The Private Label Model
Private label sellers sit between proprietary product owners and resellers . They buy generic products wholesale, and then repackage those products with their own branding. A good brick-and-mortar example of this would be Walmartyou can buy a pair of black high-tops, but youre buying a generic product with a Walmart brand tag slapped on top.
Private labels are not counterfeitersthey dont claim to be an original product. They simply source their products from a manufacturer or wholesaler that supplies other private labels instead of creating a unique product. Because of this, identifying a profitable product niche is a major concern since brand consistency matters for this seller.This model isnt quite as flexible as reselling, but it does offer a low barrier to entry for sellers who want to build their own business and brand identity. The challenge lies in identifying product niches that dont pit your private label against well-known brands or a horde of other private labels.The core strategies for choosing wholesale products to sell on Amazon remain the same, regardless of your business model. However, each model will experience the competitive landscape in a different way, which should affect how sellers approach product research and competitive analysis.
To Make Money On Amazon Or Any Business You Need Certain Things
Before you even start to have visions of handfuls of cash coming your way, you need a few things checked off the checklist in order to make money on Amazon or with any business:
- A sufficient gross margin
- Determine your overall startup costs
- Figure out your break even point
- Forecast your revenue
- Implement performance-based marketing based on revenue projections
- You have to move inventory-if you dont move the inventory youll lose money due to product costs and storage fees
What To Sell On Amazon: To Make Easy Money Complete Guide
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If you are still figuring out what to sell on Amazon so that you make good money, then this is the right article to read. Trust me, I have been there, and I know the struggles of coming up with the right product to sell on Amazon that can increase your revenue.
Before selling anything on Amazon you must first do your due diligence to determine market demand and sales potential.
Amazon sells 398+ million individual products. So, this literally means that there are plenty of options to choose from. So, whats the big deal? Yeah, thats right. But is exactly where all the confusions start. When you have a plethora of choices, things get hard. In short, the more, the tougher.
Not only beginners but also experienced Amazon sellers have trouble sorting through their market and coming up with that one fantastic niche that converts their efforts and time into money.
Understand that the kind of product you sell on Amazon can actually make or break the ideology of what you want to achieve from it. This is why you should know how to crack it right from the beginning and thats exactly what you are going to learn here.
To be successful in the Amazon e-commerce business, you need three key factors:
So, lets get started.
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Customer Buys Your Products
Live inventory means that it’s time for sales!
Like with the Lysine pet supplement that I showed you earlier, your items will now display as options to Amazon customers. They will see your item Sold by YourStoreName and Fulfilled by Amazon. Prime Members will also see the Prime logo next to your offer.
Once you have inventory in stock, you will have sales come through at all hours of the day. It’s so much fun especially since you don’t have to actually do anything once an item sells!
What Do You Need In Place To Start Wholesale Sourcing
In this section youll find three things that are absolutely required in order to get started with wholesale, plus two things that will dramatically increase your odds of success.
The most basic thing you will need to get started with wholesale sourcing to sell on Amazon FBA is an Amazon seller account. If you dont have one set up yet, you can read more about that here.
The next thing that you will need is a sales tax ID so that you can have a resale certificate to provide to suppliers you will end up working with. This will be required for the vast majority of suppliers. The process of setting this up will vary by state, but all of the information should be available on the secretary of states website for the state you live in. Google and your secretary of states website will be the main tools youll need to get this setup.
The third required thing is starting capital. I recommend having at least $500 available for inventory before getting started with wholesale. More is definitely preferable, but you will be able to find suppliers where you can do opening orders for less than this. If you are starting with less capital than this Id recommend doing retail or online arbitrage first.
Now for two things that will dramatically increase your odds of success.
- Will you be expanding the distribution channels their products are available on?
- Can you fix or improve their Amazon listings?
- Will you spend your own money on ads to sell their products?
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Worst Things To Sell On Amazon
I think it’s important to cover, because it’s a common trap that new FBA sellers fall into.
That is, selling a me too product that offers no real value or difference from the hundreds of competitors on Amazon.
An example, when I searched dog brush on Amazon I found over 4,000 results, and here were a few at the top:
The first red flag about this is that one of the top results is a guy selling for $3.94 with Prime shipping!
If you’ve ever sold FBA, you know that after Amazon fees this guy is definitely losing money.
That’s how cut-throat the pricing is for dog brushes.
Good for customers, but not for any Amazon seller trying to make any profit.
