How To Choose The Right Products To Sell On Amazon
Of course, before you can properly understand how to find products to sell on Amazon, it’s helpful to first choose a specific type of product that you’d like to sell.
So, if you’re trying to decide what to sell on Amazon, you’ll want to keep the following things in mind:
Cost: How much does the product typically cost? You’ll want to look for something that isn’t too expensive to purchase, but not so cheap that it will be difficult to make a profit.
Shipping: Are these products easy to ship? Shipping costs will play a large role in your business, so the easier an item is to ship, the better.
Competition: Just like with cost, you’ll want to find the right balance when it comes to competition. You won’t want to get involved with a product or category that has too much competition, however, you also don’t want to start selling a product that no one is interested in.
Customers: Who is the ideal customer for the product you’re looking to sell? Can you enter into a niche market with highly engaged customers? Can you fill a missing need in a specific market? Thinking about these possibilities will help you find the right products to sell.
All of this being said, there are a number of research methods you can employ to decide what type of products you want to sell on Amazonincluding using tools from Amazon themselves. Here are three strategies you can use:
Check Listing Guidelines And Restrictions
Before you go on investing any resources in your Amazon shop, be sure to read conditionProducts can only be listed on Amazon ifMore guidelines and the updated restricted Selling certain product categorieMore products list. They can help you see if your product falls in a gated category or if you need to take extra care listing, storing, or shipping them.
Note: These official help pages are for sellers operating on the US venue. Pages for other venues are easy to find online.
Why You Should Consider Selling Private Label Products
Selling private label products on Amazon is a popular way to start and grow your eCommerce business if you dont have your own manufactured products to sell. In order to , you will want to do your research to find a product thats in demand, thus making it easier to sell and gain higher profits.
In addition to increased revenue, private labelling your products can lead to significantly increased exposure, especially if you are supplying frequently needed products such as household or office supplies.
As discussed above, choosing a dropship option such as FBA is a great way to maximize profits while reducing risk plus, with FBA, Amazon handles all of your customer service!
Are you ready to start selling your own private label products? Here are a few more things that you should know about going the private label route.
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Youre Competing With Amazon
Amazon is a data company as much as an eCommerce company. It has data on everything that sells on its platform. The company can use that data for its own product development and marketing. Sellers with popular products might find their products in competition with items made and sold by Amazon. When that happens, Amazon items usually get the Buy Box.
How To Find Suppliers
Next, once youve decided what youre going to sell on Amazon, youre going to need to find suppliersâunless, of course, youve opted to make and manufacture your own products. From sites like Alibaba to AliExpress, there are a variety of ways you can go about finding the right suppliers for your products.
With this in mind, on a basic level, one of the first things you can do is to perform a Google search for suppliers of your product. Once youve found a couple of options, you can contact them for more information.
Alibaba is a popular site to find suppliers when selling on Amazon. Image source: Alibaba
As you go through this process, however, youll want to make sure the supplier is reputable and that theyre offering you a good price. Here are a few product sourcing strategies to keep in mind:
- Get samples: Before you choose a supplier, youll want to ask for samples and actually get a feel for their products. This will not only help you choose a good supplier, but it will also help you start thinking about how youre going to list and advertise your products. Plus, getting physical samples of the product will give you the opportunity to evaluate them and decide if theyre worth selling.
- Read reviews: If possible, its always helpful to read reviews of suppliers and see how other business owners feel about working with them. As you might expect, a supplier with a handful of negative reviews probably isnt going to be someone you want to work with.
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Many People Have An Account
Thus, when it comes to ecommerce, Amazon has a huge chunk of market share in the industry. Those with Amazon Prime accounts will likely search on Amazon for items they want since they have special perks as a member.
Its important to be where your customers are. If your primary audience is in the US, then selling products on Amazon is worthwhile.
Product Research For Seller
Youll actually be looking at most of the same information as the resellers:
But youll be using this information as a guide to find what products to produce, so your research method works backwards from Resellers.Whereas resellers get a list of product and its cost from a supplier and then gather information about those products to see if they match their performance criteria, you wont know the product cost ahead-of-time.
Youll be searching for products which meet most of the criteria and which youve determined will sell well so you can submit requests to your manufacturer-suppliers to see how much they will charge you and if theres enough profit involved to be worth the risk of producing the product to see how well it sells.
