A High Price Series Of Products To Promote
If youre primarily going to be promoting Amazon products its important to choose a set of products that has a relatively high price point. After all, its hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
However, if you cant find a high end series of products youd like to promote dont let this discourage you. You can still make decent income by promoting cheaper products if the volume is high enough. We also highlight an example below that solely promotes books via Amazon and still makes good commissions.
Remember, the Amazon cookie stays active for 24 hours. So, youll receive an affiliate commission for any products that are bought during that time period.
Run Sponsored Product Ads
Amazon has a robust ad platform that lets you market your product to customers on Amazon.
Amazon Sponsored Product Ads is a PPC model that lets you promote your products along search results. Placements on desktop can be above, alongside, or below search results, as well as on product detail pages.
Three things to keep in mind when running Amazon PPC ads:
One: Start with automatic targeting. This allows Amazon to use its powerful search algorithms to suggest an exhaustive list of potential keywords for you. This requires you to pick a flat default bid across all keywords, but the goal here is to get data on how various keywords perform.
Two: Once you have at least a few weeks worth of data , start evaluating your automatic targeting campaign to determine which keywords performed the best. You will want to transition those over to a manual campaign, where you can now focus on only the most relevant keywords that performed well for you. With a manual campaign, you have the ability to adjust bids by keyword
Three: Continue to iterate your manual campaign for keywords and bids. Data is your best friend, but if you feel strongly that you should include additional keywords that havent yet performed well, test various bid amounts. Different bid amounts can yield various placements and yield varying results, so continue to test until you find something that works well.
Improve Product Page Ranking
Ask yourself if your price is comparable to your competitors. You need to have a competitive price and unique product descriptions so that your product ends up on page one of the Amazon search results. Page one results mean that customers are seeing your products first, which will increase the probability of a sale.
You can get your products to page one results when you invest in like the following:
Research your competition to continually generate sales from high rankings. Tweak your product title to generate a high click-through rate so that you can continually generate organic sales.
Remember that ecommerce promotions often follow retail holidays like Black Friday, Cyber Monday, and even other more general promotions like winter clearance or fall sales. Promotional periods are high sales periods, which is another reason your profit margin should be high.
Most often, sellers choose to deviate from a stable price in the following instances:
- Launching new products
- Selling stock clearance items
- Sales like Black Friday or Cyber Monday
Remember, your return on ad spend for any marketing should always be 3:1. So if you spend $100 on marketing, you need to generate $300 in sales to maintain profitability.
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Add Amazon Products To Your Store
Its easy to add your Amazon affiliate products to your WooCommerce powered online store.
The first thing you need to do is go to the Products » Add New page in your WordPress sites admin area. Start by adding a title and a full description of the new product.
Once added, scroll down to the Product Data section. In the product type dropdown, select External/Affiliate Product.
After that, you need to add the product affiliate URL.
Simply go to Amazon Associates and search for the product that you want to list on your site. Next, you need to click on the Get link button right next to that product to get its affiliate URL.
Go ahead and copy this URL. Now come back to your product page in the WordPress admin area and paste the URL in the Product URL field.
According to the terms of Amazon Associates, you shouldnt add product prices manually. You need to leave both the regular price and sales price fields blank.
Upon adding the product affiliate URL, scroll down the page to add a short and specific product description. Make sure to be precise in your words as this information will be displayed on your shops front page and in the search results for users.
On the right side of the screen, you can set the main product image and add product gallery images. The main image will appear on the shop page and the gallery images will appear when the user opens the product for full view.
Roundup And Listicle Posts
Listicle posts are incredibly popular. Since these are usually shared very widely, they have the chance to bring a lot of traffic back to your website. These posts can also be seen as massive resources, which means they might attract relevant links to help improve your search engine rankings.
To continue from the previous example, some listicle posts in the backyard furniture list could be:
- 100 Of The Most Awe-Inspiring Patios in The World
- 50 Design Experts Weigh In On What Makes The Perfect Backyard
- 30 BBQ Kings Show You How To Make The Perfect Kebab
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Con : You Set Up A Nurture Stream
To be honest, you dont have to set up a nurture stream. It is in your best interest to set up a nurture stream, though. This is because a nurture stream automates your email correspondences with customers, thus driving up engagement and sales without much work on your part.
You do have to set it up, though.
How to Setup a Nurture Stream
There are multiple types of nurture streams and each one can be set up in an ecommerce or email software backend quickly and easily. Heres a quick overview of the most common ecommerce nurture streams:
There are plenty of tools out there to help brands build and automate nurture streams. Here are a few favorites.
