How To Set Up A Woocommerce Amazon Affiliates Store Easily
Affiliate marketing is a great option to make money, and the initial investment is quite less. Amazon offers a hugely popular affiliate program with a vast stash of products. In affiliate marketing, you can make money by simply providing links on a blog article. However, if you create an entire eCommerce store featuring a lot of affiliate products, your prospects could be much better. In this article, we will discuss how you can create an Amazon affiliates store effortlessly using WordPress, WooCommerce and a few other tools. We will also discuss various other aspects related to a WooCommerce Amazon affiliates store.
How To Build An Amazon Store
In this section, we will build a real Amazon Store for the Jungle Scout brand, Jungle Stix! Since theres only one product in the Jungle Stix brand, we wont need to build subcategory pages, but Ill still show you how to set them up.
We recommend creating new images and infographics specifically for your Amazon Storefront. Dont use the same images you have on your listing pagetake the opportunity to change things up to attract customers and give them more visual information about your products. Ill share some good examples below to give you ideas.
As always, before creating images or videos, make sure you review for Stores. If youre not great at graphic design or confident about your product photography, we recommend to create high-quality, Amazon Store-compliant images.
In Seller Central, go to the Stores tab, then click Manage Stores.
Now youll be in the Store builder. This first step is to enter your brand display name and brand logo. Then, click Next.
Now, lets create a Home Pagethis is what customers will see first upon entering your Store. Amazon will give you a few different templates to choose from you can tell a story about your brand, highlight a best-selling product, or display all of your products at once in a grid. You can also start from scratch with a blank page. For Jungle Stix, we will choose the Product Highlight template.
Take some time to familiarize yourself with each section.
Adding a header
How Much Do Amazon Affiliates Make
Your affiliate earnings can vary based on a few factors: the size and engagement of your audience, your niche, and how much work you put into your digital marketing. Amazon affiliates can make as little as a hundred bucks a month or as much as six figures per year.
According to ZipRecruiter, the national average salary for an Amazon affiliate is $55,434 per year. The top 1% of earners make between $111,500 and $121,000, while the lowest 10% earn between $16,500 and $26,000.
Your earnings are also defined by commission rates. For Amazon affiliates, those rates differ between product categories:
Amazon also has fixed rates ranging between $0.50 and $25 for special commission income relating to service offers.
You can earn good money with Amazon Associates. I started my mens lifestyle blog at the end of April of 2021. In November, we made $963.69 from Amazon Associates and the number keeps growing. Amazon has opportunities for every niche to make money.
Hugo Guerreiro, Founder of The Men Hero
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Benefits Of Amazon Stores
Curated brand destination
Your Amazon Store educates your customers about your brand while showcasing your best-selling products. Instead of having to search for each one of your products individually, shoppers can explore your entire product portfolio in your Store. Youll also have your own custom Amazon.com URL. Ex. Amazon.com/BRANDNAMEHERE
No competitor ads
In my opinion, one of the biggest benefits of having an Amazon Store is the freedom from competitor ads. and create a lot of distractions on Amazon search results pages and even on product listings. But on your Store, customers will only see your brand.
You have the opportunity to flex your marketing creativity with great images, infographics, or even videos for your products. We all know how important your main and arenow, youll have even more space to completely customize the look and feel of your brand.
Drive traffic directly to your Storefront
With Sponsored Brand or , you can drive traffic directly to your Amazon Store. This allows you to funnel customers away from your competitors products. You can also use your own social media accounts or email marketing to send traffic to your Store.
Customers can also find your Store by clicking Visit the Store underneath a listings title.
Add multiple pages and subcategories
Store insights dashboard
Requirements to create an Amazon Store
Softening The Impact Of Rate Changes
While creating an Amazon Affiliate store is something anyone can do, being successful on it is a different matter. You will need to be able to adapt your content to both your audience and changes in the program.
Amazon changed the rate for commissions on different categories back on April 21 of 2020, which resulted in some of these categories receiving a decrease of up to 5% in the commission rate.
For this reason, it is recommended to look at the Associates Program Standard Fees Schedule when deciding which items you are going to promote on your site, keeping in mind potential changes and the tradeoff that could come with selling from a category with a higher commission.
As changes in the rates is a scenario that could occur at any point, widening the categories you can associate to your content is important as it will allow you to soften potential losses and increase gains in case of future changes. Just remember to be consistent with your websites identity!
