Monday, January 30, 2023

How To Get Approval To Sell Toys On Amazon

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Ungated Categories On Amazon

Amazon Requires Approval – How to Get Ungated

Fortunately, many categories are automatically open for all Amazon sellers, including new ones. These are an excellent start for most sellers and often a way to get experience.

The list of ungated categories on Amazon in 2021:

  • Baby *
  • Tools & Home Improvement
  • Toys*
  • Video Games*Despite these categories being far more accessible, some restrictions may still apply regarding subcategories. Additionally, during the busy holiday season, restrictions apply to anything in the Toys and Games category.

More Qualifiers To Selling Toys & Games Merchant Fulfilled On Amazon In Q4

Amazon has three other requirements, and points out that these do NOT refer to orders that use FBA:

  • Your pre-fulfillment cancel rate must be no greater than 1.75% from September 15, 2020 through October 14, 2020.
  • Your late shipment rate must be no greater than 4% from September 15, 2020 through October 14, 2020.
  • Your order defect rate must be no greater than 1% as of October 14, 2020.

In other words, Amazon wants to make sure that if you Merchant Fulfill, you have done so successfully. They want to make sure that sellers ship on time, dont have a bunch of returns, and that they dont cancel orders on buyers. If you have never merchant fulfilled, then you meet these criteria pretty much by default.

If youre unsure of your status, you can check cancel rate, late shipment rate and order defect rate in the Performance section of Seller Central.

Amazon says it will provide final notification about eligibility before November 2. You will likely get updates on your status between August 1 and the final decision.

Amazon Gated Categories And How To Get Approved In 2021

Selling on Amazon is often a highly accessible entrance to entrepreneurship. Undoubtedly, the platform is one of the largest marketplaces, which offers endless possibilities for sellers. However, gated categories on Amazon make the journey to success a bit more difficult but not impossible. It is a common mistake among new sellers to find a perfect product to sell, only to realize Amazon restricts the listing.

Similarly to any other business, Amazon actively tries to protect its customers from harmful products. Consequently, this has led to targeting new sellers with these category or product based restrictions.

If you wish to understand Amazon gated categories and how to get approval to sell these products, this is the guide for you.

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Which Categories Are Restricted On Amazon

To give you a heads up and an idea of what you might be up against before you start your product research and sourcing, these are Amazons currently gated categories, as listed by

  • Collectible Coins
  • Personal Safety and Household ProductsEntertainment Collectibles
  • Fine Art
  • Toys and Games
  • Jewellery

Adding Fbm To Enhance Your Holiday Selling Strategy

Getting approval to sell toys

If you sell exclusively or the majority through FBA, you might consider adding FBM to complement your Q4 sales strategy. Adding FBM allows you to keep selling toys late into the holiday shopping season, when sales are still soaring from last-minute shoppers in the final days leading up to Christmas.

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The Best Way To Check For Product Restrictions On Amazon

The truth of the matter is Amazon changes restrictions more often than they should! It keeps us on our toes for sure. One day we think a category is gated and then the next it isn’t. We try to keep this post updated, but that’s still not your most accurate source.

So, how could you possibly know what you can/can’t sell?!?

The absolute best way to know for sure is to scan the product with . This will check to see if YOU are eligible to sell the product or not. If you are on your computer, go to add a product and see if there are any restrictions that pop up for the specific item.

If you scan in stores with Scoutify 2, you can even use that to check for restrictions on-the-go!

Here’s what’s important: know if you’re restricted before you buy a product. You never want to be sending in inventory to Amazon that you can’t sell. It will just end up in Stranded Inventory and you’ll have to pay to have it sent back.

If Denied Apply For Approval Again

For cases where you end up getting denied by Amazon, dont hesitate to go back and reapply after 3 to 6 months.

As mentioned earlier, your selling accounts longevity can help you improve your seller metrics, which can help you get automatic approvals in the future.

Pro Tip: Always visit Seller Central to check your active applications to help you decide if you should reapply again. Repeatedly do this every 3-6 months.

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Amazon Ungating: How To Request Category Approval

If you are running into category or subcategory restrictions, you might want to try to get approval from Amazon. This can open up a lot of doors for sourcing new products!

Amazon category approval requests aren’t usually complicated.

In some cases, you’ll request approval to sell in a restricted category and will be approved automatically. We refer to this as Automatic Approvals.

This happens randomly and without notice. Amazon doesn’t specify which brands or categories this works for, but usually someone in our Facebook group will alert us all when it happens so everyone else can give it a try as well.

Your success with Automatic Approvals may vary based on the age of your account or seller metrics. But it’s so easy and fast that you might as well try! I recommend that you go through this process for any brand or category that is restricted to you.

In general, you’ll request approval by following these steps to start the process:

1. In Seller Central, click the Inventory link and select Add a Product.

2. Run a search for the item you wish to sell. Or ANY product that you know is listed in that category.

3. In the search results, click the Listing Limitations Apply link across from the restricted item.

4. Click the Request Approval button to begin the application process.

If you get a message along these lines, then you’ve been Automatically approved :

If not, you can try again later or follow Amazon’s instructions for getting approved with supplier invoices.

