Research The Shippable And Sellable Factors
While looking for products you need to first consider three things: Shipping cost, wholesale pricing, and Amazon Seller fees.
Try to purchase products considering the following specs:
- The cost should be 25% to 35% of your target selling price
- Your target selling price should be in the range of $10 to $50
- The product should be lightweight, i.e., around 2-3 lbs. including box and packaging
- Simple and sturdy items that would reduce the risk of loss from damage
- Evergreen or everyday use items, meaning they can be used throughout the year
- Better quality products when compared with the competition
Be Wary If The Prices Have Been Inflated Then Discounted
Overinflated list prices are another thing to watch out for, says Lovett. If something like a plastic garbage can has a list price of $5,000 and its been marked down to $10, odds are the seller is trying to make their listing more appealing by showing a higher discount. Still, price reductions arent always a sign to run. Older products, for example, sometimes receive price drops when newer models are introduced. A third-party seller may choose to use the original list price so it looks like the product is discounted, Lovett adds. Its still a little sketchy, but more understandable than a crazy markup like the garbage-can example. Of course, everyone wants a good deal, but its much smarter and safer to try these .
Here Is The Full Transcript Of The Video For Your Reference:
Hi my name is Steven Pope and Im from MyAmazonGuy.com. In this video I will be showing you how to change your seller central name on Amazon.
Yes, you can change your seller name on Amazon Seller Central. Let me show you how to do that.
- You go into Amazon Seller Central, login, then go to settings, click account info, click on seller profile on the left, youll notice that it loads every marketplace that youre on. So, if youre in multiple countries, youll have to repeat this process multiple times.
- So, if I wanted to change this to any store name, I want to list it right there and hit submit. Youre done.
Now, where does this merchant name display, and why is this important, you might be asking? Great question. Lets go over it.
So lets say, I was searching on amazon.com for an apple slicer, and I clicked to see the offers for this product, youll notice here thats highlighted in the stock section, it ships and sold by amazon.com. So most consumers, lets be honest, dont care whom they buy a generic item like this from. But, if youre buying something brand-specific, consumers try to make sure its straight from the brand manufacturer . In this instance with an apple slicer, I dont care who makes it, I just want an apple slicer, and I want it cheap.
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Misunderstanding How Amazon Works
Dont treat Amazon like eBay or Google. Amazon operates on a fundamentally different structure than either of those shopping sites. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI on the Amazon Marketplace.
Its also very important to calculate your , and forecast profit margins before you go full throttle on Amazon.
For more information on the Amazon seller account, and Amazon seller FAQs, visit .
Ways To Find The Best Products To Sell On Amazon
With the advent of the internet in the 90s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon.
Nowadays, Amazon has become synonymous with ecommerce. Apart from being a great online store, it is known for its user personalization feature. A study by Internet Retailer states that in 2016, Amazon accounted for 43% of all online sales in the US. That alone is a good reason for you to consider selling on Amazon.
In fact, people have been known to make as much as $5000 in an hour by selling on Amazon. However, this can be a little tricky. Keep in mind that Amazon sells more than 300 million individual products. And only by selling the right products you can become a successful seller.
Here are five ways to find .
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Amazon Customer Service Mistakes
Fulfillment is one of Amazons biggest allures for Amazon shoppers. Prime members enjoy expedited shipping , and pay for that delivery speed. Make sure your customer-facing policies and management is pristine.
Below are the slip-ups Amazon sellers make when dealing with Amazon sales and fulfillment:
Use Cases For Merchant/seller Id: Bypass The Buy Box
Did you know you can use your Merchant ID to direct people to buy from you, instead of other sellers on the same listing?
It even works if you dont have the Buy Box you can send people to a URL with your Merchant ID embedded, and you will appear in the Buy Box for that person.
You can do this in two ways. First, find the product you want to link to in your storefront, and click through to the product listing.
Double check it should have your name in the Buy Box, after the sold by text.
Now you just have to copy this link and send to prospective buyers.
Alternatively, you can add your Amazon Seller ID to the end of a URL where youre a seller, and the same thing will happen.
Just take the Amazon product URL, and at the end add & m=
Test the URL yourself you should now show up in the Buy Box.
This is a great way to drive sales and increase the chances of winning the Buy Box if you have other sellers competing on the same listing.
