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Amazon is constantly coming out with new tools and products.
For instance, Store Pages, Enhanced Product Content, Amazon Homemade and more.
As a general rule of thumb, in a large technology company invests in building something out, it isnt a bad idea to be an early adopter on the tool.
Doing this can help you to gain early visibility, traffic and sales and the company works to market the new tool.
And, you cant keep track of all the updates if youre head is too far in the weeds. Outsource manual, repetitive tasks and focus on growth.
Know When To Use The Amazon Search And When To Browse The Website Casually
Remember that Amazons internal search engine is best used for when youre looking for something very specific. If you cant find what you want from searching, the reason for that may not be that your search terms arent specific enough, but rather that you arent actually sure of what youre looking for. When you have a clear idea of what you are looking for, be sure to use the search function in conjunction with all these tips weve given you. If youre not quite sure what youre looking for, browse the website for a bit first it may help you learn what it is you want!
And those are a few ways you can search for products on Amazon If youve found an item you love through searching, be sure to read our step-by-step tutorial on . We can also give you tips on how to get free shipping, or how to access coupons to help you save some money while shopping!
Manually Conduct Research On Amazoncom
To manually research popular products on Amazon — which can help you decide which product you want to sell — you’ll want to start with Amazon’s best-selling items in a certain category. Ideally, once you explore a category, and sub-categories, you’ll narrow down on a niche.
When you check out Amazon’s best-sellers list, you might also look at the “Customers also bought” section to get ideas for similar products.
Once you make a list of items, check Google keyword planner to see whether those products have search volume, which indicates a level of demand. Alternatively, you could use Sellerapps product intelligence tool specifically for Amazon. Sellerapp offers a seven-day free trial, which allows you to begin investigating popular products on Amazon via keywords to further narrow your list.
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Filter Your Search Results Based On Multiple Criteria
Youll now see a list of results for the search terms you entered . Great! There sure are a lot of results, though how will we know what product is right for us? Fortunately, the left-hand menu contains a bunch of ways to refine your search.
A common one is to narrow down your options by price. Under Price, click a price range to show only the products that fall within that price range . You can also click the left and right boxes with currency signs next to them and type in a minimum and/or maximum price, and then click Go to set a custom price range.
Bsr And Search Results Arent Dependent On Each Other
There is also a misunderstanding when it comes to relating the Best Seller Rank and the ranking high in searches. There is no direct relation between the two.
The latter depends on which products are being searched for more rather than which ones are being bought.
BSR is also updated regularly. According to the blog Viral Launch, the products are updated every 2-3 hours after a sale.
And since more weight is given to recent sales than historical sales, products can move up and down quite quickly.
Viral Launch even reports drops of 10,000 places in a single hour unless a sale occurs.
Hence the most searched product on Amazon may not be the best selling product on Amazon.
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Check Out The Movers And Shakers In Your Target Categories
Similarly, you can repeat this process with another set of top-seller pages that Amazon calls Movers and Shakers. Here is where Amazon tracks products that are quickly moving up the popularity charts, like the top trending items in Clothing, Shoes, and Jewelry, below.
Following the process above, you can drill into sub-categories and items to see whats trending with shoppers right now. This is valuable information if youre trying to catch a style or product opportunity on the upswing.
These are just a few of the many ways you can use Amazons own dataand your potential competitors own productsto guide you in finding and choosing the right products to sell on Amazon.
Finding Products To Sell On Amazon: 6 Methods
Some Amazon sellers use just one sourcing method, like retail arbitrage or private labeling, but many grow by combining several profitable sourcing methods. So as you read through each method, dont feel that you have to choose just one.
Explore them all to see which best fits your online selling goals, whether thats just selling on Amazon or building a multichannel empire.
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Amazons Muddy Used Market
Amazon isnt really designed to sell secondhand products. For example, I purchased a used Samsung Galaxy Watch Active 2 on the site, and there werent any photos of the actual product. There was only a short text description of the items condition, as shown below.
Thankfully, third-party sellers on Amazon do have ratings, so you can make sure youre buying from a reliable source. The only other information youll see, however, is the condition of the item and a brief description of the item.
On eBay and Craigslist, sellers can upload photos so buyers can actually see the condition of the item. This is helpful because a description like minor cosmetic imperfection could mean a lot of things. This is why not being able to actually see what youre buying on Amazon is frustrating.
The process for ordering a used item is the same as ordering anything else on Amazon. There are some differences afterward, though. Items that arent shipped by Amazon are ineligible for Amazons customer service. This means youre at the mercy of the third-party seller if you want a refund. The good news is Amazon does offer some protection under its A-Z Guarantee.
