Friday, March 17, 2023

How To Ask Customers For Reviews On Amazon

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Amazon Order Confirmation Template

How to Ask for Reviews or Testimonials

This is the first email you send when the order is confirmed for delivery. Usually, a few days before the customer receives the product.

The confirmation email is a great way to establish communication, reinforce purchase decisions and offer additional value.

Hi Buyers First Name

Thank you for your purchasing from . Your order should be with you shortly.

We went to great lengths to ensure your product name was made from the finest materials. I hope youll enjoy it!

Ive put together this video that shows you how to use and X different uses so you get the most out of your .

If you have any questions or experience difficulties while using your , please get in touch and well resolve it as quickly as possible.

You can reach us by replying to this email or

Name of Head of Customer Support

Black Hat Tactic #: Using Zombie Accounts To Get Fake Reviews

Amazon has a serious issue, especially amongst Chinese sellers, with fake reviews. This is done on a LARGE scale to accumulate dozens or hundreds of fake reviews. Essentially these services use fake Amazon accounts to purchase a sellers products and then leave fake reviews. This sophistication of these services is mind blowing. Prices range from $1-3 per review depending on the likelihood of these reviews to be detected by Amazon.

Amazon is playing a constant game of whack-a-mole to fight against these fake reviews and they are becoming increasingly better at detecting these fake reviews and suspending sellers permanently who use them. However, you dont need to dig to find a lot of sellers still using fake reviews with impunity.

Account Suspension Risk Level: Very High

Asking For Reviews From Customers: The Ultimate Guide

Asking for reviews from customers is one of todays most powerful customer acquisition and retention strategies. Thats because online reviews can do wonders for your company.

They help build your online reputation, bring a lot of brand credibility, and provide the kind ofsocial proof needed to influence consumer behavior.

Having more reviews is much better than having fewer reviews unless, of course, the majority of your reviews are negative. Having a few reviews is definitely better than not having any at all.

  • According to the Online Reviews Survey, 4 in 5 Americans read reviews before making a purchase decision.
  • 79% do so to make sure the product or service is good, 61% read reviews to make sure the product or service works, and 53% read reviews to make sure they dont get ripped off.
  • 83% of shoppersdiscover new products every month through reviews. Moreover, 7% of consumers need to read at least 20 reviews before they put enough trust in a company.

Reviews are also one of the biggest factors influencing a companys local SEO performance.

From this perspective, it makes business sense to learn how to ask for reviews from customers and ensure a steady stream of more and better reviews. After all, when youre already delivering experiences that customers love, they wont hesitate to vouch for you. All you have to do is ask. Often, this is the best way toget more reviews.

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White Hat Tactic #: Request Reviews From Customers Youve Provided Customer Service To

If you engage in a conversation with people and provide great customer service, most people are happy to leave a great review regardless of the product. And I mean real engagement not some Feedback Genius autoresponder. Engagement can include:

  • Questions about a product before a purchase
  • Technical support after a purchase
  • Returns for a product that is simply no longer needed
  • Making an unhappy customer happy

If you have a conversation with a customer and you ask them can you leave a review? most customers will happily oblige. The easiest reviews to get are from customers who ask a product question and then order. Check up on them in a week to make sure they got the product. AFTER they respond to your business email confirming they got the product then ask for a review.

Ask In Response To Praise

7 Ways to Optimise Your Amazon Product Listing

The easiest scenario would be that of a customer who approaches you with unsolicited praise. In this case, express your appreciation for their taking the time to provide the feedback, and then make the suggestion. For example:

Happy customer:

You: That is so great to hear. We really try our best to . And thank you so much for taking the time to provide your feedback.

Customer: For sure, thank you for providing such great service!

You: You know, those kinds of comments really help prospective customers to feel more confident in choosing us. If you wouldnt mind writing what you just said in a quick review on , that would be awesome.

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Meet Them Where They Are

You can further encourage customers to leave reviews if you make those reviews easy to write on mobile. Just make sure the review you want them to write lines up with whats realistic for thumb-based typing.

Creating a place for customers to respond and leave a star rating, for example, is an easy task to perform on a smartphone.

You can also get creative and look to gather not just written reviews but also data points from surveys. This will allow you to write web copy you can use to set alongside customer reviews, while still making it easy to leave feedback on mobile.

Heres an example. Say you send out a three-question, yes-or-no answer survey:

  • Are you satisfied with your product?
  • Would you recommend this to a friend?
  • Would you buy this again?

You can then tally responses and include the data on your products sales page, like Naked Wines does:

Its not a written reviewbut it can supplement longer-form feedback provided by other customers.

