From Auctions To Marketplaces
Amazon auctions were launched in March 1999, in large part as a response to the success of eBay. They were promoted heavily from the home page, category pages and individual product pages. Despite this, a year after its launch it had only achieved a 3.2% share of the online auction compared to 58% for eBay and it only declined from this point.
Today, competitive prices of products are available through third-party sellers in the Amazon Marketplace which are integrated within the standard product listings. A winning component of the Amazon marketing strategy for marketplaces was the innovation to offer such an auction facility, initially driven by the need to compete with eBay. But now the strategy has been adjusted such that Amazon describe it as part of the approach of low-pricing.
Although it might be thought that Amazon would lose out on enabling its merchants to sell products at lower prices, in fact Amazon makes greater margin on these sales since merchants are charged a commission on each sale and it is the merchant who bears the cost of storing inventory and fulfilling the product to customers. As with eBay, Amazon is just facilitating the exchange of bits and bytes between buyers and sellers without the need to distribute physical products.
How Did Amazon Get Its Start
Amazon is one of the best known brands in history. Over time, its become a household name that provides families with fast delivery of everything from fresh produce to your door to videos to your smartphone. But how did Amazon get its start? And how did it become what it is today?
The History of Amazon
In addition to these technology milestones that have changed the way that customers research and buy products, the company has acquired many other companies in its history, adding their technology and products to the extended Amazon lineup. While many of these companies maintain their operational independence, both the acquired organizations and Amazon have benefited from the extended reach of these partnerships, including Audible, Zappos, Whole Foods, and Twitch.
Over the last 25 years, Amazon has become a business behemoth that connects consumers to the products that they want and businesses to the customers that they need. For more information on how Elemerce can help you grow your presence on Amazon and improve your customer engagement,get in touch with our team today.
‘hardest Time We’ve Ever Faced’
It wasn’t a foregone conclusion that Amazon would thrive while many other companies struggled.
The surge of unexpected orders initially caught Amazon off guard. The company struggled to meet its vaunted two-day delivery window, which it promises to Prime members as part of their $119 annual membership fee. It quickly ran out of high-demand products like hand sanitizer and paper towels, combated widespread price gouging, and rushed to adjust operations inside its warehouses to keep employees safe without significantly slowing down the pace of work.
CEO Jeff Bezos acknowledged early on in the pandemic that the coronavirus upended Amazon’s operations. “The current crisis is demonstrating the adaptability and durability of Amazon’s business as never before, but it’s also the hardest time we’ve ever faced,” he said in April.
Bezos said his time and attention had turned squarely to Covid-19, away from longer-term projects and experimental ventures like his rocket company Blue Origin. Bezos and many members of Amazon’s senior leadership ranks met daily to tackle inventory issues and discuss the latest coronavirus updates.
Global companies like Amazon are generally prepared for potential supply chain disruptions, but not like this one. Even Amazon, with its sprawling end-to-end logistics network spanning warehouses, planes, trucks and vans, wasn’t able to keep operations steady.
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Before Google Had Street View Amazon Had Block View
In 2004, Amazon launched a search engine, A9.com.
The A9 team started a project called Block View, a visual Yellow Pages, which would pair street-level photographs of stores and restaurants with their listings in A9’s search results. On a budget of less than $100,000, Amazon flew photographers to 20 major cities where they rented vehicles to start taking pictures of restaurants.
Amazon eventually dropped Block View in 2006, and Google didn’t start Street View until 2007.
When Did Amazon Start And When Was Amazon Founded
, or more correctly Amazon.com, was first incorporated by Jeff Bezos in July of 2005. At the time, he was a Wall Street hedge fund executive.
Amazon was originally to be called Cadabra . But Bezos’ lawyer advised him that the reference to magic might be a bit too obscure.
Also, when people heard the name on the phone, they all too often heard “Cadaver” instead not ideal.
Source: James Duncan Davidson / Flickr
So, Bezos and his then-wife MacKenzie Tuttle started to register some domain names for their potential new venture.
Bezos soon registered the domain names Awake.com, Browse.com, and Bookmall.com. He also registered the domain name Relentless.com and kept it. In fact, if you type that into your browser today, you’ll be redirected to Amazon.com.
After scrolling through a dictionary for some inspiration, he hit on the word Amazon. Bezos thought this was particularly fitting as he envisaged his online store becoming the biggest in the world much like the Amazon is one of the biggest rivers on the planet.
This is the philosophy behind why Amazon is commonly called the everything store today.
Amazon.com was registered on the 1st of November 1994. Name sorted, but what to sell?
At the time he knew he wanted to build some form of an online retailer but wasn’t sure what to sell. After some research, he settled on books.
They were relatively easy to source, package, and distribute.
