Amazon Seller Registration How To Register As Seller On Amazon
08 min read
Amazon is one of the highly rated online internet market where one can sell and buy products. It is the biggest online retailer in the United States of America. The company has committed an investment of more than 2 billion US Dollar in building and developing its Indian counterpart â . Amazon India was launched in the year 2013 and presently sells millions of goods over its platform.
In this article, we will discuss the process to become an Amazon India Partner and how to sell products through Amazon.
Professional Seller Vs Individual Seller
A professional seller is basically a seller who plans to list more than several products.
Professional seller expected to become a regular seller in the future.
On the other hand, an individual seller is a seller that has few products
And individual seller with only does selling in a short span of time.
A good example is when you just want to clean out your cupboards from old gifts you no longer use and would like to sell on Amazon instead of selling them locally or a college student who wants to sell a few used textbooks at the end of the semester.
Although the process of registration is very straightforward and could be finished in less than an hour, there are still some pieces of information that you would like to prepare ahead of time to streamline the whole process.
Even though the rules on how to create Amazon seller account differ from one country to another, lets focus on how to register on the US marketplace.
You can choose to stop the process halfway through and return later, but it will be much easier to pull together these 5 pieces of information prior to proceeding with the registration process.
How Do I Open My Amazon Seller Account
Go to and click the Register Now button. On the next landing page youll click the start selling button, which will prompt you to login to your Amazon account. If you already have an Amazon account of any kind you can use this login to access the seller services. However, we recommend creating a separate account from any personal uses of Amazon.
Youll then be taken through the steps of providing the information we discussed above to register your seller account. Once youre verified you can start creating product listings and selling to the masses.
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Stats About B2b Customers
- Over 5 million registered business customers ranging from small businesses to large enterprises:
- 80+ of the Fortune 100 companies
- 92 of the 100 biggest US hospital systems
- 45 States
- 90 of the 100 largest cities and counties
- B2B customers have a larger basket size than B2C
- On average, B2B customers return products less frequently
A Note On Fulfillment Methods
Amazon individual sellers have three options when it comes to fulfillment. They can choose to pack and ship the product themselves , or they can choose to outsource storage, packaging, and shipping to Amazon using FBA.
All sellers have to decide their fulfillment strategy when putting up a product for sale on Amazon. Just like the type of seller account, you can switch between fulfillment methods when you want to. When you start selling on Amazon, you must understand your options.
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Take Advantage Of Fulfillment By Amazon
Let Amazon ship your products for you and watch your business grow.
Its one of the best kept secrets out there.
Imagine not having to ship each individual order!
As a seller, you can ship your products in bulk to Amazon and the Amazon Fulfillment service ships the individual customer orders for you.
This frees up your time so that you can spend it growing your business instead of trying to ship each individual order, find warehouse space, and hire employees. It can also get you up and running as a business as soon as your product is received by Amazon and ready to sell.
Fulfill And Ship Your Products
Listing products for sale in the Amazon marketplace and managing your inventory are the hardest parts of learning how to sell on Amazon. This being said, once a customer places an order, the next step is to get that product into their hands.
Amazon offers two options for product fulfillment and shipment:
Fulfillment by Merchant
Self-shipping is typically a good option for small sellers and those with smaller margins. You can opt to charge for shipping or offer free shipping. The biggest advantage of FBM is that you can keep everything in-house and not lose more of your profits to Amazon fees.
The disadvantages are that its harder to qualify as an Amazon Prime shipper when you do FBM, so you could lose out on customers with Prime accounts. The other downside is that its more difficult to win the buy box when you choose FBM.
Fulfillment by Amazon
If the nitty-gritty of processing and shipping orders yourself feels overwhelming, go for the shipping method. Through FBA, you can use Amazonâs world-class fulfillment centers, customer support, and other operational tools to scale your business faster than you ever could on your own.
Image source: Amazon.com
How FBA Works
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Stellar Marketing Content To Build Product Listings
If the products you are selling are already sold by others on Amazon, this is less important because you will most likely end up adding your offer to the product listing thats already in place .
But, if your products are new to the Amazon catalog , you will need to come up with content for such fields as product titles, bullet points, product description and generic keywords .
