Create An About Us Page
Keeping with that train of thought, your Brand Store should include an About Us section or page. Whats your story? What sets your brand apart? Why should shoppers trust you and give you their business? The most successful brands are those that delight their customers, and establishing a rapport with them is a key part of that.
Submit Your Amazon Store For Review
Before you leave the Store Builder console, you should review your Amazon store for issues. Check for mistakes in spelling or grammar and click on every product tile to make sure they are linked correctly.
Its also best practice to use the preview tool in your Store Builder console to get a view of how customers will experience your store. Click through the pages as if you were the one shopping for products. Ask yourself whether the flow of the store is easy and intuitive and whether your brands value proposition is immediately salient.
After ensuring that your Amazon Storefront meets your expectations, you will need to submit your store for Amazons review. Amazon reviews stores before publishing to ensure that customers will have a positive shopping experience.
Amazons store review process lasts anywhere from 1-3 days. If your store fails to meet Amazons content acceptance policy, it will be rejected. In this case, you will need to adjust your store to meet Amazons policy and then resubmit for review.
Here Are Some Of The Best Storefront Examples That Will Keep You Inspired
This example reflects clear brand identity, showing brand recognition and awards, also includes a small section to mention the origin of their products. Another great advantage of this Storefront is that they educate the customer and show them the steps they will have to follow when buying their products, making the buyer experience more informative.
Seven Generation focuses on the values and origins of its brand, the main characteristic of its products is that they are organic, of plant origin, and good for the environment, they use many resources to show these values and make them stand out, like videos, photo galleries, and banners located in different places in their storefront.
SAUDER uses its StoreFront to show its customer how to shop for each environment or room. In this way, it would be easier for customers to find the products they are looking for, but they will also see other products that will benefit their purchase. They also include Shoppable images that showcase different products in each room.
Want an expert to help you out? Here at BellaVix, we make sure your products are seen, sold, and continuously optimized while you focus on growing your business. Get in touch with us now.
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Create Your Store Homepage & Select Template
Once your brand is registered, you can navigate to Manage Stores from within Ad Console or Seller Central to set up your first Amazon Store.
You will then be presented with a list of your brands that are eligible for Store creation.
Once selected, you will then be prompted to follow additional steps, including selecting your homepage template.
There are four different Store themes available:
Amazon’s Rules For Product Descriptions
Here are Amazon’s official guidelines for writing product descriptions:
- Describe the major product features, such as size, style, and what the product can be used for
- Include accurate dimensions, care instructions, and warranty information
- Use correct grammar, punctuation, and complete sentences
- Do not include any of the following types of information:
- Seller name
- Details about another product that you sell
- Promotion language such as SALE or free shipping
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Peter Attia Founder Dicey Goblin
The biggest tip I have for Amazon is try to tack on an extra item with your listing.
Normally if youre selling an item on Amazon, other sellers can be on that same listing.
That means youre not guaranteed to get the sale for that item, especially if youre not the lowest price.
We skirted around this by selling board games with a simple extra dice bag or expansion for the game.
This allowed us to have our own unique listing that would still show up for the main product in Amazon search.
This gave us more flexibility with the price, because we werent trying to compete with other sellers for the same item. Plus, every purchase that came through that listing went straight to us.
Amazon Brand Registry Details
Be prepared to provide answers to the following questions:
- What is your official brand name and active registered trademark?
- What is your government-registered trademark number?
- Which countries are your brands manufactured and distributed in?
- What product categories and subcategories do you sell in?
Once you complete the questionnaire, submit your application. Amazon will then send a verification code to the contact who is linked to the registered trademark in your application. Once that code is sent back to Amazon, your account will be verified and enrolled.
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How To Open An Amazon Affiliate Store
An Amazon store allows you to sell products that Amazon carries without having to worry about storage, tracking stock, shopping carts or shipping. Amazon stores are managed through the Amazon Associates program, an affiliate program that allows users to earn a percentage on each sale from their store. Affiliates can increase the amount they earn from each sale by selling more products and moving into higher fee categories, earning a higher percentage commission from each sale.
Jacob Firuta Content Manager Livechat
Reviews from past customers give you the credibility you wouldnt otherwise get.
Its an extra portion of word-of-mouth that boosts your offer.
Its in your best interest to get as many of them as possible.
Have a customer thats raving about a particular product? Ask them to provide a review. Happy customers wont mind and it can significantly increase the number of reviews you get.