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What Is A Merchant Token On Amazon
A Merchant Token is your API key used to give Amazon Marketplace Web Services apps access to your Seller Central account.
Since an app has the ability to make significant changes and actions in your account with access, you should be careful about who sees your Merchant Token, and who you provide it to.
Find Out What Others Are Selling
Do you know that small-scale sellers are making it big by selling niche items? From handmade items to custom and unique jewelry items and even live bugs. In this way, they reduce the competition from large sellers and from Amazon itself.
Amazon is really good when it comes to upselling products. It keeps a section showcasing recommended products underneath a products description. This encourages buyers to consider the products that are being showcased.
Heres an example:
Notice how Amazon suggests product pairing with the above-mentioned best-seller. Here, suggested products may not be bestsellers themselves, but as a seller, you can determine what are the products other sellers are selling.
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What Choices Do I Have
If you have any questions as to how we collect and use your personal information, please contact our Customer Service. Many of our Amazon Services also include settings that provide you with options as to how your information is being used.
In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.
Quirk #: Api + Report = Complete Order Status Data
To get us started, hereâs Daasity CEO, Dan LeBlanc, to explain some differences between Amazon Data Reports and Amazonâs API :
Hereâs Danâs graphic:
To get a complete picture of Amazon order status data, the API and report must be integrated: pending order details can only be retrieved from a downloaded report. The same details around canceled and refunded orders can only be retrieved from the API.
However, this leads us to anâ¦
Amazon API “Subquirk”
Amazonâs Real-Time API does not return data requests in JSON. Instead, it returns data in CSV form. This is important to be aware of, especially for larger brands with much larger data sets. Depending on the resources you have available, you may find it necessary to add a step of data processing and convert the CSV files into JSON.
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Pay Attention To Shipping Times
Most Amazon Prime members are used to having their purchased products delivered within a day or two. But every once in awhile, theyll come up against a product that eschews that promise. It is common to see third-party sellers with shipping times that range from three to four weeks, explains Susan Harris, owner of Rooted Mama Health. This is incredibly long and typically means that the seller is shipping the product directly from a warehouse in China. This is a common practice but typically results in poor-quality products and a poor experience for the buyer. Amazon also produces its own items, which should be a safe bet. Here are .
A Developed Process For Identifying And Addressing Stale Inventory
While everyone wants their products to sell, the reality is there will always be some that dont sell well and need to be liquidated or sold on other channels to help convert the inventory back into working capital.
Amazon has tools to help FBA sellers identify stale inventory, while the non-FBA Amazon seller will need to monitor its inventory by SKU to figure out what might need to be promoted for faster sale.
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Including Sales Or Coupons In Your Product Title
It can be exceedingly tempting to include a coupon, sale or store marketing message in your product title to make your store stand out on Amazon. However, this is a clear Amazon policy violation, and Amazon will hurt you more in the long run than any short-term benefits.
Avoid any title information with: 20% off, Lowest Price, your URL or other information that may be construed as promotional. Amazon will eschew any product information which isnt descriptive of the product itself.
Amazon Seller Central Cons
Sometimes the fulfillment and/or shipping costs can limit the ability to sell lower priced items via Amazon. The minimum charge for non-media FBA items that are one pound or less is currently $2.41, which does not include the commission that Amazon charges on top of that. These can quickly add up depending on the size and weight of the products that you are selling. Youll need to have a strong understanding of the Amazon FBA costs and incorporate it into your decision making process.
Sales and marketing
While being responsible for your own sales and marketing is a must for a lot of Amazon sellers, some sellers may not have the resources or knowledge to do so. Like any standalone storefront in the Amazon marketplace, the Amazon seller will need to constantly manage the store by updating the product description, marketing their products through various avenues, and adjusting to the consumer behavior.
Learn From Amazon Product Listings
Heres an Amazon bestselling game called What Do You Meme. In the product description, you can find all the information on what makes it a sellers goldmine.
Image via Amazon
In the product description, you will find various information about the product, such as product dimension, weight, etc. From there, you can determine if your product is an evergreen one.
Lookout for the following criteria to find the most sellable and profitable items:
- Item pricing: The item is priced at $29.99. The pricing is perfect as it falls under the pricing bracket of $10 to $50.
