Find A Keyword That Is Often Searched
Due to high competition for both new and existing sellers, investing in a good SEO strategy is critical. For many, hiring an SEO team is the way to go in terms of time, effort and money spent. These professionals know how to determine the right keywords to incorporate into your listings. Although you can do this independently, it could end up costing you more in the long run. Your product listings are the backbone of your Amazon business. Without a reliable SEO strategy, you could lose a lot of sales opportunities, so if youre planning on increasing your sales and rankings, find the right keywords.
A proficient SEO team will not only have the knowledge and experience, but they will also have the tools needed to search for high-ranking keywords. And although these tools arent a trade secret, the understanding and usage of the results from these tools are a definite asset.
That said, consider investing in a good SEO team that will help you with your keywords. If theres room for improvement with your SEO strategy, its only up from there!
How To Increase Your Amazon Sales Effectively
Amazon, over the last decade, has become the best online store globally. However, the competition in Amazons marketplace has moved higher, making it difficult for some sellers to keep up with the competition. But, if youre proactive in following Amazons guidelines, its possible to see your sales shoot above the roof. This is because some sellers have low-quality images, ineffective promotions, and poorly written listings, which means you can improve yours and help boost your sales.
Luckily, Amazon recognizes best sellers on their platform to reward them. Its believed that over 300 million customers search for their products on the Amazon marketplace. The market share is relatively huge, such that you can optimize your sales with the correct strategies. Amazon monitors the sales of retailers who operate stores on their website to reward the best performing ones.
To boost your , this article gives you a checklist of tactics that you should use. These are:
Top 8 Ways To Increase Your Product Sales On Amazon In 2021
- 6 minute read
For the past 25 years, Amazon has thrived and earned an ample loyal customer base. Now, it has become one of the largest eCommerce retailers. Clearly, there is no slowing down. As popularity rises, more sellers are growing their businesses on Amazon. As 2021 emerged, its time to increase your sales on Amazon, starting today. And, here we are to give you tips on how to boost your product sales on Amazon.
So, lets get started.
Quick Guide
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Get Active In Your Product Listings Q& a
No matter what youre selling, people are going to have questions. That is why every product listing features a product questions and answers section, which appears after your product description. While other users can answer these questions, shoppers want your answer.
Monitor your products questions and answers section daily some agencies, like WebFX, provide this feature as a part of your review management services. By answering shopper questions, youre giving them all the information they need to make a purchase decision.
In comparison, if you dont answer user questions, youre making it less likely that theyll buy your product. And since they dont know if your product will meet their unique needs, theyre going to look at your competitors product.
So, if you want to increase your Amazon sales, get active in your product questions and answers.
Include Keywords In Your Product Description To Increase Sales Conversion Rates
Along with adding keywords into your title, subtitle, and tags, you should also incorporate them into your product listing descriptions. If the title field character count is limited, use the description section to elaborate. At a capacity of 1,000 characters, youll be able to include a lot of descriptors and information about your product.
A rookie mistake, however, would be to overstuff the product description with keywords. While its possible to feel overwhelmed with all the extra space, you should be wary of how frequently a keyword is mentioned in your listings for it to be at an acceptable count.
Theres no exact limit to how many keywords you can use for your listings descriptions. Still, when writing Amazon product descriptions, you need to consider both the algorithm and people shopping on Amazon. Of course, the SEO efforts are mainly for Amazons A10 algorithm. However, you still dont want to overstuff it with keywords, making it feel unnatural for people to read.
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To Begin With What Is External Traffic
Before we get into the article, lets just introduce what we mean when we say external traffic.
For most Amazon sellers, the primary source of traffic and sales is internal. This means people who type in amazon.com or open the app, and either find your product from the search results or click on one of your sponsored ads.
External traffic is everything else. Here, instead of waiting for someone to go on to Amazon, you proactively get in front of them somewhere else online. This could be any of the below
- Paid ads
- Email or instant messenger
- Website referrals
- Magazine or Newspaper
also now have access to a powerful Sponsored Display Ad solution, generating automated, targeted ads for users across the Amazon network.
Generally, generating external traffic needs a considerably different approach from generating traffic from inside Amazon. With internal traffic, you are predominantly optimizing for people who are searching for something to buy, whereas with external traffic you go out and find people who may not know they want to buy something at this time, and convince them that your product is what they need.
Plan The Year Quarterly By Setting Small Goals:
Planning the whole year with one goal is not an ideal way for an eCommerce seller.