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How To Improve Conversions With Amazon Affiliate Links
You can try different strategies to improve the conversions of your Amazon affiliate links. Here are a few of them
Try different approaches to promote
You may have to do a trial and error approach to understand what works best for your Amazon affiliate links. Sometimes displaying a feature comparison chart of different products might work really well for you. At other times, you may want to drive more traffic to your blog or WooCommerce store through strategies like email campaigns.
Create quality content
You need to create quality content consistently to be able to manage Amazon affiliates links. Ensure that you are focusing on reliable content related to the product categories that you wish to promote. Also ensure that your comparison charts are not biased towards a particular product. Overall if you tend to create reliable content, your users will trust your site more for product recommendations.
You can also try to create bestseller lists of a particular category. This might be informative to users and will also inspire them to go ahead with a purchase. Another great option would be to compile a list of products that are on sale and promote the page. A lot of users will be interested in a deals page, as they reduces their efforts to find a suitable deal.
Optimize your keywords
Link to images and content
Direct add to cart
Tips On Choosing Products For Your Amazon Affiliate Store
Here are a few things to keep in mind when deciding what items youd like to promote on your Amazon affiliate store.
First, you shouldnt be promoting anything thats too cheap.
Theres no hard and fast rule, but I like to stick with items which are $50 and above. This gives you a way better margin than if you were to promote, say, a pair of socks which costs $5.
Secondly, try and go with products which are high in demand.
There are several ways you can gauge demand
Now that you know what items you want to feature on your store, lets jump into the next section getting your store up and running!
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Adding Products To Your Store Using The Woocommerce Plugin
Heres where the fun starts! Youll need to install the free WooCommerce plugin and start adding affiliate products to your store.
WooCommerce will now prompt you to set up your store.
Fill in all the required information and once you reach the last step, youll see the Create a product button. Go ahead and click on it:
Youll be taken to an Add new product page where you can input your product name, product description, and more details.
Heres the important bit:
Make sure you specify that this is an External/Affiliate product, instead of a regular product.
Once you choose the External/Affiliate option, youll see new Product URL and Button text fields.
To get your product URL, youll have to navigate to the dashboard on your Amazon Associates account. Search for the product in question, and click on the yellow Get link button. Then copy the URL, and return to your WordPress page to paste the URL in.
You can experiment with your button text further down the road, but whilst youre still getting started, I recommend sticking with something safe such as your standard Buy now or Shop now.
Directly below the Button Text field are your Regular price and Sale price fields, which you can ignore. Amazons affiliate program policy states that affiliates should not manually enter price information, so just leave this blank.
Two more steps, and then youre done:
Next, add a short description for your product.
How To Add Amazon Affiliate Products In Woocommerce
Honestly, adding your Amazon Affiliate products is simple in WooCommerce.
The first step is to identify the logical flow of your website. Or rather, the site structure of your online store. What I mean to say is, identify your categories and products. What are the products you are going to promote on your Amazon affiliate store?
E.g., is it going to be only, lets say, books, or only womens clothing, or only laptops, or is it going to a mix of all?
Based on this, you will need to create a Category and then the products will have to be assigned to the corresponding category.
Lets say, for the sake of this article, we will add a category called Books. And then, will go ahead and add a book as a product.
Head over to Products > Categories
Under Product categories, add a new category. E.g., I will go ahead and add Books as a category. Leave the Slug empty. And since Book is the top-level category, leave the Parent category as None.
You could add a Thumbnail image for the category you are creating, i.e., Books.
Once you have completed the above steps, click on the Add new category.
You will notice the new category amongst the list of categories on the right-hand side .
Now that you have added your category, let us add a new product, under books.
Head over to Products > Add New
To begin, we need a product, the images, and the affiliate link.
And this, my friend, is an alternate method to obtain your Amazon affiliate links.
Hence, leave the price field blank.
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Create Your Amazon Associates Account And Profile
Visit the Amazon Associates home page and click Join Now for Free
You can log in with your existing Amazon account or create a new account.
Once you have logged into your Amazon account, click on New Customer and start creating your Associate account.
Enter your account information making sure all of it is correct. The following details are required:
- Payee Name: Your full name.
- Address Line 1: Your home or office address.
- City: The city where the address is located.
- State: State where the city is located.
- ZIP or Postal Code: Enter the zip code of the city you live in.
- Country: The country where the address is located, not where you were born.
- Phone Number: Your phone number as will be required for you to verify the account by phone over the next step.