Amazon Has Rules Of Its Own

Before we talk further and explain how to remove review on Amazon, we must understand this.

Its considered a good policy to deal with negative reviews immediately but you should also have knowledge about the rules set by Amazon.

There are three main rules that all sellers must follow if they want to deal with negative reviews or even if they want to learn how to get reviews on Amazon. These are as follows:

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Contact The Buyer Directly

This is important in understanding how to remove Amazon review.

The perfect situation for you would be to get a removal or a strike-through from Amazon but there are instances when the bad review doesnt meet the criteria set by Amazon for feedback removal.

So, if you think that the bad review is unwarranted, you should directly get in touch with the buyer.

It is even encouraged by Amazon to resolve the concerns of the buyer before you contact them about removing a review.

The way you choose to deal with the problem is up to you.

Apologizing is always a good start and you can also think about giving a refund.

However, you should remember, Amazon clearly mentioned in their policy that incentivizing or pressuring a buyer to amend or remove a bad review is strictly against their policy.

White Hat Tactic #: Use Amazon To Contact Critical Reviewers

How To Ask Customer To Remove 1-Star Negative Product Review On

Up until recently, you were unable to contact customers who left a negative review as it was nearly impossible to find the buyer identity of a critical reviewer. In 2021 though, Amazon rolled out the ability to contact customers who have left a 3-star review or less.

Amazon now allows you to contact customers who have left a 3-star review or less.

This features works well to initiate a dialogue with customers who left critical reviews and hopefully make them happy and have them revise their reviews. Theres some important notes about this buyer contact feature though:

  • Amazon sends critical reviewers a canned message (and you can not send a custom message until the customer responds to the canned message
  • You must be Brand Registered
  • There is contingency on the customer revising the review

This tactic wont get you any more reviews, but having customers change or delete negative reviews is arguably more impactful than anything else.

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Do: Get Back To Questions Promptly

The other day, I was looking for a pair of Bluetooth IEM earphones I could wear under my hat when it got cold. They had to be Bluetooth because I didnt want to worry about getting snagged on a wire, they had to be earbuds because I wanted my hat to easily fit over them, and they had to be IEMs because the sound quality is at the top of my list.

So, off to Amazon, I went. And I asked questions. The IEMs that didnt respond within a day were immediately crossed off my list because it made me think they didnt care about customer support that much. And there were some answers where I wasnt sure if it was another buyer or the seller themselves.

Its important to answer questions promptly, but also to be really clear about your connection to the product.

Is Soliciting Amazon Reviews Ethical

One of the most frequent questions I get when it comes to soliciting book reviews is, is it ethical? Is it ethical to ask people to leave a review for your book?

Don’t approach friends and family who havent even read your book. And don’t ask random people on the street to leave a vague comment with a 5-star rating. Those are both, of course, unethical.

However, if you are asking people to read your book and then , then that is ethical. You can even request that they mention that you they received a free copy of your book in the review itself.

The key here is asking for honest reviews. When I reached out to my reviewers, I made this very clear, and was open to negative reviews, if they were their honest thoughts. Fortunately, if you have written the best manuscript you can, and have engaged an awesome team to turn it into the best possible book it can be, this shouldnt be an issue. Even if there are one or two people who dont get you or your content, the good reviews will balance them out.

It’s also important to note that the free copy cannot be dependent upon the recipient leaving an Amazon review. That is also strictly against Amazon policies. Rather, provide the free copy first, make the request, and trust that many will in fact leave a review.

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How Do You Avoid Negative Reviews

The first step towards avoiding a negative review is having a great product since you wont manage to sell a product long-term if its not high quality.

Therefore, you must ensure that your product goes through all the relevant quality control checks or brace yourself for an avalanche of negative reviews.

Its considered better to have a thin margin on a high-quality product instead of a high margin on a low-quality product.

This way youll know that you have a quality product that will for years.

For instance, we list a product on Amazon with a thin margin, with thousands of reviews, and not a single negative review but well pay more for a product that comes from a quality supplier, simply because its a premium quality product.

Examples Of Asking For Reviews On Your Website

New? Asking for reviews by email is prohibited?

You can include a CTA to leave a review in various places on your website, but many businesses benefit from having a dedicated reviews or testimonials page accessible via their main navigation .

One way to do this is to simply have a page that provides links to each of the platforms for which you have listings, such as the example below:

Another approach, which I would recommend, is including existing reviews on the page in addition to the CTA to leave a review, such as with the example below:

Many content management systems have a plugin or script that allows you to aggregate your reviews from other platforms into a feed on this page. But you can also add them manually. Either way, it is best to have the reviews appear on the page in text form . This is because reviews are often packed with important keywords that can boost your SEO, but Google wont pick up on these words if theyre in image form.

