How To Choose The Right Products To Sell On Amazon
Of course, before you can properly understand how to find products to sell on Amazon, it’s helpful to first choose a specific type of product that you’d like to sell.
So, if you’re trying to decide what to sell on Amazon, you’ll want to keep the following things in mind:
Cost: How much does the product typically cost? You’ll want to look for something that isn’t too expensive to purchase, but not so cheap that it will be difficult to make a profit.
Shipping: Are these products easy to ship? Shipping costs will play a large role in your business, so the easier an item is to ship, the better.
Competition: Just like with cost, you’ll want to find the right balance when it comes to competition. You won’t want to get involved with a product or category that has too much competition, however, you also don’t want to start selling a product that no one is interested in.
Customers: Who is the ideal customer for the product you’re looking to sell? Can you enter into a niche market with highly engaged customers? Can you fill a missing need in a specific market? Thinking about these possibilities will help you find the right products to sell.
All of this being said, there are a number of research methods you can employ to decide what type of products you want to sell on Amazonincluding using tools from Amazon themselves. Here are three strategies you can use:
Find Products With Branding Potential
Youve identified a potential product that solves consumers problems and comes from a place of passion. So, whats next? Creating a resounding brand message and can make a splash in the competitive ecommerce space.
Crafting a recognizable and memorable brand means youll need to put in the time to research and truly understand your target audience.
Your brand should speak to your potential customers in a way that both resonates and compels them to come back.
In other words, you want to build loyalty based on audience identity.
Some great questions to start with here are:
- How does your target audience like to be addressed?
- How will you position your product?
- How will you design your website to communicate your brand and appeal to your potential customers through layout, color scheme, and calls to action?
When it comes to crafting a brand and experience that resonates, Jeff and Spencer Jan of Solo Stove are experts.
Solo Stove has found success from focusing on the benefit their product brings to the market the opportunity for consumers to make memories with their loved ones. By centralizing on this theme, the company was able to exponentially grow an organic following of loyal customers. Solo Stove has been able to leverage its community of loyal customers to improve their brand, product, and online experience with authentic product reviews, community engagement, and honest feedback.
How To Verify Your Website Niche
Youd hate to choose a niche only to find out later that the competition is too stiff, or there isnt enough traffic to sustain your website. Below we highlight a repeatable process that will enable you to analyze the overall traffic for your niche, and determine the competition level of the market.
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How To Set Up An Amazon Affiliate Site With WordPress
Once youve done all the heavy lifting of niche selection, keyword research, and competition analysis, then you can finally start building your site. Its important not to skip all the steps above. Youd hate to spend months on a site, only to learn that it wont be profitable at all. All that hard work for nothing. You can read more about why I use WordPress for my Amazon sites.
Focus On The Product Page
While youre considering your compelling content, youll need to also write up some product descriptions. But remember theres more to compelling content than listing a bunch of features. Features are things that make up a product , and benefits answer the age-old question, Why would I buy this?
Writing web content doesnt have to be difficult. Stay true to your brand, incorporate relevant keywords when applicable, and consider your consumer. And of course, always, always, ALWAYS use relevant calls-to-action.
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How Do You Sell Your Products On Amazon
Overview Of Online Store’s Available Marketplace Channels
- Amazon: Largest U.S. marketplace with 95 million prime users. : Selling account + 8%-15% fee per sale.
- eBay: Largest global marketplace, with 160 million buyers globally. eBay fees: Free selling account + insertion fee + final value fee + payment processing
- Etsy: Fast-growing handmade & craft marketplace, 33 million buyers in U.S. Etsy fees: Free selling account + $0.20 per listing + 5% transaction fee + payment processing
- Facebook and Instagram: Connect your online store to your Facebook catalog and create shoppable posts. Even if you only want to sell on Instagram, you must connect through your Facebook catalog. : Free selling account + 5% selling fee
- Google Shopping: Google Shopping lets shoppers buy your products directly on Google, wherever they are. Shopping is different than Shopping Ads. : Free selling account + 0% commission fee + payment processing fee
- Walmart: Largest U.S. retailer with a fast-growing online marketplace. Walmart fees: Free selling account + 8%-15% referral fee on most items. Must apply and qualify to sell .
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Pack Your Products Well
Youve successfully directed your customers from site visitors to buyers. Now is when youll need to direct your attention to how well you pack your products. Your buyer is excited to receive their purchase, so youll need to ensure that it arrives fully intact.
Beyond keeping the products safe in transit, consider adding fun flourishes or creative packaging to make your brand really stand out. If you have samples, consider adding a few to entice further purchases. Your packaging represents your brand, so make it memorable.