- Who is the main contact for this account: Select The payee listed above
Fill in your website address, app name, YouTube channel, etc. In this section, you need to enter the URL to your website. You will be able to enter more than one domain by clicking on Add.
Fill in your preferred store ID, explain what your site hopes to achieve, and choose the Amazon theme your links will target.
Now that all of the above information is sorted out, there are two more things to consider:
1. Traffic and Monetization: Explain how will you be driving traffic to your website, how the website or app will be used to generate revenue, how often will you be creating new links and traffic each month.
Everything You Need To Know About Amazons Affiliate Program
Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, its responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giants profits all you need to do is have a website or social media presence and sign up for the Amazon affiliate program.
Amazons affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs or social media. Amazon affiliate users simply place links to Amazon products on their site, and when a customer makes a purchase via one of their links, the user receives a commission. Read on to learn how you can participate in Amazons affiliate program and discover strategies you can use to maximize your profits.
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Balance Your Lifestyle To Match Your Best Revenue Generating Opportunities Without Burning Out
As your site grows, youll have more and more opportunities to generate revenue for you and your family. Be careful. Its easy to get burnt out. Instead of chasing every opportunity, try to focus your efforts on one or two projects at a time.
We discussed earlier that you can earn significantly more money by selling your own products, in addition to sending traffic to other sites in return for a commission. When you choose to sell your own products, you become responsible for:
- Product Development
- Returns and Exchanges
- Liability for the Products Use
Ive felt overwhelmed more than a few times during my journey to affiliate marketing success. If you want to avoid burnout, I recommend:
- Scheduling regular vacations away from work. Youll return more refreshed and be a lot more effective.
- Use the pomodoro technique to ensure you take regular breaks throughout the workday.
- Invest in comfortable, ergonomical seats, desks and keyboards. Carpal tunnel and repetitive strain injuries arent fun and they definitely have a negative impact on productivity.
- Write your blog articles at the beginning of the month. Then, schedule their publication in WordPress. This is a huge time saver.
Creating Affiliate Links With Amazons Product Link Tool
The Product Link Tool is the most common way to create an affiliate link. To access it, simply click Product Linking at the top of the Amazon Associates dashboard and select Product Links, as illustrated below.
This will take you to a screen where you can search for a product. You can enter a search term thats fairly generic such as yoga mat, or you can search for a specific brand, model or product. For example, if youre creating an affiliate link for a review of tennis shoes, you can search for tennis shoes or search more specifically for the exact product youre reviewing like New Balance Mens 990v4.
Once youve entered your query, the search results will appear below, and you can select the product youd like to create an affiliate link for. To get this link, simply click Get link next to the product youd like to advertise, as in the example below.
A box will pop up with your affiliate link, and you can copy the HTML code for your site as-is, or you can customize it first. Your ad can be an image and text, just text or an image only. You can also customize the look of the ad. For example, you could change the title or price color to match the branding of your website.
Once the code is copied, simply paste it into the code for your website.
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Choose Appropriate Products For Your Amazon Affiliate Store
As you may know, there are millions of products listed on Amazon, but not all of them are suitable for your Amazon affiliate stores. Therefore, it is essential for you to consider and go for the most appropriate ones, which may result in significant changes in your income.
Below are some tips for you to suitable items to promote your Amazon affiliate store.
How To Create Your Affiliate Store With Shopify
There are two paths you can take when creating an affiliate store with Shopify, depending on how many affiliate merchants you want to partner with.
Path #1: Curate Products from Multiple Merchants
To include products from different retailers in your Shopify store, youll need to tweak your themes code so your Add to Cart button is replaced with a button that takes people to the merchants website using your affiliate link.
Shopify has a few help threads to walk you through the process, depending on the way you want to approach it:
- Thread #3:
Path #2: Curate Products from Amazon
If you want to get your feet wet with an affiliate store without the hassle of tweaking your themes code, start by curating products from Amazon only with the nifty and affordable Spreadr App. For only $5 per month, Spreadr easily imports Amazon product listings into your ecommerce store and replaces your Add to Cart button with a View On Amazon button automatically. Heres an example of an Amazon only store by the fine folks at Canopy:
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Starting An Amazon Affiliate Store
While there are hundreds of eCommerce platforms available on the market, the easiest and most affordable platform is WooCommerce.
WooCommerce is a free eCommerce software that works on top of WordPress. It powers over 30% of all online stores.
Lets take a look at how to set up an Amazon affiliate store with WooCommerce.