As eCommerce trends are not the same throughout the year, so bifurcate your goal in small time periods.
The best way to do so is to divide the year into quarters and plan accordingly.
- Q1 The planning quarter – This is the quarter where the sales are comparatively low. It is the best time to plan ahead and prepare the plan. You will only get only one event Valentines Day where sales will hike.
- Q2 The salvation quarter – This is the time where you will experience a boost in sales. Big eCommerce events that occur during this period are Earth Day , Mothers Day & Fathers Day .
- Q3 The Preparation quarter In this quarter by this time you must be prepared for the big sales to come. The big events that fall under this process Amazon Prime Day Sale & Amazon Freedom Sale.
- Q4 The Earning quarter Now this the most important quarter for an Amazon Seller. If planned well, you may earn twice of what you have earned in the previous quarters. The big events that fall around these times are Thanksgiving Day , Black Friday , Cyber Monday , 12.12 & Christmas Sales.
The Net revenue of Amazon per quarter from
Its quite clear that for an Amazon Seller, there is a huge hype in sales in the third quarter every year.
Now lets move on to the next tip
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Make Your Products Amazon Prime Eligible
If you want to reach the shoppers that spend the most on Amazon, then you need to make your products eligible. For reference, there are , and they spend more than $1000 per year on the platform.
That translates to more than $100 billion in sales each year.
Join FBA and your products become eligible for not only but also free shipping. For shoppers, thats a unique selling point. Plus, it provides your product with a competitive edge as your product remains in the running, even when shoppers use the Amazon Prime filter.
Increase Exposure By Advertising On Amazon
Another way to boost product visibility and sell more on Amazon is by investing in advertising.
One of the most popular Amazon advertising options is Sponsored Products, which are essentially pay-per-click image ads that appear either in Amazon search results or on product detail pages.
While these ads look very similar to organic results, you can see that they include the tag ‘sponsored’.
But, how exactly do they work?
Sellers wanting to advertise their products on Amazon are required to bid on relevant keywords, which are then matched against customer search queries â either by exact match, phrase match or broad match, whichever option you select.
Should your bid win, your sponsored product will be displayed on the search results page, maximizing both visibility and sales opportunities.
While you can learn more about the benefits of sponsored ads, along with best practices and instructions on how to set them up here, itâs important to remember that Sponsored Products are just one Amazon advertising option available to you.
Like Sponsored Products, Amazon also offer Headline Search Ads, which are keyword targeted ads that can appear above the search results.
Additionally, Amazon Product Display Ads work in a slightly different way, in that they are displayed based on shopperâs interests or the products they are actively viewing. For more information about each, have a look the .
Thatâs not all though.
Dean Dempsey, Founder of Naturelly
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Follow Amazons Product Guidelines
Whether youre focusing on improving your product images, product descriptions, or product reviews, its essential that you adhere to Amazons guidelines. If not, Amazon will take action, whether by penalizing or banning your account which decreases your sales in an instant.
Thats why many businesses partner with an experienced Amazon marketing agency, like WebFX. With more than 20 years of experience, our team understands Amazons standards for earning genuine customer reviews or optimizing product titles.
With a trusted partner, your business doesnt have to worry about repercussions. You know youre optimizing your advertising and marketing strategy according to Amazons guidelines because you partnered with a respected and trusted agency.
Send Amazon Promotions To High
How else can you increase your sales on Amazon? By continuing to integrate your digital marketing efforts. If your company uses email marketing, for example, you can direct your email subscribers to your Amazon Store.
If you want to drive subscribers to your store, you can include an exclusive offer in your email. For example, maybe youll offer users five percent off their order or a free cover with their grill. You can also use these exclusive offers to drive email sign-ups.
For instance, next to your sign-up form on your website, you may say, Sign-up to receive exclusive offers, which can encourage shoppers to not only join your email subscription but act on those promotions.
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Switch Sponsored Listings From Automatic To Manual
Sponsoring listings on Amazon can be pretty complicated, but theres an easy way to do it that lets Amazon do most of the heavy lifting for you.
In Seller Central, go to Advertising then Campaign Manager and create a new campaign. When prompted, choose automatic targeting, not manual.
That way, Amazon will automatically put together a list of keywords it thinks will be relevant to you sponsored ad. You can then run a report to see which keywords converted best and create manual targeted ads based on those high-performing keywords.
No matter which Amazon seller tips you choose to put into practice to drive more traffic and sales from your Amazon listings, you need to be able to centralize, optimize, distribute,and analyze scattered product information so you can keep all your listings accurate and generating as much revenue as possible.
