Ways To Figure Out What To Sell On Amazon
But the wide assortment of products available on Amazon likely makes you apprehensive. Amazon sells over 12 million products — which products in particular are most likely to provide you with a high ROI? Clothing? Kitchen items? Cat-shaped socks ?
Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think. In fact, most of your research can be done for free on the site itself.
To ensure you choose a low-risk, high-return product to sell on Amazon, we’ve created this guide — keep reading to learn about top selling items, what you should sell, and how to conduct research to ensure whatever you’re selling is a safe bet on the e-commerce giant.
Frequently Asked Questions About Amazon
Here are some commonly asked questions that you might have on your mind now.
What Happens if a Customer is Unhappy?
Amazon has an a-to-z guarantee program for handling disputes if a customer claims they did not receive their order or it wasnt what they expected based on the listing.
This process lets a customer file a claim, and if Amazon says youre in the wrong, you will have to reimburse the customer.
Sometimes this may be unfair, but if you want to continue selling on Amazon, you have no choice.
How Will I Find Out if I Make a Sale?
Can I Sell on Amazon.com if I Live in Another Country?
For Americans, you get default access to Canadas and Mexicos Amazon sites when you purchase a professional seller account.
If you use FBA, you ship your products straight to Amazons fulfillment center in any country you wish to sell in that you have access to.
Can I Source Products From China Even if I Dont Speak Chinese?
However, it is possible. Many manufacturers in China speak English fairly well, so there shouldnt be too much of a language barrier.
What if I Cant Find a Good Product to Sell Because Everything Is Too Competitive?
If youre having a hard time finding a good product, try to think of up-and-coming products that you can establish your brand in before anyone else. Tools like JungleScout can help you do this.
Is There Any Downside to Selling on Amazon?
You also are limited in which categories you can use, and dont control the search results at all.
Accept Amazon Pay On Your Website
Amazon customers save their shipping and payment information in their Amazon accounts for later use. You can let them check out with this saved information on your own website by accepting . Not only does this spare customers from having to enter information on your website, it also signals that your business is secure and trustworthy.
Customers checking out with Amazon Pay can complete their transaction much more quickly, especially when shopping on mobile. They also appreciate not needing to “give” their information to another business, which can help earn you more customers who might otherwise be hesitant to buy from a brand they’re unfamiliar with.
Shift4Shop makes it simple to add Amazon Pay to your website, alongside any other payment methods you prefer to use. With more alternative payment solutions than any other platform, Shift4Shop lets you tailor your online store to any type of customer, anywhere.
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Is An Amazon Business Right For You
So, now that you have the basic knowledge on how to choose profitable products and even how to get started on Amazon, is an Amazon business right for you?
When deciding if pursuing an Amazon business is the right route to take, you should know that selling on Amazon provides a great way to get started selling online. This is especially true if you dont want to deal with technology.
Selling on Amazon, whether handling the duties yourself or using Amazon FBA, will be the most beneficial if you can introduce a product that has a differentiated feature.
That is, until Jeff Bezos finds your product.
Remember How Jeff Bezos Admitted Amazon Sellers Were Kicking His Butt in 2018?
Remember the letter from Jeff Bezos to shareowners shown earlier in this article where he said Amazon third party sellers were kicking the first party sellers butt? If not, heres a reminder:
Well, heres how he responded to the competition that prompted him to say this.
Shortly after that admission, Amazon added 157 private label brands. This addition brought the total number to 450.
When it comes to his bank account, that man doesnt mess around!
Leverage Amazons Algorithms To Help Sell Your Ebooks
Now that your KDP book’s product page is polished for maximal conversion, its time to increase your traffic and get as many eyeballs on it as possible! While there are plenty of ways to market your ebook off-platform, this section will focus on how to make it easy for relevant readers to find it on-site.
Remember, when it comes to books, Amazon is the worlds leading search engine and recommendation system. There are many ways to send readers to your book page. But what you really want is to reach the point where Amazon does the bulk of the for you. Lets start by demystifying the Best Sellers Rank.
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Enroll In The Amazon Brand Registry
What is the Amazon Brand Registry?
The gives brand owners access to proprietary text, image search, predictive automation, and reporting tools designed to protect their registered trademarks and create an accurate and trusted experience for customers.
The Amazon Brand Registry also allows brands to search for content using images, keywords, or a list of ASINs in bulk and report suspected violations through a simple, guided workflow.
Lets talk about why this is important for sellers.
