Chapter 1: How To Automate Your Amazon Marketplace Sales
Selling on Amazon can be a little overwhelming at first. With so many different tasks involved in running your online store, it might seem impossible to keep track of all your marketing, inventory, and prices. However, your sales process can be made easier with automation.
Automation tools help you eliminate some of the tedious and time-consuming tasks you need to complete as an Amazon seller. Lets take a look at a few things you can do to automate your Amazon Marketplace sales!
Understand Amazons Cost Structure
You can start selling on Amazon with little money. But there are some fees you should be aware of because theyre frequently charged and can impact your Amazon channels ROI. The following fees arent the only fees, just the common ones.
- Referral fees. Amazon charges a commission for selling on the platform. Its different for each category. The average referral fee is 15%, but can range from 8% to 45%.
- Closing fees. This is a $1.80 fee taken from each unit sold for products in media categories .
- FBA fees. If you use Fulfillment by Amazon youll cover the shipping and handling costs for a sale. This fee is charged to fulfill items for Amazon purchases and depends on the items category, size, and weight. A standard package may cost you between $2.41 and $4.71.
- Additional Amazon fees. Amazon will also charge you inventory storage fees for inventory in its fulfillment center. You may pay monthly or long-term storage fees, as well as disposal order fees, return fees, and advertising costs.
For an in-depth look at all possible fees, read the .
Who Can Benefit From Selling On Amazon Marketplace
The Amazon Marketplace can benefit individuals and companies of all sizes in a variety of ways. Since you can get your Marketplace account up and running with minimal fuss, it can provide you with a great opportunity to expand your audience and attract new customers quickly, no matter your industry or niche.
Whats more, this platform is open to everyone, so you dont need to be a major brand to create a profile. This gives any company an opportunity to sell on a national and even a global level. For smaller businesses struggling to attract attention with their own websites or physical stores, being able to sell online through Amazon Marketplace can make all the difference. Larger, well-established business can also benefit, but will probably do better to focus on their own ecommerce sites.
However, it is important to keep in mind that simply listing your products on this platform probably wont be enough to bring in significant new business. If you truly want to attract new customers and increase sales, youll need to be sure youre setting up your profile correctly and optimizing your product pages .
Don’t Miss: How To Cancel Amazon Prime Music
Listing Products On Amazon
Listing a product that is already available on Amazon is easy.
To get started, use a computer to go to the desktop version of Amazons site and navigate to the product page.
Make sure that the product is an exact match to the one you have! A good way to do this is by searching by the UPC code on the product.
Lets say you have a hardback copy of The 4-Hour Workweek that you want to sell. Searching Amazon for the UPC on the back of the book will show you the exact result you are looking for:
When you open that listing, you need to look for a button you may not have noticed before that says Sell on Amazon.
You will find the button under the Other Sellers on Amazon box on the right side of the page.
If the sell on Amazon button is not displaying on a product page, you can also list a product by logging into seller central, hovering over inventory, and then clicking add a product.
This starts the listing process. For a step-by-step walkthrough of completing the entire listing process, check out pages 23-38 in my .
Shipping Seller Fulfilled Items
When it comes to shipping your items seller fulfilled on Amazon, you might be wondering:
- How long do you have to ship the item?
- How much will the shipping cost?
Well answer both of those questions in this section.
Once you receive a seller fulfilled order on Amazon, you will have 2 business days to ship the item.
Heres the way it will look in seller central when an order comes in:
You can see that this order sold on March 20th, which was a Friday. The deadline to ship this item is March 24th, which is a Tuesday. Regardless of what time the item sold on the 20th, the ship by date would still be Tuesday.
2 days is the default requirement for handling time. If you want to update this, you can do so in the shipping settings. You can do this by going to settings in the top right-hand corner of your seller central account, clicking on shipping settings, and then updating your shipping templates.
The price that you will pay for shipping a merchant fulfilled item is based on:
The larger your items or the farther you have to ship an item, the more expensive it will be.
When you sell an item, you will be able to purchase shipping for the item directly from Amazon. You will also be able to compare the rates offered from multiple different carriers to get the best deal. Lets take a look at a couple of examples.
Don’t Miss: I Want To Sell My Books On Amazon
Amazons Demand Side Platform
This category includes Amazon Managed Service and Enterprise Self Service Display Ads.
Amazon DSP also known as the gives you the ability to programmatically buy video and ad placements.
Programmatic ads use data to determine which digital advertising spaces youll buy and how much youll pay for them.
Advertisers are increasing investment in the Amazon DSP, which allows brands to use Amazon targeting capabilities in showing ads not only on Amazon owned-and-operated web properties but also those that it does not control.