- Hubspot:Hubspot is a full fledged marketing automation platform that allows you to set up nurture streams based on customer personas.
- MailChimp:Mailchimp is one of the most popular email marketing software tools on the market. They make it easy to create cool templates, pull in buy buttons and automate messages.
- Klaviyo:Klaviyo is an up-and-comer in the email marketing software tool world and is recommended by multiple influencers in the space. They offer email collection services on-site to help you build your list, and then automate message on the backend.
- Out-of-the-Box: Ecommerce platforms like BigCommerce offer email marketing tools out-of-the-box. For instance, BigCommerces abandoned cart email tool is free, easy to set up and often earns back 15%-18% of a brands abandoned carts.
Maintain Strong Product Ratings
First impressions matter when youre on a marketplace as competitive as Amazon. Buyers are browsing through thousands of products, so they wont settle for items that seem low-quality.
A clear way to give shoppers a positive first impression of your Amazon listings is to maintain high-star ratings. When buyers are browsing through their Amazon search results, the star ratings are visible for each product.
Along with price, these star ratings are a major factor in whether shoppers decide to click on your listings. They cant see your products in-person, so this feedback from other buyers is especially meaningful to shoppers trying to make a purchase.
Here are a few tips for maintaining high-star ratings on all of your Amazon listings:
Ratings are a key way for buyers to quickly assess your Amazon products. Make sure your items scores stay high to keep buyers interested in your listing.
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You Can Use Amazon Fba
Right now, Amazon FBA is the most popular choice among online sellers. Amazon FBA stands for Fulfillment By Amazon and heres how it works.
- You ship your goods to Amazons warehouse
- You list your products on the Amazon marketplace
- A customer places an order on Amazon
- Amazon handles storage, fulfillment and all of your customer support
Going the Amazon FBA route is extremely attractive because not only does Amazon take care of EVERYTHING, but you also have access to Amazons vast audience of buyers.
However the main downside is that you have to obey Amazons rules and they also take a pretty sizable chunk of your profits. In addition, its much harder to establish your brand on Amazon because people think that they are buying from Amazon and not you.
Overall, here are the pros and cons
- Once you ship your products to Amazon, you dont have to do anything else. Amazon takes care of sales, shipping, returns and customer service
- Amazons marketplace is so large that you will likely generate sales right away
The Amazon marketplace is so large that you definitely should be at some point. In fact, Ive had students make over 100K per month selling on Amazon alone.
But selling on Amazon can also be extremely stressful as well. Because the Amazon platform is super competitive, you have to constantly monitor your products in case they get piggybacked or hijacked
Create Your Product Listings On Amazon
As an Amazon seller, you can create product listings in two wayseither add your items to existing product listings or create a new product listing for an item. Either way, youll want your product to show up in the top results when customers search for it. With keyword research, youll know the exact words potential customers type in when looking for a product like yours.
Sellics is an all-in-one Amazon software that offers a free keyword research tool. You can either add the keywords Sellics finds to your product listings yourself or use the software to help you optimize and scale your Amazon store. .
Adding items to existing listings is by far the easiest of the two, and this is how most new sellers get started on Amazon. So well begin here.
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We Recommend Woocommerce Even Though Shopify Affiliate Commissions Could Make Us Rich
You may be expecting me to talk about selling Amazon Products on Shopify like EVERY other affiliate marketer in the space who is getting fat off Shopify Commission checks for every successful signup. (Yeah, just remember the fact that these guys are often making more selling you on signing up for Shopify than they are from their own Shopify stores thats if they even own one!
The irony of these situations isnt lost on these marketers either the fact that theyre promoting Shopify and getting paid commissions whilst publishing their articles on WordPress is the ultimate in irony if you ask me!)
Instead Im going to talk about using WooCommerce to sell your Amazon FBA Private Label Products on your own Website.
For simplicity sake, Im going to only scratch the surface on what WooCommerce can do here.
How To Set Up An Amazon Affiliate Site With WordPress
Once youve done all the heavy lifting of niche selection, keyword research, and competition analysis, then you can finally start building your site. Its important not to skip all the steps above. Youd hate to spend months on a site, only to learn that it wont be profitable at all. All that hard work for nothing. You can read more about why I use WordPress for my Amazon sites.
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How To Get More Customers For Your Ecommerce Store
Now that you know the benefits of having your own ecommerce website vs Amazon India, lets see how to improve your sales.
