An Ideal Platform To Launch A New Product
Amazon is regarded as one of the best platforms for launching a new product. The eCommerce giant is giving its offline counterparts a tough run for their money. Many small and medium business owners opt to launch their products or services on Amazon. The online eCommerce platform has, at any given time, many thousand users from different geographical locations. Beyond any doubt, it gives business owners the confidence that their brand will reach out to a wide spectrum of consumers.
Who Has The Best Amazon Fba Course
Its always a good idea to take a suitable course before you start a new business. A course condenses years of experience and wisdom into bite-size chunks of knowledge, which can help you shoot up the learning curve.
But selecting the right course can be problematic. Sometimes you feel like the person selling a course is only making money from the course, rather than the topic they claim to have expertise in.
A bit like the gold rush, when some of the biggest fortunes made were by people selling the pickaxes to the prospectors. So always look for recommendations.
I have taken many courses. These are the ones I recommend for Amazon FBA.
The Rainmaker Challenge is a great way to get started. Chelsey and Stephen have created a fantastic set of videos helping budding Amazon sellers get started over the course of 7 days.
The videos are easy to understand and are ideally suited for beginners.
For an all-encompassing introduction to Amazon FBA, the course provided by Greg Mercer at JungleScout is hard to beat.
The Learning Academy is part of the JungleScout subscription and guides you through each step of launching an Amazon FBA business selling your own branded product.
The Academy has hours of content, including training videos, webinars, and interviews with successful Amazon sellers too.
If you are looking to take a different path with an Amazon FBA business and want to start with Retail Arbitrage, then I recommend the course from The Selling Family.
Need Help Opening And Marketing Your Amazon Storefront
Even though you know how to create an Amazon storefront, thats only the beginning when it comes to . If you want your brand to succeed on Amazon, you need to embrace marketing and advertising on the platform, which is a full-time job.
At WebFX, our provides you with a dedicated marketing and advertising team.
Partnering with our award-winning team allows you to take advantage of marketing and advertising on Amazon, without taking your focus away from the other parts of running your business. Work with our agency to grow your brand and sales on Amazon.
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Input Your Product Descriptions
Take your time with this step in the setup process, as itâs probably one of the most important parts of building your first Amazon storefront. Product descriptions need to be clear, catchy, and optimized for search. Keyword research is a key factor here, as it can help you get a level up on the competition. Check out other storefronts that sell similar products to yours, and find some examples of other digital stores that you love for inspiration.
Know How Much Time Is Needed To Get Listings In Place Right After Youre Registered As An Amazon Seller
Amazon doesnt charge a new seller until the end of the first month on Amazon, during which time the seller should have created its product offers and activated at least some with sellable inventory.
If you open your account and dont list your products, youll still get charged for having your professional seller account open.
Why not plan to invest a bunch of time in the first 30 days to get moving on your account?
Finally, knowing that sales feedback is important to Amazon in gauging the performance of all new sellers, I encourage every new seller to sign up for one of the many inexpensive feedback solicitation tools that send each customer a request for seller feedback.
These include:
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More Advertising Options And Revenue Streams
When youâre selling on Amazon you canât really advertise your Amazon listings anywhere. The eCommerce giant already does their own advertising on Google through things like Google Ads and Google Shopping.
If you sell on your own site, however, the world of advertising becomes open to you. You can use social media advertising, influencer ads, video ads, Google Shopping campaigns, and much more. And you don’t have to compete against your own Amazon listings for a spot in search results.
Selling On Your Ecommerce Store
Building your eCommerce store can be a big step in the right direction to grow your business. It might sound intimidating, but it doesn’t have to be. You can use an eCommerce platform like Shopify or BigCommerce and set up your store in minutes.
The work you put into each product listing is similar to what you would do on Amazon. You then have full control over the customer experience. You can dedicate as much time and effort into each customer relationship, create your own referral or rewards program to increase customer loyalty, and focus on your own advertising efforts.
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Full Control Over The User Experience
Having your own online store gives you full flexibility on the look and feel of your site. You can sell physical products as well as digital products, you can customize your product page design as well as the design of your UGC and product reviews, and receive a large profit from each product listing.
You can also offer 3rd-party payment and checkout options using the Shopify payment system like Google Pay, Apple Pay, and Paypal.
