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Even with SEO, theres no guarantee that your listing will be placed higher in Amazons search results. The marketplaces engine considers other factors for rankingselling history, price, and moreso SEO alone doesnt necessarily lead to higher rankings.
To gain more control over their listings visibility, Amazon sellers can pay for the marketplace to sponsor their products and place them higher in search results.
Sellers only pay when shoppers click on their ad, so the payoff with Amazon promotion is guaranteed. Your listings visibility is increased, so shoppers on Amazon can easily find your product and potentially make a purchase.
Use Amazon Reviews To Find Product Market Gaps
When deciding what items you should purchase for selling on Amazon, its important to get a feel for what the customer wants. Vendors might have the time and budget for focus groups to get consumer feedback as to desired products and what they like and dont like. But, this doesnt work for all vendors.
Since many vendors dont have the time or budget to do so, mining Amazon customer reviews is a timely and cost efficient way to decide what you should be selling on Amazon and why.
If youre thinking about selling a specific product, research Amazon reviews and keep the following things in mind:
- What items people are raving about
- Look for unsatisfied customers with a particular product
- Use the complaints to modify your prospective product
When you dive into Amazon reviews youll get a firsthand look at what people love or hate about a certain product. You can take that information into consideration when you decide what products to sell and if you should make any modifications to the product you are going to sell.
William Harris Ecommerce Consultant Elumynt
Amazon has a lot of similarities to Google Shopping they are keyword and price driven.
If youre doing well on Google Shopping, export the list of keywords and see what youre doing the best at then use that to bid on those keywords on Amazon to get some initial traffic flowing through and see if those keywords are going to work on Amazon as well.
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Amazon Liquidation Strategy #2 Create A Bulk Sku
When it comes to liquidating products on Amazon, its best to leverage Amazons huge marketplace if you can.
The best way to get rid of your goods fast is to simply create a bulk Amazon listing at a significant discount and mark it as merchant fulfilled.
Make sure you use the words bulk in your product title.
Whenever you get an order, you can simply use Amazon multi-channel fulfillment to fulfill the order direct from Amazons warehouse.
A few quick notes about this strategy.
- You do not need to re-label your goods for your bulk listing. By creating a merchant fulfilled listing, you can send a bunch of your existing FBA products to fulfill your order
- , you will naturally attract larger buyers for your goods. You may also want to list your goods on Amazon Business if applicable at a significant discount.
Why Cant I Use Certain Shipping Methods At First
Amazon doesnt allow new merchants to offer certain shipping methods right off the bat, such as two-day shipping. These shipping methods have to be earned by establishing a history of reliable shipping at the slower shipping speeds. Offering your products through FBA is a way to bypass this, as FBA products are automatically eligible for Prime Free Two-Day Shipping.
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Become An Amazon Vine Reviewer
Amazon Vine is Amazons secret society. Theyre often marked as Vine Voice Reviewers, which you might notice when browsing Amazon.
To help customers make informed purchase decisions, Amazon invites the most trusted reviewers on Amazon who post opinions about new and pre-release items.
Amazon Vine is an invitation-only program, where invitees can receive free stuff or deeply discounted stuff by writing an unbiased review.
To be invited by Amazon, you need to start writing detailed and thoughtful reviews that are truly helpful to fellow customers. If you keep doing this on a regular basis, you might get invited to become one of the Vine Voice Reviewers.
Aaron Agius Managing Director Louder Online
Give Amazons suggested PPC campaigns a try.
Ive seen a number of clients test them compared to the campaigns they built themselves based on tons of keyword data, metrics, etc., and still have Amazons auto-generated campaigns produce a higher ROI. If it works for your brand, thats time you can spend elsewhere.
Recommended Reading: Amazon Title Guidelines
Optimize Your Listings With Seo
Search engine optimization attracts a wide range of buyers to your listing. Both shoppers who are already on Amazon and those who are using other sites can find your listing when you include popular keywords. With these additions, search enginesboth Amazons and othersdetermine that your listing is a relevant result and rank it higher.
There are a few key tools to identify the keywords your shoppers are searching for most frequently.
- : This free tool indicates the monthly search volume of keywords on Googles search engine. Since Amazon listings can rank on Google, this tool is especially helpful.
- Scope: A keyword tool thats specifically geared for Amazon. It allows you to track keywords monthly volume, ranking position over time, estimated sales, and more.
You can learn more about other SEO tools for finding keywords using this guide.
Once youve collected your keywords, place them throughout your listing, such as in the title and description. Detecting these popular keywords, search engines will recognize your listing as a relevant result for your buyers searches and rank it higher.
How To Get Reviews On Amazon: 11 Pro Tips
Here are 11 proven and safe methods to get reviews from your Amazon customers. These are all legitimate methods, which do not go against TOS, and which you can be confident will lead to reviews that dont get removed.
