Can I Cancel A Removal Order On Amazon
Yes, you can cancel a submitted inventory removal order but you have to act fast. A cancel order is only entertained if itâs still in the Planning or Pending phase. If the status changes to Processing, you wonât be able to cancel your order. Take the following steps to cancel a removal order:
Check back later to see if your removal order was canceled.
Use The Sponsored Product Ad Campaign Reports
A significant opportunity, however, lies in using the reports from the Sponsored Product ad campaigns.
In these reports, you can see the exact keywords that were connected to Amazon customers buying your products.
Lifting those terms directly into your generic keywords will improve the SEO discoverability of your listings.
I encourage sellers to repeat this process every three months to make sure that customers behavior specific to certain words havent changed.
And with the generic keyword capacity for words now much larger than ever before, there is room to add many more keywords and get click benefit through SEO rather than paid efforts.
Focus On Bottom Growth And Account For All Costs Upfront
Id much rather see any seller grow its bottom line profits year-over-year much faster than its top-line sales.
That typically requires a SKU-level understanding of profitability, incorporating overhead and indirect costs into each SKUs profit calculation.
This includes certain less-than-obvious Amazon fees, and product write-downs/write-offs.
While Ill discuss this matter much more in a subsequent chapter, its important to focus on those parts of your catalog that make you money and shed those parts that dont.
- Stop averaging everything out, and looking only at your overall sales numbers and margins.
- Start thinking about every SKU you sell on Amazon as having its own P& L, its own market forces, and its own level and types of competitions.
Such an approach has helped many a seller rationalize its catalog, focusing on bottom line growth ahead of all other financial goals.
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How To Exclude And Permanently Delete International Offers
Customers trust that they can always buy with confidence on Amazon. As a seller on the Amazon website, you have to make sure that both you and your products comply with all applicable laws and Amazon policies .
Review the “Examples of Permitted and Prohibited Listings by Category” and the “Restrictions Affecting All Products” sections shown in the Seller Central Help before listing a product on Amazon.
As there are significant product compliance and regulatory differences between regions, it is important that international sellers are aware of local laws, regulations and Amazon policies in each Marketplace in which they intend to sell.
Create Optimized Amazon Listings
Using a Flat File Template , you can develop optimized product listings for all inventory items. Regardless if these products already exist or will be new listings, youll still want to meet the following optimization criteria.
a) Conduct SEO Keyword Research for Amazon
is the foundation for any profitable listing, so youre wise to analyze which search terms customers are using to find products similar to yours. With this knowledge, you can be proactive to include those keywords in your listing, and make sure your products have as many eyes on them as possible.
b) Optimize Your Amazon Listing Titles
While youll need to abide by the style guides Amazon provides for your specific category, you can optimize your product titles by including your brand name, followed by the most relevant, highest-searched keywords. Your title should be specific, but brief, and grab the attention of your customer within a limited character allowance.
c) Highlight Product Features
For each of your bullet points, youll want to include quality product features, plus benefits customers can expect from using the product. Dont simply tell customers what your product does share how it can improve some aspect of their everyday lives. Using all caps can be a great way to highlight a particular feature of what youre selling.
d) Create Easy-to-Read Product Descriptions
e) Use Clear Product Images
f) Search Terms
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How To Deal With Amazon Hijackers: 4 Steps For Amazon Sellers
There are many , but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits.
Scammers will copy your listing, start price wars, or even send threats and Brand Registry doesnt always prevent them from doing so, either. If youre an Amazon seller losing sales from scammers and hijackers and are wondering what you can do about it, this article will provide you with all the information you need to save your store as quickly and efficiently as possible.
How To Remove Arbitrage Sellers And Dropshippersfrom Your Listings
These sellers have a substantial number of products and often lack any personal attachment to a specific brand. In order to preserve their arbitrage business, they will often immediately drop a product line if they receive an electronic cease and desist letter. They do this in order to preserve their Amazon account, thus their ability to sell the variety of other brands in their stock. Unless they made a heavy investment in your brand, they should be quick to leave.
Dropshippers in particular will close their listings since they have no true investment in your brand. Your goal is to identify where they are dropshipping from and put an end to it by contacting the supplier with a Do Not Sell list. This is done with test buys and serial number tracking. There have even been cases of dropshippers purchasing directly from the manufacturer themselves.
For prevention of arbitrage sellers, require ALL of your authorized channels to set purchase limits on items. If you sell boomboxes, why would any consumer need more than 3 or 4 if they don’t plan on reselling? By setting limits, arbitrage sellers are forced to buy on multiple buyer accounts which is time-consuming. Many will avoid purchasing your product altogether if there are limits in place. Keep this in mind especially during deep promo discounts.
