Friday, November 25, 2022

How To Market Your Book On Amazon

Don't Miss

Decide What Type Of Books You Want To Sell

How To Market Your Self Published Books On Amazon KDP – Kindle Self Publishing
  • Wholesale: Buy in bulk for lower prices online or at bookstore closings. You can also procure new books in larger quantities from distributors or publishers. You may not have total control over what you get, but you can get more books at wholesale costs.
  • Online arbitrage: Browse from bookseller websites, ecommerce websites, and social media websites for low-priced or free books to purchase and resell for a profit.
  • Local sources: Find used books by browsing local library book sales, used book stores, yard sales, and thrift shops. You may also discover collectible books at estate sales.
  • Auctions: Seek out auctions, estate sales, or farm sales selling used or collectible books.

Bake In Marketing By Using A Narrator With A Following

This is really only an option for authors with the budget for higher narrator investment, or authors who do audiobook rights deals. There are listeners who love specific narrator voices and will follow that narrator across projects, so if you use them as a voice talent, you may get crossover sales in the same genre.

These are some initial ideas for audiobook-specific marketing, but it’s still a new arena. As the market expands, it’s likely that more marketing options will arise as they did with ebooks over time.

The next few years will be an exciting time for audiobooks!

Thanks for visiting The Creative Penn!

Get Reviews For Your Book

One of the quickest ways to get reviews for your new book is to approach reviewers of any of your previous books with a free copy and a polite request.

If you are a first-time author, you could look up and shortlist the ones who have reviewed books from your genre.

While Amazon does not support reviews for pre-order books, if you have released a paperback version of your book and linked it to your unreleased ebook, any reviews posted for the paperback will copy over to your ebook. This way, your book will be ready with social proof right from the day it is launched.

You can also promote your pre-release book among Goodreads network of over 65 million members through a featured giveaway. Goodreads allows reviews to be posted for pre-release books. Take note that even though Amazon owns Goodreads, reviews posted on one site cannot be migrated to the other.

As a rule of thumb, contact four times as many reviewers as the number of reviews you are aiming for. Follow up at least once, preferably a week or two after your first email.

You should also approach influential book bloggers, popular authors in your genre, and newspapers for editorial reviews.

Don’t Miss: How To Revise Feedback On Amazon

Create A Professional Interior

The same thing is true of your books interior. If your cover did a good job and drew the reader in, you dont want them to open it and change their mind.

Remember: Amazon gives readers the option to preview any ebook that you publish through Kindle Direct Publishing Dont waste that opportunity.

Chances are youve put a lot of hours into organizing and writing your book. Make sure the interior design holds up to the same standard.

Use Email Surveys To Sell More Books

KDP

This is a fun trick I learned from Brandon Cullum. Ask your growing email list to take surveys that make it feel like theyre helping you write your book.

When you publish the book, they feel like they contributed, making them more likely to buy the book and hopefully leave some good reviews.

Learn more: How to Use Surveys to Sell More Books by Brandon Cullum.

Don’t Miss: Netflix Aws Cost

Suggest A Newsletter Swap

The two previous hacks help you achieve two very different, but equally important goals:

  • Build meaningful connections with other authors in your genre
  • Grow your mailing list.
  • And these are the two main requirements for one of the most powerful promotional tools any author can use: newsletter swaps.

    The idea is simple: you promote one authors book in your newsletter, and they promote one of your books in return. This is generally done around special events and can be amplified through other channels: social media pages, groups, etc.

    You should only approach authors with a similar size mailing list as yours and only once youve built a relationship with them.

    Offer Your Book For Free

    A great way to gain visibility for your book is to offer it for free strategically. When you enroll your book in KDP Select, you can run a Free Book Promotion for up to five days of each 90-day KDP Select enrollment period. You can run this promotion for a consecutive five days or break it up over the course of three months.

    While you wont receive royalties on your book during this period, it may be worth it. Youll increase the odds of ranking on Amazons Top 100 Free list, which is incredible exposure for any author.

    Read Also: Amazon Locker Locations

    Learn The Secrets Of Amazon

    Amazon is a kingpin in the publishing world. Even if you decide to ‘sell wide’ and build up your presence across multiple retailers, you’ll still be making most of your sales through Amazon. Learn how to use it well and climb the ranks to the right level of visibility, and Amazon will even take over part of your marketing efforts for you by automatically suggesting your books to readers in your genre. Interested? Here are a few points you want to keep in mind to .

    Generate And Respond To Reviews

    Publish My Book On Amazon | 10 Best Ways to Market Your Book

    Reviews are essential when promoting your book, and youll want to start with as many great reviews as possible when you first launch your book on Amazon. So, ask your friends, family members, and colleagues to read your book, and hop onto Amazon to share their thoughts shortly after you list your new title. Then, as your book grows in popularity, be active with your fans!

