Overall Cost For Selling On Amazon
The cost to sell on Amazon depends on which selling plan you choose.
As we mentioned earlier, Amazon sellers can choose between a Professional or Individual selling plan. Individual sellers pay $0.99 for each item sold on Amazon, in addition to variable closing fees ranging from $0.45 to $1.35. Professional sellers pay variable closing fees and referral fee percentages ranging from 6% to 25% . Professional sellers also pay $39.99 per month but are exempt from the $0.99 per item fee.
Referral fees and variable closing fees are subtracted from the overall sale .
Note: Merchants who pay a monthly subscription fee of $39.99 to be a Pro Merchant Subscriber DO NOT have to pay the Amazon Marketplace $0.99 per item fee . If you sell more than 40 products a month then the Professional Seller Program is a no-brainer.
Amazon seller fees for a professional seller include:
- A monthly subscription fee of $39.99
- Referral fees on each item sold
- Variable closing fees
Amazon seller fees for an individual seller include:
- No monthly subscription fee
- USD$ 0.99 fee for each item sold
- Variable closing fees
Other fees, such as shipping and gift wrap, are paid for by the customer. Heres an example of those Amazon selling fees in action:
Permanently Delete Your Listings
This option is suitable for dead products. If you dont have hope for a particular product to be able to make substantial sales, it is best to delete its listing.
Remember, deleting a listing is different from closing it as you no longer have the option to reactivate it again.
So, how to do it?
Simply go to Manage Inventory under the inventory tab:
There will be a Edit drop-down menu for each one of your listings. Find the listing you want to get rid of and in its menu, select Delete product and listing:
Selecting this option means that the deleted SKU and its sales history along with product information are all permanently removed from your seller account.
I recommend you take a moment to think about your decision before selecting this option as there will be no way to go back once the listing has been deleted by Amazon.
Moreover, update the inventory quantity of the product to 0 before deleting it.
Product deletion and inventory quantity deletion are two separate things so just taking care of the former wont let you delete a listing successfully, and the offer will still remain live on the offer listing page.
Amazon Bullet Points Guidelines
The Amazon product detail page bullet points aka Key Product Features section is located under the Descriptions tab. Product features are the second most important factor in surfacing your products. Amazon shoppers rely pretty heavily on bullet points to gather product information. The more descriptive the bullet points for your product pages, the more you will sell on Amazon.
What to include in bullet points:
- Highlight the top five features that you want your customers to consider, such as dimensions, warranty information or age appropriateness.
- Begin each bullet point with a capital letter
- Write in fragments and do not include ending punctuation
- Write all numbers as numerals
- Spell out measurements, such as quart, inch, or feet
What not to include in bullet points:
- Do not write vague statements be as specific as possible with product features and attributes
- Do not enter company-specific information this section is for product features only
- Do not include promotional and pricing information
- Do not include shipping or company information. Amazon policy prohibits including the seller, company, or shipping information
Amazon Product Descriptions
Product descriptions are typically a few paragraphs long, and they may require some light HTML. If youre selling products in a category that Amazon regulates, make sure you read all requirements before your listing gets taken down for using the wrong terms.
Amazon Product Description Guidelines
Amazon Product Image Guidelines
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How To Give Your Amazon Creative A Boost
Amazon branding is crucial for building your brand equity, building a connection with shoppers, and establishing trust. The good news is that there are more tools than ever at your disposal to build your branding on Amazon.
Here are a few ways to start the process of optimizing your creative on Amazon:
- Work with an agency to transfer your brand equity to Amazon using A+ Content, EBC, and Stores.
- Analyze Amazon customer reviews to understand what trigger words customers are searching for .
- Pull your advertising search term report to understand what words consumers are searching for when they purchase your products.
- Create comprehensive detail pages, images, and copy. By pairing attractive content and imagery, youll be able to more effectively communicate why consumers should buy your product.
More resources on Amazon Creative:
Now lets get into the game-changer: Amazon advertising.
How To Access Business Reports In Seller Central
One of the main reasons you should become familiar with Seller Central is that it holds all of your important business metrics from your sales reports and PPC reports to inventory reports and return reports and many more.