You will also need product images for your listings check out for reference, but we encourage sellers to have multiple images, including a lifestyle image, if possible, to show the product in use.
This lifestyle image complements the main image that has strict requirements, including a white background, no branding, and at least a 500×500 pixel count.
Amazon Has Already Started Gating Specific Brands And Skus
During your first 30 days with a seller account, we encourage you to add all of your intended catalog to your Amazon seller account.
It wont take long to establish whether you will have problems with specific brands and SKUs.
You may need to change your catalog or close your account if Amazon is restricting the products you intended to sell.
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Price Your Products To Win & Use Amazon Promotions
Find the sweet spot. One lesson I learned not too long ago was that most of us tend to under-price our products.
Sure you have to look at the competition, but I prefer to play where there is little or even no competition .
If you need to put something on sale to get a little more sales rank, then go for it.
If you want to earn more profit, try raising your prices. Nothing is off the table, but it comes down to how well you market, and how smart you are about the bullet points, pictures, and descriptions on your Amazon listings.
With the right tools, you can take the guess work out of pricing your items so you dont leave money on the table, or worse, sell for a loss without knowing it.
Hint: Check our our favorite tool at the bottom.
Check On Customer Reviews
Amazon is an extremely fast-paced and active site, so in the few days that you forgot to check your page you may have lost the buy box to another seller, went out of stock, had a pricing error, or had your pictures updated to something that you didnt request.
Additionally, you may have missed out on the recent influx of negative customer reviews that complain about a product issue you werent aware of due to a recent shipment of bad product sent to Amazon. Understanding that as a seller or brand you may have hundreds or thousands of pages, it is critical that you at least check your top selling pages frequently and invest in technology that streamlines these tasks across your entire catalog.
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A Developed Process For Identifying And Addressing Stale Inventory
While everyone wants their products to sell, the reality is there will always be some that dont sell well and need to be liquidated or sold on other channels to help convert the inventory back into working capital.
Amazon has tools to help FBA sellers identify stale inventory, while the non-FBA Amazon seller will need to monitor its inventory by SKU to figure out what might need to be promoted for faster sale.
Create An Amazon Seller Account
- Business email address or Amazon customer account
- Phone number where you are reachable
- National ID e.g. Emirates ID
- For Businesses Trade License if you are owner and a Power of Attorney if you are a legal representative or an account manager
- For Individuals Either of recent bank account statement, credit card statement or utility bill
- A bank account where Amazon can send you proceeds from your sales
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Sellers Can Experience As Much As 5 Times The Normal Product Sales At Christmas
If youre not prepared, youll sell out of all your inventory, and kick yourself because you can practically taste the sales that youre missing while you try to get product back in stock.
I created a simple seasonal profile forecast in a spreadsheet to manage forecasting. Its not perfect, and Ill still run out of items , but Im a lot better prepared week by week.
Keep it simple, and a seasonal profile works out just fine . Walmart offers their suppliers seasonal profile information, and thats good enough for me.
Amazon Verification And Become An Amazon Seller
To prevent Amazon Sellers from running multiple businesses under the same account, there will be an Amazon account verification process that will ask you additional questions to verify your identity. This includes providing documents required to open Amazon seller accounts. You can choose to upload your passport information or drivers license information. Once you provide these documents and click submit, you should receive confirmation within 24-48 hours. For safety, be consistent with all of your addresses and information. Keep everything as simple as possible!
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How Do You Sell Successfully On Amazon
First ask, what is success to you?
I wanted and needed income replacement. I needed it to be the major source of my income because my options were limited at the time.
Starting with the right vision, knowing that you want to do well, and provide a good income whether it replaces your old income or supplements your current income with some extra spending money, starting right is important.
I learned the hard way through hours and hours of research and the school of hard knocks. We had a lot of mistakes and setbacks along the way because we didnt have good guidance of how to do it.
Is It Profitable To Sell On Amazon
Despite the fees, its impossible to ignore the profit potential when it comes to selling on Amazon.
The eCommerce giant boasts an incredible 300 million customers, including 200 million Amazon Prime membersan exciting prospect for entrepreneurs looking to grow beyond the reach of their current SEO and marketing strategies.
In 2017, over . Today, 3,734 new sellers join Amazon daily in the hopes of leveraging the platforms success to build their own profitable businesses.