While selling on Amazon, you may experience counterfeit issues or situations where your product content is changed by a third party seller.
The Amazon Brand Registry provides a necessary set of tools that may help sellers avoid these issues.
Heres how Amazons Brand Registry works, how to enroll, and other brand protection programs that you can use to prevent third-party sellers from counterfeiting your products on the marketplace.
Do More Keyword Research
Many sellers are missing opportunities when it comes to keywords. Even though you may have hundreds of keywords youve researched and are ranking for, theres often more to find.
Look for as many variations of your keywords as you can. Find different uses of your keyword, such as for and mentions of sizing in customer searches.
These long-tail keywords are extremely valuable, as they drive high-intent traffic to your listing, despite not having that much search volume.
Once you find potential opportunities youre not ranking for, try and incorporate these into your listing somewhere .
Bottom line: look for more keyword opportunities, particularly long-tail variations of your main keywords. The more relevant keywords youre ranking for, the more organic traffic you can get through .
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Plan Your Book Marketing For A 48 Hour Blitz
After #4, we know what youre thinking: How do you sell lots of copies of your books in a short period of time? This is where you use the stacking strategy, namely, planning multiple promotional opportunities for your book at once. Many authors book promotions with services like Freebooksy or Bargain Booksy during a free or discount price promotion to spur a spike in sales. Readers subscribed to these services are always on the hunt for great, bargain reads, and a high volume of them will download your title if they find it appealing. Dont know where you should price your book during a promotion? We can help you with that. Once you have a price promotion scheduled, start stacking up other things you can do on that day: Post to social media send an email to your list and tell your friends and family.
Post Videos Of Your Products On Youtube
YouTube is the second largest search engine. People search there all the time for reviews for insights and for cat videos. YouTube can be a great place for You to showcase your products and your company. You dont have to be formal and corporate let your personality show and that will naturally draw those that could be interested in your products. Have fun with it. Link back to your website in the descriptions of each of your videos.
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Tip #1improve Your Product Images
Embedding lifestyle images on the white background is a must if you are looking to sell your products successfully on Amazon.
We all know how big of an impact images have on peoples buying decisions and how critical their role is in achieving success on Amazon. Its technically the hook that attracts people to your products. A high-quality product image can make or break your conversions from search.
Keep in mind that that youll need to adhere to. However, how you present your product within those requirements is what makes the difference.
Potential buyers are looking for clearly visible, high-definition photos, so thats step one. If you want your product and your photos to stand out, however, you need to have enough diversity.
The product against a plain white background is required for your main image. To stand out, youll need to do more for your remaining image slots.
Example: As per , the primary picture should be the product only on a pure white background. No graphics, illustrations, promo stickers, or related goods. Even though lifestyle pictures create a more realistic view of the product and inspire people to take action, its technically a violation.
If your budget allows for it, hire a product photographer who specializes in the type of products you sell or contact Seller Labs Photography services to get professional photos of your products within a short space of time.
Alibaba Vs Amazon: A Brief Look Into Alibaba
Alibaba is one of Chinas biggest ecommerce companies. This company dominates over 80% of Chinas online shopping market. With Alibaba, there are multiple shopping sites that reach different markets of customers, including:
- Alibaba.com: This website is the main website for their company. This site is a business-to-business company that enables suppliers to post their products for other businesses to buy.
- AliExpress:AliExpress is an ecommerce marketplace that allows Chinese businesses to sell products internationally. This platform operates similarly to eBay, where sellers are independent and post their own products to the site.
- Taobao: TaoBao is another ecommerce site owned by Alibaba. This site is geared towards selling to people in China and offers everything from unique designer pieces to branded items to produce.
With the combination of these ecommerce sites to appeal to multiple buyers and sellers, Alibaba has raked in over $248 billion.
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Sourcing Products For Amazon
Amazon allows the sale of thousands of types of products in dozens of industries, although not all industries are open to new sellers. Make sure you check out Amazon’s list of Restricted Products to ensure you don’t attempt to list anything that’s forbidden. You should also check up on , which also explains the “gated” categories that you’ll need approval to list.
You don’t have to manufacture products or own your own brand to sell on Amazon, but for some products, you do need to prove that you’re an authorized reseller. This involves getting an invoice from your supplier, whether its a distributor or manufacturer. Note that receipts from another retailer are not sufficient while retail arbitrage used to be a valid method of selling on Amazon, it’s much more restrictive today. If you want to resell items you bought at a store, you’ll need to list them as Used rather than New.