Generally, Amazon is a safe, reliable place to purchase used products, but, just like eBay, theres always some risk involved. For example, some third-party sellers have been caught selling counterfeit products.
If youre purchasing anything that isnt under Amazons umbrella, just do so with caution.
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Find Out Which Amazon Pages The Top Sellers Are Driving Traffic To
In order to find out the top selling products on Amazon, you should try to find out where the major players in the game are trying to push their traffic on Amazon.
These sellers have amassed huge audiences that are loyal to them and also know a thing or two about analytics and marketing.
If you find out what theyre selling, and which pages theyre focusing on, you will avoid wasting time on products that dont sell. Rather, youll be a step ahead in your quest to explore the best selling items on Amazon.
This is basically taking advantage of research that has already been carried out.
Follow this short guide in order to find out what theyre selling and where theyre selling it:
Besides using these steps, be smart about your research. If something is selling well, such as a dandruff shampoo, think about why that may be.
If its winter, then the shampoo may be selling well because of dandruffs prolonged occurrence in winter.
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Sell Directly To Amazon
Dont try to beat Amazon at its own game.
Amazon is growing its direct catalog, so swim with the tide not against it.
Aside from Amazon becoming your customer instead of your competitor, selling directly to Amazon eliminates the job new sellers are worst at, i.e. forecasting and marketing your product become Amazons duty.
EDITOR’S NOTE
The promotion of your products remains your brands responsibility unless you pay Amazon to do it for you.
According to James Thomson, former head of Selling on Amazon,
If you sell to Amazon, Amazon doesnt promote anything unless you step up and pay big marketing dollars. Promoting your brand remains your responsibility.
Also, many items sold by Amazon sell for more and faster, all things being equal.
There will be a margin difference for FBA sellers that are not competing against Amazon here.
In other words, selling unique goods on Amazon currently not already sold there is how you make the most margin.
Re-read the chapter about why re-selling is the least practical method to Amazon success to understand why this is.
So, lets see: selling directly to Amazon puts you on the right side of the future, is easier and leads to more sales.
Keep in mind this doesnt mean it is right for everyone, but it certainly is an option.
One Sellers Growth with Selling to Amazon:
White Label Products For Your Online Business
White label is like a private label business model. The difference is that white label products are generic and sold to multiple retailers. You dont have control over the specifications like you would with a private label equivalent. You control the branding/label, but nothing else. That means that there could be countless other businesses out there selling the same thing you are.
Dont let that discourage you, though. Certain products are highly profitable for white label relationships.
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What Is Amazon Warehouse
The best way to buy used products on Amazon is via the Amazon Warehouse seller. This is Amazons in-house distributor of like-new, open-box, and used items. These are typically products that have been returned by Amazon shoppers.
When youre looking at used offers for a product, Amazon Warehouse will often be the top seller. The benefit of buying something from Amazon Warehouse is it will also be shipped by Amazon. This means you can also get Prime shipping and Amazon customer service. The latter is very important for used products.
Amazon Warehouse items qualify for free replacements within 30 days of purchase, but they dont typically include manufacturers warranties. Renewed items also include Amazons 30-day return policy. If youre interested in buying used on Amazon, this is the seller to look for.
What Does Ships From And Sold By Amazoncom Mean
Contrary to popular beliefs, a large percentage of the products sold on Amazon are actually not Amazons products, and when you come across products that are listed as Ships and Sold By Amazon, what that means is that Amazon only has ownership of the inventory of that product, but the product has been purchased from one of their manufacturers.
products are the products that are shipped and also sold directly by Amazons Retail teams either via Vendor Central or via Vendor Express. It means that the manufacturers send the products to Amazon.com directly and at a specified price, with the order processed through the traditional PO process.
Oftentimes, these products are to be trusted because Amazon thoroughly vets the manufacturers they work with to ensure good quality products. It doesnt, however, mean that these products are safe from counterfeiting. This is because, despite the best efforts put in place, the products will often be mingled with the rest of the FBA stock, where they have to be pooled together by use of the bar code, regardless of who sent them to the warehouses. So, even when buying a product that is sold by Amazon, technically and under Amazons brand name, you may still end up with a product supplied by a different third-party seller/ merchant, meaning that the product may be real or not.
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Product Research For Seller
Youll actually be looking at most of the same information as the resellers:
But youll be using this information as a guide to find what products to produce, so your research method works backwards from Resellers.Whereas resellers get a list of product and its cost from a supplier and then gather information about those products to see if they match their performance criteria, you wont know the product cost ahead-of-time.
