If Feedback Violates Amazon Guidelines Request Removal
Getting rid of negative seller feedback can be as easy as checking whether the buyers response follows Amazons feedback rules. Feedback that violates their guidelines will be removed by Amazon upon request, allowing the seller to maintain a high feedback rating.
Here are Amazons rules about what counts as ineligible feedback:
- Product reviews Amazon allows customers to write product reviews on product pages, so theres no need for product reviews in seller feedback comments too. Transaction feedback has to be a review of the service the customer received from the seller, not a review of the product they ordered.
- Promotional content Any comments or links about other merchants or websites is considered inappropriate feedback.
- Obscene or abusive language
- Personal information Amazon prohibits feedback that includes identification information of Amazon users.
Products that are listed under the Fulfillment-by-Amazon program have even wider conditions for feedback removal. Under the FBA program, Amazon takes care of a sellers product storage, order packing, shipping, and customer service. Since an FBA seller isnt responsible for these duties, any negative FBA seller feedback that relates to these tasks will be removed by Amazon.
For non-FBA listings, negative feedback about product condition, shipping, and delivery will not be removed since non-FBA sellers are responsible for those tasks.
Ways To Get More Positive Feedback
Getting positive feedback on Amazon requires a hybrid of tactics: You persistently yet gently request input from buyers while also doing everything to provide excellent customer service. Ideally, the latter strategy naturally encourages great seller ratingsyour outstanding service sticks out enough to buyers to warrant a review. Realistically though, you should also have a system for reminding customers about feedback in case they dont remember to leave a rating.
Combining both requests and high-quality customer service, here are six ways to get more positive feedback from Amazon buyers.
What About The Early Reviewer Program
Previously, the Early Reviewer Program was a great option for new sellers to get more Amazon seller reviews. In March of 2021, the program closed as part of Amazons ongoing crackdown on incentivized reviews. Read this article for more information about what happened to the program.
Also remember, there is a difference between verified and unverified reviews. Youre looking exclusively for verified reviews. Read our guide to verified versus unverified reviews to tell the difference.
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Amazon Order Confirmation Template
This is the first email you send when the order is confirmed for delivery. Usually, a few days before the customer receives the product.
The confirmation email is a great way to establish communication, reinforce purchase decisions and offer additional value.
Hi Buyers First Name
Thank you for your purchasing from . Your order should be with you shortly.
We went to great lengths to ensure your product name was made from the finest materials. I hope youll enjoy it!
Ive put together this video that shows you how to use and X different uses so you get the most out of your .
If you have any questions or experience difficulties while using your , please get in touch and well resolve it as quickly as possible.
You can reach us by replying to this email or
Name of Head of Customer Support
How Is Seller Feedback Calculated
Your overall seller feedback rating is the aggregated average of recent feedback received from your buyers. This is because Amazon calculates an average of how much positive feedback youve gathered over certain periods of time, tracking 30-day, 90-day, 365-day, and lifetime scores. Your Seller Feedback Score is simply the percentage of positive feedback you have received over a specific period of time. Amazon explains that only 4-star and 5-star feedbacks count toward your score. Neutral feedback is excluded from the calculation and instead is measured by your Negative Feedback rate.
Amazon considers 5 and 4-star ratings to be positive, 3-star ratings to be neutral, and 1 and 2-star ratings to be negative. So for example, if 100 customers have left seller feedback reviews over the last 30 days, and 95 of them left either 4 or 5-star ratings, your score for the past month would still be 95% positive regardless of whether those remaining 5 customers all left neutral or negative feedback.
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Why You Should Improve Your Feedback Score
A high feedback score on Amazon gives you authority in more ways than one. First off, youll look more trustworthy to customers. Theyll be able to see whether or not you ship quality items and at what speed.
While the casual Amazon customer might just purchase from whomever Amazon recommends without looking into it further, diehard Amazon fans will certainly be reading the most recent comments and comparing Amazon FBA Sellers.
Plus, that high Seller rating is going to help you show up in the Buy Box .
How To Leave Seller Feedback On Amazon
wikiHow is a wiki, similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 17 people, some anonymous, worked to edit and improve it over time. This article has been viewed 98,346 times.Learn more…
One of the really cool things about the better auction and sale sites, such as Amazon and eBay, is the fact that you can leave reviews. You can use those reviews before you make a purchase so that you be more comfortable spending the money. This article will tell you how to do it with Amazon.