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Top 9 Unconventional Ways To Do Amazon Product Research
SellerApp gives you some more unconventional ways of doing Amazon product research using powerful data. SellerApp puts the power of real-time Amazon data at your fingertips and helps you discover countless possibilities for Amazon product research.
At SellerApp, we have a curated for you by your area of interest. The following shows how we curate product ideas so that you dont have to look for inspiration elsewhere!
Check Out The Amazon Best Sellers List
If you want a really good idea of the products that people want most, then the best sellers list on Amazon is a fantastic first place to start. You can search in any category you have interest in and jot down the items that catch your eye. Try to eliminate seasonal items so you can maintain consistency throughout the year.
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What Is The Amazon Buy Box
The moment a buyer lands on an Amazon product listing, they are presented with a lot of important information:
- On the far left, they can view the products images.
- At the center of the listing, the products title, number of ratings, variants, and a few bullet point descriptions are displayed.
- Finally, and most importantly, the Buy Box is on the far right.
As for the Buy Box, it is a widget visible on most Amazon product listing pages that allows a shopper to quickly purchase products they are searching for.
It enables shoppers to select the way in which they will purchase the product . Customers can also adjust the number of items theyre buying, and then, once they are done choosing their variables, prepare for checkout by clicking the Add to Cart button.
After clicking the yellow Proceed to checkout button, the Buy Box directs the customer to the checkout page.
Ultimately, the Buy Box facilitates a low-friction sale on Amazon by enabling shoppers to make their purchase quickly and easily, within just two or three steps.
But, what most consumers dont realize is that the Buy Box is separate from the listing itself and sellers compete for ownership of the widget.
The Variables That Affect The Buy Box
Once a seller has the ability to compete for the Buy Box, he or she has to learn exactly how to win it. We know that Amazons algorithm compares multiple variables of each offering to determine which gives the best overall value to the customer. The weights assigned to each variable can change on a product-by-product or a category-by-category basis, so even though a seller could be losing to a competitor on one product, the same seller could be beating that same competitor on another unrelated product.
There are many variables that Amazon takes into account, which are outlined below. The key is to invest your resources in the ones that make a bigger impact on the Buy Box.
Sellers who choose FBA or SFP are usually at an advantage to those who sell FBM , with all other variables being equal.
This is the total amount that the product is sold for on Amazon. The lower the sellers performance metrics are compared to other sellers, the lower theyll need to lower their price to try to win the Buy Box. On the other hand, if their metrics are high, they could raise their price and still win.
The quicker you ship, the better off you are.
Backordered items can be featured in the Buy Box, but items that are immediately fulfillable are favored by Amazons algorithm so avoiding backorders should be a priority for all sellers.
Order Defect Rate:
Valid Tracking Rate:
Late Shipment Rate:
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Why Should I Shoot For Amazon Prime Eligibility
Whitebox data shows that brands with the Prime badge on their listings see a 200% increase in sales versus brands without this designation. This metric is hard to ignore. If youre selling on Amazon, you should aim to make your ecommerce products eligible for Amazon Prime. Whitebox can help you optimize your listings accordingly for maximum visibility.
How To Create Your Fba Shipment
Now that you purchased inventory and added the listing within seller central, it is time to send in your inventory! You are one step closer to reselling products on Amazon.
Step 1: Find your product in Manage Inventory
On the far right, you will see Edit and a drop-down menu. Click the drop-down arrow and choose Send/Replenish Inventory.
Step 2: Choose inventory to send
Here is where you will edit the packing template which consists of template name, how many units per box, dimensions, weight, and prep needed.
Then choose how many boxes you will be sending to Amazon.
In this example, we are sending 1 box filled with 20 units. Click Confirm and continue.
Step 3: Confirm shipping
In this section you will set your ship date, shipping mode , and then confirm the inbound shipping price. Since you added in the weight and dimensions in the previous section, there is not much else to do here.
When using Amazons partnered carrier , you will receive extremely low shipping rates. For this example, my 15 pound shipment will only cost $8.69 to ship into FBA.
If you agree to these terms, click Accept charges and confirm shipping.
Step 4: Print FBA labels
You can find our in-depth guide to creating .
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Daniel Townsend Managing Director Plum Tree Group
With more than 2 million sellers worldwide selling on Amazon, gaining the necessary visibility to succeed can be difficult.
However, all hope isnt lost.
Amazons latest release, headline search ads, may help new and experienced sellers by putting their products front and center in Amazon search results.
Headline search ads are pay-per-click ads that help sellers target customers based on specific search terms.
Once campaign parameters are set , headline search ads appear at the top of search results a powerful opportunity to outrank similar products , drive shoppers to your listings and increase sales.