Unifying Your Global Selling Operations
Selling globally helps hundreds of millions of potential customers discover your products and helps you expand to new marketplaces.With Amazon Global Selling, you get to use Amazons global infrastructure andinternational logistics network to show your products in front of a worldwide audience. Building international listings across different marketplaces enables you to rapidly grow and diversify your sales by taking advantage of peak seasons in other countries.
Benefits of linking accounts
Unifying your selling experience across Amazons international stores lets you manage and scale your business more easily. Along with a single sign-on experience, you will have access to a centralized view of sales, orders and buyer messages across all countries.You can also gain access to our discounted international selling plan3. By registering to sell in all countries listed in the table below, we will limit your total monthly subscription fee to USD $39.99, a discount of up to USD $180 per month off your fee.
How to link your accounts4
If you already sell in multiple regions and you want to link these accounts, here are seven steps to follow:
Also Check: How To Cancel Audible On Iphone
Apply To Amazon Handmade
In addition to dominating the selling marketplace, if you make and sell handmade items, like bags or jewelry, you can try selling your wares on Amazon Handmade.
The marketplace directly competes with Etsy and eBay.
There are pros and cons to using Handmade. For one, the general reach is large, and their commission fee reflects that.
Handmades fees are much higher than Etsy, as they charge 15% commissions and a $1 minimum referral fee, while Etsy charges a 3.5% commission and 20-cent item listing fee.
Obviously, youre paying a higher price for Amazons massive, worldwide audience, but your profit margins will be lower.
If you make and sell handmade items, you can apply to join Handmade, as long as your products fall under certain categories.
Items must be made entirely by hand, hand-altered or hand assembled and handmade by you or by one of your employees.
Their rules are strict, so make sure you check out requirements to be approved.
Choose A Seller Category
Choose a seller category based on the size of your business. Each option will make sense for different scales.
Sell as an Individual
Selling as an individual is a smart option if you are a first time seller or plan to ship less than 40 items in a month. Amazon charges $1 for every item sold so when shipping a small number of products you can save in the beginning.
Sell as a Professional
Selling as a professional costs $40 a month. If youre planning on selling more than 40 items, this is the most cost-effective choice.
Recommended Reading: Does Amazon Cloud Drive Automatically Sync
Identify Your Most Profitable Items
Your most profitable items are your cash cows and you want to treat them just as richly as theyve been treating you.
Analyze your selling reports to identify your profitable items by looking at sell-through rate, profit margins and price trends, and then bring in more to keep maximizing your return on investment. Make sure you keep a good stock of your hot items.
What Is The Buy Box On Amazon
Being in the Buy Box means being the featured listing when a buyer visits a product page. In other words, your inventory is added to the buyers cart if they click the main Add to Cart or Buy Now buttons.
The majority of sales happen through the Buy Box some estimates put it at over 4 in every 5 sales.
If you want to increase your sales, its important to make sure you are eligible to earn the Buy Box and follow our simple formula for winning the Buy Box more often.
Recommended Reading: Do You Have To Pay For Amazon Locker
Add Amazon Sales To Your Shopify Store
Once youve determined that your account fits the requirements, youre ready to add your Amazon profile to your Shopify account. To do this, you want to begin by logging in to your Shopify account.
Under your dashboard, you want to select the plus sign next to the Sales Channels category. Then, locate the Amazon by Shopify feature and choose Learn More. Finally, select Add Channel and then Connect to Amazon, and your accounts will sync up!
How To Sell Used Goods On Amazon
Selling products on Amazon can be a great way to make some extra money, especially if youre willing to get creative. If you want to get rid of some clutter and make some extra cash, you might consider selling used items on Amazon. You get cash for your used goods and you get to give somebody a great deal on something they need.
Before you start selling used items, its important to understand how to sell used items on Amazon. While used item sales are allowed, there are certain used items youre not allowed to sell on Amazon. Its also important to understand how Amazon classifies used items based on their condition. If you want to learn how to sell secondhand on Amazon, heres everything you need to know.
Read Also: Amazon Locker Delivery Time Of Day
How Are Used Items Classified On Amazon
When youre selling a used item on Amazon, that item must be classified based on its condition. The better condition an item is in, the more likely it is to sell Amazon uses strict guidelines to determine what condition a product is in, so follow these guidelines to make sure youre listing used items properly. Heres a quick breakdown of how Amazon determines what condition a used item is in.
Work From Home For Amazon
If you want a job where you can be home-based, consider a spot on Amazons virtual customer service team, also known as Amazons Work-from-Home Customer Service Associate.