Expanding Beyond Amazon For Brand Validation
We know that shoppers are increasingly using mobile devices to make online purchases when they are in a physical store. We also know that consumers are using the web to validate purchases. So, if a shopper is looking at your product on Amazon and wants to find out more, where is the first place they are going to look?
Thats right your website.
Having your own website becomes an instant validation a proof point for trust and business validity for someone looking at or for your product.
A companys website doesnt need to be a full ecommerce retail operation. That might not be your goal on day one. Before anything else, your website needs to be a source of brand validation. It is where you share your brand story, expand on product features and offer your contact information. This additional context provides the shopper with increased assurance for the product they are buying.
The more expensive or complex your product is, the more critical your website becomes in closing the sale.
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Build Your Product Profile
This step is a bit more involved, and well be covering it in-depth further into this article. However, its vital to your online business to have clear, descriptive and concise product titles and descriptions. In many cases, this information will be the customers first introduction to your business and products, so its important to be accurate.
Additionally, youll want to be sure that youre including clear and useful product images for your website. Well jump into this topic later in this article as well.
Con : You Set Up A Nurture Stream
To be honest, you dont have to set up a nurture stream. It is in your best interest to set up a nurture stream, though. This is because a nurture stream automates your email correspondences with customers, thus driving up engagement and sales without much work on your part.
You do have to set it up, though.
How to Setup a Nurture Stream
There are multiple types of nurture streams and each one can be set up in an ecommerce or email software backend quickly and easily. Heres a quick overview of the most common ecommerce nurture streams:
There are plenty of tools out there to help brands build and automate nurture streams. Here are a few favorites.
- Hubspot:Hubspot is a full fledged marketing automation platform that allows you to set up nurture streams based on customer personas.
- MailChimp:Mailchimp is one of the most popular email marketing software tools on the market. They make it easy to create cool templates, pull in buy buttons and automate messages.
- Klaviyo:Klaviyo is an up-and-comer in the email marketing software tool world and is recommended by multiple influencers in the space. They offer email collection services on-site to help you build your list, and then automate message on the backend.
- Out-of-the-Box: Ecommerce platforms like BigCommerce offer email marketing tools out-of-the-box. For instance, BigCommerces abandoned cart email tool is free, easy to set up and often earns back 15%-18% of a brands abandoned carts.
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Con : You Drive The Traffic
Before you can build that relationship, however, you have to bring customers to your door.
The reason that Amazon is so dang attractive is because of all the traffic they own. Gone are the days of starting your search on Google. When online users want to buy something, almost half the web goes straight to Amazon.
When you own your own webstore, you are responsible for ecommerce traffic generation. Traffic can be driven in a few different ways including pay per click, SEO, list building or social media.
How to Drive Traffic to Your Store
There are tons of ways to drive traffic to your site. The below are the most cost effective tactics BigCommerce merchants have used.
The Pros And Cons Of Building An Ecommerce Website
And yet, 46% of SMBs still do not have a website.
According to Custora Ecommerce Pulse, while online orders increased 8.9% in Q3 2017 year-over-year, average order value was only up 0.2%, indicating that most of the growth is driven by increasing numbers of transactions.
Of all U.S. B2C ecommerce sales , 55% is sold through branded stores vs. 45% via marketplaces.
The biggest pro of launching an ecommerce store if earning a share of that 55% of consumers shopping only through branded websites.
How to Build an Ecommerce Store
Here is a step-by-step on how to build and launch a profitable online store .
Here are 5 more pros, plus 4 cons and easy solutions to prepare for your webstore journey.
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Review Best Sellers Pages Within Your Potential Categories
Next, if you want to explore your opportunities and competition within a certain category, you can simply head to Amazon itself, search for that category and add best sellers to your search term. Heres what we found searching for best sellers novelty scarves:
The Best Sellers page lists the top 100 sellers in that category. From there, you can click into different items and scroll down to gauge their sales popularity.
The product description detail that Amazon provides on each item tells the story of its overall popularity. For example, this item is pretty popular according to:
Its Amazon Best Seller Rank of 5,836 in the huge Clothing, Shoes, and Jewelry category. As a rule, anything with a BSR under 10,000 in a major category has respectable sales velocity.
Its 145 reviews from customers show that this item has a track record of sales.
Reviews add up over time, but each review shows the date, so you can use reviews to gauge how many of a given item sold in a set period of time. According to Amazon Seller Central, only about 10% to 20% of customers actually leave feedback. So 145 reviews can equal anywhere from 700 to 1,500 actual sales.
Its not a perfect market analysis, but it helps you determine if an item has enough demand to make it worthwhile. It also helps you see what your competition is doing and uncover ways to improve upon their products.