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The Dos And Donts Of Requesting Amazon Product Reviews

Amazon changes its Terms of Service regularly, but not so often you have an excuse for breaking them. This is especially important for product reviews, as its crucial you go about it the right way not only to follow the rules but to leverage them to maximum success. And with eDesks checklist of what to do and not do, youll be able to do this in your sleep.

Amazon Reviews Establish Your Books Credibility

When were looking for products, choosing between restaurants, searching for a hotel room and even shopping for books, we all look at reviews and ratings.

A product that has a lot of positive Amazon reviews and an average rating of 4-5 stars looks like a better deal. It looks like it will deliver on its promises. In the case of a nonfiction, how-to book, it looks like it actually teaches readers what it says it will teach them.

This is especially true if were comparing two similar products if one product has dozens, or hundreds, of 5-star reviews and in-depth feedback, while another has no reviews , which would you choose?

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Black Hat Tactic #: Using Email Append Services To Target/contact Customers

Amazon famously does everything possible to keep sellers from accessing customer information. They hide email addresses and phone numbers. Email appending services take Amazon shipping information and match it against Big Data databases to obtain a customers email address and/or phone number. Some services claim a 40% success rate but most are well below this.

Its a bad idea to contact these customers directly once you get their email but these services can be used effectively to remarket to customers on Facebook/Google/etc. with minimal chances of being caught from Amazon.

Account Suspension Risk Level: Medium

White Hat Tactic #: Launch New Products To An Email List

How to get Amazon Reviews without getting Suspended in 2020

Hopefully, youve been building your off-Amazon email list. If you have an email list, then when you launch new products do not send them links to your website to purchase, instead send them directly to your Amazon product detail page on Amazon. This accomplishes two things:

  • You get vital initial sales velocity for your products
  • Your email list is more likely to produce satisfied customers who will subsequently leave reviews

Sales velocity is critical for Amazon. There are some who believe Amazon also rewards brands that produce sales on Amazon from outside of Amazon.

Second, your email list is likely to be an audience of people who like your product. Subsequently, theyll be more likely to leave positive reviews. You can also get into grey-hat strategies and in your email blast ask customers to email you after purchase and offer them some kind of refund via PayPal. Youre not refunding them in return for a review youre just offering a product discount. Of course, once they email you, youve gotten that critical customer engagement and its easier to solicit reviews from them.

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Respond Below The Review Immediately

Once youve read the review, you should respond below the review immediately. You can do this by logging into with your Seller Central account.

If you havent done this before, it might be good to set up your Amazon profile with your logo as your profile pick. That way, customers will not only see the name of your company when you reply, but theyll also see the brand logo as well.

When you respond, remember you dont want to create an online argument with the customer, so no matter how wrong you may feel their opinion is, respond kindly and positively.

Now Ill give you perhaps one of the most important skills in customer relationships. Its one of the most underestimated tools to customer satisfaction in a businesss tool belt. What is it?

The apology.

Yes, regardless of your feelings, you must initially apologize for the customers experience. Youre not apologizing for your product or admitting its weaknesses. You are only expressing your sorrow over the customers personal dissatisfaction.

This is essential for two reasons:

First, an apology affirms the customers own experience and feelings. Maybe they shouldnt have felt that way. Maybe they shouldve read the directions better. But regardless, they still felt badly after purchasing. If you ever want to be heard by the customer, an apology must come first.

If you offer a money-back guarantee that is posted clearly on your listing, you might want to mention this in your reply.

Apology. Concern. Request.

How To Not Get Amazon Reviews

First, lets start with what NOT to do. When it comes to misleading customer reviews, Amazon has a zero-tolerance policy. If you violate their guidelines, it can land you in hot water.

Among other things, you may lose all your current reviews, have your product listing suppressed, or, worst of all, permanently lose your Amazon seller privileges. Its scary stuff!

Fortunately, Amazon makes it easy for sellers to play by the rules. By logging into your Seller account, you can view the Product Review Guidelines. There, youll see Amazon has clearly outlined whats not allowed. You can not:

  • Write reviews for your own products
  • Offer money, discounts, or product in exchange for a review. For any discounts you offer, the customer needs to be able to use them without writing you a review
  • Ask people who are biased to write you a review, such as your family, friends, or employees
  • Trade reviews with others, e.g. youll write a good review for them if they write one for you
  • Accept reviews before the customer makes a purchase
  • Only ask satisfied customers for reviews. This tactic is known as cherry picking, and Amazon doesnt like it. You need to ask all our customers equally, whether their experience was positive, negative, or middle-of-the-road
  • Buy fake reviews
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