Besides that, you have to ask yourself the question do I have some innovation to the dog brush? Something that would allow me to charge a premium price ? Such that I can outrank these entrenched competitors who are losing money or making very small margins?
There are many sellers on Amazon losing money with every sale. Avoid that group by doing the math on all fees and expenses!
Unless you’ve got a real passion for dog brushes and some relatively deep pockets move on. You’ll likely have to sell hundreds or thousands of units at a loss to move up in the rankings.
You definitely don’t want to just jump over to Aliexpress and buy a standard dog brush, slap your logo on it and try to sell it.
What To Sell On Amazon Fba
Regarding what to sell on , its crucial to remember that its a price-driven marketplace. This means that people visit the website to find the best deal. Thus, your products must be attractive to your target audience and often in a particular price range.
When it comes to , the criteria for the products you choose to sell remain the same as when you sell on Amazon and manage and ship orders yourself.
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Set Up An Alibaba Account
After conducting your research and identifying what products you want your inventory to consist of, you will then need to set up an account on Alibaba. Both sellers and buyers can create a free Alibaba account.
You can then browse through the different manufacturers to find the ones that supply the products that you need.
Quick Tips For Finding The Best Products To Sell On Amazon
There are more than to attract and meet the needs of all kinds of customers. So it’s not exactly easy to choose what the best products to sell are.
It will depend on what your interests are and where you feel you have an advantage.
But regardless of your preferences you’ll always want to consider some criteria when looking for the best things to sell on Amazon.
So heres a quick rundown of some tips to consider when finding the best products to sell on Amazon. :
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Create An Amazon Seller Account
The next step is to create a new Amazon seller account. Before signing up, keep the following on hand:
- Business email address
- Tax information
- Phone number
Next, head over to to sign up. Amazon will ask for details about your business, such as address and tax information, as well as bank and identity information.
Amazon requires sellers to get approval for certain product types. Fashion, grocery, music, and jewelry are popular categories that require approval before setting up your Amazon seller account. Read the overview of product categories you can sell in.
Once your Amazon seller account is approved, youre ready to get your products listed and start selling.
Create Optimized Amazon Listings
An Amazon listing is the product page for each item you sell on Amazon. Its the place where customers can find and buy your products.
When listing a product on Amazon, you can either sell them under an already existing listing or create your own. This depends on whether the product you sell is unique or whether youre selling a product that is already being sold on Amazon.
If you choose to sell your product under an already existing listing, double-check that the product is exactly the same as the one listed. You dont want customers ordering from you and receiving the wrong product. Theyll never buy from you again.
When creating listings on Amazon for an entirely new product, youll need a UPC code. This exists similar to a barcode and gives your product a unique number to use as a reference. Youll include it when youre starting out with your listing.
Go through the main keywords you discovered during your market research. Then make sure to use them to optimize your listings so that customers can easily find your products and understand what youre selling.
Here are the main things to take into account when creating your listing and optimizing it for SEO:
This is how shoppers will find your product, so consider what you put here carefully.
Product photography is extremely important for customers and can make or break your sale.
For more tips, check out our guide on product photography.
Key features and description
The Buy Box
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Whats Next: How To Finance Your Amazon Inventory Expenses
Once you choose your products and see sales at a steady pace , youre ready to invest in your inventory on a regular basis.
However, most Amazon sellers struggle to keep healthy cash flow to pay for inventory, especially since for weeks at a time.
This is a problem since keeping up with inventory is crucial to the success of your Amazon business. Otherwise, you risk stock outs, which means missed sales opportunities and .
To avoid situations like these, learn about different that can power the growth of your online business.
Use A Chrome Extension To Research Products In A Niche Market
There are two popular chrome extensions to help you conduct keyword research on Amazon — , which shows you monthly sales volumes on products, displays products with low competition, and allows you to save products to track them over time. Undoubtedly, Jungle Scout’s analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However, Jungle Scout is relatively pricey, particularly if you’re just starting out.
Unicorn Smasher is Jungle Scout’s free alternative — while the data isn’t as accurate as Jungle Scout, and it lacks some of Jungle Scout’s sophisticated features, it’s nonetheless a helpful free option to gather estimated monthly sales and estimated monthly sales revenue for Amazon products.
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Find Demand With Keyword Research
When looking for the right product to sell on Amazon, youre searching for the right Goldilocks balance between demand and competition. Ideally, you want to sell items with high demand and low competitionbut youre going to have to do a lot of research to find those golden opportunities.