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How Do I Know If An Amazon Seller Hijacked My Listing
Your company can spot an Amazon seller that hijacked your listing with the following signs:
- Someone starts selling on your listing that isnt your business or a licensed reseller
- Someone claims the Buy Box for your products listing
- Shoppers begin posting negative or out-of-the-ordinary reviews on your listing
While every business is vulnerable to Amazon hijackers, a few factors can increase your risk, like:
- Running out of inventory
- Limiting branding on products and product packaging
- Monitoring product listings at longer versus shorter intervals, like monthly vs. weekly
- Promoting products with heavily discounted offers
- Skipping the Amazon Brand Registry program
In most cases, an Amazon seller that hijacks your listing will advertise your product at a lower price. For example, if you sell your product for $50, they may offer it for $25. This price difference can often help you spot an Amazon hijacker versus an Amazon reseller.
Why Amazon Doesnt Do Anything To Stop Unauthorized Sellers
Amazon is overwhelmingly nonchalant with the issue of unauthorized sellers, to the point where its clear that they mostly care about their bottom line rather than what sellers can achieve on the platform.
Even if you report an unauthorized seller to Amazon, theres not much they can do as they tend to take a hands-off approach in disputes between brand owners and resellers.
Amazons Policies On Unauthorized Sellers
According to Amazons policies, product listings are available to all sellers who sell the same products. Their policies on unauthorized sellers create room for unscrupulous dealers who list legitimate brands products either with counterfeit products or with authentic products but at lower prices.
Amazon has a policy that requires all sellers on the marketplace to offer authentic products. The sale of counterfeit products is prohibited on the marketplace and any seller who violates this policy can suffer various consequences. So its easy to get help from Amazon if an unauthorized seller is selling counterfeit products under your brand name.
If there are unauthorized sellers who are violating your intellectual property rights, you can and they will take action against those sellers. However, Amazons policies dont prohibit unauthorized selling on the marketplace provided the sellers are offering authentic products and they are not infringing any copyrights.
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How Can Unauthorized Sellers Damage Your Brand
There are several ways bad actors on Amazon can ruin your brands reputation and even push you out of business. Most unauthorized sellers obtain their products using illegitimate means, so they can afford to sell at lower prices to attract more customers.
The common effect of underselling is product commoditization. By selling your products at discounted prices, your products are more likely to become generic and widely available.
Buyers will perceive your products as low quality and this can hurt your brands value in a big way. The end result of product commoditization caused by underselling is reduced profit margins. If unauthorized sellers gain a tremendous advantage over your products in terms of prices, its only a matter of time until you are pushed out of business.
Another way unauthorized sellers can damage your reputation is through misrepresentation of your product listing. They can tweak your products details on their sales page to attract customers from their competitors who are selling the same products.
For example, they might add exaggerated product specifications to their product listings, use inaccurate photos on their listings to lure customers, and employ a range of tricks to give customers a false impression about your product. Misled by the inaccurate product description, sellers will trust the buyers and buy from them and this is where the problem comes in.
Youre Dealing With Professionals
If youre lucky, youre dealing with a single bad actor who will move on after you play whack-a-mole with the handful of accounts they have. But make no mistake there are entire teams of scammers out there, some with employees on payroll and years of experience in exploiting sellers on Amazon. Some even !
If youre selling products from an overseas vendor and arent brand registered, youre likely not the only seller. Its not unheard of for vendors to do business with fraudsters. Thats not to say theyre in on it many just cant keep tabs on every single one of their sellers. But if the Amazon hijacker has language and locality on their side, its a lot easier for them to frame you as the counterfeit to the vendor, or at least plead their case enough to get away with what theyre doing.
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S To Take Before Closing Your Seller Account
If you decide to permanently close your account, follow these steps:
Who Are Amazon Hijackers
Hijackers are the people using your ASIN instead of creating their listing to undercut your price just enough to steal the Buy Box from you.
Typically, they can be Alibaba suppliers or Chinese counterfeiters and bots that are running on an algorithm, but some of them are Americans trying to get a leg up on your online success.
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How To Remove Counterfeiters Knockoff Artists And Burglarsfrom Your Listings
Some enforcement companies promise enforcement by stopping shipments at ports and other difficult and exasperating methods. However, we find that it is quicker and equally effective to simply pursue a suspension on of their account as it is significantly cheaper and an equally painful penalty for these sellers since Amazon confiscates their product unless they can prove the inventory is genuine. In most cases, they can not and their investment is forfeit.
