Who Can Benefit From Selling On Amazon Marketplace
The Amazon Marketplace can benefit individuals and companies of all sizes in a variety of ways. Since you can get your Marketplace account up and running with minimal fuss, it can provide you with a great opportunity to expand your audience and attract new customers quickly, no matter your industry or niche.
Whats more, this platform is open to everyone, so you dont need to be a major brand to create a profile. This gives any company an opportunity to sell on a national and even a global level. For smaller businesses struggling to attract attention with their own websites or physical stores, being able to sell online through Amazon Marketplace can make all the difference. Larger, well-established business can also benefit, but will probably do better to focus on their own ecommerce sites.
However, it is important to keep in mind that simply listing your products on this platform probably wont be enough to bring in significant new business. If you truly want to attract new customers and increase sales, youll need to be sure youre setting up your profile correctly and optimizing your product pages .
How Do You Know If Your Product Will Sell On Amazon
Before you list your product on Amazon, you want to make sure that it will actually sell. Fortunately, Amazon offers a way for you to tell the future, so to speak. Heres how:
1. Check the products Best Sellers Rank
Amazon awards almost every single product in its product database a special score called the
, which calculates the average number of sales the product should have each month.
If you want to use a tool that has more functionality, consider using .
includes the following tools which can help you build your Amazon business:
- Product research tools to help you quickly find profitable products to sell on Amazon
- Keyword Scout to help you find high-performing keywords
- Supplier Database to help you find manufacturers to create your products
- Alerts that notify you about changes to your listings, reviews, or when other sellers price their products lower than yours
3. Estimate how fast your product will sell
Once you know your products BSR and the average number of monthly sales that product makes, simply divide the average number of monthly sales by 30.
The result is the number of times per day that product sells on Amazon.
So if you sell a product that sells 10 units per day , chances are your product will sell the first day you list it.
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How To Sell On Amazon Marketplace Guide
Creating an store can be an extremely profitable venture for your business. However, competition is high on this popular platform. With the many sellers and products already available on Amazon, it can be a real challenge to create a successful store from scratch.
Fortunately, you can build a thriving business on Amazon if you take the time to do it right. Youll need to understand the inner workings of the platform, including how to create an account, set your prices, and properly list and market your products. When you have a firm grasp on how Amazon works as a sales platform, you can create a storefront and product listings that are optimized for success.
In this comprehensive guide, well introduce you to Amazon Marketplace. Then well walk you through all the steps required to start and run a flourishing ecommerce store on the platform. Lets take a closer look!
Who This Course Is For:
- Anyone looking to generate a stream of revenue
- Stay at home Moms/Dads, Students, etc…
- Beginners who are looking to sell on Amazon
- 29,319 Students
- 1 Course
FBAKingdom is an online blog/community created me, Richard Smith. The main goal is to help interested entrepreneurs start Amazon selling businesses. I’ve helped dozens of potential sellers make a living on Amazon through my free e-book and I’ve decided to bring my knowledge to udemy. My vision is to make FBAKingdom the one stop platform for all things Amazon selling. My “Ultimate Guide to Selling on Amazon FBA” course was created with my knowledge from my own experiences, research I’ve done and some of the parts of the course were written by sellers that are making six to seven figures. I will continue to expand my course and guide meanwhile writing and producing more content for sellers to consume.
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Amazon Canada Selling Fees
No matter if you fulfill your orders via FBA or FBM, youll be responsible for some seller fees. Before sending any inventory into Amazon CA FBA, make sure you properly estimate what youll owe. A good way to do that is by using Amazons free . Heres a run-down of the fees involved in selling on Amazon Canada.
The referral fee is the commission that you will pay to Amazon for each item you sell on their marketplace. Similar to the referral fees for Amazon U.S., it typically amounts to 15% or less of the products sale price.
Amazon automatically collects its referral fees after each sale is made. Youll earn the sale price of the item, minus their 15% commission .
Here is the current list of :
Create Listings For Products
Under the sales channel, youll see Amazon listed. Click on it, then click the create listing button.
Afterwards, youll want to click Select Product. There will be two options to choose from. As a private label seller, you should click the lower option This product is made by another brand.
Choosing the option will allow you to search for the AliExpress product to become an additional seller. After finding the product you sell, click Select. Lastly, youll need to select Publish. And repeat the process for each item.
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Look At The Amazon Trend Report
Amazon offers a page that has all the products that are trending on their platform. This is a great resource for sellers who want to see whatâs currently hot with consumers.
Scroll to the bottom of the page to find the top trending items
Make a list of all the items that meet your criteria
Hereâs an example of what youâll find on the page:
As of the time of this writing, activewear and sports gear is trending on the site, so that is primarily whatâs being displayed on the site. This will change throughout the year though, so make sure to check back frequently for new updates.
Like the best sellers list, this trend report is only based on recent activity, so keep that in mind.
Chapter : Optimizing Your Amazon Marketplace Account Part 1
Selling on Amazon gives you the opportunity to reach millions of shoppers worldwide. However, since Amazon is the largest retailer in the world, youre going to have some competition. Regardless of the industry youre in and what products youre selling, you must properly optimize your product pages if you want to improve your chances of getting a sale.
Keyword research is an important part of optimizing your account. Lets take a look at how you can find the right keywords to get more eyes on your products!
Enter A Product Description
While the last step provided back-end information to help classify your product, your key product features and product description directly inform customers about the item. The key product features will appear as bullet points near the top of your product page. To ensure youre optimizing this section, try to include some keywords within these bullet points, wherever they feel natural:
The product description, on the other hand, will appear in paragraph form:
Youll have a limit of 2,000 characters, so keep your description brief, direct, and concise. Make sure to cover the most important information, but avoid overwhelming your audience with unnecessary text.