Pause Your Fba Offer And Activate Fbm Instead

How To Get Approval To Sell Brands On Amazon!

If youve been selling wholesale or private label products and still have some inventory in your warehouse, you can simply pause your offer for Fulfillment by Amazon and replace it with an FBM offer.

This works particularly well if youre the sole seller on the listing since your FBM offer will get the Buy Box in place of the FBA offer. Keep this up until youve reached 25 FBM orders.

If you have only ever sold toys on Amazon using FBA, you may have to go through a bit of a learning curve to master merchant fulfillment.

The most important part is to set up your shipping template so that you wont lose money on orders.

A lot of new sellers get this part wrong and end up with costly situations where buyers pay $4.99 shipping to cover an item that actually cost them $14 to ship!

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Check To See If Youre Restricted

At the risk of sounding too basic, the first step in the process needs to be checking to see if youre even restricted from selling an item on Amazon. Whether you are out sourcing in a retail store or at home looking for items online, you need to check whether or not youre restricted before you purchase an item to resell. Theres a few ways to check your restrictions.

  • Use the Amazon Seller app to scan the barcode of the item or enter in the barcode under Add a Product. If youre restricted, youll see a message that the item Requires Approval.
  • Use the Scoutify app to scan the barcode of the item. If there are restrictions, youll see a bright red restriction button pop up. You can click on that button to see which conditions or formats you are approved for or restricted to sell.
  • Log in to Seller Central, hover over Inventory, and click on Add a Product. Next, enter an ASIN or UPC and check your restrictions for that item. If you check your restrictions and find a button that says Sell Yours, then youre not restricted on the item and youre free to list it for sale on Amazon. If you get a notification that you are restricted, just keep reading

Why Are Some Categories Gated On Amazon

It helps to understand the reason Amazon has restricted categories in the first place. Usually it’s because there are a lot of products in that category that are counterfeited, and Amazon wants to reduce its risk. Think about pirated DVDs, fake jewelry, or knockoff watches. They’re all over the place. This is very common at flea-markets and even on eBay.

Amazon wants to make sure you’re a legitimate, honest seller before granting you permission to sell in these somewhat risky categories. It doesn’t want to be known as a platform that’s easy for counterfeiters to use.

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Selling Toys During Q4 Approval Tips

Q4 means big things for Amazon sellers. But, sellers may not know whether Amazon will impose requirements on them during this time of year.

If you havent been through that experience before, you may not fully understand what all the fuss is about. In fact, you may not be sure what you should be doing or even what to expect during this period.

Amazon starts sending emails around August to all registered sellers informing them whether they meet the criteria for selling toys on the platform during Q4.

Many sellers are never sure if they will qualify to sell toys in the fourth quarter on Amazon, which causes panic since selling toys during the holiday season is essential for their business.

According to Statista, Amazon is the #1 retailer where Americans buy them online, and as such, it presents huge opportunities for sellers to boost their yearly profits during Q4.

Here are some tips to help you meet Amazons requirements to sell toys during the holiday period.

Why Does Amazon Restrict Or Gate Certain Categories

How to get approved to sell toys And Games On Amazon

Why Amazon restricts some of the categories on the marketplace all ties back to their A-to-z guarantee. They want buyers to have the best experience possible, and that means policing how and where some items are sold.

Unfortunately, shady sellers have cropped up all over Amazon, advertising counterfeit, low-quality or faulty products and leaving a trail of unhappy buyers in their wake. To combat this, Amazon designated some categories as restricted to try and cut down on this problem.

But restricted doesnt mean not allowed, as some sellers are able to get permission to sell in those categories. To do that, they must submit special applications and get them approved by Amazon before they can start listing in the gated categories.

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Get Ungated With The Selling Family

If you can’t get approved with Automatic Approvals and Amazon asks you for invoices, you might not know where to go. After all, Amazon isn’t looking for receipts from places like Target, they want invoices from reputable suppliers.

If you would like our help getting ungated in the Grocery and Gourmet Foods, Toys, Topicals, Baby Topicals, Baby Diapering, Oral Hygiene, or Feminine Hygiene subcategories, we can help!

After working with multiple suppliers, we now teach a simple, step-by-step training that will walk you through the process of getting ungated in many popular subcategories.

Applying To List Existing Products That Require Approval

To apply to list a product that already exists in Amazons catalogue and requires approval, follow these steps:

From the Seller Central Home page, click Catalog menu and select Add a Product.

