The Correct Way To Enter Keywords
Hi,Weve been selling on amazon for a while and are trying to optimise listings to increase sales.Weve come across some conflicting info regarding the correct way to enter keywords. What is officially correct?
Like to know the official hatting on that feature.Ive always left a space only.Maybe the space is unnecessary?
Always thought that they should just have one field with a limit on the total characters, rather than having to slot it into 5 fields. Seems silly, not knowing the IT reasons for it. All gets back to Amazon telling us how to use the thing correctly.
I hope somebody from Amazon will help us with this !
I am completely in the dark about it.
I always use commas, but would prefer not to, so that variations on a several words out of a selection would be more likely to be picked up
This is how I normally do it
Rare, Limited Edition, With Slipcase
I want to know if someobdy looking for ” rare slipcase ” would be directed.
Maybe I should just put
Rare Limited Edition With Slipcase
Any help, mucho appreciated !
According to the amazon seller help page:
Search termsThere are five fields for you to enter key search words. Each field can contain up to 50 characters +separated by spaces, not commas.+ The title, EAN/UPC, manufacturer, and merchant are added automatically. Dont waste characters by repeating these words.
If you use a feed file to upload then you use a comma eg.
I have experimented with this.
Performance Management And Sales Metrics In Amazon Seller Central
Regardless of what you sell on Amazon.com, it’s important that you be able to see how you’re doing when it comes to shipping products on time, providing good customer service, and product policy compliance.
Amazon Seller Central provides several ways to track these metrics and performance. Hover over the Performance tab at the top of the page and click on Account Health to get started.
This will take you to an Account Health dashboard. From here, you can get a bird’s-eye view of your performance across key indicators.
If You Plan To Use Amazons Fulfillment By Amazon Program Will You Co
I very much recommend using FBA, given its potential visibility to 100MM+ Amazon Prime customers.
If you decide to go that route, youll need to decide whether you plan to co-mingle your products with FBA inventory of other sellers of the same products.
Amazon gives FBA sellers this potentially lethal option of sending product into Amazons Fulfillment Centers, where they might get co-mingled with other FBA sellers product.
This may result in your products getting mixed up with counterfeit or low-grade versions of what you purport to be selling.
Unfortunately, if a co-mingled unit gets picked to fulfill an order on your account, you are left explaining to Amazon why a customer complained about getting a counterfeit item.
You need to work through this issue very early on because if you decide to use FBA but not use the co-mingled option, you need to activate your account to become a stickered FBA account before ever creating your first FBA shipment into Amazon.
While it is possible to become a stickered account later on, it can quickly become very complicated if you have already sent some product into FBA as a stickerless product.
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Amazon Bullet Points Guidelines
The Amazon product detail page bullet points aka Key Product Features section is located under the Descriptions tab. Product features are the second most important factor in surfacing your products. Amazon shoppers rely pretty heavily on bullet points to gather product information. The more descriptive the bullet points for your product pages, the more you will sell on Amazon.
What to include in bullet points:
- Highlight the top five features that you want your customers to consider, such as dimensions, warranty information or age appropriateness.
- Begin each bullet point with a capital letter
- Write in fragments and do not include ending punctuation
- Write all numbers as numerals
- Spell out measurements, such as quart, inch, or feet
What not to include in bullet points:
- Do not write vague statements be as specific as possible with product features and attributes
- Do not enter company-specific information this section is for product features only
- Do not include promotional and pricing information
- Do not include shipping or company information. Amazon policy prohibits including the seller, company, or shipping information
Amazon Product Descriptions
Product descriptions are typically a few paragraphs long, and they may require some light HTML. If youre selling products in a category that Amazon regulates, make sure you read all requirements before your listing gets taken down for using the wrong terms.
Amazon Product Description Guidelines
Amazon Product Image Guidelines
Match To An Existing Product Listing
Note:
Before you match your product to the existing product listing on Amazon, ensure that you have the following information available:
| Information to provide | Description |
|---|---|
| Offer Details | Offer includes the product’s condition, price, quantity, shipping options, etc. You can update your offer information at any time. |
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What Is A Product Id
Product ID is one of the mandatory fields to be entered while creating new product listings on Amazon.in. It is nothing but the bar-code of your product and is also known as Global Trade Item Number UPC, EAN, JAN or ISBN.