Test Buy => Pictures => Brand Registry Complaint
Will get the job done.
Most burglars are not targeting your brand in particular unless you are Apple or Nike. They take what they can get and sell it as quick as possible. Most likely they won’t be back on your listing once they sell out. Test Buy + Serial Number Tracing will give you clues to what happened.
If it’s coming from a specific retail storefront, call and ask the store if they’ve had a burglary lately or are missing inventory of your product. If not, they may be a Mom & Pop Shop instead ) Most likely the stolen goods are literally “falling off the back of a truck”. The sophisticated method is done through freight claims. Follow the freight companies and their drivers and you will find your culprit.
Apply For Amazon Brand Registry
As we mentioned, although Amazons Brand Registry isnt a new offering, its still not leveraged by a high volume of ecommerce companies. Applying for the registry not only validates your company in a big way, but you can register multiple brands under one umbrella, as well.
The primary function of Brand Registry is to let sellers gain detail page control, and to report any intellectual property or counterfeit infringements. By enrolling in Amazon Brand Registry, youll unlock a suite of tools to help build and protect your brand, and ultimately, give your customers the navigation they deserve.
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Tips To Avoid Creating Duplicate Asins
Ensure that you always use the appropriate UPC, EAN, ISBN, ASIN or JAN code when listing a product. The codes are reliable data that can be used to match your products to existing products in the catalogue. Using incorrect UPC, EAN, ISBN, ASIN, or JAN codes to list a product is prohibited and can result in your ASIN creation privileges being suspended or permanently removed. For more information, go to Potential duplicates, , and How to list products that do not have a GTIN .
Register your brand with Amazon
If you are the brand owner or manufacturer of your own products, and if you can uniquely identify each product with other attributes, such as model number or style number, you might be eligible to register your brand with the Amazon Brand Registry, which allows you to use an alternative product identifier.
Adding Promotional Text In Images
If you havent caught on Amazon doesnt much care for any of your marketing or promotional material- anywhere near its marketplace. Stay far away from any messaging or product information which Amazon might view as a violation. Evade any messaging which includes Sale, Free Shipping, or a similar promotional feel.
Realistically, including that type of information in an image is a bit wonky anyway.
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Tips To Remove Hijackers On Your Amazon Listing
After you have spent considerable time and effort to launch a product on Amazon, the last thing you need is for someone to come along and sell a cheap knockoff of your product and hijack your listing. There are ways how you can prevent others from hijacking your Amazon listing and what you can do to remove hijackers from your listings.
Just How Much Are Your Competitors Importing From China
Its not just Chinese sellersyour US-based competitors are selling products from China, too.
Custom import records are public information in the United States, and there are multiple tools that allow you to simply search for a company name and see exactly how much these companies are importing from China.
My favorite tool for this is tool which costs less than $50 a month . These tools will neatly summarize all the information included on a particular companys Bill of Lading information such as product type, quantity, and supplier name/address.
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Track Existing Amazon Listings
A crucial part of being a successful Amazon seller is managing your inventory. To begin, create a spreadsheet to track your existing product listings, by typing in any variations of your brand name, product name, or model number in the search bar. For each product, take note of the ASIN , as well as the 10-digit alphanumeric number.
Because Amazon ties every UPC to a single ASIN, youll also need to determine whether any of your primary barcodes are already in use. You can manually check on this by going to Inventory Add a Product, and entering the UPC.
If a listing pops up, that will be the primary ASIN for your listing. The products you find will typically fall into one of three categories: a legitimate listing using your manufacturer UPC, a duplicate listing using your product title, photos, etc, or a knockoff listing partially using your brand name, photos, and so on.
HEALTHY ORGANIC REVIEWS vs. COUNTERFEIT REVIEWS
Trademark Infringement And Counterfeit Laws Get Blurry Overseas
Its so difficult to take legal action against overseas entities that counterfeiting has become a legitimate, trillion-dollar industry.
Take Disney, for example. Disney is notoriously protective of its brand and anyone coming close to imitating it in the West will receive a cease and desist letter or trademark infringement claim very quickly. In China, on the other hand
Anyone can make an Amazon account, and plenty of sellers and vendors are overseas. Sending a Cease and Desist letter to an overseas seller profile is a more complicated process than normal. Sometimes the trademark process cant help either unless other countries were designated in trademark registration, giving Amazon hijackers a comfortable amount of space.
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