Guidelines For Product Research For Amazon Fba
There are 3 main criteria youre looking for products to meet when sourcing potential products to sell.
These are
1. The product needs to be priced between $15 $50 to ensure a decent profit margin.
2. The product ideally needs to be under 2lbs in weight to keep shipping costs down.
3. It has a low Best Seller Rank, . This is your key to assessing the demand for a product. Initially when going through the bestsellers as long as you find products with BSRs of around 1500 or below youre heading in the right direction, but well go into more details in the next section as this really is the most important part of product selection.
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Complement Your Shopify Store By Selling On Amazon
At first glance, Amazon can seem like a challenger to your small business: a global marketplace, a massive audience, a go-to destination for consumer search. However, when approached properly, Amazon can actually help you make money online.
Listing optimization can help you get discovered by a global audience and unlock new markets for you. In-Amazon promotions can elevate your brand atop the competition, giving you center stage in front of a highly qualified audience.
Your online store is your home base, and Amazon is your opportunity to reach massive new audiences. Strategic planning, experimentation, and some hustle will get you a long way to successfully selling on Amazon.
Use Shopifys step-by-step guide to open up your new Amazon sales channel. Refer to this guide as you begin launching new products on Amazon.
Stellar Marketing Content To Build Product Listings
If the products you are selling are already sold by others on Amazon, this is less important because you will most likely end up adding your offer to the product listing thats already in place .
But, if your products are new to the Amazon catalog , you will need to come up with content for such fields as product titles, bullet points, product description and generic keywords .
You will also need product images for your listings check out for reference, but we encourage sellers to have multiple images, including a lifestyle image, if possible, to show the product in use.
This lifestyle image complements the main image that has strict requirements, including a white background, no branding, and at least a 500×500 pixel count.
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Add Your Content And Products To Your Online Store
After you have completed the design process, youll be ready to add new products to your store. Make sure to include exciting, SEO-optimized product descriptions that accurately describe your offerings and bring them to life.
Product descriptions are important because they enhance the customer experience, which takes place 100% online. Your descriptions also give your store a more professional appearance and, when done correctly, position your product as the perfect solution to your customers problem.
When writing your product descriptions the more details you include, the better. This is what Artbeads.com does a great job at. On the product page for their Bianca pendant necklace, they describe everything a shopper needs to know. They also are aware of who their customers are: artistic people who are avid crafters and who want to recreate the jewelry items themselves. Thats why on their product page, in addition to a description they include step-by-step instructions along with the necessary materials required to recreate the piece.
You should also see your product descriptions as an opportunity to stand out and further differentiate your brand. When writing your descriptions aim for around 300 words and lead with benefits over features. Then, fill your product pages with multiple high-quality images that demonstrate your product being used in real-life situations. This is important because it will help customers envision what its like to use your product.
Add A+ Content To Your Brand Products On Amazon By Following These Steps:
- Has clear images that are visible on desktop and mobile devices
- Is free of spelling or grammar errors.
- Does not contain specific pricing or promotion details.
- Does not reference warranties, guarantees, customer service, websites, or contact information
- Complies with A+ guidelines
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What Is Amazon Fba
First, lets define the model we used.
FBA means fulfilled by Amazon. This means they handle all product fulfillment including packing, distribution, returns, etc. As a seller, you send products to their warehouses, market your products to their audience, and let Amazon handle the rest!
They do have a service called FBM, which means you sell on their platform but fulfill all orders yourself. This works if youre a big company already selling all over the world with your own fulfillment centers. But if youre just starting out I highly recommend FBA.
For a more in-depth guide about FBA specifically, see
Creating An Amazon Account
To sell product via Amazon marketplace, you should create a new account. To complete the first form, you just need to provide the platform with
- your e-mail
After this step, Amazon will want more information about your business, including your payment details.
To verify your contact details, the marketplace will call you at the number provided.
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This confirmation step also includes acceptance of Amazon terms and conditions. When you are done with this stage, press the Complete Registration button on the right side of the page. The registration process on the Amazon servers takes only a few minutes.
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How To Create An Amazon Affiliate Store
Do you want to add an Amazon affiliate store with WordPress? Amazon is the worlds largest online store that helps thousands of merchants to sell products online across the world. They have an official affiliate system that allows affiliate marketers like you to recommend Amazon products to your websites audience and earn an affiliate commission.