    Respond to new reviews as they trickle in, and encourage folks to share their thoughts on your story. Word-of-mouth marketing is alive and well, even in the online realm, so the more people talk about your book and generate feedback, the better.

    Don’t Miss: How To Reset Amazon Kindle

    Start Promoting Your Kindle Book On Amazon

    Once youve created a great ebook, its time to think about your Amazon Kindle promotion strategy. Luckily, there are a lot of simple, fast ways to promote your book on Amazon. Amazon has even created a webinar on how to promote your book. You can use these strategies to boost your books Amazon ranking, both in your selected categories and in the Kindle bookstore overall. In a nutshell, higher rankings mean more visibility. Your book will appear higher up in Amazon searches and could even be suggested to readers through Amazons Also Bought lists and recommendation emails. Take advantage of all of these strategies effectively, and youll be on your way to more book sales!

    Kdp Publishing Cost And Royalties

    Before publishing your book on Kindle Direct Publishing, you must know what are your costs and how much you can earn. When publishing your book, you need to register an account at KDP. After that, KDP allows you to choose from two types of royalty plans 35% or 70%.

    With the 70% royalty plan, you will be responsible for handling the printing and shipping costs. On the flip side, the 30% royalty option doesnt account for such fees.

    The royalties that you earn will be dependent upon factors like the number of books sold and the countries where your book is available. This percentage also depends on the number of pages in your manuscript. If you are willing to go through more rounds of editing for improving quality then more chances are that higher royalties will be earned by you.

    When does Amazon KDP pay you?

    Amazon KDP has a 60-day window where authors are paid 60 days after they make their earnings. For example, if you make $150 in July, you will receive it in September and not before that. However, that payment is reliable and hence a good option to consider without a second thought.

    Here is a summary of all the costs and royalties by Amazon KDP self-publishing:

    Publishing Cost:
    60%
    Fee Schedule: KDP pays royalties every month received after 60 days of the month in which they were earned

    Recommended Reading: How Do I Play My Amazon Music Playlist On Alexa

    Run Book Promos Every 3

    Youll find that, even the best books out there drop in rankings over an extended period of time. This is where we can keep things fresh by running promotional campaign for the book every 3-6 months.

    Here is how you can do this.

    Drop the price of your book to 0.99 for 5-7 days. You can adjust the price by going into the KDP dashboard. It takes Amazon anywhere from 6-24 hours to set this up.

    Stack multiple book promotional services for each day for the week your book is set at the promotional price. Setting up book promos does cost money but it gets your book rankings moving up again and gives the book a fresh kick. You can set up promos with the following sites:

    BKnights You cant go wrong for $5. I would also take the extra gig for $5 and get in on their daily newsletter. You wont get a ton of downloads but on average 12-25 depending on the book.

    Robin Reads. Takes a couple days to get approved .

    BookSends. Requires average 5 reviews at $40.

    Bargain Booksy. I love this one, no reviews needed and you can sign up right away and get approved. $25 for nonfiction.

    Awesome Gang. This one is great for the price, $10.

    Many Books. Great little gig, average returns, $29.

    Book Runes. Global reach with over 50k mailing list, $25.

    eBooks Habit. Great little promo, I recommend the guaranteed placement for $10.

    Booksbutterfly. Various promo packages with guaranteed paid and free downloads.

    Use The Author Page To Add A Personal Touch

    Get 3 eBooks for only $10 and learn how to greatly improve ...

    The is a space for you to introduce yourself to readers and share all of your writing with them. For first-time authors , the personal nature of this page is ever more important. Putting a face to your name can make you more relatable and trustworthy to potential readers. And that means theyre more likely to purchase your book.

    To spruce up your Author page, add a clear, friendly image, and write a quick bio of yourself. Tailor the content to the kind of writing you do Alice Wongs bio and blog updates, for instance, touch on her experiences in disability visibility, demonstrating the depth of her perspective on the matter. This ties into her body of work as a curator and editor of stories from the daily lives of disabled people.

    Recommended Reading: How To Return Amazon Order For Refund

    Can You Answer Some Of These Questions

    What can I do to give my books the best chance to start selling?

    Do I know my niche genres?

    Which phrases are my best performing keywords?

    How can I make my book more visible?

    How can I get potential book buyers to notice my book?

    Are you planning to sell on Amazon exclusively?

    Who are the best online book retailers for my book?

    Have I set the price too high or too low?

    Are you having trouble answering these questions?

    Here are some step by step tips to help you answer the questions, learn how to sell books on Amazon, and improve your book sales potential.

    Online Book Retailer Visibility And Discoverability

    Can you tick off all the tips so far in this article?

    If you can, you will be a long way towards getting your book seen more often. You will start to attract online book buyers and readers who have an interest in your genre.

    Getting your book looking right and in the right place is the very best you can do.

