Use Amazon Reviews To Find Product Market Gaps
When deciding what items you should purchase for selling on Amazon, its important to get a feel for what the customer wants. Vendors might have the time and budget for focus groups to get consumer feedback as to desired products and what they like and dont like. But, this doesnt work for all vendors.
Since many vendors dont have the time or budget to do so, mining Amazon customer reviews is a timely and cost efficient way to decide what you should be selling on Amazon and why.
If youre thinking about selling a specific product, research Amazon reviews and keep the following things in mind:
- What items people are raving about
- Look for unsatisfied customers with a particular product
- Use the complaints to modify your prospective product
When you dive into Amazon reviews youll get a firsthand look at what people love or hate about a certain product. You can take that information into consideration when you decide what products to sell and if you should make any modifications to the product you are going to sell.
What Products Sell The Best On Amazon
Amazon is a price-driven marketplace, meaning that people visit the Amazon site to find cheap prices on the products they want and need. So, if your price or price range isnt the best one out of a group of the same products, you wont be getting the sale and youll be stuck with inventory.
Certain items will sell better on your site while others will get the most sales by using the Amazon online marketplace. So, what products are the best items to sell on Amazon? There are two types of products that are best sold on Amazon:
#1 When Brand Differentiation Doesnt Matter and You Have the Lowest Price
If you have brand generic products that you can offer at the lowest price, you should sell these items on Amazon. Its not a product brand name that attracts the sale, its the price tag. With this type of product listing youll be going head-to-head with other sellers and the lowest price usually wins.
This is the main theme of Amazon. If customers want an original brand name purse, theyll shop on that sellers website to get it. On the flip side, if theyre shopping for a basic brown crossbody purse where brand name doesnt matter and price does, Amazon is where theyll go. If you offer a brandless purse, your best bet is Amazon.
#2 When You Have a Validated Differentiated Product Idea
So, what are the best products to sell on Amazon for beginners and how do you narrow down the options to pick the right ones?
Most Profitable Products To Sell On Amazon In 2021
Young enthusiasts wanting to make it big in ecommerce industry often ask this question before starting, Is selling on Amazon profitable? The short answer is Yes.
Ecommerce juggernaut Amazon is easily the largest online retail store in the world.
On Black Friday alone, it sold more than a third of its inventory, and its ecommerce dominance is only expected to grow further.
After hearing this, Im sure you want to be a part of thousands of sellers who have found success generating a sizeable income stream.
While there are many profitable sellers on Amazon, there are equally those who fail at making a single buck either because they didnt do enough research or they sold products that were no longer in demand. A big part of the success is choosing the right products to sell.
So are you thinking what should I sell on Amazon?
To give you a headstart, I have compiled a list of 10 profitable products you should be selling on Amazon in the new year.
But before learning which products you should sell, it is worth understanding what type of products are profitable on Amazon and how competition affects the market demand.
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Innovative Products The competition for these products doesnt exist because they are new in the market. Most of the sellers of these products are the manufacturers themselves.
The market competition for these products is equal to the demand and popularity of the products.
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Top Selling Items On Amazon: Conclusion
Top-selling products on Amazon change regularly and theres no fool-proof recipe for getting it right every time. However, the criteria for deciding what to sell on the platform remain the same.
Offering products of value is more important than ever. Thus, offer unique, budget-friendly products with minimal competition to truly succeed on Amazon.
Amazon is competitive so its smart to ensure youre truly able to offer something of value.
Finally, even though Amazon is one of the most profitable marketplaces to sell on, dont limit your sales opportunities to this platform. Learn about top selling items on other ecommerce sites and consider diversifying across other marketplaces!
Webinterpret enables Amazon, eBay and other marketplace sellers to sell more effectively in international markets through localized versions of their product listings. For a FREE analysis of your international sales potential, contact our cross border trade experts.
Sell more on Amazon with Amazon Advertising!
The Product Is Priced Between $20
If you sell a product below $20, youre not likely to make much profit. Once you factor in as well as other expenses, your profits will be minimal. Youll need to generate many sales to turn a decent profit, and by that, we mean hundreds of thousands of units sold. This could be difficult in a competitive marketplace like Amazon.
In our experience, the $20-$100 range is that sweet spot where you can leverage peoples impulsiveness. Because of the fair price, people are not likely to think too hard before making a purchase. Youre likely to generate many sales in this price range, which means you are gonna get more customer reviews too. In the AMZ platform, getting good reviews can boost your products rankings. Sometimes, you just have to read through customer reviews to get an idea of popular products on Amazon.