Amazons relationship with third-party sellers is mutually beneficial too. In 2020, Amazon generated approximately $80.5 billion in third-party seller services and third-party seller products now account for more than half of all units sold.
Simply put, when it comes to selling on Amazon, the profit promise is compelling. The key is to start small, scale responsibly and do your research.
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Do Amazon Market Research
Before you choose a product to sell, research the market to find your niche. Youll want to make sure its something that youre personally passionate aboutbut that also has market momentum. Here are a few things to look for when determining what to sell:
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Try to find a gap in the market. Look out for products or listings that have only a few competitorsor even none at all.
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SizeWhen it comes time to storing and shipping your products, youll be happy you chose a small, light item that can fit in an envelope, like sunflower seed packets, rather than a garden bench.
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PriceConsider what youll need to pay for the product and how much you can sell it for. Cheaper products will make it easier to buy the initial stock, whereas higher-end items may give you a better markup. Ideally, youll want a profit margin of around 10-30 percent. Youll need to stay competitive though, as 9 in 10 consumers use Amazon to price-check a product theyve found elsewhere.
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ConsistencyWhile a seasonal item may be selling fast now, you could end up stuck with it later. Start with some evergreen items that are needed year-round.
Amazon Seller Tools
Amazon Seller Tools are third-party software solutions designed to help grow your Amazon business and streamline your workload. In a crowded market, they can help distinguish your store from the competition.
Here are a few of the most popular seller tools to start your Amazon business:
Starting At The Very Beginning
If you tool around Amazons site long enough, youll be able to find the buttons to click on to get all setup. But to save yourself a bit of time, scroll down all the way to the bottom until you reach the footer.
Under the Make Money with Us tab, click on Sell on Amazon, then the yellow button that says Start selling. Visiting and clicking on Signup will also take you there.
This will take you to a page where youll either have to log in with your existing Amazon account or sign up for a new one.
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The Opportunity In Marketplaces
Its no secret that marketplaces are a big opportunity for ecommerce brands. The top online marketplaces in the world sold $2.67 trillion in 2020, accounting for 62% of global web sales that year. The growth of marketplaces leaves retailers with one question: should you sell through online selling sites?
Marketplaces like Amazon and eBay can help people discover your brand easier. Amazon has over 150 Prime members and 300 million active customer accounts worldwide. You can set up a selling account fast and reach a global audience with easebut this all comes with a price.
Fees aside, Amazon has been under fire for steamrolling its sellers. From using data about independent sellers to developing competing products to creating blatant copycat brands, you run the risk of losing sales and customer data when selling on marketplaces.
So what does that mean you for? Look at it this way: these marketplaces give consumers a plethora of choices. They give shoppers a quick and easy way to find the products they already want. What they dont do, however, is provide an enjoyable shopping experience where products are organically discovered, like in an online store.
This gives ecommerce businesses a unique opportunity. You can use Amazon to sell certain products and help improve brand awareness, as well as create an online store where you control the experience and the data, and save money on fees.
Sign Up For An Amazon Seller Account
In order to set up your Amazon seller account and get started selling on Amazon, youll need to choose a seller plan, provide some information about your business, and understand Amazons seller policies.
Choose a Seller Plan
When you sign up to sell on Amazon, youâll choose one of three different selling plans, depending on the scale of your business:
- Amazon Individual Seller: If you own a very small business and plan to sell fewer than 40 items per month, you can sign up as an Amazon individual seller. This will cost you just $0.99 per sale, plus a few other transaction fees.
- Amazon Professional Seller: If you plan to sell more than 40 individual items per month, youll need to sign up for a professional account. Amazon will charge a subscription fee of $39.99 per month, plus some transaction fees on each sale.
- Amazon Vendor: If you manufacture products yourself, you can sell these goods as a wholesale business to Amazon. They will handle product listings, fulfillment, and shipping, and when they run out of stock, they will order more from you.
Be aware that certain products require approval to sellâand, if approved, only sellers with professional accounts are eligible to sell those products. Some products that require approval include specific software, laser pointers, and hoverboards.
Amazon recommends that you use the professional seller plan. Image source: Amazon.com
Create Your Amazon Seller Account
Image source: Amazon.com
Set up Your Seller Profile
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