Tools Needed To Sell On Amazon
Think your products and the Amazon platform is all youll need to turn a profit? Think again. Below are just a handful of the tools youll need to sell on Amazon.
Amazon Product Research Tools
Amazon is saturated with the same products. Amazon product hunting tools help you identify the right products for your own business.
Tools like ProfitGuru and JungleScout provide data on the performance of competing Amazon products and help pinpoint product categories where there is less competition.
ProfitGuru helps sellers find profitable products.
If youve decided to use , youll need to find the best supplier for you and your products. Popular dropshipping inventories to find the right supplier include Inventory Source, WorldWide Brands, and Doba.
Listing Optimization Tools
Keyword research tools like MerchantWords are explicitly designed for Amazon to help sellers analyze shopping trends and help sellers optimize their product listings for maximum visibility.
MerchantWords helps sellers improve the SEO of their Amazon listings.
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Reasons To Sell On Amazon
Written by Dale Cudmore
Disclosure: Your support helps keep the site running! We earn a referral fee for some of the services we recommend on this page. Learn more
If youve ever looked into making money online, Im sure youve heard about selling on Amazon.
Amazon is a household name in most countries, and had over $90 billion of revenue in 2017 in the United States alone. Getting just a fraction of a percent of that for yourself would be amazing.
You can sell products on Amazon whether or not you have an established business. They also take care of a lot of the hardest part of online business .
Its true that there are a ton of people making six figures or more by selling on Amazon, but many more do not. Its not easy, and its not quick.
This guide will give you a good idea of how much work selling on Amazon will actually take. It will cover:
- The benefits of selling on Amazon.
- The different methods of selling on Amazon.
- How to sign up and actually sell products.
- Managing your account.
- Common mistakes.
If you can make it to the end, you might just have what it takes to succeed. There are plenty of links to resources that you can dive into after if you choose to.
Decide Between The Professional Or Individual Seller Plan
When choosing an Amazon Selling Plan, consider the products you want to list. Both Individual and Professional Sellers can list products in more than 20 categories. Another 10 categories are available only to Professional Sellers who apply for permission and meet requirements. Here are the major differences between the Professional Amazon Seller plan vs. the Individual Seller Plan:
Individual Plan: Best if youre planning on seller fewer than 40 items per month. Theres no monthly subscription fee, but your selling fees are $0.99 per item in addition to referral fees and variable closing fees.
Professional Plan: Most established brands will start here that is, unless youre selling fewer than 40 items per month. The monthly subscription fee is $39.99 and there are also referral fees and variable closing fees .
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How Much Does It Cost To Dropship On Amazon
Amazon dropshipping fees vary by product type but are usually in the 10% to 15% range. If youre working with relatively small margins when dropshipping Amazon products, this will take a hefty chunk out of your profits.
Youll also have to choose a selling plan. The Individual plan costs $.99 per unit sold, and the Professional plan costs $39.99 per month, no matter how many products you sell.
Read more about .
Option #: Fulfillment By Amazon
Your manufacturer ships products directly to Amazon, and they take care of shipping on time.
Amazon has its own called Fulfillment By Amazon . There are several benefits of choosing this route if you primarily sell through Amazon:
- Can offer prime shipping .
- Higher search result rankings
- FBA sellers get preference if 2 products are tied for prices.
- Highly reliable and scalable.
But theres a cost of course. On top of your typical seller fees, youll also pay FBA fees.
Amazon has their own profitability calculator that gives you a net profit estimate.
Its important to run through different scenarios with the calculator to see if you will be profitable enough to use the service.
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Order And Ship Your Amazon Products
Once youre satisfied with the product, you can select your supplier, determine the details of your order, and get your products to Amazons warehouses to start earning sales!
Some important steps in this process:
- Price your products
- Establish pricing terms and methods and pay the invoice
- Run a quality inspection on your product before it gets to Amazons warehouses
For a deeper dive into ordering and shipping your product, download our Amazon selling guide.
Guide to Selling on Amazon
Step-by-step guidance and expert tips to help you sell more on Amazon
Your product will typically take anywhere from 2-6 weeks to manufacture.
As your products are being developed and making their way to Amazons warehouses, you can prepare to launch your business on Amazon.
In this clip, we give you tips on price negotiation when placing your first order.
We explained how to find legitimate suppliers to create your private label product and discussed branding, ordering samples, and getting your order to Amazons warehouses.
Get our email template for contacting your supplier, see sample product packaging and expert branding tips, and more in our free, in-depth seller guide.