Why Sell Books On Amazon
- Get started with just a few books
- Choose from a wide variety of genre categories
- Sell books for cash or credit
- You choose how to fulfill orders
- Merchant Fulfilled Network Is the DIY Route. List books on Amazon, then pack and ship orders to customers yourself.
- Fulfillment by Amazon Is the Do It For Me Route. List books and have Amazon store, pack, and ship to customers for you
- Sell books multiple waysby title, ISBN, weight, or by scanning the barcode
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A Note On Fulfillment Methods
Amazon individual sellers have three options when it comes to fulfillment. They can choose to pack and ship the product themselves , or they can choose to outsource storage, packaging, and shipping to Amazon using FBA.
All sellers have to decide their fulfillment strategy when putting up a product for sale on Amazon. Just like the type of seller account, you can switch between fulfillment methods when you want to. When you start selling on Amazon, you must understand your options.
Monitor Your Store’s Key Metrics
Amazon is a customer-centric marketplace and holds its sellers to a high standard. It expects you to provide a seamless and satisfactory customer experience every time. Amazon requires these minimum key metrics that you should take note of:
- Order defect rate : < 1%
- Pre-fulfillment cancel rate : < 2.5%
- Late shipment rate : < 4%
Anything that falls outside these metrics might earn your store a negative performance review and affect how high or low your product listings rank on Amazon.
You can monitor your performance targets in Seller Central. Amazon also has a list of best practices for its sellers.
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Chapter : Optimizing Your Amazon Marketplace Account Part 2
Doing proper keyword research is just the start of creating an optimized Amazon Marketplace account. Once youve selected the right keywords for your products, youll need to properly place them for maximum attention.
Just like traditional SEO, where you place your keywords will determine how you rank in lists of search results. Lets take a look at the most important places for your keywords to appear.
Measure Your Profits With Sellics
Knowing how much profit youre making is an important part of keeping your business running. If youre not sure what your profit margins are, you may find that youre struggling to stay afloat. However, profit tracking can be time-consuming to conduct manually.
Sellics is an excellent way to keep track of your profits. Since all your information is displayed on an easy-to-read dashboard, you can see how your profits change over time. This helps you make more strategic decisions about how you price your products, and what youre spending on ads and marketing. You can get a 14-day free trial of Sellics, and the regular plans begin at $77 per month.
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Manually Create A New Product Listing
Amazon Professional sellers can create entirely new product listings for items not already sold on the marketplace. Generating new listings takes more time than adding products to an existing listing. However, it allows you to create a high-quality listing that sells using keyword research, product images, and detailed item descriptions.
Remember that not all product categories are open to all sellers. There are some product categories that require a Professional seller account, while some require approval to sell. There are also products that third-party sellers cannot sell.
To create a new product listing, you need the following information:
- Aproduct identifier: GTIN, UPC, ISBN, or EAN to specify the exact item youre selling find out more about which identifier is relevant to your product listing in
- AnSKU: A product ID you create to track your inventory
- Offer details: Price, product condition, available quantity, and shipping options
- Product details: Name, brand, category, description, and images
- Keywords and search terms: Applicable keywords to help buyers find your product
You also need to build out your product detail page. If youve ever shopped on Amazon.com, youve seen one. Product detail pages are where customers find all of the vital information about an item.
Improve Product Page Ranking
Ask yourself if your price is comparable to your competitors. You need to have a competitive price and unique product descriptions so that your product ends up on page one of the Amazon search results. Page one results mean that customers are seeing your products first, which will increase the probability of a sale.
You can get your products to page one results when you invest in like the following:
Research your competition to continually generate sales from high rankings. Tweak your product title to generate a high click-through rate so that you can continually generate organic sales.
Remember that ecommerce promotions often follow retail holidays like Black Friday, Cyber Monday, and even other more general promotions like winter clearance or fall sales. Promotional periods are high sales periods, which is another reason your profit margin should be high.
Most often, sellers choose to deviate from a stable price in the following instances:
- Launching new products
- Selling stock clearance items
- Sales like Black Friday or Cyber Monday
Remember, your return on ad spend for any marketing should always be 3:1. So if you spend $100 on marketing, you need to generate $300 in sales to maintain profitability.
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Create Accounts With Suppliers
Whether youll be dropshipping products from other marketplaces like Alibaba, creating a private label brand with your own products, or selling a product you manufacture yourself, you need supplier accounts. In the case of private labels, youll need to create an account with your chosen manufacturer rather than a supplier.
If you do decide to go the private label route , you qualify for a brand owners account, which offers benefits for companies such as:
- Access to the brand registry with tools to help you build and protect your brand
- Sponsored Brands
- A+ Content
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The Opportunity In Marketplaces
Marketplaces like Amazon and eBay can help people discover your brand easier. Amazon has over 150 Prime members and 300 million active customer accounts worldwide. You can set up a selling account fast and reach a global audience with easebut this all comes with a price.
Fees aside, Amazon has been under fire for steamrolling its sellers. From using data about independent sellers to developing competing products to creating blatant copycat brands, you run the risk of losing sales and customer data when selling on marketplaces.
So what does that mean you for? Look at it this way: these marketplaces give consumers a plethora of choices. They give shoppers a quick and easy way to find the products they already want. What they dont do, however, is provide an enjoyable shopping experience where products are organically discovered, like in an online store.
This gives ecommerce businesses a unique opportunity. You can use Amazon to sell certain products and help improve brand awareness, as well as create an online store where you control the experience and the data, and save money on fees.
Use both a branded web store and marketplaces to complement each other. This reduces customer dependency on a single sales channel but also provides customers an option for additional discoverability and buying features.