But if you sell above $100, you cannot leverage the impulsiveness of people. Youre already veering into expensive territory where people have to do a lot of thinking and research. However, if your product is great and you know you can create a demand, then go for it. There is no hard-and-fast rule when it comes to choosing a product, so always experiment.
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Ways To Find The Best Products To Sell On Amazon
With the advent of the internet in the 90s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon.
Nowadays, Amazon has become synonymous with ecommerce. Apart from being a great online store, it is known for its user personalization feature. A study by Internet Retailer states that in 2016, Amazon accounted for 43% of all online sales in the US. That alone is a good reason for you to consider selling on Amazon.
In fact, people have been known to make as much as $5000 in an hour by selling on Amazon. However, this can be a little tricky. Keep in mind that Amazon sells more than 300 million individual products. And only by selling the right products you can become a successful seller.
Here are five ways to find .
What Products Are We Not Allowed To Dropship
While we search and find dropshipping products on Amazon, lets keep in mind that we cannot just dropship any product. Dropshippers should be careful not to sell products that violate the rules. Following the rules can save us big headaches down the line.
Breaking the rules can result in our Paypal or eBay account being locked, among other consequences.
Keep in mind that several companies retain intellectual property rights over their products. In many cases, this means that they hold exclusive control over who can sell or resell their branded items.
Dropshippers are effectively resellers. Therefore, we want to avoid selling products that infringe on a companys copyrights or trademarks.
With so many products and retailers on the market, following these rules can sound overwhelming. However, there are some good resources to help us.
For one, eBay provides a list of companies that have stated their intent to enforce their intellectual property rights. It is called the Verified Rights Owners Program, or VeRO. It is a good idea to avoid selling anything on that list.
Additionally, AutoDS helps us avoid issues with VeRO products. If we try to list an item from the VeRo list, AutoDS alerts us that the product is not allowed for re-selling along with the reason.
Other than VeRo products, we should also avoid items from risky categories, including:
- Drug Paraphernalia
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Creating Your Listing On Amazon
Now you need to actually create your listing on Amazon.
You do this by going into your Seller Central account and going to Inventory -> Add Product.
If youre doing retail arbitrage and your product already exists, you just find the UPC number and enter this in the product lookup search bar .
If this is a new product you need to click the link that says Im adding a product not sold on Amazon.com.
Once you click this link youll be asked to select the most applicable category for your item. After that, youll need to enter some vital details of your product. Fill it in according to my notes below.
The picture above contains the most vital information about your product. After this, the most important thing is to actually SELL your listing . To do that, you need to fill in the following fields:
To access these fields you may have to toggle on the Advanced View.
Pro-Tip: Enhanced Brand Content.
Images are the absolute most critical thing to actually converting your listing. Currently, Amazon allows up to 9 photographs. You should use at least 5 photographs if you want to have high-converting listings.
Creating good Amazon imagery is an art form and we cover this in more depth in our article .
After product images, the most important conversion factors for your listing are bullet points and your product description.
Use Amazon Reviews To Locate Market Gaps
Selling physical products online is nearly a $1 trillion industry. If you look at selling digital products, they make up a huge portion of that industry.
However, there are yet unexplored markets out there that you can supply.
One of the best ways to discover top selling items on Amazon is by analyzing customer reviews that have been posted online.
People usually leave clues to what they wouldve wanted in a product and what they desire that product to be.
They often leave thoughts of disappointment and wish that a product they wanted had just a little bit more so that they could justify their purchases.
If you really want to make a great product and like to see it among the best selling items on Amazon, focus on the customers.
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How Do I Get Product Ideas
To find inspiration, try asking yourself:
- What are you passionate about?
- When you look around, what do people need to solve a problem?
- Which types of products are trending and currently popular?
- Could you put your own spin on an existing product and make it better?
Explore what products are selling and see how they rank. Start with the list and consult the Movers & Shakers list for popular products based on sales. Then, dig deeper into product categories and subcategories.
With An Array Of Products On The Market It Can Be Hard To Know Where To Find Solid Product Ideas That Customers Actually Want To Buy Here Youll Learn How To Tap The Amazon Best Sellers List And Put Your Own Unique Spin On Products That Are In High Demand Well Also Walk You Through How To Get Started With Your Idea And Drive Online Sales In 2022
Selling online continues to be profitable: Between August 2020 and August 2021, Amazon sellers in the U.S. sold more than 3.8 billion products and averaged about $200,000 in sales, up year-over-year from about $170,000 .
But how to choose what to sell? With the sheer amount of products out there, it can be a tough call. Here well show you how to dig into the list to find product ideas. Well also walk through some basics on how to get started with your idea and fuel online sales in 2021.
