Challenges Selling On Amazon Mexico:
From the perspective of our Amazon Mexico PPC specialists, Sofia and native Spanish-speaker, Armando:
Mistakes we see clients make when trying to scale to a Spanish-speaking marketplace is not giving enough priority to product listings to ensureretail readiness.
This is essential to prepare the listings which include the images, title, description with the correct translations, and the necessary adjustments of the store according to the marketplace.
Other than Retail Readiness, having 4 to 5-star reviews in Spanish is crucial.
We had an instance where a client had only English reviews and it was a deterrent for many Spanish speakers when considering their products.
Another challenge we see clients face is the constraints in handling the logistics for the shipment of the products. Whether its FBA or FBM, finding an effective way to handle customer needs, product fulfillment, and overall shipping process is key to providing a great customer experience.
For brands who want to test the waters scaling their brand to this region, we recommend the Amazon NARF program . Remote fulfillment means you can fulfill orders without moving your inventory into this market.
We only recommend this program to validate your brand in the Amazon Mexico marketplace.
S You Can Take To Find Success Launching Products And Advertising In Amazon Mexico
Analyze the market, the trend, the impact of the products being promoted, the pricing and your competitors to get base knowledge. This way you can have a strategy with higher probability of success in the launch stage.
Also, allow a more flexible ACOS since were relying on a very tight ACOS to fulfill your target KPIs. We recommend allowing extra budget to push spend on products during the consideration stage for customers, staying competitive with your advertising efforts.
How To Sell On Amazon Mexico: Getting Started
Saying your company went south may sound bad, but with Amazons recent investment in Mexico and , going south might be a companys most profitable course of action.
Last time we spoke about expanding into European markets, but you dont need to cross an ocean to expand internationally. With the help of Amazon, its never been easier to open up shop with our neighbors to the south. But what does opening an Amazon account in Mexico really entail? And is it worth it?
Today, I’ll discuss how to expand into Mexico using Amazon services, and whether or not its right for your company. But first, lets explore your two main options: shipping to Mexico from the U.S. versus shipping within Mexico.
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Shipping From The Us Vs Shipping From Mexico
Before setting up an account for Amazon Mexico, first determine whether or not you need to. You can always ship products to Mexico from the U.S. without renting storage space in Mexico or registering a new Amazon account.
If you already have a successful business on Amazon in the U.S., all you have to do is enable international shipping on your listings. Amazon.com receives a fair amount of shoppers from Mexico, so it could add a small bump in business if youre prepared to ship internationally.
Amazon even helps you acquire Mexican shipping labels through Buy Shipping Services. Its worth noting that Amazon recommends using FedEx, DHL, or UPS, not the USPS. For shipments to Mexico, the USPS uses the Correos de México/Servicio Postal Mexicano , which does not meet Amazons international shipping time requirements.
However, shipping to Mexico from an American account is only a half-measure. The number of Mexican shoppers is obviously bigger on Amazon.com.mx than on Amazon.com, so if youre targeting south-of-the-border markets aggressively, youll get more traction with an account on Amazon Mexico. There are a few reasons for this:
As with all shipping issues, you have to choose between Fulfillment by Amazon and Fulfillment by Merchant . Read this guide on the pros and cons of each to see which is best for your business.
Which Are The Largest E
The largest e-commerce marketplaces in Mexico are Mercado Libre, Amazon and Walmart. Other major marketplaces include Linio, Alibaba, eBay, Coppel and Liverpool.com.mx. Its worth checking out these popular platforms to find out which one best suits your product in terms of traffic volume, competition and target buyers.
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How Can I Do Fulfilled By Amazon Across North America
It wasn’t long ago that you had to divide your inventory between the US, Canada, and Mexico if you wanted to sell FBA. So, make sure you check in with Just One Dime regularly for the .
Now, you have the opportunity to sell across the three countries while having all marketplaces pull from the same inventory using the program. When you enroll, your inventory sitting in US Amazon Fulfillment Centers can be sent directly to customers in Canada and Mexico.
Any offer you create on Amazon.ca or Amazon.com.mx automatically pulls from your US inventory, unless the item is already in a fulfillment center in Canada or Mexico.
You must have a North American Unified account and be enrolled in FBA Export.
Amazon will let you know which listed products are eligible. To be eligible, a product must:
- Be enabled for FBA in the US, Canada, and Mexico
- Pass Amazonâs assessment of regulatory risk
- Meet all trade compliance and in-country regulations
The following product types are not eligible:
How To Use Fba In Mexico
For many sellers, FBA Mexico is the preferable alternative to international shipping because it simplifies shipping and cuts down on both fees and delivery time. Also, returns can be sent to the Amazon warehouses in Mexico. From there, you can choose what to do with them, whether returning them to the States or leaving them with your other Mexican inventory.