I asked my LinkedIn followers what gives them the trust to buy from sites other than the popular marketplaces. Among the top reasons, broadly, were personal brand of the owner, recommendations from friends, and the customer service experience.
So, to attract customers to your store:
Get Enthusiasticamazon Is A Huge Opportunity
. Its time to get on board and excited about it.
Dont just make Amazon part of a growth strategy.
Make it the growth strategy for your business.
Ive worked with an old-fashioned manufacturer that has been in business for several generations. Within 18 months they were selling more on Amazon than through their traditional channels.
How did they do it?
They didnt mess around when it came to .
They tossed their whole product line on Amazon, identified the services they needed to outsource and created new internal processes specifically for Amazon.
According to recent industry figures and Statista, Amazon is the leading ecommerce retailer in the U.S. with close to 178 billion U.S. dollars in 2017 net sales.
The majority of Amazons revenue is generated through ecommerce sales of electronics and other products, followed by third-party seller revenues, subscription services, and AWS activities.
Lets look at a few stats:
With 53% of Amazons items being sold through third-party retailers, and with a double-digit sales revenue increase YoY, Amazon is a good bet to grow your bottom line.
There are two ways to sell through Amazon:
Lets break each of these down and look at a couple case studies so you can determine which is right for you.
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Join Amazons Affiliate Program
To get an Amazon affiliate account, you can go ahead and sign up for Amazon Associates.
In the , click on the Join Now for Free button.
It will take you to the login page. You can either log into your existing account or sign up for a new account.
After logging in, youll need to complete your profile to continue. Youll need to submit the payee information and your website or mobile app details.
Note: While submitting details, read the instructions clearly on each page.
Once completed, youll need to wait until your application is reviewed and approved by Amazon associates.
Providing Exceptional Customer Service
Many businesses think the transaction is complete after the order processes but, the best sellers know that is just the beginning. Providing exceptional customer service is a great way to build a lasting relationship with your customers.
The more satisfied your customers are with the product and service, the more likely they are to purchase again or recommend you to someone they know. Make a concerted effort to provide exceptional service to all of your customers and youll increase your chances of succeeding on Amazon.
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Enclose An Insert In The Packaging Of The Product Shipped By Amazon
While Amazon discourages business owners from incentivizing customers to visit other sites, there are a few loopholes to take advantage of. One technique that savvy companies utilize is to include a card in the pre-packaging that connects them with their customer service team. This approach ensures that the dissatisfied customer makes a positive connection directly with the business, while also communicating to the customer that the company that they purchased from is invested in their satisfaction.
Other companies include inserts that encourage customers to register their new product directly on the company’s website. These companies usually offer incentives for registration, such as free items, discounts for future purchases or warranties. Often, if the buyer puts the effort into registering a product, she will likely come directly to the company’s website for subsequent purchases and product registrations.
This works especially well for products that may require consumable parts, such as filters or other components that need to be replaced over time. For instance, I was really impressed with the inserts that accompanied a water carbonator I recently purchased online. Not only did I receive a thoughtful note with a free sample of lime flavoring , I was also offered a discount for an automatic replacement cartridge subscription service. I didn’t think twice about signing up.
Try And Find Products Which Will Be Used Every Day
This one’s a bit of a given but it’s still important to factor in.
Not only will this make your product easier to sell because there’ll be a higher chance for clients to buy from you again, but it can also help reduce the number of times you have to spend money on transportation since people might opt to purchase your goods online more often and in bulk.
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Tips For How To Use A+ Content Features:
- Text: Provide detailed explanations with specific words and numbers to help customers become experts on your product.
- Tables: Use comparison tables to highlight features across your product line.
- Banners: Use banner images to show your products in use. Add your brand logo and content to all of your products to create a consistent brand experience.
- Images: Use professional-quality, high-resolution images that highlight product features or show your product in use. If you add brand text to your images, make sure its large enough to be readable on mobile devices.
- Fields: Use text fieldsrather than embedding text in imagesto improve your visibility in search results .
- Mix and match: A+ Content modules offer 100+ combinations of image and text fields. Explore them all to find the right mix for your brand.
- Mine reviews: Use information from customer reviews, returns, and communication to figure out what topics to cover. Address purchasing barriers. Think about why customers wouldnt buy your product and discuss those concerns in advance.
- Tell a story: Describe your brands mission, story, and unique production process. Provide detailed feature information with specific data. Use a helpful, informative voice.