Launch Your Brand Using Alibaba
Starting your own private label business doesnt have to be difficult! With the right resources, knowledge, and commitment, you can be on your way to creating your very own branded product.
We hope this article on using Alibaba helps and inspires you to move forward in your ecommerce journey. Have you used Alibaba to source products before? Share your experience with us or ask us your questions in the comments below!
Want to learn more about how you can use Jungle Scout to launch, grow, and run your Amazon business? Click the Learn More button below!
Advertise In New Marketplaces
Advertising globally means advertising in marketplaces with different cultures, languages and opportunities. Remember, the quality of your product information and product detail pages can have a meaningful impact on your advertising performance and sales. It is important to invest time and effort in producing high-quality campaigns to improve the conversion potential. Learn more about the sponsored ads acceptance policy to comply with all applicable laws, rules and regulations that apply to your ads at any location where the ads appear.
Sponsored ads allowed us to kick-start our sales, increase our presence in Paris, and settle our brand on Amazon. It also allowed us to accelerate international sales in developed and complex marketplaces, like Germany, to reach relevant customers across different countries. Christian Brun, VP of Sales and Marketing, ISKN
Consider trying a few of the following steps before creating campaigns in multiple marketplaces:
- List the right products that display the Featured Offer and will sell globally.
- Create a strong product title.
- Include multiple bullet points on your product detail page.
- Craft a helpful, detailed product description.
- Feature high-quality, zoomable product images.
See ourinteractive guide to easily manage multi-marketplace advertising without needing to speak another language.
Select automatic targeting
Set the budget that you want
Depending on your currency, we recommend a minimum daily budget of:
Why Sell On Amazon
Why sell on Amazon versus another site like eBay or Etsy? Or why not only sell through your own website?
Here are the top reasons I see to consider Amazon as a selling platform:
- Enormous traffic Millions of people go to Amazon first when theyre looking to buy something. You can sell products without any real marketing in many cases.
- Brand recognition People trust Amazon, but many are wary of buying from other sites that theyve never used before.
- Dont need a website While you can also have a website in addition to selling on Amazon, you can start a business selling only through Amazon with no website of your own.
- Scalable Amazon can easily handle spikes in traffic and changes in inventory levels. They can even handle fulfillment if you use .
- Fraud protection Amazon takes care of accepting payments and has great fraud protection. One less headache for you to worry about.
Even though there are a few drawbacks, like having less control, there are many big benefits of selling through Amazon.
If youre wary of solely relying on Amazon, you can always sell through it on the side.
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Consider The Dimension And Weight Of The Product
Large, heavy items will cost more to store and ship. Consider this when youre researching products.
Think about selling athletic shortsthese are lightweight and can be compressed into the size of a tennis ball. Theyre cheap and easy to ship, which is exactly what youre looking for.
Now think about selling picture frames. These come in a variety of shapes, sizes, and weights. They also require protection to ensure they dont get damaged in storage or transit. These factors make them a bit more expensive.
Looking back at our list of best-selling items, most of the products listed are lightweight and durable. Youre not going to worry about shipping or storing items like Crocs or batteries.
Use A Chrome Extension To Research Products In A Niche Market
There are two popular chrome extensions to help you conduct keyword research on Amazon: Jungle Scout and Unicorn Smasher.
shows you monthly sales volumes on products and displays products with low competition. It allows you to save products to track them over time. Undoubtedly, Jungle Scout’s analytics can help you quickly and efficiently narrow down on a product or an industry in which you could excel. However, Jungle Scout is relatively pricey, particularly if you’re just starting out.
Unicorn Smasher is Jungle Scout’s free alternative. While the data isn’t as accurate as Jungle Scout, and it lacks some of Jungle Scout’s sophisticated features, it’s nonetheless a helpful free option to gather estimated monthly sales and estimated monthly sales revenue for Amazon products.
Some other popular product research extensions include:
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Maintain Strong Product Ratings
First impressions matter when youre on a marketplace as competitive as Amazon. Buyers are browsing through thousands of products, so they wont settle for items that seem low-quality.
A clear way to give shoppers a positive first impression of your Amazon listings is to maintain high-star ratings. When buyers are browsing through their Amazon search results, the star ratings are visible for each product.
Along with price, these star ratings are a major factor in whether shoppers decide to click on your listings. They cant see your products in person, so this feedback from other buyers is especially meaningful to shoppers trying to make a purchase.