What do you think your most important business metrics are? How many times a week do people view your product? How often does someone purchase from your store? What is your conversion rate?
I would argue that you need to keep a balanced overview of all of these metrics. Its crucial to understand how each of them can give you signals about your products performance, and how you can improve and scale your business. Most of all, its important to consider all of these metrics against the most significant piece of data: your profits!
To access sales and traffic reports per product, go to the Reports tab and click on Business Reports.
Here, you can access numerous reports based on the performance of your product and much more.
To learn more about Amazons reports, check out our article on .
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Downgrading To Individual Account
Before you delete or deactivate your listings, there is another thing you need to take care of first: downgrading your professional account to an individual account.
Remember we said that you still have to pay your monthly fees even after having deactivated your listings? Well, this is how you can avoid that.
Unlike a professional Amazon seller account, an individual seller account does not have a monthly fees. Instead of the monthly $39.99, individual sellers only have to pay $0.99 for every item sold on Amazon.
Having no active listings mean you wont be making any sales, so why keep paying a hefty monthly fee? Downgrade your seller account to avoid it right away.
Heres a step-by-step guide to downgrade your Amazon seller account:
- After logging into your Amazon Seller Central Account, select Account Info from the Settings drop-down menu in the upper right-hand corner:
- Now, click on the Manage button in the Your Services section of the page:
- Amazon will ask you to confirm your decision. Select proceed to downgrade your account:
How To Delete Amazon Seller Account
Following are the steps to cancel your Amazon seller account
Make sure you have processed all the outstanding orders.
Wait for a minimum of 90 days to ensure that your A-Z claim period is over, and your account balance is zero.
Take time to complete all the buyers transactions.
Ensure that Amazon has the details of your current bank account so that you can later receive the final payment.
If you have any inventor left, submit a request to either dispose or return it before you close Amazon seller account.
Once you have cleared the above steps, Click on the Contact Us page.
Select Close Your Account tab, fill out the form, and submit the request.
After you have sent the request, you will get the confirmation via acceptance email. If there is an issue, the company will send you an email detailing why your account cannot be canceled and the necessary actions you need to do take with regards to the same.
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What Is Seller Fulfilled Prime
The Seller Fulfilled Prime option is a hybrid Amazon fulfillment option that gives you the ability to store, pack, and ship your own products while allowing your products to be listed as Prime.
Basically, Seller Fulfilled Prime is the best of both worlds if you have a solid fulfillment strategy. You would manage your products and listings the same way you would with FBM but youll get access to Prime customers.
However, you do need to qualify for SFP. And its not easy.
Youll need to go through a trial period that involves a minimum of 300 orders. During the trial period, youll need to satisfy all of Amazons requirements.
This includes a cancellation rate of less than 1%, an on-time shipment rating of at least 99%, and use Buy Shipping Services for a minimum of 95% of the orders.
How To Get Set Up
To begin the process of selling internationally, you should select Sell Globally from the Inventory drop-down on the Seller Central homepage.
Next, you will see a tab for North America, Europe, and Japan. Within each of these tabs you will see instructions for getting set up to sell within the marketplaces that are included in that region. From here, you can either make existing products available in amazon.ca or amazon.com.mx by clicking on the Build International Listings link at the top of the screen, or you can add a unique product to a new marketplace by using the Add a Product page.
When you click on the tab for the region you wish to sell in, on the far right side of the screen you will see a guide to selling in that marketplace, filled with helpful information and resources for what you need to know about selling in that country or region. Heres an example of what this looks like:
Amazon also provides a checklist for getting set up globally, which is a super helpful resource to refer to as you are walking through the process.
For more details, please see this page in your Seller Central account
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How To Downgrade Your Amazon Seller Account
If you dont necessarily want to , but the fees are eating into your profits, there is always the option to downgrade it instead.
If you have a professional Seller account, you should be selling at least 40 to 50 items every month to make it worth the $39.99 fee.
If you are selling much less than that, you may want to consider downgrading to an Individual account. This way, you only need to pay $0.99 per item you sell.