Getting GTIN exemptions While GTIN/UPC is a mandatory attribute for creating new listings on Amazon, you can create listings without GTIN under certain conditions. This process is called GTIN exemption. You need to obtain exemption for a particular brand in a specific product category. It is also required if you are not a brand owner and still want to sell your products.
Learn everything about GTIN and GTIN Exemption by watching our Seller University video on how to get GTIN Exemption on Amazon.
Overall Cost For Selling On Amazon
The cost to sell on Amazon depends on which selling plan you choose.
As we mentioned earlier, Amazon sellers can choose between a Professional or Individual selling plan. Individual sellers pay $0.99 for each item sold on Amazon, in addition to variable closing fees ranging from $0.45 to $1.35. Professional sellers pay variable closing fees and referral fee percentages ranging from 6% to 25% . Professional sellers also pay $39.99 per month but are exempt from the $0.99 per item fee.
Referral fees and variable closing fees are subtracted from the overall sale .
Note: Merchants who pay a monthly subscription fee of $39.99 to be a Pro Merchant Subscriber DO NOT have to pay the Amazon Marketplace $0.99 per item fee . If you sell more than 40 products a month then the Professional Seller Program is a no-brainer.
Amazon seller fees for a professional seller include:
- A monthly subscription fee of $39.99
- Referral fees on each item sold
- Variable closing fees
Amazon seller fees for an individual seller include:
- No monthly subscription fee
- USD$ 0.99 fee for each item sold
- Variable closing fees
Other fees, such as shipping and gift wrap, are paid for by the customer. Heres an example of those Amazon selling fees in action:
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Amazon Shipping And Fulfillment Options
Before we talk about shipping and fulfillment options, lets briefly discuss UPC codes. In short: If you dont have UPC codes, get them.
There is only one legitimate producer of UPC codes that exists globally: GS1.
GS1 is a non-profit organization that has set the global standard for supply chain barcoding.
There are more than 100 GS1 organizations around the world GS1 US is the organization that serves US businesses. GS1 issues unique prefixes to brand owners so that they can create their own unique barcodes containing the prefix number given to them by GS1.
Watch Your Account Metrics
If youre selling on Seller Central, you need to consistently monitor your account health.
In Seller Central, Amazon provides a dashboard for this.
Recently, Amazon added new components to the Seller Central platform that you also need to check regularly, as well.
In addition to the account performance, you also need to strictly check weekly the Voice of the Customer and inventory performance index if youre utilizing FBA warehouses.
Screenshot of Amazon Seller Central Dashboard, September 2021
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Getting Upset With Customers
Sometimes Amazon customers are unreasonably demanding or argumentative. Youre guaranteed to encounter an overly-needy or irate person more than once when selling on Amazon. Avoid arguing with these shoppers at all costs.
Do your best to mitigate any issues or disagreements with your Amazon customers. Remember Amazon shoppers are accustomed to getting treated exceptionally well by Amazon .
Do You Plan To Use A Dba Name To Operate Your Amazon Seller Account
While some companies have legitimate reasons to use a different customer-facing name, Amazon is also a place where many sellers purposefully conceal their identity.
Reasons for doing this include not wanting brands to know that they are selling online, or the brand is actually the reseller and doesnt want its other retail partners to know that it is selling product online direct to consumer.
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How To Apply For The Amazon Brand Registry
To be a member of the Amazon Brand Registry you must:
- Step 1. Review eligibility requirements. Brands must have a registered and active text or image-based trademark.
- Step 2. Sign into Amazon Brand Registry. Brand Registry application must be submitted by the trademark owner. If you are an authorized agent, please have the trademark owner enroll the brand first, and add your account as an additional user. If you meet the eligibility requirements, sign in using your existing Seller or Vendor Central credentials. Or, if you dont yet have an Amazon account, create one for free.
- Step 3. Enroll your brand. Once you sign in, you will need to enroll your brand. After Amazon has verified the information you submit during enrollment, you will be able to access Brand Registrys features to help protect your brand.
More resources on the Amazon Brand Registry:
Making Your Products Available Via Prime
Vendor Central
All items sold through this platform are automatically available through Prime and no additional actions are needed.
Kindle Direct Platform
Any items listed through Create Space and Merch are automatically available with Prime offers and no additional actions are needed.