Here are a few tips for maintaining high-star ratings on all of your Amazon listings:
Ratings are a key way for buyers to quickly assess your Amazon products. Make sure your items scores stay high to keep buyers interested in your listing.
How Do Beginners Sell On Amazon
Once you have identified the products to sell on Amazon, the next step is to create an account to get started. Creating an Amazon seller account on Amazon is simple. All you need to do is to follow these steps:
- Visit Amazon Services Page via .
- Select Sell on Amazon at the bottom of the page, under the solution section.
- Then complete the information sheet to start selling.
Remember, the difficult part is not creating a seller account but choosing the products that will likely sell. And that is why as a new seller, you have access to a wide range of seller tools to help you every step of the way.
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Stats About B2b Customers
- Over 5 million registered business customers ranging from small businesses to large enterprises:
- 80+ of the Fortune 100 companies
- 92 of the 100 biggest US hospital systems
- 90 of the 100 largest cities and counties
- B2B customers have a larger basket size than B2C
- On average, B2B customers return products less frequently
It Will Increase Your Sales
Millions of active users will surf Amazon’s items looking for an item to buy or searching for that hair dryer they need to order. By listing your products on Amazon, you’ll automatically expose the product to tons of potential buyers. The number of active users shopping on Amazon is enormous, and there’s a good reason for this. Through the years, Amazon has gained popularity and credibility. Amazon is a known marketplace everywhere. In countries where local online shopping platforms haven’t gained much popularity, Amazon is their go-to option to purchase products online as it’s known and trusted by most people worldwide.
Amazon strives to offer excellent services to its customers. Every merchant and retailer benefits from listing their products on Amazon. That’s because users prefer to buy from a well-known platform such as Amazon than purchase from an online shop that no one has ever heard of. Anyone who has ever bought from Amazon most definitely had a great experience and will continue buying from Amazon after that.
On the other hand, listing your products on Amazon will bring credibility to your shop. Customers will trust your business if they see you on Amazon.
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Research Problems In The Niche
Find out what the problems are in your niche. Are there products that arent around, but people wish they existed? Or sometimes its simple things that make a product easier to handle or just more pleasing in its design.
Can you create a product that makes peoples lives easier, and casts you as the hero for providing it? Sometimes these communities are desperately waiting for companies to solve their problems or introduce a new product that they desperately want.
Dont jump on trends, but bring real innovation to the market. This does not mean that you redesign the fidget spinner or bring it out in different colors. Create a genuine new product with a great feature from the beginning. Customers want to be wooed.
Your first rockstar product should be something that you can sell over and over again for a long time. Basically a long-term cash cow. Sure, competitors will come and copy you, but youll always be ahead and working on your next product while the competition tries to catch up with your first. Keep finding problems and creating more products that solve them.
The Later You Come Into This Game The Longer Term You Have To Plan
Every decision Amazon makes is to grow its own profit and improve the end-user experience.
The end-user for them is the customer who is buying from their platform.
So when sellers and marketers come along and try to game the system, they will move in and make the relevant changes to ensure the end-user is protected.
Case in point the reviews system change back in 2016.
They want a platform based on integrity so they put in the necessary changes to ensure it stays that way.
It doesnt mean the system stopped working, it meant the rules changed.
You need to think of the long game.
What long term strategies can you put into place to adapt to changes positively and to ensure that platform changes dont have devastating effects on your business because you have such solid systems in place?
Heres how we grew just one single Digital Cooking Thermometer to over 7 figures in one year and continued to build our product line and brand for years after that
Remember opportunity seekers & marketers generally ruin a marketplace for everyone else, so the faster you can get into a long term business mindset, the more it will benefit you.
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Know The Attributes Of Successful Products
You always see the following in successful new products:
Does your product have all those attributes? If not, how can you change your product so that it does?
Imagine you are your own customer. Would you be satisfied with your product? Why would customers not buy your product? What does the product do for your customers? What doesnt it do?
You also have to come back to this point: are you your own biggest fan or are you solving a real problem? Consider the product objectively.
To further define your product, split it into three categories:
Remember that your product should solve a problem or be part of your costumers daily life. Why does someone need your product? Can your product solve the customers frustration with other products that they use?
Begin With A Winning Mindset
Making the decision to start an Amazon business is a feat unto itself. If you are reading this, chances are youve already or have almost mustered the courage to become an online seller for that, we congratulate you. Your next step, concocting the right product idea and choosing a profitable product to sell on Amazon, is perhaps your most important. So, if you dont know what to sell on Amazon, we are here to help.