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Dont Compete With Amazon Just Dont
Amazon sells millions of its own products. If the monolith is selling a product, just leave it alone.
Theyre going to be able to outprice you, and theyll almost always have the Buy Box. Save yourself the hurt and go after a different product.
Focus on more niche items instead of generic products. Youll have better luck dominating a market for ultrarunners than going after your typical runner. And youll likely face less competition selling products catered to vegetarian swimmers than vegetarians at large.
How Do You Sell On Amazon
The first thing you need to do to sell on Amazon is to open an Amazon Seller Central account. A Seller Central account is the heart of every sellers business.
A Professional Selling Account is $39.99 a month.
Heres what you need to open a Seller Central account:
- Your business name, address, and contact information
- A credit card
- A phone number you can get verification codes to
- Your tax identity information
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Why Should You Sell On Amazon
Amazon has become the ecommerce channel throughout much of the world. To give you some comparison, in 2018 Amazon did $232 billion in sales. eBay did just $10 billion.
Amazon has become so popular for several reasons:
- A huge customer base of over 100 million Amazon Prime members
- Amazon does all of the shipping and fulfillment for you through their Fulfillment by Amazon program
- Amazon makes it easy to list and sell products
In 2018, thanks to the huge base of customers Amazon has. Arguably, never in history has it ever been so easy to reach so many customers.
Third-party sellers ship all of their goods into Amazon warehouses and then Amazon ships it to customers through their network of vans, drones, and robots with Prime Shipping. This is the heart of Fulfillment by Amazon, otherwise known as FBA.
You, as a seller, pay for all of the shipping into Amazon warehouses AND for the shipping from those warehouses to customers. However, because of the deep discounts Amazon gets on shipping, the costs work out to be 50-80% cheaper than if you shipped directly from your own home/warehouse to customers.
Fulfillment: Consider Your Shipping Options
How will customers get their orders? Amazon sellers have several options for fulfillment, including:
You can mix and match methods to meet your fulfillment needs. For example, you can combine merchant fulfillment with FBA or an Amazon-approved third-party fulfillment solution through the .
Remember, you can always choose one fulfillment solution now and change it later as your needs change. Learn more about fulfillment options and get a strategy checklist with our ecommerce fulfillment guide.
Improve your ecommerce logistics with the Amazon Partner Network
- Discover Amazon-approved third-party apps and services all in one place with the Seller Central Partner Network. Applications from third-party and Amazon software providers can help you automate pricing, manage inventory, conduct product research, improve customer response time, and more.
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Discover As You Browse
Working in tandem with the Web App, you can take your product ideas straight from the app over to Amazon where you can begin to utilize the Chrome Extension for a detailed sales scope.
You can test multiple keywords from your search in the web app. For example, if you found a potential product opportunity for a seed starter kit you might also search seedling pots and seed starter tray etc. to get a dynamic view of potential competition levels based on a variety of potential customer searches.
Once armed with a list of 20 product ideas that fit the criteria, there are two questions we can ask ourselves and test our product ideas to narrow down that list. Lets start with evaluating demand.
Think Of Becoming A Private Label Seller
One of the best things about combining private label selling with is you deal with profitable items, can put your own spin on it, and then have Amazon take care of the rest. In 99.9% of cases, its not a good idea to re-invent the wheel and invent your own item. But with private labels, you can take an already great-selling product and put it back on the market with your own improved twist.
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Making Your Way Around Amazon Seller Central
While this guide is meant to summarize key strategies and initiatives you can use to grow your business on Amazon, lets go over a few of the basics, starting with the difference between selling on Amazon and selling to Amazon .
1. Amazon Seller Central with Fulfillment Options
When youre a seller on Amazons marketplace, you own the inventory until a customer receives it. You can opt in to have Amazon facilitate fulfillment and support to customers or do it yourself.
In most cases, being a third-party seller is the easiest and least expensive way to start selling on Amazon. Sellers utilize the Seller Central portal, with some different features available than with the Vendor portal.
2. Amazon Vendor Central
Becoming an Amazon vendor means you can sell direct wholesale to Amazon. However, it then owns the product once it receives it. Amazon Vendor Central is an invite-only program and can be a good option for businesses that dont want to sell directly to Amazon customers.
Benefits of being a vendor:
- Builds customer trust
- Access to additional category initiatives such as Gift Guides, Holiday Collections, etc.
- Access to programs such as Prime Now, Fresh, and Pantry
- Lower chance of account being suspended for unknown reasons
Disadvantages of being a vendor:
- Less direct control over pricing
- Fulfillment is more complicated and offers less control
- Slower payment terms
- Typically the more expensive model
- Increased reliance on Amazon Vendor Manager and Retail teams