To find demand, youre going to need to look at specific keywords. Here are popular tools you can use:
Amazon Search Bar
Begin typing a product into Amazon and see what comes up. Amazon pre-populates the text with options based on search volume. If other people frequently search for the same thing, it will appear higher on the list. These are the products you want to go after.
For example, dog toys for large dogs aggressive chewers is a very specific product. Its not just a dog toynor is it just a dog toy for large dogs. Its a dog toy for large dogs who happen to be aggressive chewers.
Once you find an in-demand product, you want to search to see what other sellers list on Amazon. If you find a popular search term that doesnt have products catering specifically to it, then youve likely found a golden opportunity.
Google Keyword Planner
Another tool you can use to gauge interest is . Use Keyword Planner to find what people are searching for online.
We could double-check the dog toys keywords to find if it does have significant search volume.
Manually Add Your Product To An Existing Listing
Youve probably noticed that many products for sale on Amazon have multiple sellers, as shown below:
An example of a product listing with multiple sellers
The second and third sellers in the list above added their items to this existing product listing. It might seem like a waste of time because of the existing competitionhowever, remember that the majority of sellers only keep a few items in stock. So as others sell out, your listing will be the one availableand the one that shoppers buy.
Manually adding your product to an existing listing is accessible from your Seller Central Dashboard. You can follow the steps below:
Simply search for the item using the product name, Amazon product ID, or item SKU. If its already for sale on Amazon, youll see it on the next screen.
Click on Sell yours.
Add your item to Amazon by filling a few fields on this screen. Required fields have an asterisk others are optional.
Hit Save and finish. Now you have a live listing on Amazon, ready to sell.
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Start New Projects Quickly
Test fast. Fail fast. Course correct.
Amazon is constantly coming out with new tools and products.
For instance, Store Pages, Enhanced Product Content, Amazon Homemade and more.
As a general rule of thumb, in a large technology company invests in building something out, it isnt a bad idea to be an early adopter on the tool.
Doing this can help you to gain early visibility, traffic and sales and the company works to market the new tool.
And, you cant keep track of all the updates if youre head is too far in the weeds. Outsource manual, repetitive tasks and focus on growth.
Managing Your Amazon Seller Account
When you log in to seller central, there are a plethora of reports that you can look at. You can look at reports for virtually any aspect of your business.
To begin with well discuss how to keep your Amazon seller account in good standing.
In the screenshot above, #1 is showing where your unshipped orders will be.
If you are doing any merchant fulfilled orders, this is where they will show up. When they are in the unshipped status, the item has been paid for and its time to ship it. If you click on the number , you will be brought to a screen where you can buy shipping.
Arrow #2 in the performance section is where you will see messages that you need to respond to.
The first is buyer messages, these are messages from your customers. You should respond to all buyer messages within 24 hours of receiving them.
In the performance section, you will also see A to Z Guarantee claims and Chargeback claims. These are much more serious and should be responded to right away if you receive one. These are generally signs that a customer had a major problem with an order, and its important to figure out why and submit any information that is required.
Its also possible that the buyer is trying to take advantage of Amazons system. If you suspect thats the case, you will be able to submit proof to have the claim removed from your account.
Arrow #3 shows the account health section of your seller central dashboard.
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Competitor Pages Not Optimized
Aside from customer reviews, there are other factors to consider when figuring out how some pages rank on the first page of Amazon search for a keyword.
In short, the page should provide all the information necessary for users to make an informed decision about the product. Amazon has a page that details the best practices of developing your product pages to make them informative to users.
Frequently, the ones appearing on the first page of Amazon search have optimized product pages. However, there are pages whose elements still need improvement.
Below are the most common mistakes that prevent product pages from performing well:
- Few or low-quality product images
- Non-descriptive product title
- Limited description
- Unhelpful bullet points
If you can find pages that commit these mistakes, then it is an opportunity for you to optimize your pages based on the weaknesses of the other ones ranking on the first page.
The lack of images or the lack of quality images is probably the most important one to look for.
Images can make or break a product. They can make the difference between creating a product that becomes an Amazon best seller and having your products gather dust in Amazon’s warehouse.
Eye-popping images create a good impression. Terrible fuzzy images will do the opposite.
People buying online may have never actually seen the item they are about to purchase in a store so the photos, description, and reviews are just about all they have to go off of.