Estimate The Right Product Size
Shipping heavy items on Amazon can come at a hefty price. Its why you want to make sure to estimate your product size every time correctly, so Amazon doesnt take into account the wrong size of your product and make you pay more for mass that doesnt exist.
Before you prepare an item for shipping, always double-check that you correctly measure the dimensions. As a bonus, you can also invest in lightweight packaging to reduce the order’s weight and save extra money.
Shipping Your Amazon Product
On first impressions, shipping seems an extremely complicated undertaking, however, its actually fairly simple once you understand the process.
You have a choice whether to ship by sea or by air.
When first starting out your order quantities are likely to be fairly low and if you followed the product selection criteria and chose something light & small then albeit more expensive by far the fastest & easiest way to get your first few shipments to Amazon is by air.
For this, youll use an air express company such as FedEx, DHL, UPS.
The simplest route is to ask your suppliers to organize this for you. You can expect to pay around $6 / kilo with shipping times around 8 10 working days.
Take note! Do not overpay for shipping. Many suppliers will cut down the price of their products only to try to make it back on the shipping. If youre not happy with their quote get a direct price comparison from the air express company of your choice.
Once you start placing larger orders of quantities 5000 or more youll want to start exploring sea shipping.
Stop Losing Money On Amazon Selling Costs Today
Its the little things you do that count: by reducing your selling costs on Amazon, youre not only being more efficient, but youre also saving money that you can reinvest into your business .
However, finding ways to save the most money from Amazons selling costs can be a time-consuming process, and there might be other areas of business youd rather focus on.
Thats where we can help. At Pattern, our team of ecommerce experts help you find the best selling costs for each product you sell on Amazon. Schedule a demo today and learn more.
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Choosing Between Individual And Professional Accounts
If a seller is selling fewer than 40 items per month, the Individual account will be a better fit. Selling more than 40 items per month will cost you more than the monthly subscription of a Professional seller account in selling fees.
However, with the Individual FBA account, you miss out on some Amazon FBA features. The retailer sets shipping rates on your orders, and you have to upload products manually. You also wont be able to sell specific product categories.
Invest In Amazon Creative
You might think that companies selling on Amazon have no control over their own branding. After all, its Amazons webspaceyoure just a tenant, and so your brand looks like whatever Amazon wants you to look like. But really, nothing could be further from the truth.
Your brand identity can come through on Amazon with just as much power and uniqueness as anywhere else on the web. Amazon understands the power of a compelling brand story, and gives merchants the tools and space they need to tell those storiesyou just have to know how to do it properly.
You have the options to select from three Amazon creative options to help create brand equity on Amazon:
- A+ Content
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How To Open An Amazon Storefront
Get started on the nine steps to building your Amazon Store now! Or, if youre looking for professional help creating, designing, and marketing your storefront, contact WebFX. With more than 25 years of experience and a client retention rate of 91%, were a trusted choice for launching and managing Amazon Stores. Give us a ring at today!
Choose A Compelling Hero Image And Value Proposition
On Amazon stores, other than product photos, the banner at the top of the page is the only real estate store owners have to differentiate themselves from their competition, said Amin. This banner should include a hero imagea large and prominent image that appears at the top of every page in your store and helps to separate your stores navigation and content from Amazons. You should choose an image that represents your brand and captures peoples attention. The hero shot needs to captivate your target audience, said Amin.
Amin also recommended including a succinct value proposition in your banner. The value proposition needs to explain exactly what your brand and product does, said Amin. This may sound easy, but it isnt, so consider working with an experienced e-commerce copywriter to get this essential branding messaging perfect.
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Finding Products To Sell On Amazon: 6 Methods
Some Amazon sellers use just one sourcing method, like retail arbitrage or private labeling, but many grow by combining several profitable sourcing methods. So as you read through each method, dont feel that you have to choose just one.
Explore them all to see which best fits your online selling goals, whether thats just selling on Amazon or building a multichannel empire.
Launching Your Products On Amazon
Okie Dokie. You are rocking and rolling!
Now we have our product, its been branded and is now winging its way to the Amazon warehouses, what do we do when it gets there?
Here is our 5 Step Launch Plan to really getting your product going with a BANG!
1. Optimize Your Listing. Ensure there are keywords in your headline and your bullet points, that you have 5 7 attractive and enticing images and a solid product description.