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This Opens In A New Window
To view your seller feedback, first login to your account and click on received messages under communications in your left navigation and then click on the seller feedback tab. At the same time, buyers gain a small sense of community. From this screen, you will be able to view your feedback and sort it out according to rating and status.
Why Product Reviews Matter & The Human Hardwire
Studies have shown that word of mouth is the most powerful marketing tool even in an online age, when a fellow human being tells us about something great, we listen with open ears. Although our lives are vastly different than our neanderthal ancestors, we arent as far removed as we think. We are still programmed to make choices based on the actions of others. There is safety in numbers with the herd mentality, so when we see a lot of people recommending an item and saying they HAVE to have it, we tend to feel likewise.
As someone who frequents Slickdeals, a website that aggregates the daily online deals, Ive witnessed myself and many others fall victim to the herd mentality. Many silly purchasing decisions have been made all because of a forum swarming with users saying, in for 3, what a great deal! or unbelievable price on these, theyll sell out quickly. This results in unnecessary, even down-right useless purchases an outcome that many on the site dub the SD affect. The truth is that were programmed to act quite sheepish.
Bah ram you, sheep arent so true
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Tips For Increasing Amazon Feedback
When it comes to selling on Amazon, reviews matter. According to a study by BrightLocal, 84% of us trust online reviews as much as personal recommendations and 92% of consumers read online reviews for local businesses. With statistics showing that a mere 5% of customers that make a purchase on Amazon leave feedbackhaving a process in place for collecting feedback and dealing with negative feedback is crucial for all sellers, particularly established ones.
Feedback on Amazon is ranked from 5-star to 1-star .
The Perfect Amazon Feedback Score
Customers can leave feedback on how you performed or on the product they purchased . If youre serious about selling on Amazon , youll want to aim for a seller feedback rating of 95% and above.
Lets look at four ways to increase your Amazon feedback starting with
Product Reviews Vs Seller Feedback
As an Amazon seller, you might be knowing that both product reviews and seller feedback adds value to your business. But most of the sellers dont know the difference between them. At times, even your buyer gets confused with them. You can find the product reviews on the product details page on Amazon.
If you know the difference between product reviews and seller feedback, its excellent! If not, look no further, weve got you covered.
|Seller Feedback||Product Reviews|
|It helps buyers to decide whether or not to purchase a product from the seller by using your average feedback score ratings.||These are the ratings and reviews provided for a product you sold.|
|Influences a sellers ability to win the Buy Box.||It has nothing to do with your shipping and seller performance.|
|Your customers experience and the service you provide to them matters.||Social proof for the customers to see how your product performs.|
|Product packaging and shipping time play a major role.||Product performance and optimizing the listing to match your product is important.|
|Its all about your performance.||Its all about your product performance.|
Importance of Amazon Product Reviews and Seller Feedback for Sellers, Watch this video to find out :
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What The Experts Say
Most Amazon coaches and consultants recognize the importance of proactively building a healthy seller reputation. Maximizing positive feedback and resolving negative feedback are two best practices that many experts espouse. Here’s what a few of our favorite eCommerce consultants had to say about feedback.
Liz AdamsonVP of Account Management, Buy Box Experts
Rachel HooverCustomer Success Advisor, eComEngine
Liz FickenscherIndustry Liaison, eComEngine
Wes GrudzienFounder, Marketplace Ninjas
Check Your Seller Feedback
A lot of customers give feedback about products in the Seller Feedback section of your seller profile. You can ask these customers to leave their feedback on the product listing as well.
Youll want to check your Seller Feedback regularly to look for any cases like this. Its important to reach out soon after the customer leaves feedback, so the experience is fresh in their mind.
If you find anything that fits as a product review, reach out to the customer, thank them, and kindly ask if they can write the same thing as an Amazon product review.
Obviously, you only want to do this for positive reviews and feedback.
Summary: many customers mistakenly leave product reviews in the Seller Feedback section. You can reach out to these customers to kindly ask them to copy and paste this as a product review.
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Its Not A Product Review
This is one thing which people often get wrong. Its easy to mistake product reviews for seller feedback. Both have star ratings and both allow people to write their own comments offering more detail about their experiences, but thats where the similarities end.
Product reviews are entirely about the product how it works, is it any good and so on. This shouldnt have anything to do with the person selling you the item.
