Be A Proactive Marketer
First and foremost, you cant simply list your products on Amazon and then hope for enough people to stumble across them. Unlike a traditional brick and mortar business the old adage of “build it and they will come” doesn’t necessarily hold true. You should be marketing your business on social media, on your blog, by sending emails to your network, or any other method that is suitable for your product. You can also incorporate tools and apps designed to enhance user engagement with your product, like chatbots or surveys. You may choose to create a unique social media account just for your product, and attract followers with contests or promotions. Tag your product in attractive images, and add links back to your Amazon Seller page.
How To Sell Faster And Easier
Whether youâre relatively new to selling on Amazon or youâre an established business ready to get more out of your ecommerce operations, there are a lot of helpful resources that can make your life easier. The great thing about selling on Amazon is that itâs possible to connect with niche markets and worldwide buyers for almost any retail item, and there are powerful tools and Amazon experts that can help you figure out how to adjust your pricing, manage your inventory and implement a sales strategy for maximum results.
Here are six tools that Amazon retailers should consider investing in.
This isnât the first time weâve mentioned FBA in this guide . FBA is an awesome tool for Amazon retailers because it makes it possible for sellers to use Amazon to serve as their outsourced warehouse, fulfillment and shipping function.
For small business owners, especially if you donât have a brick-and-mortar retail location, there are significant benefits of FBA:
- Products are eligible for Amazon Primeâs popular free two-day shipping
Amazon offers several free tutorials, how-to guides and webinars to give you a guided tour of some of the various products and services available to Amazon sellers. These webinars are very helpful because they explain how to fully understand the concepts and features of things like FBA and Amazon Product Ads.
Amazon And Amazon Fba
Once your shipment has landed in the destination country you need to get it to the Amazon warehouses.
But first, you will need to create an Amazon account.
I strongly suggest creating the account before you start manufacturing.
It is free to sign-up as an Individual Amazon seller in most countries and anyone from most countries can do it. India is the only exception that I know of, there you need to have an India-based business to register. I suggest starting with just one country, the one you are most local to:
There are two types of Amazon accounts. Individual and Professional.
- Individual is free but you pay an extra fee per item sold, you also have access to less analytics.
- Professional charges a monthly fee.
Both can be used with Amazon FBA, so I simply suggest signing up for an individual account and upgrading once your sales hit the threshold where the professional account is cheaper.
Also Check: What Does Amazon Prime Offer
Launch Your Marketing: $200 To $500
You can usually get by with only a few hundred dollars on upfront marketing. If you want to be more aggressive, youre looking at around $500. Start with Amazon ads, which is typically the most profitable with 20 percent to 30 percent conversion rates. Then you can graduate to Facebook ads, using a coupon offer or discounted promotion to drive traffic to your Amazon listing.
If youre dedicated to moving quickly and selling a product thats light and small, so it doesnt take long to ship, your business can be up and running within a month and a half to three months. If you execute a marketing campaign when you launch, you should be producing a consistent profit within six months.
These are your only upfront expenses because you can then use your profits to invest in more inventory, build your own website, hire staff to manage your social media, and scale in other ways as you grow.
Are Amazon Subscription Boxes Profitable
Subscription box businesses tend to be profitable companies. According to BlueCart, most subscription boxes have a profit margin between 40% and 60%, although that number can increase with one-time purchases and multiple pricing tiers. Subscription box companies also tend to enjoy high retention rates and predictable monthly income streams.
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How To Sell On Amazon
One of the biggest parts of Amazonâs success is its marketplace for third-party retailers to sell products via Amazonâs platform. Many Amazon sellers are independent small business owners who have built successful small businesses by utilizing the big reach and big scale of Amazon to connect with buyers all over the world. According to Statista, Amazonâs third-party sellers generated roughly $23 billion in revenue in 2016, which is up $16 billion from the previous year. So, how can you capitalize on revenue of that volume? In this in-depth Amazon selling guide, weâll cover:
Meet My Good Buddy Dan
Before I move on to the FAQs, Id like to introduce you to an ex-student whos now become a good friend and who inspired me to write this guide after we sat down recently and talked in detail about how he set up and grew his Amazon business allowing him to now travel the world full time.
Meeting Dan & Gina at a Lebanese Restaurant in Bangkok Aug 2020
You can listen to our interview / mini-training session here
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Sales Velocity + Conversions
You will get a lot of Amazon love if you can show a steady sales velocity , coupled with a solid conversion rate .
Your conversions will come from ensuring you have quality images, copy, keywords & high review ratings on your listing ensuring your item is both relevant and attractive.