Now go forth and use your newfound knowledge about how to increase Amazon sales. Your bottom line will thank you for it.
Sync Products To Save Time And Lift Customer Experience:
One option we recommend is to sync your products from your ecommerce store to Amazon, Ebay and other marketplaces and leverage their fulfillment services.
The benefit is you can keep your quantity levels in check on all platforms. You can also update item specifics and product variations easier than you can manually. Look for a third party provider to sync software between your ecommerce store and shopping marketplaces.
Ben Stanford, Red Cedar Websites
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David Tendrich Ceo & Co
Get. More. Reviews.
I dont care how many you have. Get more.
People buy the product on Amazon that has the most positive reviews.
When were scared about making a decision, our brain falls back to certain factors and uses that limited information to make a decision.
That first factor we fall back on is social proof.
We look around at everyone else and see what they think is a good idea.
If a product has 10x more reviews than other products we literally have to resist our biology to buy a different one that has less reviews and therefore more risk.
So get reviews.
Give away as many of your product as you have to in exchange for fair and honest reviews.
The Kdp Select Experiment: Results
After the first hour of free promotion, I checked how many copies had been downloaded.
50 copies in an hour!
I almost fell off my chair. Yes, they were free downloads , but I was ecstatic because it meant:
2 hours down, 80 downloads. While I slept at night, it was downloaded over 200 times.
At the end of the 24 hour period, my book had been downloaded 400+ times a lot more than Id sold during six weeks of being in the Kindle store.
After the freebie period was over, people continued downloading the book. Not at the same rate of 20-50 sales per hour, but in the following week I had a 600% increase in sales.
To be clear, were not talking Stieg Larsson numbers here, but for me as a first time author and newbie to Amazon, this was a breakthrough, and made me grin like a little kid.
Heres what my sales figures have looked like:
- : 25 sales
- : 30 sales . Sales have continued to trickle in since then at a much faster pace than before.
- Total downloads in the month of Feb: 513
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An Amazon Marketing Agency Is A Treasure Trove Of Amazon Hacks
One of the primary reasons why store owners hire a marketing agency as soon as possible is that they offer a slew of benefits thanks to their wealth of knowledge. Amazon is different from search engine optimization and other digital marketing tactics, but similar enough that its not challenging to learn. A marketing agency that knows how to get the job done will offer reliable service and best-practice methods to store owners. Theres no telling how many marketing tactics entrepreneurs can learn from a professional agency which is why its best to get started as soon as possible.
Kunle Campbell Founder 2x Ecommerce
Endeavor to own your brand and listings on Amazon.
Competing with other retailers on price is almost always certainly a race to the bottom.
A single product listing with 10 sellers means that sellers can only really differentiate themselves by price alone.
This is a dangerous position to be in as a retailer and in business.
You may eventually sell at your desired target price, but this may mean making a trade off in keeping stock longer with reduced inventory turnover.
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Get Those Good Reviews
According to a survey by Podium, 60 percent of consumers look at online reviews at least once per week, and a whopping 93 percent say reviews influence their purchasing decisions. With numbers like those, its hard to underestimate the power of a positive product review.
There are a few keys to making sure customers leave good reviews:
- First, sell a quality product. This one speaks for itself.
- Second, make sure your buyers are never surprised. The product they receive should be exactly what they expect based on whats described on your product page. The more detail you provide, the better, and make sure everything is accurate.
- Last, provide a good customer experience. Have processes in place to provide the kind of customer service that will delight your guests. If anything goes wrong, fix it, promptly and happily.
Once you know your customers will leave positive reviews, the next challenge is to get them to actually leave one. There are tons of software options available that you can use to automate sending an email to your buyers asking them to leave a review, so they get prompted to leave their feedback without you having to manually send tons of follow-up emails.
Use Fba To Increase Your Sales On Amazon
18. FBA to help you manage your inventory
One of the problems with selling on Amazon can be managing the demand and supply for all your stock. Not enough supply means you cant fulfill the demand. However, too much, and you still make a loss due to having to store the excess. FBA helps you avoid these issues and maximize your sales potential, without the worry of stocks. Thats because Amazon does it all for you.
19. FBA to persuade customers to buy your product
FBA can also come in handy when persuading customers to buy your products. This is because FBA products use Amazon Prime. This is not just a trusted logo, but also means faster more reliable delivery for customers. Meaning they will choose you over a competitor without Prime delivery for speed and reliability.
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