So how do we research products to manufacture?
The easiest and most widely used method is to look at whats currently selling on major marketplace sites. You can do this three ways:
Some Sellers choose to enter keywords into various marketplaces, including Amazons search toolbar and look at the top displayed results. That requires certain level of creativity, general industry knowledge and luck.
Thinking of items that are have been trending up in recent years, or eclectic impulse buys while knowing what is already heavily saturated with imported products versus not will take some time to learn.
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You Dont Have To Build An Ecommerce Website
Building an online store no longer requires complex coding. With eCommerce platforms like Shopify and WooCommerce, you can get set up easily. However, when you sell on Amazon, you dont have to do any building. You simply write product descriptions and upload photographs, and your listings are ready to go live.
Listing Your Own Product On Amazon
Amazon.coms catalog contains a wide variety of products for sale, and you can add your own if it doesnt already have a product page. Amazon allows you to enter your products name, provide a description and upload images when creating a new product page. The product page creation feature is only available to Pro Merchant subscribers and costs $40 per month as of the time of publication. You can also add your own listing to an existing product page, which doesnt require a Pro Merchant subscription.
Open the Seller Central sign-in page on Amazon.com, and sign in with your seller account user name and password.
Navigate to the Manage Your Inventory page in your seller account, and click the Create a Product Detail Page link. This link only appears if you have a Pro Merchant account.
Categorize your product. You can search for a category by typing search terms into the search box and clicking Find Category or browse for a category on the page. Click the appropriate subcategory to select it.
Identify your product by entering its name and other required information, such as the UPC, EAN or ISBN code, if available. Amazon may require different information for different categories an asterisk appears next to each required field.
Provide a product description, and upload images of the product on the following pages.
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Find Low Competition Keywords Triggering Product Ads On Google
In order to drive traffic to your product you sell on Amazon, you want to choose low competition keywords that trigger product ads on Google.
Before you put these low competition keywords to use when selling on Amazon, you have to figure out what they are. You can find low competition keywords that trigger product ads on Google by following the steps below:
If you see several low DR sites on page one of Google thats a signal that the niche is less competitive. Take a look at the two screenshots above. All I did was enter in super broad amazon product categories into Ahrefs keyword explorer and I got back tons of keywords. Rainshower headseems interesting.
Find Private Label Products To Sell On Amazon
An offshoot of direct-sourcing is private labeling, and its a great way to find products to sell on Amazon under your own brand. Private label suppliers manufacture goods, then label, tag, or package them under your brand.
You can find private label products in virtually any product category, from personal care items and cosmetics to kitchen tools, pet supplies, gourmet foods, and much more.
The process of finding private label products to sell on Amazon is similar to finding wholesale and direct-source suppliers. Many manufacturers offer a private label option on their stock goods. Or, you can find private label vendors within a specific product category using a quick online search, like this:
When it comes down to it, private label sourcing is similar to buying from wholesale or direct-source suppliers. You have to buy in minimum quantities, and stock and ship products to your customers. Of course, this can be done via your own fulfillment setup, using FBA as your Amazon fulfillment tool, or a combination of both.
Likewise, you need a way to track your inventory and product costs and forecast your reorders. The same inventory tracking tools that work for wholesale and direct-source purchasing can help you organize your private label product sales on Amazon.
Give InventoryLab.com, Sellics.com, and Shopkeeper.com a try if youre heading down the private label path.
Pros and cons of private label sourcing
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Use Google Or A Similar Keyword Research Tool
One of the easiest ways you can sort through products to decide what might be good to sell on Amazon is by using keyword research. You can simply perform a Google search, or use a keyword tool like SEMRush to see what the search volume is for different terms, products, and categories.
As an example, say you think you want to sell customized winter hats. You can perform a search for “customized winter hats,” as well as other variations of the term, to see how many people are looking for this item, as well as what the competition looks like.
Through this process, you might also gain some insight on how to find the product you’re looking to sell on Amazon as wellas wholesale or direct suppliers may appear in your search.
What Products Sell Well Without Being Branded
Youll have to determine for which types of product people dont readily recognize or care about a brand name. Both remote control helicopters and original equipment manufacturer replacement parts for home appliances are good examples of products where customers dont recognize the brand and instead RELY on the customer reviews, price, and product features to determine if they will purchase it.