Seller feedback, as the name suggests, is all about the quality of the seller. It consists of five parts:
1. Feedback rating: This is the score a customer will give you based on the overall level of service they have received. Ratings will range from awful to poor, fair, good or excellent.2. Item arrived on time: This is a yes or no question. Either it did or it didnt. If youre managing your own orders, it is your responsibility to make sure the item arrived on time. If youre using fulfilled by Amazon , shipping is their responsibility.3. Item was as described by the seller: Again, this should be relatively easy for the customer to answer. This is a difficult one to get removed because Amazon takes a negative view of sellers who send items that are not as described.4. Prompt and courteous service: This answer comes down to yes, no, or did not contact.5. Comments: This is a chance for the seller to leave any comments.
Important Things To Know About Amazon Seller Feedback
Your seller feedback will play an important role in shaping how well you perform on Amazons marketplace, but how well do you understand it?
Seller Feedback is much discussed, but also widely misunderstood. Most sellers know that they need a good seller feedback rating if they are to prosper, but few are really sure how it works or what they can do to encourage more of it. So, here are six things you need to know about seller feedback before you get started.
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Email Templates For Requesting Feedback On Amazon
November 16, 2021 by refunds
7 out of 10 customers will leave a review if you ask and80% of reviews originate from follow-up emails asking shoppers to provide feedback on their purchases. Reviews are the lifeblood of a successful eCommerce platform. An Amazon feedback request template is a great way for Amazon FBA sellers to request reviews and feedback from customers.
More positive reviews results in a high seller rating, Buy Box percentage and consequently, sales. If youre struggling to get more product reviews, weve created several feedback request templates to help Amazon FBA sellers request more reviews without violating Amazons strict policies.
Heres the easy way out:
Step 1: See a Seller in your category whos absolutely killing itwith 97% positive feedback and over 12,000 lifetime ratings.
Step 2: Think its not worth it and give up.
Dont take the easy way out. If you want your Amazon business to be a lasting source of income, you cant afford to give up on improving the amount and quality of your Seller ratings.
Amazon Seller Feedback: Everything You Need To Know
Amazon got to where it is today by providing a world-class experience for customers, an experience built on trust. If youre selling on Amazon, you need to do your bit to maintain that trust. In return, youll find yourself flooded with positive feedback and kind wordsor will you?
Is maintaining a good level of Amazon seller feedback as simple as that? How do you get your score up there with the best sellers on the platform and keep it there? Lets learn more.
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The Importance Of Feedback
Buyers can submit only one feedback comment per order. The link to leave seller feedback is on the main Amazon website, on the Your Order page in Your Account, and is available to buyers 3 days after the order has been confirmed.
We encourage you to resolve any situations by researching the root cause behind each negative rating, addressing the buyer’s concerns, and making improvements to your processes and policies. For tips on managing feedback, see Improve your feedback rating.
How To Get More Feedback On Amazon
This is a guest blog by Chris Dunne from FeedbackExpress
When it comes to selling on Amazon, reviews matter. According to a 2016 study by BrightLocal, 84% of us trust online reviews as much as personal recommendations and 91% of consumers read online reviews for local businesses.
With statistics showing that a mere 5% of customers that make a purchase on Amazon leave feedbackhaving a process in place for collecting feedback and dealing with negative feedback is crucial for all sellers, particularly established ones.
Feedback on Amazon is ranked from 5-star to 1-star . Customers can leave feedback on how you performed or on the product they purchased . If youre serious about selling on Amazon , youll want to aim for a seller feedback rating of 95% and above.
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Why Cant My Customer Leave A Review
If customers report they cant review your product, Amazon may have put a permanent or temporary review block on your listing. If its a new buyer account, they may also not meet the necessary requirements for writing product reviews yet.
Find more answers to frequently asked questions, straight from Amazon, here.
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Whats A Good Seller Rating On Amazon
Amazon uses buyer feedback to produce a number of seller metrics, including your Negative Feedback Rate. The very best sellers might have rates of 1% or even 0%, but any score lower than 5% is seen as reasonable, especially if you serve a lot of customers. This, combined with your average feedback rating, gives a clear picture of your performance.
To view your Amazon Seller Rating:
Youll be able to see your overall performance broken down for the last 30 days, 90 days, 365 days, and your lifetime rating all side-by-side. If it looks like things are starting to slip, you might need to get proactive about bringing in more positive feedback.