Nowadays if youre brand registered you can also add a video and on all product listings, you can now add a product image gallery and a huge eye-catching product description below the main listing.
Personally I would use every bit of real estate Amazon gives you to showcase your products and point out all the features and benefits.
None of your images will matter however if youre not being found for your specific keywords. Remember Amazon is a search engine and is getting more sophisticated as such every day.
To out market and outrank your competitors you need to ensure that when people are searching for your product or products yours comes up top of the list.
There are many ways to do this, but one of the biggies is the number of unique keywords you use in your listing via the headline and bullet points and in the backend when you list your product on Amazon. .
The Selling Family have put together a very detailed post on . Highly recommended reading before you list your product.
All these things and more will contribute to getting great reviews.
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How Amazon Stores Your Inventory
We store inventory either in bulk or in individual “pickable” locations. Media products are stored on library-type shelving in vertical, spine out positions with loose stacking to avoid “shelf wear.” Specialty items like food or high-value goods may be placed in specific secure or climate-controlled areas of the fulfillment center as appropriate. .
If inventory is damaged or misplaced while in Amazon’s control , we will purchase the inventory from you.
Once your inventory is received at a fulfillment center or receive center, it is available for sale. Reconciliation of shipped inventory may take up to 21 days. You can track the status of your shipment in the Shipping Queue with the status cycling through In Transit, Delivered, Checked-In, Receiving and finally Closed. During the Receiving process, your item barcodes are individually scanned and entered into the tracking system, the dimensions and weight are captured for storage and fulfillment purposes.
How To Use The Amazon Fba Calculator And Calculate The Financial Viability Of Your Products
Its extremely important to calculate the financial viability of your products before you get too excited and start to order and sell products only to find you cant make any money.
You might find a product that sells for around $25 on Amazon and spy a supplier offering it for only $2 and think youre onto a winner, but by the time you add in shipping fees, , marketing costs, etc it just might not be viable.
To make this as easy as possible I have created a product P& L sheet you can .
Here is a video showing you how to use it
Please note all the numbers in the sheet are for demonstration purposes only. Its imperative you populate the spreadsheet with actual numbers following negotiations with suppliers, shipping companies, the inspection service you use and utilizing the .
Here is an excellent video showing you how to use the from the guys at Jungle Scout
And heres my article walking you through
In an ideal world wed all love to be walking away with 50% profits or more but after custom duties, , marketing costs & overheads if youre generating 15% 25% profits, you have an excellent business.
An Overview Of Amazon Store Insights
Up until recently, its been difficult to measure the impact of creative specifically for Amazon Stores.
Now, brands have access to daily and aggregate views of their stores performance through a new program .
The new Amazon Store Insights feature gives us insight around the effectiveness of the Store and allows us to understand how an audience interacts with the pages that we create, AJ Swamy, Creative Strategy Manager at Tinuiti said.
The Store insights also allow us to tag external traffic so we can finally get more information around the effectiveness of external advertising campaigns that we route to our Stores. With Amazon Store Insights, we can see how many customers convert organically from the store, which is groundbreaking.
Amazon Stores: A Powerful Tool To Establish Your Brand On Amazon In 2021
by Tara Johnson | Nov 5, 2020 |
Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon.
Now that and Enhanced Brand Content are the norm , its time to take your branding to the next level with Amazon Stores.
Amazon Stores is a free self-service product that allows brand owners to design and create multi-page stores to showcase their brands, products, and value proposition on Amazon.
So what are the benefits, and how can Amazon Stores work for you? Well cover that below.
Jump to the section:
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How Do Stores Work
The way Amazon Stores work is not rocket science. It is simple and easily understandable.
1. Showcase your products and brand story.
You canhelp shoppers to locate your product portfolio and its related items on Amazoneasily.
Here is agood example of it:
2. Design your brand store the way you want. No coding skills are required.
With thehelp of pre-designed templates or drag-and-drop tiles, you can create a fully customized,enriched, and multi-page store, without coding skills.
3. Get your own web address on amazon.com.
You candrive shoppers to visit your Amazon Store via ads and other marketingactivities outside Amazon by using an easy-to-remember and unique Amazon URL.
4. Utilize Store Insights for optimizing yourad campaigns.
Insights give you a clear understanding of your Amazon Stores traffic sources and sales. When you have these metrics, you will know how to perform better and excel in them.