Youll be searching for products which meet most of the criteria and which youve determined will sell well so you can submit requests to your manufacturer-suppliers to see how much they will charge you and if theres enough profit involved to be worth the risk of producing the product to see how well it sells.
So how do we research products to manufacture?
The easiest and most widely used method is to look at whats currently selling on major marketplace sites. You can do this three ways:
Manually
Some Sellers choose to enter keywords into various marketplaces, including Amazons search toolbar and look at the top displayed results. That requires certain level of creativity, general industry knowledge and luck.
Thinking of items that are have been trending up in recent years, or eclectic impulse buys while knowing what is already heavily saturated with imported products versus not will take some time to learn.
Semi-Automated
Full Automation
Use As Many Filters And Sorting Options As You Can To Make Your Search As Specific And Refined As Possible
Make sure you check out our steps above on filtering and sorting your search results, especially by price or by seller. This will really help you narrow down what youre looking for. Remember that you can combine multiple filters, so each time you click one, youre reducing the options available to you significantly. Amazon has countless products, so the more you filter, the more specific you can be.
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Free Tool Checks Amazon’s Price History Is It Really Cheap Now
Just because Amazon lists a price as reduced, it doesn’t make it cheap. Before you buy, plonk any item’s Amazon URL into free price history tool CamelCamelCamel, which charts Amazon price changes, to show how the current price compares, and if the ‘was’ price is realistic. As an example, we found a Philips iron at ‘44% off’ costing £44.99, but the tool showed it was actually £40 three months ago, so the deal wasn’t all that. Results can be fascinating. Use the tick-boxes to add and remove different seller types or drag the slider to adjust the date range.
There’s also a version of the tool as a free web browser extension called ‘The Camelizer‘ for Google Chrome, Microsoft Edge and Mozilla Firefox on desktop/laptop. Once you’ve downloaded the extension, it’ll appear in the address or extensions bar of your browser when you visit an Amazon page you can then click the extension’s icon to see that product’s price trend.
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Go With Food A Rising Product On Amazon
Food is always in demand. There wont ever be a time that people stop buying food because its literally necessary to sustain life.
According to Marketwatch research, the worlds food market will be worth $12.24 trillion in the next few years. Amazons launch of AmazonFresh and Prime Pantry means to capitalize on this.
There are a lot of online resources to search and learn about the rise and fall of food popularity. And some of the most profitable food items are perceived as healthier than the alternatives on the market.
This also goes for health-conscious consumers that are willing to pay more for a healthy lifestyle.
You can search for foods that are trending on Google Trends. Again be smart about it and research about which foods are in season when youre searching and factor that in to your decision.
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Grab More Discounts At Amazon’s Special Voucher Page
A clever bit of retail spin, this. Amazon’s voucher page* lists scores of discount vouchers for specific products, which you click on to collect . Sign in to your account to see all available vouchers, as some are specifically targeted at different users.
When we checked, many of these ‘vouchers’ were similar to its bog-standard online discounts, for example, 5% off a wicker pet basket or 10% off a doormat.
Yet dig through the list and some deals are quite decent. For example, in the past it had a 74-pack of Finish All-in-One Max Dishwasher Tablets for £5 when you used Subscribe & Save. The next cheapest was Morrisons, on offer at £10. You can sort by ‘Discount Percentage’ to see the biggest discounts first.
Ways To Find Best Selling Products On Amazon
Whether youre curious about how to find best sellers on amazon, or you want to find out what you can sell to climb to the top, there are ways to do it all.
There are approximately 400 million individual products in Amazons line up, and you wont be wrong in thinking thats a lot of sorting to go through.
So in this list, there will be guides to finding out the best selling products online that are of interest to you, in whatever category you choose.
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Check If You’re Buying From Amazon Or Its Marketplace As Delivery Can Cost More
If goods say ‘sold by’ someone other than Amazon, then they’re on its Marketplace, ie, listed by a third-party trader selling via Amazon.
Delivery can cost more, so always check. Many items bought from Amazon Marketplace aren’t eligible for Amazon’s free delivery offer . However, they will be eligible if they’re sold by Marketplace sellers, but dispatched/fulfilled by Amazon.
If there’s a problem with an item bought via Amazon Marketplace and/or you want to return it, you need to go to the seller first, not Amazon. Items must be of satisfactory quality, fit for purpose, and as described. See the Consumer Rights guide for more.
Marketplace purchases are also covered by Amazon’s buying guarantee. It reimburses you if goods don’t arrive or aren’t as described .
But you won’t be covered under Section 75, which usually covers items worth between £100 and £30,000 which are paid for with a credit card. The fact Amazon takes money then passes it on to the retailer means you don’t get that protection.