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Dissatisfied Customers Can Email Jeff Bezos Directly And He’ll Forward The Message Along To The Right Person With One Dreaded Addition:
“When Amazon employees get a Bezos question mark e-mail, they react as though they’ve discovered a ticking bomb. They’ve typically got a few hours to solve whatever issue the CEO has flagged and prepare a thorough explanation for how it occurred, a response that will be reviewed by a succession of managers before the answer is presented to Bezos himself. Such escalations, as these e-mails are known, are Bezos’s way of ensuring that the customer’s voice is constantly heard inside the company.”
How Amazon Became A Pandemic Giant And Why That Could Be A Threat To Us All
Online retail grew massively in lockdown, and Amazon reaped huge profits. But where is the companys relentless innovation and automation heading and is it time to clip its wings?
For the last year, Anna has been working as an associate, in the kind of vast warehouse the company calls a fulfilment centre. For £10.50 an hour, she works four days a week, though, during busy periods, this sometimes goes up to five. Her shift begins at 7.15am and ends at 5.45pm. When I get home, she says, its about 6.30. And I just go in, take a shower and go to bed. Im always exhausted.
Anna is a picker in one of the companys most technologically advanced workplaces, in the south of England. This means she works in a metal enclosure in front of a screen that flashes up images of the products she has to put in the totes destined for the part of the warehouse where customer orders are made ready for posting out. Everything from DVDs to gardening equipment is brought to her by robot drives: squat, droid-like devices that endlessly lift pods tallfabric towers full of pockets that contain everything from DVDs to toys and then speed them to the pickers.
Everything has to happen quickly. According to the all-important metric by which a pickers performance is measured, Anna says she has to average 360 items an hour, or around 3,800 a day. This translates as one item every 6.7 seconds.
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Jeff Bezos Expected Employees To Work 60
One early employee worked so tirelessly over eight months biking back and forth from work in the very early morning and very late night that he completely forgot about the blue station wagon that he’d parked near his apartment.
He never had time to read his mail, and when he finally did, he found a handful of parking tickets, a notice that his car had been towed, a few warnings from the towing company, and a final message that his car had been sold at an auction.
Payments: Giving Small Merchants A Cheaper Option
Amazon has been building out a presence in the payments space for years, with products including:
- Amazon Pay: Amazon Pay is an integrated payment management system that allows third-party merchants to sell their products on their own sites but use Amazons payment tech to receive orders. It also streamlines the payment experience for customers.
- Amazon Cash: Amazon Cash allows consumers to deposit cash without any fee into an online Amazon account by scanning a special barcode at partner retailers.
- Amazon Visa debit/credit cards: Amazon has partnered with Visa to offer a debit card for Prime members and a credit card for non-Prime members. Both offer cash back perks.
- Amazon Reload: This feature allows Amazon Prime members to transfer money from their bank into their Amazon accounts to create a balance. As a reward, 2% of the transfer amount is added to the users account right away.
- Amazon Go: Amazon Go is a cashierless grocery store where consumers can simply walk in, grab items off the shelf, and then walk out. The customers Amazon account is billed for the purchase when they leave the store.
The logic behind this kind of financial ecosystem is clear if the company can get consumers to put money into an Amazon-owned account, they will ultimately spend more with Amazon. For example, the Amazon Prime Visa rewards users with Amazon credit.
WHY AMAZON IS GOING AFTER PAYMENTS
HOW AMAZON IS GOING AFTER PAYMENTS
WHOS AT RISK?
Card processors & online payment providers
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What You Need To Know When Investing In Amazon
Amazon.com Inc. , one of the largest companies in the world, is a global leader in e-commerce and cloud computing. The company provides an online marketplace offering just about everything, including electronics, apparel, furniture, food, toys, and much more. It also offers video and music streaming services. Amazon’s cloud services platform enables organizations to develop, build, and deploy online applications for a broad range of needs.
Founded in 1994, Amazon started out as an online bookstore. But its founder and former chief executive officer , Jeff Bezos, envisioned Amazon as more than merely an online retail company. Instead, Bezos saw Amazon as a technology company whose competitive advantage was making online transactions simpler for consumers. Three years later in May 1997, Amazon went public through an initial public offering . Its stock is listed on the Nasdaq Global Select Market.
What’s Happening With The Amazon Union Vote
In early April 2021, more than 70% of Amazon workers at a warehouse facility in Bessemer, AL voted against joining the Retail, Wholesale and Department Store Union, according to the National Labor Relations Board . Less than two weeks later, the union filed an objection to the vote, arguing that Amazon had violated certain legal restrictions during the election. The union alleges that the company used tactics to intimidate employees into voting against unionization. In early August 2021, a NLRB official issued a 61-page recommendation that could lead to a second unionization vote.
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Amazon: The Unstoppable Rise Of The Internet Giant
Earlier this week we learned that Amazon founder Jeff Bezos will step down as chief executive of the e-commerce giant that he started in his garage nearly 30 years ago.