    Book buyers make the decision. But make sure you give them the best means to find your book and every reason to consider buying your book.

    Read Also: Can You Buy Food On Amazon With Ebt

    Kindle Publishing Is Still Profitable In 2021

    I’ve been publishing books on Amazon for over 9 years. Over the years I’ve seen how Amazon has changed and evolved. I’ve had a lot of success on Amazon. I’ve created courses and programs that have helped tens of thousands of people make money publishing on Amazon.

    I know what is working on Amazon right now and what will continue to work in the future. My goal is to help you build a sustainable Amazon business that lasts for years to come. Nine years ago I was trying to figure out how to make money online. Amazon really appealed to me. It made a lot of sense because it’s the biggest online retailer in the world.

    Who wouldn’t want to be in alignment with a company like that?

    Also, people love to buy and shop on Amazon. An Amazon publishing business is recession-proof. Regardless of what happens to the economy, people will continue to read books. On top of that, Amazon books are low-ticket products. People will always be able to afford to buy them.

    Publishing on Amazon continues to be one of the best opportunities to get started making money online. I say that because it’s a newbie-friendly business. Literally anyone can do it. If you want to create a solid side income, publishing books is a great option. It also opens up the door to other business models.

    A book is a front-end offer.

    Let’s talk about the steps involved to make money publishing on Amazon in 2021.

    Step 1: Identify Your Niche

    Step 2: Create Your Title

    Step 3: Create Your Cover

    Step 4: Write Your Book

    Hack The Amazon Ecosystem

    How to Market Your Book on Amazon in 7 Easy Steps

    Regardless of how many retailers you sell through, youre going to want to know how to promote your book on Amazon as effectively as possible. Theres a whole art to understanding Amazons algorithms, which you can learn about through our course or in this handy post, but heres a few simple things to get you started.

    If you’re selling exclusively through this marketplace, consider checking out this post about .

    Read Also: How Do I Use Amazon Prime At Whole Foods

    Getting In The Top Twenty Lists And Staying There After The Promotional Period

    When someone downloads your book , it moves up the charts. My book was #1 in the Bilingual section for a while, even though most people downloaded it for free. This meant a lot more people saw it, compared to when it was down in the dungeons of Amazons search listings. Amazon does not kick you off the charts after your free promotion ends.

    Being in the charts when it reverted back to a paid download meant more people saw it, and resulted in more sales.

    Host A Freebie Group Giveaway

    Another form of giveaway also useful for building connections and growing your mailing list is the online freebie group giveaway.

    Essentially, you team up with other authors to each offer a book for free for a limited time, as part of a group giveaway.

    You can set up and host the giveaway pretty easily through BookFunnel, which will automatically take care of the opt-in and GDPR stuff. And you can even use their promo tab to recruit other authors into your promo.

    Also Check: How To Use Amazon Photos

    Ten Ways To Market Your Books

  • Create a compelling cover. You want to create a cover that looks good as a full-sized image and also as a thumbnail, since Amazon shows thumbnail cover images in search results, automated merchandising, and detail pages. We recommend using our Cover Creator tool to design a compelling cover.
  • Edit and proofread your book well. Books filled with typos and grammatical errors may foster negative customer reviews.
  • Write a compelling description of your book. Your book description gives customers an opportunity to learn about your book before they buy, so this is an opportunity to convince readers to buy your book.
  • Introduce yourself to your readers. Complete your author profile. Upload your picture in , add your biography, view and edit your listed books, and create a blog to speak directly to readers.
  • Promote your book online. Connect with potential readers for free over social networks. Share a link to a free preview of your book with Kindle instant book previews. Create profiles on sites like Facebook and Twitter to promote your book. You can also create a website for your book, post on message boards, join user communities, and promote your book on sites across the Web.
  • Upload videos and book trailers. Self-published authors often create video trailers to advertise their books online, and Amazon’s give you a place to feature them.
  • Make More Money

    Optimize Title & Subtitle

    How to Write a Book and Publish on Amazon: Make Money with ...

    You need to optimize your title and subtitle for Amazons and Googles search engines. Every genre has unique keywords that readers look for even subconsciously.

    For romance, heart and passion are great words to include in titles and subtitles.

    For sci-fi, star and planet are common words that attract potential readers.

    For self-help, how to and definitive guide will key the right reader in on your books topic.

    Have you checked out our article on the Best Book Title Generators?

    Recommended Reading: Amazon Credit Card Apr Rate

    Hire A Cover Designer

    Especially for first-time authors, your book cover is your number one marketing tool. A professional-looking cover makes readers think that your book is generally high-quality. If youre looking to draw readers in, an intriguing cover makes readers want to know more.

    If you really want to create your own cover, Kindlepreneur has a great mastery guide on Book Cover Design. Its totally free to read! Additionally, check out Derek Murphys in-depth DIY Book Covers software and training.

    More articles

    Popular Articles