Nike says Just do it. Helium 10 says, Just do it right.
Below are some of our top tips on finding the best things to sell on Amazon to make money, and taking those first few steps to own the Buy Box.
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Point All Product Links To Amazon
You may ask why you should send customers to Amazon if you already have a proprietary website.
The reason? Your goal should be to place on the first page of search results preferably in the top three listings. This is where big money is made, not by a single sale on your site.
Apart from your website, you should also point every link on Facebook, Twitter, YouTube, Instagram, blog posts and email newsletters to one specific Amazon product page.
Do I Pay Taxes If I Sell On Amazon
Sales tax is due if you sell products on amazon.com even if you do not live in the United States. Unfortunately, sales tax can get complicated as there is no single Federal rate in the US. Of the 50 states that make up the US, 45 levy sales tax on retail goods and not all at the same rate.
Another factor is the individual States you are considered to have a nexus with. Nexus means strong connection, so if your products are located mainly in the Amazon warehouse in Arizona, you are considered to have a nexus there, even if you live on the other side of the world. In this case, Arizona sales tax would need collecting and paying to the Arizona tax authorities.
To add further complications, if your inventory is split between two states equally, then you probably have a nexus in two States! Why are taxes not simpler?
Dont worry. Amazon can collect and pay directly to the authorities any sales tax due on the products you sell, which for some will be the most comfortable option.
But, be aware that Amazon will charge you 2.9% of the total sale price if you ask them to handle the taxes. Alternatively, you can calculate sales taxes yourself and pay it directly to the relevant State. I highly recommend TaxJar which helps you automate sales tax calculations and returns.
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Create Your Product Listings
You have your seller profile created, so now you need products. But, how do you put your product on Amazon?
First, you need to consider what you are listing you cant just list whatever you want. Some categories are open to all sellers, some require a pro seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.
So, consider what you are selling and make sure you have the appropriate account.
Editors note: Sell your products from one place on the webs popular marketplaces such as Instagram, Amazon, Google, eBay, Etsy, and Walmart with our multi channel listing tool.
Once logged in, youll navigate to Seller Central to create your listing. To create your listing youll need:
- A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item youre selling. You can get a UPC code directly from GS1, or request an exemption.
- A SKU, which is a product ID you create to track your own inventory.
- Details, including the price, product condition, quantity available and shipping options.
- Product details including name, brand, category, description, and images.
- Keywords and search terms.
If there is already an exact product match on Amazon, then you can match your listing so things like product identifier will already be in place. If you are the first, then you will have to provide those details.
Here is what is included on this page:
Source Your Private Label Products
Now weve completed our product research and have some products in mind, its time to find relevant manufacturing companies who can offer the products as private label.
In other words, they make the product, we buy it from them at wholesale prices and brand it with our own brand.
You need to start by looking for a manufacturing company that supplies the private label products youre looking for.
Head to websites like Alibaba.com, GlobalSources.com, DHGate.com, which specialize in global wholesale trading and showcase thousands of private label products and suppliers from countries around the world.
Once on the website simply type in the keyword of your product and do a search for a supplier.
After years of dealing with suppliers and even visiting the factories and meeting with the owners, we reached a point where we always dealt directly with the manufacturers.
When starting, however, out it can be quite intimidating and bearing in mind youre tying up cash in inventory, choosing the right supplier can get confusing and worrying.
On Alibaba, they do have filters to only search for verified sellers or use their Trade Assurance program. However, many US sellers wont be verified on the platform as it requires a physical inspection by a third party.
On all the sites you can see more details about the suppliers and do further due diligence to ensure they are who they say they are and theyre not about to run away with your money!
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Who Is Selling On Amazon Best For
Amazon started out selling books. It was a deliberate, well-considered choice made by its founder Jeff Bezos. Books were a standardized product in high demand, and with a reasonable cost of shipping: perfect for e-commerce.
If you’re wondering whether you should be selling products on Amazon, perhaps you’re preparing to launch an online business, or you’re preparing a digitization of your business to move it from offline to online.
The nature of your brand, your products and pricing, and your target market can point you in the right direction.
- A strong brand can be a great advantage but isn’t a requirement.
- Very low prices for physical products don’t work well for e-commerce due to shipping costs.
- Highly-priced products are often difficult to sell due to lower-priced alternatives.
- New, innovative products don’t work well on Amazon because people don’t look for them.
- Products with high sales volume or recurrent needs work better.
Let’s look at some good reasons to sell on Amazon in 2021.