He will make way for Andy Jassy, currently head of Amazon’s cloud computing business, to take day-to-day control.
Billionaire Mr Bezos won’t entirely give up the reins, however, instead assuming the role of executive chairman.
Today, Amazon is one of the most valuable public companies on the planet, with Mr Bezos vying with Tesla’s Elon Musk for the title as world’s richest man.
What started as a small online book retailer has become a global phenomenon, spanning home delivery, cloud computing, advances in artificial intelligence, and the streaming of movies and sports.
And that has brought Amazon much criticism, ranging from accusations it has contributed to the decline of the High Street to complaints about working conditions in its vast warehouses.
So how has the Amazon empire been built?
Amazon’s innovation can be clearly seen in its financial results.
In 2018, it became the world’s second-ever public company to be valued at $1 trillion, after Apple, and today it has the third-highest market valuation in US, after Apple and Microsoft.
The huge success of the online giant is also evident in its revenue.
Sales for 2020 reached $386bn, up from $280bn a year earlier. Net profit almost doubled to $21bn.
And it all began with selling books.
Amazon Employees Were Encouraged To Use Primal Screams As Therapeutic Release During The High
Amazon hires seasonal workers, but the holiday season is still extremely stressful for the logistics teams.
In the early 2000s, Jeff Wilke, Amazon’s operations manager, would let any person or team who accomplished a significant goal close their eyes, lean back, and yell into the phone at him at the top of their lungs. Wilke told Brad Stone that some of the primal screams nearly blew out his speakers.
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Amazon Associates Program Making Affiliate Marketing Mainstream
In 2000, Amazon started allowing third-party manufacturers and sellers to list and sell their products on its site. In turn, Amazon took a commission from the price of every product sold, while the third-party sellers can benefit from Amazons tremendous reach and influence. This was a huge success and bought an affiliate marketing model to the mainstream.
Fun Fact: Amazon was not the first company to start allowing third-party manufactures to list their wares on its site. There were a handful of others who did it before Amazon, while only Amazon helped make it popular.
It was around the same year when Amazon created its iconic A to Z logo with an arrow-shaped like a smile going under from a to z, hinting that the company offered a lot of products.
How Does Amazon Respond To Failures And Setbacks
Amazon has been known for having a high turnover rate with staff, which is an expense for the company. Constant demand on resources for hiring new employees and training would be inefficient and costly. Amazon has attempted to alleviate the employee loyalty concern by offering employee stocks options as compensation . They also try to entice workers to stay longer by requiring the employee to pay back a portion of their signing bonus if they leave early. Some describe the workplace as “Darwinism.” 29
One writer discusses how Jeff Bezos “brags” about his failures . The major difference between Amazon is that the company embraces their failures and tries learns from them. 30
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Amazon Marketing Strategy Experiments
Amazon have created their own internal experimentation platform called a Weblab that they use to evaluate improvements to our websites and products. In 2013, they ran 1,976 Weblabs worldwide, up from 1,092 in 2012, and 546 in 2011. Now many companies use AB testing, but this shows the scale of testing at Amazon.
One example of how these are applied is a new feature called Ask an owner. From a product page, customers can ask any question related to the product, Amazon then route these questions to owners of the product who answer.
Createspace: The Creators Platform
Another way Amazon promotes hard media is that it allows writers to publish paperbacks on their Createspace platform, in addition to digital Kindle eBooks. So perhaps it has a better understanding than most that there are still many people who do not have access to the digital medium and should be allowed to have access to the same materials that digital readers do.
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Currently Forbes Rates Amazon Stock As ‘attractive’ On Their Q
Forbes credits to 3 rules which it breaks, but we ‘probably shouldn’t’!
In this way, Forbes outlines a ‘risky’ approach to marketing strategy which, for Amazon, paid off in dividends. So, there is plenty to learn from studying this company, even if we decide not to replicate all tactics and strategies.
How Amazon Was Founded
Bezos was working as a vice president at D.E. Shaw, an investment and technology development firm, when he read online that the internet was growing at a rate of 2,300 percent per year. The future billionaire began thinking about ways to build a digitally focused business to take advantage of the trend.
Bezos left his job at D.E. Shaw and moved to Seattle to begin work on his company. After some initial research, he determined that the online sale of books offered a promising business model because there was no centralized mail-order catalog or marketplace.
Initially dubbed Cadabra Inc., Bezos renamed the company to Amazon and began working out of the garage of his home in Washington state. In 1995, he launched a beta version of Amazon.com and invited friends to check out his new online marketplace. The site opened to the general public in July 1995.
Sales grew quickly and Bezos opted to take Amazon public in 1997. The company began offering other products the following year and turned its first full-year profit in 2003.
In the years since its founding, Amazon has emerged as one of the worlds most dominant online retailers and a key driving force behind the trend toward e-commerce. In 2019, Amazon posted revenue of $280.5 billion.
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