Pros And Cons Of Selling On Amazon Vs Your Own Site
Amazon is the most renowned international online marketplace used by thousands of digital consumers every day. In the first quarter of 2016, Amazon had over 310 million active users from across the world, and that presents plenty of sales potential to your ecommerce business.
So, how come all ecommerce business owners arent jumping at the chance to utilise as their main marketplace? A survey by UK ecommerce business owners showed that only 20% deemed Amazon as the key marketplace for 2019, with 46% choosing their own websites.
The figures and statistics show Amazon to be a highly successful sales channel both locally and internationally so what it is thats holding back ecommerce businesses from focusing more heavily on Amazon?
Heres a look at some of the pros and cons of selling on Amazon.
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How To List A Product On Amazon For Free
As mentioned above, almost every product you could possibly think of can be found on Amazon.
So, unless you are selling a brand new product that has never been seen before, such as a handmade product or a , all you need to do to list a product on Amazon is find the existing products listing.
And the fastest way to do this is to simply go to Amazon just like you would if you were shopping.
1. Find the products page on Amazon
In the search bar, type in the product that you wish to sell. You can give a description of the product or you can type in the . You may have to scroll through the search options to find the exact product that you hope to list.
2. Click the Sell on Amazon button
Once you find your product, on the right side of the screen just below the , you will see a gray button that reads Sell on Amazon.
3. Enter in your products information
After you click the button, Amazon requests the following information about your product:
After that, click Save and Finish. Usually, your product appears on the products listing page within two hours.
Can I Sell On Amazon From Home
Yes, you can sell on Amazon from home Amazon does not require that you have a separate business location or storefront to sell on their platform. In fact, most beginners on the platform more than likely start selling on Amazon from home.
This being said, like all Amazon merchants, home-based sellers will have the option of fulfilling and shipping their own orders or using Fulfillment by Amazon . To this point, if youre looking to avoid storing inventory at your home and shipping orders yourself, using FBA will give you these capabilitiesâof course, with associated fees.
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Use Google Or A Similar Keyword Research Tool
One of the easiest ways you can sort through products to decide what might be good to sell on Amazon is by using keyword research. You can simply perform a Google search, or use a keyword tool like SEMRush to see what the search volume is for different terms, products, and categories.
As an example, say you think you want to sell customized winter hats. You can perform a search for “customized winter hats,” as well as other variations of the term, to see how many people are looking for this item, as well as what the competition looks like.
Through this process, you might also gain some insight on how to find the product you’re looking to sell on Amazon as wellas wholesale or direct suppliers may appear in your search.
Spot Business Opportunities Absolutely Everywhere
Part of being an entrepreneur is always pushing your imagination.
As you do your part as a world citizen, pay attention to how society behaves. Are there norms to be broken? Is there an opportunity to improve the lives of your neighbors?
What products gain quick customer acquisition? What industries are gaining traction?
Keeping up to date with whats going on in the world will help you identify new online business opportunities.
In addition, sit down and evaluate your strengths and interests.
Are you a naturally gifted marketer? Does the idea of fundraising make you cringe?
Gather the resources, both human and technical, to bring your online business to life. Having an organized approach to a product and business launch will only bode well in the future.
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Describe Your Products In Detail
So now that you have a rough idea of the content that needs to be added, its time to describe your products for your customers. The product detail may be tempting to rush through, but take your time when writing.
If you need guidance and inspiration for your product information, our detailed how-to guide will help you with your task.
Sell Handmade Goods On Amazon
Are you a craftsperson or artisan selling products that you make by hand? Do you want to explore this as a possible product sourcing option? If you answered yes to either question, then Amazon Handmade is the product category for you.
You have to apply to sell on Amazons Handmade section, and the requirements are stringentmore so than Etsy in many cases. In fact, many Amazon Handmade sellers are Etsy sellers looking to expand their reach by tapping into Amazons vast audience.
If approved to sell in Handmade, you can list and sell up to 40 items per month without paying for an Amazon Pro Seller account. However, if you grow beyond 40 sales, youll have to pay the monthly $39.95 Amazon Pro Seller account fee.
Either way, you still have to pay the per-sale Amazon seller fees which average about 15% of your items selling price. Plus you need to figure in your fulfillment and shipping costs.
Crafting handmade goods and sourcing the necessary raw materials all depend on the products you produce, so the tools of the trade for this sourcing option can differ greatly.
However, Amazon Handmade sellers can use FBA for stock storage, order packing, and shipping. Thats a handy tool for moving those time-consuming tasks off your plate so you can focus on producing more high-quality handmade goods.
Pros and cons of Amazon Handmade
On the con side, Amazons seller fees are higher than Etsy and its known to change its rulesand feespretty frequently.
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