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Tell Your Brand Story
Your Amazon Storefront isnt just a place to hawk your wares. Its a place for consumers to learn more about you as a brand. Make sure you tell a compelling story throughout your storefront. It should include why you started your brand, what drives you, and what sets you apart from the competition.
Remember, consumers are emotion-driven, they want a reason to love your brand. Use your content to convert them.
Daniel Townsend Managing Director Plum Tree Group
With more than 2 million sellers worldwide selling on Amazon, gaining the necessary visibility to succeed can be difficult.
However, all hope isnt lost.
Amazons latest release, headline search ads, may help new and experienced sellers by putting their products front and center in Amazon search results.
Headline search ads are pay-per-click ads that help sellers target customers based on specific search terms.
Once campaign parameters are set , headline search ads appear at the top of search results a powerful opportunity to outrank similar products , drive shoppers to your listings and increase sales.
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Sign Up For Amazon Associates
In order to receive your special Amazon affiliate tracking links, you first need to sign up for the Amazon Associates affiliate program.
So head on over to the and sign up.
The entire application process takes about 5 minutes and youll usually get approved within 24 hours or 1 business day.
After you sign up, youll receive an email confirming your application for Amazon Associates. Youll also receive a login to your backend Amazon Associates dashboard where you can track clicks, sales and income.
Amazon’s Rules For Bullets
Amazon has specific rules for writing a product’s Key Features :
- Highlight the top five features that you want customers to consider. For example:
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Kunle Campbell Founder 2x Ecommerce
Endeavor to own your brand and listings on Amazon.
Competing with other retailers on price is almost always certainly a race to the bottom.
A single product listing with 10 sellers means that sellers can only really differentiate themselves by price alone.
This is a dangerous position to be in as a retailer and in business.
You may eventually sell at your desired target price, but this may mean making a trade off in keeping stock longer with reduced inventory turnover.
Amazon Is More Than Just The Storefront
Amazon gives you access to so many different tools that its sometimes hard to tell which are best for a specific purpose. The Storefront is excellent for branding purposes, but thats pretty much it.
Any selling tool you use is only as vital as your teams capabilities to handle the requests. An attractive Amazon Storefront cannot improve your strategies for managing your brand, fulfilling orders, and tracking barcode information.
For this reason, its essential to invest in the backend as much as your brand spends on the frontend. An agency can help you with the technical aspects of store management to focus on branding.
If you would like to learn more about selling on Amazon, access The Ultimate Amazon Playbook. The team at Sunken Stone provides this for Amazon sellers looking to take their business to the next level. !
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Traffic Sources Available For Amazon Store Insights
There are 4 traffic sources that Amazon measures including:
- : Traffic from Sponsored Brands ads on Amazon.
- : Traffic from within Amazon, including from search results or brand detail page links.
- Tagged sources: Traffic being tracked with a custom source tag. You can create source tags for different traffic channels to get granular traffic tracking by source. Tagged sources data is only broken down to individual tags when it meets Amazons data count threshold within your selected time range. You can learn more about Tagged Sources here.
- Other: All other traffic sources not categorized.
Benefits Of Amazon Stores
Curated brand destination
Your Amazon Store educates your customers about your brand while showcasing your best-selling products. Instead of having to search for each one of your products individually, shoppers can explore your entire product portfolio in your Store. Youll also have your own custom Amazon.com URL. Ex. Amazon.com/BRANDNAMEHERE
No competitor ads
In my opinion, one of the biggest benefits of having an Amazon Store is the freedom from competitor ads. and create a lot of distractions on Amazon search results pages and even on product listings. But on your Store, customers will only see your brand.
You have the opportunity to flex your marketing creativity with great images, infographics, or even videos for your products. We all know how important your main and arenow, youll have even more space to completely customize the look and feel of your brand.
Drive traffic directly to your Storefront
With Sponsored Brand or , you can drive traffic directly to your Amazon Store. This allows you to funnel customers away from your competitors products. You can also use your own social media accounts or email marketing to send traffic to your Store.
Customers can also find your Store by clicking Visit the Store underneath a listings title.
Add multiple pages and subcategories
Store insights dashboard
Requirements to create an Amazon Store
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Training For New Amazon Sellers
Here at Jungle Scout, we know that learning everything you need to know about selling on Amazon can be overwhelming. So, to help you ramp up more quickly, we have an extensive library of .
In addition, if you already have a Jungle Scout subscription, you have access to our members-only . It has video lessons for both beginners and advanced sellers alike.
