amazons referral fee percentage and minimum referral fee:
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How Does Dropshipping Work
The Costs Involved With Fulfilment By Amazon
Having Amazon fulfil your orders will result in some costs. This is especially true for large, bulky or heavy items and items that stay in stock relatively long. Generally speaking, FBA fees always consist of a:
- Fulfilment fee
- Storage fee
The fulfilment fee is a flat fee per unit and is based on the items dimensions and weight. The storage fee is calculated per cubic foot per month, pro-rata. You can calculate your FBA fees here.
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Finding Products To Sell On Amazon: 6 Methods
Some Amazon sellers use just one sourcing method, like retail arbitrage or private labeling, but many grow by combining several profitable sourcing methods. So as you read through each method, dont feel that you have to choose just one.
Explore them all to see which best fits your online selling goals, whether thats just selling on Amazon or building a multichannel empire.
Amazon Fba Monthly Storage Fee
Amazon charges monthly inventory storage fees between the 7th and 15th day of the month following the month for which the fee is applicable. For instance, if you want to see your inventory storage fee for January, take a look at the February Payments report transactions from February 7-15.
Besides, the fee varies based on product-size tier and the time of the year. Though standard-size products are smaller than oversize products, they need complex and costly shelving and bins for storage. The fee is charged by the cubic foot. So overall storage fees for standard-size products may be less than those for oversize products, based on volume.
|$2.43 per cubic foot|
Amazon FBA Long Term Storage Fee
When the inventory is in the fulfillment center for more than 365 days, Amazon charges a monthly long-term storage fee of $6.90 per cubic foot or $0.15 per unit, whichever is greater. Amazon calculates long-term storage fees on the 15th of each month.
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Additional Expenditures To Consider
Take a look at some additional expenditures to consider. For instance, you may want to consider using ASDALs software, GRIT, to promote your brand. Were fantastic at helping out with things like:
- Customer Feedback Management
- Amazon Accounting Automation
- Amazon Workflow Management
For more information regarding the tools above and our many other Amazon operations tools, get in touch with us today.
How Do Print Royalties Work
For those thinking about self-publishing a print book, Amazon offers two distribution tiers for self-published paperbacks. Each comes with its own royalty structure, and in both cases, the cost of printing the book is deducted from royalty payments.
If you go through the regular Amazon-only distribution channels, you can expect 60% of the list price for every paperback sold. But if you distribute your book through Amazons Expanded Distribution plan to non-Amazon retailers, like Barnes & Noble and Books-a-Million, youll be looking at 40% instead.
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Why Is Amazon Asking Me To Pay After Signing Up As An Individual Seller
Weve received many reports from people who try to sign up for an Individual account but then are still asked to pay the $39.99 fee for a professional account when they complete the account sign up process.
We finally have an answer as to why this is happening.
As soon as you click the Start selling button, you start the process of setting up a Professional account.
The first step is entering your name and email and clicking next:
As soon as you click next, your email address is connected to a Professional account, even if you do not complete the registration. If you back out and try setting up an Individual account at this point, you will just be directed to set up a Professional account again without any indication that this is happening.
We just dealt with this issue with one of the students in our Accelerator. Here is the email that she got back when asking about this problem:
First thing to note the part in the email where they say to choose the Individual plan AFTER clicking on Start Selling appears to be wrong. From what we can tell, this is how you get in the problem in the first place. There isnt actually an option to choose what account you are registering for if you click that button. You get a Professional account.
Alternatively, you can use a new email that isnt connected to an Amazon account yet.
How Much Does It Cost To Sell On Amazon
|The Best Tools for Amazon Sellers|
Many people strive to start online business. But instead of spending much time and money on selling goods by themselves, many of them prefer Amazon. It makes the whole process much more comfortable, especially if you have a limited budget. But how much does it cost to sell on Amazon? Is it affordable or requires pouring tons of money? Does Amazon charge too much? Here you can learn all the aspects of promoting products on Amazon.
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Advertising Options On Amazon
Amazon Sponsored Products secures your products a first-page spot for specific keywords. You can dictate which keywords to target yourself or let Amazon do it for you automatically.
This is a pay-per-click service, so you pay every time your ad gets clicked. Because of this, its important to keep an eye on how much youre spending. However, its an advanced service with lots of apps and tools to help manage your campaigns in more detail.
Sponsored Products is just one of Amazons advertising options, with other services aimed at promoting brands and affiliates.
Graphics And Logo Costs
Now the fourth area to look at for where you may need to spend money would be on graphics and packaging for your logo. You have a lot of options here though. First off, if you have any kinda graphic skills at all, you could just do it yourself. We know a lot of people that start off that way, they start basic and they just wanna go out there and create their own graphics and not do anything fancy.
That absolutely is something that you can do and doesnt cost you anything. Almost every manufacturer out there that sells products to people like us who are private labeling, they also do basic packaging for you. Theyll have templates and they might even be able to help you design your packaging and not charge you anything. It may not look absolutely perfect the way you want it to be or as customized you want it to be, but its a great first option as well. Now if you do wanna get some really good packaging done, you can also go to a site like 99designs.
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