To downgrade your account, follow these steps:
What Do I Need To Do Before I Can Close My Account
After you have read the information above, complete the following steps:
Note:
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Getting Started With Seller Central
As we mentioned earlier, Amazon Seller Central is the main interface to sell on Amazon. There are quite a few tabs on this page that you should familiarize yourself with, to make the best of your journey on Amazon. The best way to go about this is by getting your hands dirty. You can read plenty of guides online on this topic, but the real experience will come only when you learn to do things yourself.
With that in mind, we have prepared this short guide here to help you understand the various features of your Amazon Seller Central dashboard.
Catalog: In the Catalog section, you can add new items to your inventory or add a product that already exists on Amazon. You can also save your previous work as a draft and get back to upload it at a later point in time. You can also use this section to edit information.
Inventory: Inventory is one of the most important tabs on your Seller Central dashboard. This is where you manage your product inventory and take all the necessary steps to make sure that your items are always in stock. Whether you are selling through FBA or fulfilling the orders by yourself, this is the section where you monitor it all.In Inventory, for FBA. Additionally, if you are interested in setting up a global presence for your brand, you can do so right here.
In case you violate any rules on Amazon, you will be notified of the same in the Performance Notifications segment. You can also get customer insights and take advantage of Seller University.
How To Access Amazon Seller University
Did you know that Amazon has its own seller training videos and webinars? Yup! Its called Seller University. Every new seller should go through this section to familiarize themselves with selling on Amazon and to learn more about Amazons guidelines.
On the Seller Central homepage, you will see a section titled, Tutorials and Training. Then click on Visit Seller University.
You can choose from dozens of topics to learn about.
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A Developed Process For Identifying And Addressing Stale Inventory
While everyone wants their products to sell, the reality is there will always be some that dont sell well and need to be liquidated or sold on other channels to help convert the inventory back into working capital.
Amazon has tools to help FBA sellers identify stale inventory, while the non-FBA Amazon seller will need to monitor its inventory by SKU to figure out what might need to be promoted for faster sale.
Set Up Sell Scale: Follow The Steps To Fba Success
Whether youre selling as a sole proprietor with an individual seller account, or a professional business owner with an LLC, this guide can help with getting your business set up and ready to make money. You cant scale your e-commerce business until its selling products, and you cant sell products until your FBA business is set up properly.
Seller Central may appear complicated on the outside, but never fear Amazon also makes it easy for new Amazon sellers to navigate the space with an extra-thorough Help section. Plus, theres a lot to learn and experiment with in terms of figuring out the best set-up for your situation, and in terms of optimization, so take your time.
If you want to future-proof your business, you can start thinking about . Amazon is unrolling new social media tools like Amazon Posts and brand-building platforms like Amazon A+ content to make your business stand out on the marketplace.
And of course, if you want to get a head start, you can always register for a free account.
Then check out our marketplace to that is already making money month-in and month-out.
If that is something more appealing to you then starting from scratch, then schedule a criteria discovery call with our team and well help match you up with a business that makes sense for your current skill level.
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Tips For Getting Started With Amazon Seller Central
So far, the lions share of benefits belongs to Seller Central.But if youre new to Amazon Seller Central, youll find that theres a learning curve involved. It will take some time to understand all the features and use them to your advantage.
Fortunately, were here to help.
Here are 10 tips if youre just getting started with Amazon Seller Central.
Amazon Fba Vs Fbm: What Should You Choose
One of the first decisions you need to make is whether to let Amazon handle fulfillment of your products or to handle your order fulfillment in house .
Essentially, you have three official options for fulfilling Amazon orders:
You can use FBA for some products and FBM for others but lets break these down to understand each better.
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Where Do You Plan To Send Amazon Order Returns
As an Amazon seller, it is imperative that you think about your return process.
- Are you going to handle the Amazon returns yourself, or send them to a company that specializes in testing/grading returns and making the product available for sale again ?
- Who on your team will handle Amazon customer inquiries?
The key is not just having all of the answers, but also respecting Amazons requirements to respond to all customer inquiries within 24 hours, any day of the year.
Hence, figuring out who is on point is one critical operational issue that should be addressed before opening your Amazon seller account.