Enroll In Amazons Brand Registry Program
First, navigate to . From here, click on the button in the top right corner reading, Get started.
Next, review the eligibility requirements. Before you can build a store, you must:
- Ensure That Your Text- Or Image-Based Trademark Is Registered & Active.
If you do not have a trademark for your brand, then you have two options for joining the program.
First, you can use Amazon IP Accelerator to connect you with lawyers that register your intellectual property.
When you submit your trademark using the Amazon IP Accelerator program, Amazon will approve your Brand Registry account before your trademark registration is complete. Its the best way to register your brand and build a storefront quickly.
Your second option is to file a trademark yourself or with a law firm outside the Amazon IP Accelerator program. If you do this, you must receive approval from the patient office in your country before receiving acceptance into the Brand Registry program.
There are, however, exceptions for sellers that have pending trademark applications in certain trademark offices. You can verify whether you can receive early approval for your brand before the trademark office approves your request during the application process.
- Sign Into The Brand Registry Program.
The trademark owner must join the Brand Registry program using his or her account. It cannot be an authorized agent. However, an authorized agent can manage the brand account as an additional user after acceptance into the program.
Create Your Store Homepage & Select Template
Once your brand is registered, you can navigate to Manage Stores from within Ad Console or Seller Central to set up your first Amazon Store.
You will then be presented with a list of your brands that are eligible for Store creation.
Once selected, you will then be prompted to follow additional steps, including selecting your homepage template.
There are four different Store themes available:
Use A Chrome Extension To Research Products In A Niche Market
There are two popular chrome extensions to help you conduct keyword research on Amazon — , which shows you monthly sales volumes on products, displays products with low competition, and allows you to save products to track them over time. Undoubtedly, Jungle Scout’s analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However, Jungle Scout is relatively pricey, particularly if you’re just starting out.
Unicorn Smasher is Jungle Scout’s free alternative — while the data isn’t as accurate as Jungle Scout, and it lacks some of Jungle Scout’s sophisticated features, it’s nonetheless a helpful free option to gather estimated monthly sales and estimated monthly sales revenue for Amazon products.
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Brands Can Use Rich Media And Content To Stand Out
Support for rich media and content, such as text and images, helps elevate the shopping experience. Below is an example of an Amazon Store built out for a luxury beauty brand, R+Co:
Stores are a significant improvement over the older brand pages, and they allow Vendors to get more creative with the design. Another super cool feature of Amazon Stores is that you can build highly customizable pages showcasing a single or small group of products, perfect for new launches. You can include videos, a slideshow of photos, text, all sorts of content to really push new products.
Why Opening An Amazon Storefront Is A Great Investment
Your branding is perhaps the essential part of your entire business strategy and, without the necessary tools to tell your brand story, its hard to differentiate yourself on Amazon.
You already understand the primary benefits of Amazon storefronts. Each online Store for your brand helps you differentiate yourself from the pack. But building a space for your brand to thrive isnt the only benefit.
With an Amazon Store, your business can turn external and internal traffic into sales. Whenever people use your store link, theyll see a collection of your products. A shopper can click on each product to visit the appropriate sales page and purchase from you, proving an excellent marketing opportunity.
Additionally, brands that use storefronts have higher organic rankings, further increasing your potential for Amazon profits. Shores also provide a better mobile experience for shoppers searching for your brand than the standard Amazon search results page. Both are wins for companies with Amazon storefronts.
One of the biggest challenges as a seller on Amazon is maintaining and displaying your own identity. There are thousands of brands selling products. Your Amazon storefront allows you to influence how people interact with your brand.
There are several ways that you can share a story with your brands captive audience. Use rich media on your pages to promote products, launch new collections, and host seasonal promotions.
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Customers Get Amazon’s Trusted Customer Service And Returns
- FBA customer support: Customers can contact our customer support via phone or email, day or night. This service is provided at no extra charge to you, with the exception of the Returns Processing Fee for select product categories. When you use FBA, your time can be spent growing your business or taking a vacation, rather than managing customer service
- FBA returns: For orders from the Amazon.com website that Amazon fulfills, we will manage all customer service associated with fulfillment of your FBA products. Our online returns center provides customers with help pages and details about how to contact us in case of concerns. If the customer wants to return a product, we direct them to our convenient online returns center. Read more about FBA customer returns policies.
Add A+ Content To Your Brand Products On Amazon By Following These Steps:
- Has clear images that are visible on desktop and mobile devices
- Is free of spelling or grammar errors.