In this article, well show you how to create an Amazon affiliate store with WordPress and make money online.
All The Tools You Need To Launch In One Place
- Get up and running quickly with built-in customization tools, including widgets and apps designed for mobile and desktop integration.
- Measure performance and metrics with the insights dashboard.
- Integrate an Amazon store with other websites.
- Get feedback on products
- Reach a broader audience by running .
- Drive traffic to your brand through sponsored advertising, social media channels, and more methods.
Store optimization:
- Help customers find you with your brands byline and custom URL.
- Optimize organic marketing to help customers discover you in Amazons store.
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Need Of Customer Service
Customer service is super important for the success of any eCommerce brand and if you are running your own store then you will have to invest more time and resources to build your customer success team.
As an eCommerce store owner, performing customer service and running all other operations of your business simultaneously can be difficult. You need a team in place for customer complaints, technical issues, and more. And that is a disadvantage of selling products on your own site, versus on a selling platform like Amazon.
Do I Need An Amazon Fba Business Plan
Unless youre planning on borrowing from the bank or pitching an investor, the only person you need a plan for is you.
If you start getting yourself caught up in business plans and templates and spreadsheets before you even get off the ground youll never get started.
That being said the old saying a goal without a plan is only a wish holds some weight here. It is essential that you have spent time determining your niche, your target market and your brand.
Utilizing the resources I have given you in this post, be sure to do a deep exploration into your ideal product, how you think you can compete, and the financial viability along with the resources you have to spend on this in the first 6 12 months.
If you feel more comfortable creating a business plan for your own purposes or perhaps youre going into this with a partner, A2X Accounting has a handy template for creating an Amazon FBA business plan. The template is quite extensive, but you can skip some sections if they dont apply to your situation.
The bottom line is that this is a business, not a get rich quick opportunity. So treat it as one. Go into this with your eyes wide open or you could suffer great losses both financially and emotionally.
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Is Amazon Fba Still Worth It
We started with that question so lets summarise the answer.
As I said earlier in the post, categorically YES!
Its a great business opportunity.
Is it fraught with danger?
YES! This is a business. All business is fraught with danger.
Thats why 70% of businesses fail. Starting, growing, and running a business is not easy and you should only ever consider it if you have the stomach for it.
However, from the day I started speaking about Amazon FBA I have always said that this is a simpler business model. Not easy, but far simpler than say something like digital marketing.
The reason being, theyve done the heavy lifting for you and have created the site, the audience, and the trust.
But that doesnt mean its easy.
You still have to source the products, organize the logistics, out-market your competition, and work hard to make it a success.
And its not getting any easier. As with any maturing business model, the competition is growing and it gets harder and harder to be seen.
Its the same in any business, but you still see new banks, law firms, restaurants, dance studios, pet grooming services, hairdressers, landscapers, web developers, software companies, information products, you name it, setting up every day of every year.
There will always be competition, but where theres competition theres a market so why shouldnt you have your slice!
However, please only consider starting a business in any industry if youre truly committed to seeing it through.
How To Get The Most Out Of An Amazonstore
These are afew tips that are important to make the most out of Amazon Stores:
Customizeyour stores space
Just likeno individuals are the same, no two stores can be the same so, design yours creativelyand make sure that the layout you design suits your brand.
Once you have set up your branded storefront,it is time to share it with your customers through a unique store URL .
Note that Amazons Store Builder tool helpsbrand owners to build their stores in a few minutes and get them live in 72hours.
Whiledesigning, make sure that the design is simple and has easy navigation.
Use various templates for product categories, featuredproducts such as new releases or top sellers, and sub-brands. Include impressivemultimedia content to add colors to your brand.
Amazon Storeoffers you 3 preset templates to choose from. So, pick wisely and customizesmartly.
1. ProductGrid
This design template is a great way to showcase yourproduct collection in a grid format.
2. Marquee
This is more like a curated item display with someextra space for imagery and text such as customer quotes and productdescriptions.
3. Showcase
This design template type is great for brands who want that flexibility for creating a content-rich experience. It not only enables brands to feature their wide range of collections but also provides a good amount of space to feed the product information along with visual content.
Curate aproper shopping experience for the customers
Promoteyour store pages both on & off Amazon
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