  • Search for the item you want to sell.
  • In the search results, click the Show limitations link next to the item.
  • Click the Apply to sell button to begin the application process.
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    Subcategory Gating Is The New Trend

    Amazon is constantly refining their list of gated categories in an effort to improve the process and better meet their quality goals. In general, Amazons strategy seems to be moving in the direction of gating particularly sensitive subcategories. For example, Health & Beauty is no longer a gated category, but the more sensitive subcategories under Health & Beauty are now gated . Amazon has not published a master list of gated subcategories, so there isnt a super quick way to figure out if a particular subcategory is gated or not. Before you decide to sell any product, it is a good idea to do a check in Seller Central to see if there are listing restrictions or if you need to apply for ungating. You can use the below process to identify current listing limitations for any products you want to sell:

    Here is a non-exhaustive list of subcategories that are reportedly gated:

    • Baby Activity Gear
    • Sports Nutrition
    • Topicals

    A number of sellers have reported a $3,000 application fee for certain subcategory ungating approvals. Again, Amazon hasnt explicitly published anything about which subcategories have application fees or what those fee amounts are, but you should be prepared that this could be a factor in your application process.

    Categories And Products Requiring Approval

    How To Get Ungated ON Amazon FBA To Sell Toys and where to find a wholesale source!

    We want customers to be able to shop with confidence on Amazon. For certain products and categories, Amazon might require additional fees, performance checks, and other qualifications.

    We want customers to be able to shop with confidence on Amazon. For certain products, brands, categories, and sub-categories, Amazon requires sellers to obtain approval before listing products for sale. The approval process may include document requests, performance checks, and other qualifications.

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    Grocery & Gourmet Foods Topicals And Toys Subcategory Ungating Training Course

    These three categories are our favorites here at The Selling Family. Unfortunately, Amazon has restricted the categories of Grocery & Gourmet Foods’, Toys, and Topicals from new sellers.

    In order to get approved in these categories, you just need an invoice from a wholesaler and live images’ for the product you are using to get ungated.

    I have put together a comprehensive training that shows you four recommended suppliers you can use to get ungated , which products I recommend getting for each category and how to find any additionally needed documentation!

    Check out the Category Ungating Training here.

    Amazon Gated Categories: How To Get Approval To Sell In 2020


    Imagine the following scenario: youve carefully researched profitable items that tick all the boxes, youve created a shortlist of products you want to stock your inventory with, and youre getting ready to set it up on Amazon. Only theres one problem, and thats that the categories youre looking at are restricted. If youve had this happen to you, dont worry because will show you how to get around Amazons gated categories.

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    What You Need To Know About Selling Toys & Games On Amazon

    Selling toys can be quite a lucrative endeavor. However, it comes with a bit of a learning curve and its important to understand the rules and abide by them in order to run a profitable business.

    Although its easy enough to get started and sell on Amazon during the year, things change around the holiday season, and not everyone is able to continue selling during the fourth quarter .

    Amazon has toy requirements in Q4 because they understand that during the holidays, things can get pretty hectic. Take it from a seller like me. Things get crazy.

    Amazon simply wants to ensure that sellers who desire to merchant-fulfill toys on the platform are already successful, reliable Amazon sellers.

    This is an effort to avoid unhappy customers as it can cause huge problems at such a busy time of the year.

    Maintaining customer happiness and satisfaction is something that Amazon is known for. In addition to 24/7 customer service, they also have super-fast free shipping and lax return policies.

    Amazon does everything it can in order to meet and exceed customer expectations, particularly during the holidays. And thats why the platform has put in place the selling requirements for Toys and Games.

    Below are the requirements for selling toys on Amazon during Q4.

    Important Note: If you are using Fulfillment by Amazon , then you dont need to worry about meeting the criteria below.

    This is for sellers who use Fulfillment by Merchant for selling toys in Q4.

    What Is Amazons Prohibited Product Claims Policy

    How To Choose The Right Products To Sell On Amazon

    As mentioned before, Amazon is very strict when it comes to protecting the consumers and maintaining a good reputation. Prohibited Product Claim Policy protects the customers from sellers setting false or unrealistic expectations.

    Make sure you read through and understand the FTCs guidelines. The purpose is to protect consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury. As a seller, you are responsible for making sure the product statements are not misleading or deceptive.

    Be careful if any of your products make any green marketing claims on Amazon, for example regarding climate, environment, and sustainability. In this case, the products must be compliance with the FCTs Green Guides as well.

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    How To Get Approval To Sell Toys On Amazon

    Dont let the thought of approvals put you off a good business should be automatically approved anyway. Amazon isnt interested in making their seller jump through hoops. Instead, they simply want to make sure that the best people will make customers happy.

    And if youre running your eCommerce business right, then the best person is you!

    The exact criteria for selling toys during the Q4 period on Amazon can change from year to year. However, the general rules are:

    • Your must have been completed before the September of that year. It doesnt have to have been in the Toys and Games category.
    • At least 25 seller-fulfilled orders must have been processed and shipped between August and October of that year.
    • Your pre-fulfillment cancel rate between September and October of the same year must be no greater than 1.75%
    • Your late shipment rate for this same period must be no greater than 4%
    • Your order defect rate must be no higher than 1%, as of that October.

    The exact dates for these requirements will vary depending on the year.

    Check your customer metrics and performance report to see how close you are to making the cut.

    Exact requirements vary between markets. If you plan to sell globally, then please double-check youre approved in each region.

    These rules refer specifically to selling in the Toys and Games category during Q4. All toys sold must also comply with federal, state, and local safety laws.

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