Virtual opportunities arent available everywhere but If you live in a certain area, you may be able to apply for Amazons work-from-home positions, given that youre qualified and a right fit for the position.
The base pay on average is $20 an hour and full and part-time positions are only available in certain areas, however, you can filter your search by the work-from-home category and by location.
This is more of a seasonal position but has the potential to become a permanent.
There were all kinds of positions listed, such as customer service rep positions for those who speak a second language, other than English.
There are also non-customers service positions that those with a qualified tech background could potentially apply for, such as cloud tech account managers and technical trainer.
Read Also: Create A Upc For Amazon
Managing Your Amazon Seller Account
When you log in to seller central, there are a plethora of reports that you can look at. You can look at reports for virtually any aspect of your business.
To begin with well discuss how to keep your Amazon seller account in good standing.
In the screenshot above, #1 is showing where your unshipped orders will be.
If you are doing any merchant fulfilled orders, this is where they will show up. When they are in the unshipped status, the item has been paid for and its time to ship it. If you click on the number , you will be brought to a screen where you can buy shipping.
Arrow #2 in the performance section is where you will see messages that you need to respond to.
The first is buyer messages, these are messages from your customers. You should respond to all buyer messages within 24 hours of receiving them.
In the performance section, you will also see A to Z Guarantee claims and Chargeback claims. These are much more serious and should be responded to right away if you receive one. These are generally signs that a customer had a major problem with an order, and its important to figure out why and submit any information that is required.
Its also possible that the buyer is trying to take advantage of Amazons system. If you suspect thats the case, you will be able to submit proof to have the claim removed from your account.
Arrow #3 shows the account health section of your seller central dashboard.
Selling With Amazon Fba
Create the product listings and inventories for your brand, or upload the data of your inventory to Amazon. Prepare your products for delivery and ship them to the Amazon warehouse. Once a customer places an order, Amazon FBA will fulfill the order and send the customer all the necessary information for shipping and tracking the product. Both sellers and customers have access to customer service 24 hours a day, seven days a week.
You will no longer have to handle the processes associated with inventory, and shipping of orders as a seller. This system makes it very simple for you to get started. Amazons solid FBA model also supports and enables you to grow and expand your brand globally. Furthermore, if you are an Amazon FBA seller, you are eligible for free shipping on order values more than $25 and $49 .
Furthermore, you are eligible for the Amazon Prime program, which provides customers with unlimited free shipping in two days or the same-day shipping service. When compared to other order fulfillment centers, the Amazon FBA fee is quite reasonable. Furthermore, the Amazon FBA program allows you to sell through multiple channels.
Also Check: Send To Amazon Locker
Amazon Product Promotions & Advertising
To help boost your sales on Amazon, you can run promotions on your products. You can also pay for ads.
Running a promotion can help boost your chances of making a sale when a customer is looking at your item on Amazon. The options that Amazon provides for promotions you can run on your items include:
- Social Media Promo Codes
- Buy One Get One
Social Media Promo Code
This allows you to create a custom coupon code that you can share with others. Amazon will provide you with a dedicated link to the page as well to help you promote it.
You are able to pick what type of discount you offer, and how many are able to be redeemed.
This promotion type is designed to incentivize customers to purchase multiples. For example, you can run a promotion to offer 10% off if customers purchase 2 items and 12% off if they purchase 3 or more items.
You can customize the discount percentage and purchase quantity required for customers to be eligible for the discount. This is a promotion we use fairly often in my business and it helps generate more orders of multiples.
Buy One Get One
This promotion type allows you to setup offers where if a customer buys one item they get the next one free or discounted. You can also set it up so customers have to buy multiple units to get one free. So you can do buy 3 get 1 free, or any combo that youd like.
Not Responding Promptly To Customer Inquiries
Its common for potential customers to have questions or concerns about your products. Whether theyre interested in learning more about the product or have a specific request, your customer service responsibilities begin the moment they send you an inquiry. Amazon is popular among shoppers largely because it offers so many different options in one place. If you dont answer customer inquiries quickly, theyre likely to move on to a similar seller.
There are also if you dont respond to inquiries fast enough. Amazon gives sellers 24 hours to provide a response, including on holidays and weekends. If the question is not answered within this time frame, Amazon will be notified. Once youve missed too many inquiries, your account will be suspended.
You will be notified of new inquiries through your primary email. Therefore, you may want to schedule time at least once a day to check your inbox, making it a habit so you never miss crucial messages.
Recommended Reading: Amazon Cloud Drive Auto Sync