Amazon’s Rules For Product Images
According to Amazon, the best product images will:
- Have pure white backgrounds
- Have at least 1,000 dpi, so that it wont turn fuzzy when customers zoom in on your image
- Show the entire product, and have the product occupy at least 80 percent of the image area
- Include only what the customer will receive
If your image includes any of the following elements, you may receive a quality alert on your listing:
- Borders, watermarks, text, or other decorations
- Colored backgrounds or lifestyle pictures
- Drawings or sketches of the product
- Accessories or additional products not included in the offer
- Image placeholders, such as no image available text
- Promotional text such as SALE or free shipping
- Multiple colors of the same product
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Add Convenience With Categories
One of the biggest benefits to using Amazon Stores is its product discoverability. When consumers search for items in the Amazon search bar, theyâre given a list of items from different brands that fall under the same category. With a Store, they can search through the offerings of a single brand and find items from different categories they didnât know were available. Itâs the digital equivalent of âwindow shoppingâ and, letâs be honest, the appeal of the window can be hard to resist.
Jordan Brannon President And Coo Coalition Technologies
There are a million review generation tips out there. Most of them will work at some level.
Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website.
Amazon listings can be SEOd. They can be advertised using PPC. They can be promoted via email and social.
Also make sure youre planning ways to segment Amazon sales away from other sales channels to avoid creating your own competition.
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How To Start An Amazon Business
Whats great about Amazon is that theres no one way to start an Amazon business. From the business model you choose to the products you decide to sell, there are many ways to succeed on the platform.
However, the steps required to get up and running on Amazon remain the same, regardless of the type of business model and product you choose.
1. First, start by deciding which you want to use
- Private Label: Private label is the process of a retailer rebranding/renaming a product that is already being manufactured on their own brand or label.
- : Wholesaling is the practice of purchasing low-cost or discounted goods in bulk in order to sell as individual units in a retail marketplace.
- : Arbitrage is a method of finding low-cost or discount goods in brick-and-mortar retail stores in order to resell them online.
- : Dropshipping is a business model where an Amazon seller does not keep their own product inventory, but instead, transfers their customers orders directly to the manufacturer or supplier.
- Handmade: Amazons handmade sellers are people who create their own products to to sell on the Amazon marketplace. Examples include jewelry, accessories, home decor, and more.
2. After youve landed on a business model, its time to decide which fulfillment method youll use
There are pros and cons for both methods, so make sure you to determine which one will work best for your business.
3. Next, consider the product youre going to sell
6. Finally, create your product listing
Submit Your Amazon Store For Review And Publish
According to Amazon, once you have finished building your Amazon Store, you can submit it by clicking the Submit for publishing button. Your Amazon Store will be submitted for moderation. Keep in mind, you cant make changes to your draft while it is being moderated.
The moderation process can take several days.
Before you publish your Amazon Store, you should check for the following:
- Spelling or punctuation errors.
- All changes are included in the draft version.
- Use the mobile preview to make sure that your Amazon Store is optimized for the mobile experience.
- Check your images and videos to make sure that any text in them can be easily viewed .
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How To Optimize Your Amazon Storefront
Selling on Amazon can be incredibly profitable, but its also incredibly competitive. Its important to take advantage of every bit of help Amazon offers.
The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon.
Its not enough just to have a storefront you need to make sure its in good working order and designed with your customers in mind to maximize sales. Today, Im going to show you how to do just that. Well cover:
- what an Amazon Storefront is
- why your business should create one
- how to create an Amazon Storefront
- how to optimize your Storefront to boost sales
If youre ready to get your store set up and start driving more sales on Amazon, then lets get started.
Add Products To Your Store With Rich Details
With your brand activated, you can begin adding all of your products to your digital shelves. Inside the Seller Central hub, you can either add products one at a time with the Add a Product button or you can add multiple products at once with a Microsoft Excel-based spreadsheet. Every product in your inventory must have a unique SKU number. Each new SKU uploaded to Amazon creates a new record and once an SKU number exists, it cant be changed. You will also need to input how many of the item you have in stock, its price, what condition it is in, what type of classification it should have and other information.
For those with professional accounts, you can add for each product. A+ Content effectively lets you add more photos, videos, artwork, charts and more in order to make your product more enticing. You can start adding A+ Content to your product listings by logging into Seller Central, clicking Advertising in the navigation menu and clicking Enhanced Brand Content. From there, enter the SKU of the item listing you want to improve, select a template to work from and then fill in the template with photos and more.
Each new SKU uploaded to Amazon creates a new record and once an SKU number exists, it cant be changed.
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