- Does not contain specific pricing or promotion details.
- Does not reference warranties, guarantees, customer service, websites, or contact information
- Complies with A+ guidelines
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How To Create An Amazon Store
Creating an Amazon Storefront is not a simple task but also free, given that you are had enrolled with the Amazon Brand Registry program.
Here is the step-by-step process to set up an Amazon Store:
Step 1: Createa professional seller account
Everything begins by signing up for a professionalseller account. Once you give your basic details like name, password, email address, payment information, and business contact details, Amazon allowsyou to pick the web store items and buy your online store.
To ensure that you are a real or legitimate business, Amazon will verify by calling you on the business contact number that you have provided. Therefore, always double-check if you have typed everything correctly.
Amazon is selective when it comes to the approvalprocess and letting you sell on its marketplace. It has strict documentation andverification requirements. This protects the sellers and the customers by removingcounterfeiters as well as sellers who try to manipulate organic rankings with severalaccounts.
To create a professional selleraccount, thesedetails are required:
- Your name
- Your full address
- A high-quality image of the front and back part of your ID
- Your bank account statement
- You need to give your credit card details so that Amazon uses it to charge your monthly fee, which is $39.99.
- You need a U.S. bank account number
Step 2: Registerwith Amazon Brand Registry
Note: BrandRegistry tools arent accessible to resellers.
Conduct Niche And Product Research
Amazon sells billions of dollars worth of products a year, but that doesnt mean you can sell any item and expect to be successful. The very best sellers do many hours of research to find the products that will make them the most money.
Alex recommends thinking of embarrassing items people dont like to buy in person, eco-friendly products, or items you can bundle together.
Specifically, though, he looks for products that meet six important criteria:
- A high search volume on Amazon
- High average monthly sales
- Consistent sales all year long
- Not many competing sellers
- Easy to acquire from suppliers
- Small and light
- A sales price between $10 $70
You may be wondering how youre supposed to gain access to all this data. It turns out there are many different tools available to Amazon sellers that make finding this kind of information easy.
I love the AMZScout Pro Extension, Alex says. The information it displays is invaluable to any new startup or existing seller looking for ideas.
That being said, there are many other options to choose from. We encourage you to do your own research and find the software that works best for you.
An example of Alexs ideal product
Using the tools described above, do your research and try to uncover items that have high-profit potential. Alex supplied us with an example product that meets his criteria:
Identify items that can become private label products
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Understand Amazons Cost Structure
You can start selling on Amazon with little money. But there are some fees you should be aware of because theyre frequently charged and can impact your Amazon channels ROI. The following fees arent the only fees, just the common ones.
- Referral fees. Amazon charges a commission for selling on the platform. Its different for each category. The average referral fee is 15%, but can range from 8% to 45%.
- Closing fees. This is a $1.80 fee taken from each unit sold for products in media categories .
- FBA fees. If you use Fulfillment by Amazon youll cover the shipping and handling costs for a sale. This fee is charged to fulfill items for Amazon purchases and depends on the items category, size, and weight. A standard package may cost you between $2.41 and $4.71.
- Additional Amazon fees. Amazon will also charge you inventory storage fees for inventory in its fulfillment center. You may pay monthly or long-term storage fees, as well as disposal order fees, return fees, and advertising costs.
For an in-depth look at all possible fees, read the .
How Do Amazon Stores Look Like
Amazon Store hasmultiple pages and every page comprises a header & footer surrounded bydifferent content tiles.
The picture shown below is an example of how your products can look on the Amazon Store.
EveryAmazon Store can have up to 3 levels with various pages at every level.
Note: When you drive traffic to any new storefront page through Headline Search Ads, you can easily send shoppers to your home tab or any other category directly. Every page includes a unique link or URL.
Amazon Store enables you to select from 3 differenttemplates :
- Product Grid
Amazon StoreManager involves 4 sections:
- Page Manager: This allows you to select, move, create, and delete the pages from Amazon Store.
- Tile Manager: This allows you to add, move, edit, and delete the tiles from Amazon Store.
- Preview Window: This shows how your current page looks like when it is life.
- Status Bar: Gives the Amazon Stores current moderation status and shows the error messages.
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How To Build An Amazon Store: A Step
If you want to sell more products on Amazon, consider starting a store that will give your brand more visibility. Heres what you need to do to launch your store.
When creating an Amazon store, remember to use rich detail in the product descriptions.