However, it is important to note that Amazon and Amazon fulfillment centers will not serve as the importer of record for any FBA shipment to Mexico. As a nonresident, you will need to list the end customer as the IOR , engage a third party that is authorized to import into Mexico , or incorporate and register a local Mexican entity to act as the importer. In any of these cases, the importer must have an RFC ID. Since every business is different, sellers are advised to connect with a customs broker and/or legal adviser to find the solution that is most appropriate.
If you tried selling in Mexico a few years ago to lackluster results, things have changed and will continue to change in the near future. Following speculation on NAFTA changes, .
2020 Update: Tax reform legislation effective June 1, 2020 requires Amazon to remit Mexico Income Tax on eligible seller accounts and orders. If your business stores inventory in Mexico and/or products you sell are shipped from and to an address in Mexico, your account may be subject to Mexico ISR.
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Amazon Mx Is Expanding
There are more than fifty million people in Mexico who use . This marketplace is profitable, so the company pays a lot of attention to its improvement. Current priorities are shortening the delivery time and improving shipment methods.
Now clients can expect their item to arrive from Amazon to Mexico City in one day. Except for the capital, clients from more than two dozen cities enjoy one-day shipping to Mexico. Amazon also ensures that it can ship your item to any part of Mexico in two days.
Joining the marketplace Mexico has another great benefit. Itinstantly allows you to sell in Canada and the United States, too. Thanks to such a feature, you can sell on the most profitable markets of the continent at the same time. Please dont ignore it and find out more aboutUnited Accounts in North America.
Setting Up An Account For Amazon In Mexico
Just like expanding into Canada, selling on Amazon in Mexico requires a North American Unified Account. If youre a newer seller, check to see if youve been registered automatically youll see Canada and/or Mexico in the language switcher if you are. Professional accounts in Canada have automatic access to Amazon in Mexico. If you dont have these options, applying is not difficult. Here are the steps:
Note: If you got brand registered before you got a unified account, then you are not automatically approved for Canada and Mexico and you have to apply for access individually.
Note: FBA can come out cheaper for you in terms of both actual shipping costs and convenience if you expect to sell a lot on Amazon in Mexico.
Once you have approved unified status, you can begin selling on Amazon in Mexico.
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How Do I Set Up My North America Unified Account
Chat Amazon’s support and request for approval for a North America Unified Account. If your account is healthy, Amazon will probably approve your account in days.
If you register as an individual seller in Canada, you will have immediate access to the United States and Canadian Amazon marketplaces but not Mexico.
If you register as a professional seller in Canada, you will have immediate access to amazon.ca and amazon.com.mx.
However, if you register as a seller in the United States, you will need to request for approval for a North America Unified Account.
Lacking Efforts While Listing
Your Amazon listing is your product catalog, and you should always strive to make it as interesting, informative, and trustworthy as you can.
Consumers will skip your listing if they notice many spelling mistakes, shoddy descriptions, lack of information, or low-quality pixelated images.
These tell-tale signs point towards a lack of effort from the sellers side. If you wish to increase your sales, pay extra attention to the listing and focus on how the product shall benefit the consumer.
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How To Start Selling On Amazon In Mexico As The Us Or Canadian
Most likely, your company is already set up to sell and ship products through Amazon in either the US or Canada. You have what is referred to as a North American Unified Account in this situation. Making your products available to Mexican buyers is as simple as flipping a switch because the whole North American market uses the same platform. You may quickly move between all three markets using your account, mark your products for global availability, and create marketplace-specific listings. This means that you sell to both Mexican users who use Amazon.com locally and those who access Amazon.com.mx worldwide.
You should be aware, though, that Amazon fulfilment facilities operate independently in each nation since they are not connected, even though the sellers platform is unified across North America. No direct products from foreign companies are accepted by Mexican fulfilment facilities.
As you can see, one wonderful approach to get your Amazon Mexico operations up and running quickly and easily is to make your products available internationally. However, things start to make sense when compared to the potential for becoming an Amazon vendor based in Mexico.
It is advisable to use opportunities to experiment in the Mexican market to determine market potential when selling to Mexico from the United States or Canada. While you set up your business to import into and sell from Mexico, we advise using it only temporarily.