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You Can List As Few Or As Many Products As You Like On The Amazon Marketplace
Your Amazon product listings are flexible. You dont have a web store to populate, so you can start slowly by listing just a couple of items. As you grow, you can expand your offerings easily. You dont have to rework your website to keep your growing number of products organized because Amazon has done that for you.
Create Listings For Products
Under the sales channel, youll see Amazon listed. Click on it, then click the create listing button.
Afterwards, youll want to click Select Product. There will be two options to choose from. As a private label seller, you should click the lower option This product is made by another brand.
Choosing the option will allow you to search for the AliExpress product to become an additional seller. After finding the product you sell, click Select. Lastly, youll need to select Publish. And repeat the process for each item.
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Start Driving Traffic To Your Listing
now you have created a listing of your product, you should be able to start marketing it
the easiest way to start is using Amazons CPC ad, by using that ad, you will get instant traffic to your listing
You should also optimize your product page for keywords so that it not only increase your paid traffic but also free traffic
How to sell your first product on Amazon-
Its a simple procedure. Once you send your package off to Amazon, they will receive it, and your items will be available for purchase.
Can I Drop Ship On Amazon
The short answer is yes, but the actual answer is no. Confused? Dont worry, it will all become clear as you read on.
The way that most people think about dropshipping is that theyll be sitting on an island somewhere, not having to deal with customers or suppliers. And, thats exactly where youll wind up if you try to dropship on Amazon.
Selling on Amazon does allow dropshipping but there are many rules attached to this type of selling.
Here are some examples of the Amazon dropshipping rules:
- Be the seller of record for your products
- You must identify yourself as seller on all product packaging
- Not identify any third-party drop shipper on your packaging
- Be responsible for all customer returns
- Comply with all of your Amazon seller terms
If youre looking to hand off a lot of the sellers duties to another party, you may want to sign up for Amazon FBA. With an Amazon FBA business, you store your products at the Amazon fulfilment centers and the Amazon team will pick the products, pack them, ship them to your customers, and also provide customer service for these shipped products. A lot of vendors are using Amazon FBA for their sales.
Amazon FBA offers all-in-one sales assistance and makes it easy for sellers to entrust many sales duties to others. When you entrust these tasks to the Amazon FBA team, youre using a method that can be carried out in an efficient way by those in the know. Fulfillment by Amazon makes the job a bit easier for you.
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Create A Professional Seller Account
If you currently run a Shopify store, youll likely need a professional Amazon account.
In the individual selling plan, every time you sell a product a .99 cent Amazon listing fee gets added which eats away at your margins, especially on top of other Amazon fees.
With a professional plan, you pay a $39.99 monthly subscription and a few category related fees with a professional seller account.
To register, go to Amazon Seller Central where youll have to provide your name, email, and password.
Next, youll need to share your business details.
Then, youll need to continue on with the process by providing Amazon your business billing, tax, and product information.
Can I Sell On Amazon From Home
Yes, you can sell on Amazon from home Amazon does not require that you have a separate business location or storefront to sell on their platform. In fact, most beginners on the platform more than likely start selling on Amazon from home.
This being said, like all Amazon merchants, home-based sellers will have the option of fulfilling and shipping their own orders or using Fulfillment by Amazon . To this point, if youre looking to avoid storing inventory at your home and shipping orders yourself, using FBA will give you these capabilitiesâof course, with associated fees.
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Are You Ready To Sell On Amazon
Whether youre a business looking to sell your products or services, Amazons e-commerce power and logistical advantages are unmatched tools that can help expand your business and increase revenue far beyond what youd most likely be able to achieve on your own. However, creating, maintaining and growing an Amazon store takes extensive knowledge, time, and attention.
Contact us today to learn about how our Amazon selling and marketing services can help increase sales and expand your business. Keep an eye out for the next blog post within our Amazon series on Optimizing Your Amazon Product Listings.
Use Jungle Scout To Find Low Difficulty Niches
You want to choose a product that has low competition. offers a way for you to input the keyword associated with your product and determine if its a low difficulty niche.
This site makes product research easy and effective in an online manner and will help you decide what to sell on Amazon.
Finding the best niche market is determined by various aspects, including sufficient demand, low competition, physical product opportunities, and additional monetizing opportunities.
When your product meets these features, you can rest assured that you are choosing a product to sell on Amazon that falls within a low difficulty niche category.
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