Seller Central
There are two ways currently to have your products available with the Prime badge on this platform.
- FBA The most common is to use Fulfillment by Amazon Network . With the Amazon FBA program, you ship your products to Amazon, and Amazon ships those products to the customer once that product sells.
- SFP The other option is to use Seller Fulfilled Prime which is a program that was available to Amazon Seller Central sellers several years ago. If you already had Seller Fulfilled Prime on your account, you should still be able to use that for your offers. However, if you dont have that on your account, you can sign up to join the waiting list for when the program reopens to new users.
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Viewing Your Sales Metrics
Amazon Seller Central also tracks important sales data, like how much money you’ve made in sales over a period of time.
To view this data, hover over the Reports tab at the top of the page and select Business Reports from the dropdown menu.
From here, you can select the sales channels and date range you’d like information on. Then click Apply to run the report.
How To Set Up Your Amazon Listing
When you sell a product on Amazon, you have to create a new listing if youre the first seller to offer that exact product in the marketplace. When multiple merchants are selling the same product, they share an Amazon listing.
To create a unique listing, log into your Seller Central Dashboard. Go up to the menu option that says Inventory, and when you mouse over it, a menu will pop out with an option that says Add a Product.
At the product creation page, you have a choice of either selecting an existing product or making your own. For a unique product, select Create a new listing.
Choose your product categories and subcategories to classify your product.
From there, youll be prompted to fill in your product listing information.
This content your product title, description images is what makes or breaks your listing page. It has to be both informative and engaging so buyers trust your brand and understand why they should purchase your item.
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Understanding Of Basic Cost Structure Including Overhead Costs
Far too many sellers on Amazon understand only the basics of SKU-level profitability, resulting in a blended view of the sellers overall profitability, rather than a pinpoint perspective on which SKUs drive what percentage of profits, while understanding .
Too many Amazon sellers dont know their profitability until the end of the year when their accountant announces the final numbers, hopefully to the sellers relief.
Its critical for sellers to understand and compile all of their overhead costs, and recognize that these expenses need to be integrated into the running total of costs that a seller incurs selling on Amazon.
Explore An International Amazon Strategy
In the beginning stages, most Amazon sellers will experience a combination of both excitement and fear when it comes to selling products internationally.
Common concerns like credit-card fraud and shipping delays may seem overwhelming at first, but with the right guidance, sellers can avoid common mistakes and simplify their global expansion process.
The decision to go global is often driven by a combination of many factors, some financial and others marketing, merchandising or operations related. It can be lucrative for some sellers, and not for others research carefully.
More resources on selling on Amazon internationally:
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Other Important Areas Of Amazon Seller Central
Besides the Main Menu, there are a few other areas of Amazon Seller Central that are worth mentioning.
Messages
Here you respond to any questions from customers. It’s important to remember that Amazon measures your response time with customers, so you need to answer questions promptly.
Help
In this section, you can find help articles, access the seller forums , or contact Amazon support. Any open cases with Amazon support can be found in your case log.
Settings
There is a lot of stuff here in this section. Key areas include fulfillment settings for returns, shipping, and Fulfilment by Amazon. Permissions is where you will authorize new users and 3rd-party apps. You can also update your account details, business information, and policies here.
Prepare Before You List Products On Amazon
There are a couple of things you need to take care of first before listing products on Amazon. Theyre pretty straightforward, but its important not to miss any of them because itll cause a ton more work later on.
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Paying For Positive Feedback
Amazon relies heavily on user trusta metric they value dearly:
Customer satisfaction is one of the most important performance measures we use to determine how well you are doing as a seller on Amazon. The Customer Metrics page provides reports that give you greater insight into how you are doing with respect to customer satisfaction.- Amazon
Its vital that you monitor and improve the variables which influence your customer metrics score, including shopper reviews for your store. However, gaming the system isnt going to push the needle in your favor enough to warrant the risk.
Leverage and invest in resources to improve Seller Feedback management to boost your customer service metrics. For more information on , review this tutorial.
Amazon Customer Service Mistakes
Fulfillment is one of Amazons biggest allures for Amazon shoppers. Prime members enjoy expedited shipping , and pay for that delivery speed. Make sure your customer-facing policies and management is pristine.
Below are the slip-ups Amazon sellers make when dealing with Amazon sales and fulfillment:
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