In the world of online retailing, few companies can compete with the size and reach of Amazon. In 2019, the company generated more than $280 billion in net sales, with millions of retailers and individuals using the platform to sell products across the U.S. and globally. One way retailers can stand out on the site is to .
Opening an Amazon store is a way to go beyond simply selling your products. With a store, you have the opportunity to establish a more robust and immersive brand experience so customers can learn more about the company and see all of your products in one slick place.
Heres a quick step-by-step guide on how to open a store on Amazon.
What Does It Cost To Sell On Amazon
Amazon offers two selling plans — Professional and Individual. The Professional selling plan costs $39.99 per month, plus per-item selling fees, which vary by category. Alternatively, the Individual selling plan allows you to pay $0.99 per item sold plus other selling fees, which vary by category. The Individual selling plan doesn’t have a monthly subscription fee, so if you plan to sell less than 40 items, this is likely the smarter choice.
Originally published Mar 11, 2019 7:00:00 AM, updated August 09 2019
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Have You Checked To See If The Products You Plan To List Are In Categories That Amazon Has Gated
Amazon has restrictions on who can sell in certain categories, and while the ungating process is usually surmountable, its important to recognize that if your desired categories are gated, you will have to apply to get ungated.
Review Amazons approval category page before you decide to register on Amazon to learn more about the ungating process and whether it applies to your product categories.
Input Your Product Descriptions
Take your time with this step in the setup process, as itâs probably one of the most important parts of building your first Amazon storefront. Product descriptions need to be clear, catchy, and optimized for search. Keyword research is a key factor here, as it can help you get a level up on the competition. Check out other storefronts that sell similar products to yours, and find some examples of other digital stores that you love for inspiration.
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Search For Categories With At Least Three Results With Best Sellers Rank
Amazon’s Best Sellers Rank reflects both recent and historical sales of an item — so a high BSR indicates that the product is in-demand, which is critical. However, if you find just one product in a category has high BSR, and none of the other items are best-sellers, it’s not a good sign.
For instance, let’s say you want to sell sports products, but you find “soccer balls” has only one item with a high BSR. Upon further research, you find “basketballs” as a category has multiple best-selling products on the first page.
This is a good sign — it means there isn’t one “best” product, and demonstrates a user’s willingness to peruse different products before choosing one.
Ultimately, you want to see that a product has high BSR because it signifies a demand for that product — but you also want to see multiple items with high BSR in that category, which tells you that there’s still room for your product to succeed, as well.
Creative Inspiration And Storefront Examples
Looking to see some examples of Storefronts in action? Here are a few links to our favorite Amazon Stores weve designed for our SupplyKick partners, along with significant results below. Find additional brands and categories, stats, and platform best practices in our .
- EZPole : 24% sales per visitor increase attributed to Amazon Storefront
- Johnson Hardware : 42% increase in Amazon Storefront sales
- South Bend Woodworks : 30% sales per visitor increase attributed to Amazon Storefront
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Why Should You Create An Amazon Store
The main purpose of creating an Amazon Store is to drive shopper engagement. Since it is a created destination for buyers to learn about different brands and shop different products in one place, it makes it ideal as all as convenient for them to shop.
A Store provides an excellent brand-centric shopping experience on both Mobile and Desktop platforms.
Amazon Store elevates the experience of shoppers by:
- Giving an enhanced mobile experience.
- Capitalizing on both internal and external sources of traffic.
- Boosting organic rankings on Amazon SERPs and thereby, increasing the sales volume.
- Providing an opportunity to popularize your brand to newer audiences.
- Promoting your products to all the preexisting customers.
Amazon Stores is a perfect way to build customizablepages by showcasing a small or single group of items. You can include aslideshow containing photos, texts, videos, and other types of content. Thismakes it great for new product launches.
Enroll In The Amazon Brand Registry
If you want to open an Amazon store, the previous steps were absolutely crucial. Now that you have successfully completed them, it is time for you to enroll in the Amazon Brand Registry.
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Find A Gap In The Market
You might come across a gap on Amazon through simple organic search — for instance, when I search “women leggings” there are over 100,000 results, but when I search “cycling leggings women pink” there are only 1,000.
This is a simplified example, but sometimes you need to narrow down your product search to find a place to make an impact on Amazon. Plenty of people are already selling leggings, but there might be a certain style, color, or type of legging that is missing on the site.
Alternatively, you can find a gap in the market by reading customer reviews in your product market niche. Even if there are plenty of products similar to yours already, you might find that customers are unsatisfied by the current brands and want something you can provide.