Key Elements Of An Amazing Product Opportunity
Make a note of the criteria listed below, as they will help you make a wise decision for your business.
Amazon Product Criteria
|Products > 18 dollars|
To be a successful Amazon, these are the key aspects to remember:
- Low seasonality: Look for products that can sell year-round and arent limited to season sales.
- No legal problems: Avoid picking up products that have trademark or legal issues.
- A price that is greater than 18 dollars: You can easily increase the ability to make millions of dollars through sales by having a higher price per unit.
- Lightweight and small: These types of products tend to generate better sales than the ones that are not. This is due to two reasons- one: lower shipping charges, and two reduced storage.
Room for improvement: If you can choose a product that can perform better than your competitors, then it increases the chances of making more sales.
Pro Tip: You can get the financing you need to fund your next round of inventory with Payability. Unlike other financing options, their products are designed for the unique needs of Amazon sellers. Approval is based on account health and sales performance so there are never any credit checks.
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Product Descriptions And The Bullet Point Section
Like with other places you might sell, this product description is the place where you can tell your customers about your products in detail. A part of the listing thats more specific to Amazon is the use of bullet points which is in a separate section that the descriptions paragraph.
But they both are spaces where you can really start selling your products. Since someone who is shopping on Amazon might not take the time to scroll to the bottom of your product page, its helpful to put the most important information in the bullet points. Then you can go more in depth in the description.
Amazon Is A Great Additional Sales Channel
While conventional wisdom is that you should diversify your sales channels and reduce reliance on Amazon generating all of your revenue, Amazon is a great sales channel to utilize in addition to your own Shopify site.
Often the worry is that Amazon will cannibalize all of your sales but reality is that you can still maintain a healthy direct-to-consumer website in addition to Amazon. If done correctly, Amazon can become a great complement to your Shopify business very quickly.
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How Amazon Keeps Info Secure
Customers should not worry about any significant security threat from sharing payment information on Amazon. The company has never had a significant breach of security, as it understands that buyers trusting the company is integral to its future success. Many buyers keep their uploaded payment information on Amazon to activate one-click ordering or even automatic recurring orders. Many get points back on their purchases by using the
It is understandable that many people may have concerns about Amazon, as it is an aggressive user of cookies that track users’ activities on different websites. Amazon uses this information to send emails, deliver ads, and customize its offerings based on the online behavior of its customers. However, in terms of payment, Amazon uses Secure Sockets Layer, or SSL, which offers protection of payment information from third-party sources.
Another concern about buying online is that many people are accustomed to touching and feeling a product before buying. This may not be necessary for books but it is certainly so for clothes or shoes. However, Amazon has a burgeoning business in these products because it has a hassle-free return policy for customers, particularly Amazon Prime members. If customers are in any way unsatisfied with their purchase, they may receive a full refund.
Review Best Sellers Pages Within Your Potential Categories
Next, if you want to explore your opportunities and competition within a certain category, you can simply head to Amazon itself, search for that category and add best sellers to your search term. Heres what we found searching for best sellers novelty scarves:
The Best Sellers page lists the top 100 sellers in that category. From there, you can click into different items and scroll down to gauge their sales popularity.
The product description detail that Amazon provides on each item tells the story of its overall popularity. For example, this item is pretty popular according to:
Its Amazon Best Seller Rank of 5,836 in the huge Clothing, Shoes, and Jewelry category. As a rule, anything with a BSR under 10,000 in a major category has respectable sales velocity.
Its 145 reviews from customers show that this item has a track record of sales.
Reviews add up over time, but each review shows the date, so you can use reviews to gauge how many of a given item sold in a set period of time. According to Amazon Seller Central, only about 10% to 20% of customers actually leave feedback. So 145 reviews can equal anywhere from 700 to 1,500 actual sales.
Its not a perfect market analysis, but it helps you determine if an item has enough demand to make it worthwhile. It also helps you see what your competition is doing and uncover ways to improve upon their products.
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Sell More On Amazon: How To Create Top
Amazon is one of the major league players for retailers wanting to sell online. Theres a lot of competition out there, so its important to know how to create flawless product listings. Doing this will give you a fighting chance for the Amazon buy box and boost your overall sales.
So what goes into having optimized listings that comply with all of Amazons regulations? With so many factors that are out of your control, its important to do everything that is in your power to make your product listings stand out. Optimizing your product listings will have many benefits like increasing your CTR , search visibility, and CR .
There are a number of elements that you can nail down, so were here to give you the tools to do that. In this article we want to drill down through things like titles, images, customer reviews and more. Well also go over other aspects of your listings like making them to work with Amazons SEO and how to best handle your inventory. Lets get started!