What Is A North America Unified Account
Your is the marketplace in the country that you lived in when you set up your seller central account with Amazon.
Your target marketplace is the Amazon marketplace in the country where you want to start offering your products for sale.
For example, if you set up your Seller Central account in the US where you live, then amazon.com is your source marketplace where you can already start selling, and amazon.ca and amazon.com.mx are your target marketplaces where you would like to begin selling as well.
At the end of this blogpost, download Just One Dime’s 12-step guide for finding huge-potential products on Amazon.
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Our Experience With Amazon Mexico
We work with several client businesses that are selling in the Mexican marketplace. Some of these businesses are run by Mexican nationals who understand the culture at a deep level which aids in their success, but the great thing about Amazon is you dont need to have that cultural fluency to find traction and grow a business.
AMZ Pathfinder has several Amazon PPC specialists who are not only native speakers but have a track record in helping brands scale into this marketplace.
Being able to focus on expansion, taking advantage of the resources of specific trends in the Mexico marketplace, and emphasizing that those who manage these marketplaces at our company are native speakers of the language gives a very important advantage to be able to notice areas of opportunity and in the handling of the data and cultural awareness.
Sofia | AMZ Pathfinder PPC Specialist
Ecommerce Is Growing In Mexico Win On Amazon Mx With Pattern
May 20, 2020
Mexicos impressive ecommerce growth in recent years has made it a prime candidate for brands looking to get in at the ground floor in an emerging market.
While the market still doesnt make it into the top 10 ecommerce markets worldwide, eMarketer reported in 2019 that Mexico was the fastest-growing ecommerce market in the world, ahead of countries like India and China.
Amazon has replicated their domestic success in a number of countries outside of the U.S. including Canada and the EU. While they have not found themselves dominating the ecommerce market in Mexico , they still are an important part of a brands strategy for selling in Mexico.
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What Is A North American Unified Account On Amazon
An Amazon North America Unified Account, helps you sell more across Amazon through unified shipping, customer service, and returns management.
This is a type of account you can build from the ground up, if you are able to make a small amount of sales. It makes life easier for you, and you get some benefits like the ability to review and ship on Amazon, and some other nice perks.
To know if you are already approved or not, check the language-switcher in your dashboard to see if other marketplaces appear.
If you do not already have a North America unified account, you can submit a request to the support team for approval.
Just one thing to note, you can only create one store for each language you want to sell in.
What Opportunities Are There For German Retailers
For German sellers who have been successful in their category, Mexico offers great opportunities for internationalization. Products from German brands enjoy a good reputation in Mexico and are popular. Now is the right time to expand in Mexico and grow with the market.
You can initially supply Mexican customers directly from Europe. The duty-free limit is $50 for shipments by courier. But shipping costs from Europe to Mexico are high and there are sometimes problems with customs when importing. Delivery times also discourage many buyers. Mexican customers naturally prefer delivery from Mexico.
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Turn Amazon Data Into A Strategic Asset
The breadth of Amazon sales, marketing, and supply chain data lets brands find patterns and insights to optimize their Amazon business and other e-commerce channels. But only if you have a plan for extracting the data from Amazon systems, storing it, and preparing it for analysis.
This guide will help you take ownership of your Amazon databy preparing your business for a data-driven future, and analyzing the most common methods for extraction, automation, storage, and management.
Sign Up For An Amazon Seller Account
In order to set up your Amazon seller account and get started selling on Amazon, youll need to choose a seller plan, provide some information about your business, and understand Amazons seller policies.
Choose a Seller Plan
When you sign up to sell on Amazon, youâll choose one of three different selling plans, depending on the scale of your business:
- Amazon Individual Seller: If you own a very small business and plan to sell fewer than 40 items per month, you can sign up as an Amazon individual seller. This will cost you just $0.99 per sale, plus a few other transaction fees.
- Amazon Professional Seller: If you plan to sell more than 40 individual items per month, youll need to sign up for a professional account. Amazon will charge a subscription fee of $39.99 per month, plus some transaction fees on each sale.
- Amazon Vendor: If you manufacture products yourself, you can sell these goods as a wholesale business to Amazon. They will handle product listings, fulfillment, and shipping, and when they run out of stock, they will order more from you.
Be aware that certain products require approval to sellâand, if approved, only sellers with professional accounts are eligible to sell those products. Some products that require approval include specific software, laser pointers, and hoverboards.
Amazon recommends that you use the professional seller plan. Image source: Amazon.com
Create Your Amazon Seller Account
Image source: Amazon.com
Set up Your Seller Profile
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