Building Relationships With Your Suppliers
This is well worth a mention while talking about suppliers. Over the years when we found great suppliers we took the time to build solid relationships with them. We visited China on many occasions, inspecting factories, looking first hand at potential products, and negotiating face to face. The factories we visited were well maintained with good working conditions and generally happy teams.
If you want to build a long term, ethical business and do business with people you like and trust this is a step that will do you well as your business grows. Youll know more about how your products are made and will feel more confident selling your products to your customers. Youll likely get better rates over time and more favorable credit terms also.
Clearly, as I write this we are mid COVID pandemic, and right now is not the time for tripping over to China to meet your suppliers! Plus if youre reading this youre probably just starting out and dont yet have the means to do so. However, I wanted to mention it as a long term strategy as there is no doubt having those stronger personal relationships with our suppliers helped our business over the years.
For now just begin to develop relationships over the phone, email, or skype and plan to visit as the world opens up and your business grows.
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How Much Does It Cost To Sell On Amazon
If you ever wanted to launch an Amazon business, nows the best time to do it: the world-renowned eCommerce platform has reached an annual revenue of $386 billion in 2020, with its growth expected to continue rising over the following years.
One thing that confuses many first-time entrepreneurs on Amazonand continues to confuse seasoned sellersis the long list of selling costs. Fees also vary based on your product and the program you chose .
To start a successful business on Amazon, you need to get a clear understanding of what the selling costs are and what you can do to save the most money. If not, you might get bad surprises and throw away your budget without realizing it.
How Much Can I Earn By Selling On Amazon
When youre selling on Amazon, really anything is possible: You could be making $9 or $9 million. The answer varies.
Ultimately, the amount of money you can earn by selling on Amazon is directly correlated to the uniqueness of your products. You need to sell your own branded products with high margins . That way, your marketing efforts can afford a higher customer acquisition cost , and youre making more for every sale .
Today more than ever, ecommerce content and storytelling drive brand loyalty. Focus on maintaining your brand image on Amazon so that your products are seen as reputable, high-quality goods from a company that consumers know and trust.
If youre a seller with a large inventory of high-ranking products with high margins and good reviews, you will be set up for success. But just like any online business, it all comes down to how well you can choose your products and market yourself.
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Run Sponsored Product Ads
Amazon has a robust ad platform that lets you market your product to customers on Amazon.
Amazon Sponsored Product Ads is a PPC model that lets you promote your products along search results. Placements on desktop can be above, alongside, or below search results, as well as on product detail pages.
Three things to keep in mind when running Amazon PPC ads:
One: Start with automatic targeting. This allows Amazon to use its powerful search algorithms to suggest an exhaustive list of potential keywords for you. This requires you to pick a flat default bid across all keywords, but the goal here is to get data on how various keywords perform.
Two: Once you have at least a few weeks worth of data , start evaluating your automatic targeting campaign to determine which keywords performed the best. You will want to transition those over to a manual campaign, where you can now focus on only the most relevant keywords that performed well for you. With a manual campaign, you have the ability to adjust bids by keyword
Three: Continue to iterate your manual campaign for keywords and bids. Data is your best friend, but if you feel strongly that you should include additional keywords that havent yet performed well, test various bid amounts. Different bid amounts can yield various placements and yield varying results, so continue to test until you find something that works well.
Open An Amazon Seller Account
The first thing youll need to get started is registering to if you have not done this already. Amazon offers two pricing plans for U.S. seller accounts: an individual plan that costs $.99 per item sold or a professional plan that runs $39.99 per month. Monthly fees for selling on the site may cost more, depending on if you or Amazon fulfill product purchases for customers.
When setting up your seller account, you will also need to select what business type your company belongs to . You will also need to choose which regions you intend to sell to, whether its North America, Europe, Japan or Australia. Be sure also to have all of your company contact details and a chargeable credit card on hand to finish creating your seller account.
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Is Amazon Fba Still Profitable In 2021
Amazon is still an excellent opportunity in 2021. Think of it this way: will people still shop on Amazon this year? Of course!
Amazon is simply a marketplace that enables you to sell products. But, in 2021, you need to seek out unmet demand. The days of buying a case of any old product from Alibaba and flipping it on Amazon are sadly over.
Instead, you have to use software like to identify gaps in a market, then design and launch a product to fill that gap.
Competition is intense now on Amazon and will continue to be moving forward. But, if you focus on solving peoples problems, you can always find opportunities and do it better than others. You could or even break new ground and start a whole new product class.