- Product dimensions and weight: Here you can find that the product weighs 2.78 pounds and has dimensions of 6.5 x 4.5 x 3 inches. This size and weight will help in cutting down the shipping cost.
- Overall specs and sales ranking: You will find that the Amazon BSR of this product is 3. This is way under the BSR 5000 rank. Also, it can be found under the toys and games category easily.
- Customer reviews: You will find that the product has more than 2000 reviews from consumers. This is way beyond the 500+ reviews rank making it a well-trusted product. This also indicates that the product has a lot of demand in the market.
Going Quirkless: Let Daasity Handle Your Amazon Data
Not to put too fine a point on this, but…extracting your Amazon Seller Central data and creating a single source of truth around that data is a nightmare. It takes experienced analysts hours, every day, to correctly download and make sense of all the Amazon data reports .
As a result, it probably sounds pretty darn good to have everything we just discussed completely automated and beautifully presented for you to analyze. Donât do it all by yourself let Daasity do all the heavy lifting.
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Be Skeptical Of Review Dates
Good reviews dont necessarily mean youre in the clear either, according to Craig Anderson of Appliance Analysts. If almost all the positive reviews for an item are within a few days or weeks of each other, thats a red flag, he says. Often these reviews are bought and delivered in bulk, suddenly flooding a product with positive feedback. Checking for this is simple enough. Simply sort through user reviews by date, then check whether theres a big clump of positive reviews published around the same time.
Data Source Three: Amazon Api
A quick note: Amazonâs API will be , and MWS will be replaced with the Selling Partner API , but calling the API through MWS will remain crucial until then.
When you use it: You use Amazonâs API through Amazon MWS to get data, such as pending order data, that you cannot get through exported data reports and to schedule Seller Central report requests.
How you use it: You access the API through Amazon MWS. In the API section, you can choose the API section and Operation , the date range for the data you want to see, as well as other optional parameters, and then call custom reports based on your needs. Once you extract the data in CSV form , you can send it to Excel, Google Spreadsheets, or your preferred data storage/data warehouse system.
Why you use it: For brands looking to get a complete Amazon data picture, it is necessary to use both Seller Central data reports and using the Real-Time API, which weâll get into next.
Real-Time APIs vs. Reports API
At Daasity, we break down Amazonâs APIs into two categories: Real-Time APIs and the Amazon Reports API .
The Real-Time APIs allow you to build applications and query the data categories for specific information such as an individual order. The Real-Time APIs are necessary for brands looking to build data picture because they supply information that the Seller Central data reports do not .
Now, letâs head to where working to get your Amazon seller data gets…more interesting.
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Accessing Funds In Seller Central
Getting paid for your sales using Amazon Pay requires just four steps:
Note: Whenever you add or change your bank account information, we apply a one-time, 3-day hold on disbursements starting the day on which the change takes effect. Also, there is usually a 3 to 5 day period between the time we post your disbursement and the time when it appears in your bank account.
Ensure Valid Credit Card Number
You can review details of the credit card that is associated with your account by visiting the Account Info page under Settings in Seller Central.
To edit the credit card information, follow the instructions below:
Updating your Charge Method length: 2:02
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Getting Started With Seller Central
As we mentioned earlier, Amazon Seller Central is the main interface to sell on Amazon. There are quite a few tabs on this page that you should familiarize yourself with, to make the best of your journey on Amazon. The best way to go about this is by getting your hands dirty. You can read plenty of guides online on this topic, but the real experience will come only when you learn to do things yourself.
With that in mind, we have prepared this short guide here to help you understand the various features of your Amazon Seller Central dashboard.
Catalog: In the Catalog section, you can add new items to your inventory or add a product that already exists on Amazon. You can also save your previous work as a draft and get back to upload it at a later point in time. You can also use this section to edit information.
Inventory: Inventory is one of the most important tabs on your Seller Central dashboard. This is where you manage your product inventory and take all the necessary steps to make sure that your items are always in stock. Whether you are selling through FBA or fulfilling the orders by yourself, this is the section where you monitor it all.In Inventory, for FBA. Additionally, if you are interested in setting up a global presence for your brand, you can do so right here.
In case you violate any rules on Amazon, you will be notified of the same in the Performance Notifications segment. You can also get customer insights and take advantage of Seller University.