Sales velocity will come from ensuring you have lots of high-quality traffic clicking & converting on your listing.
So to start the ball rolling and to help improve your rankings on Amazon, sending out discount coupons every day for a specific period depending on your budgets, marketing campaigns, etc, will increase the sales velocity.
Unfortunately, you cant get the double whammy of reviews anymore as its against Amazon TOS to ask for a review from a discounted product, but you can still run a launch campaign and increase your sales pretty quickly over a short period of time to give your product some momentum and to ensure its picked up by the Amazon machine!
Couple that with a targeted Amazon Sponsored Ads campaign, a well thought out social media campaign and an influencer review campaign and you have the beginnings of a crush it style launch!
How Do You Create An Amazon Shop Page
If you design a brand for your Amazon FBA products, you can take advantage of creating your own storefront too. A Storefront is best thought of as the scaled-down equivalent of a full e-commerce website.
Taking time out to design a storefront is a good move. Its like taking your own towel to the hotel pool you stand out from all the drab hotel towels used by everyone else.
Before you can create a store, you first need to register your brand with Amazon. Once accepted, you can then build a storefront using the templates provided.
The storefront has the benefit of showcasing all your products in one place, which should increase overall sales. Plus you can create individual pages for shopping holidays like Black Friday or Christmas.
Here is the page from sock company Feetures.
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How To Start An Amazon Fba Business In 2021 5 Steps To Success
When you research different online business opportunities, one of the first suggestions youll find is selling through Amazon FBA. Its been a popular way to make money for a few years now, but is it still worth it in 2021?
We decided to chat with an actual Amazon seller to find out. After speaking with Alex Shelton and hearing his story, we can safely say this is definitely still a profitable business model. Keep reading to hear how Alex found success on Amazon, along with his five tips to help new sellers get started.
You Have Much More Product Flexibility With Your Own Shop
If you sell on Amazon and run your own online shop, youve undoubtedly noticed many limitations with Amazons selling platform.
For example, a large part of our business is selling customized and personalized goods. But if you sell using Fulfilled By Amazon, there is no way to offer personalization because Amazons warehouse simply can not handle it.
The same goes for any type of product that requires a little extra hand holding or customer education. When you list a product on Amazon, you have to follow their canned list of procedures and fields.
For example lets say that your product sells much better with a video alongside the listing. You cant do that with Amazon.
Lets say your product requires different customization options that change dynamically depending on what options were already chosen. You cant do that with Amazon.
Lets say you need a wizard to help customers choose and customize the right product. Sorry! You cant do that with Amazon.
Because all of Amazons listings are uniform and designed to give your store zero brand recognition whatsoever, you have to obey their rules when listing your products.
But when you have your own shop, you have the ability to do whatever you want.
If you want to sell personalized products, so be it. If you want to add extra elements to your listing to enhance sales. Do it! If you want to add photos within your product descriptions. No problem!
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A New Amazon Fba Business Is Not A Passive Income Machine
Weve talked a lot about the opportunities and growth potential that Amazon FBA can offer. Weve also discussed how FBA can save you countless hours and thousands of dollars setting up a complex logistics system and your own ecommerce website.
With all of these services that Amazon provides, it might seem like Amazon businesses are passive income machines.
Before getting started, its important to accept one, necessary truth: An Amazon business is not passive income, at least not until youve become very successful and hired a team to manage it for you.
There are a lot of gurus out there who will try to sell you courses that promise passive income in return for a relatively modest course fee. Our advice to you: dont trust them. Weve seen countless entrepreneurs build and sell successful Amazon FBA businesses, but none of them did so without hard work and dedication.
While theres no way to avoid the start-up hustle, there is a ton of support and guidance out there to help you be successful.
Whether you want assistance with your product listings, SEO, advertising, or other activities, Stevens team has a solution that can help you out. He even offers consulting sessions in which you can ask questions and get feedback about your ideas. Weve worked together in the past and always found his team to be professional, competent, and sincere.
S To Make $1000/month Selling On Amazon
After you decide whether you want to ship products directly to customers or use the FBA system, you can start focus on building a well-trusted, well-reviewed brand on Amazon. The process of selling on Amazon begins when you grow your inventory and start listing products for sale in the Amazon Marketplace. The process of making money on Amazon starts with these four steps.
Heres how make $1,000/month selling on Amazon.
Read Also: How To Link Your Amazon Prime To Twitch
Where To Learn More
Well thats it for this post, I will write a recap below, but if you want to learn more in the meantime here are some more articles:
- Purchase a barcode.
- Start manufacturing.
- Use a freight forwarder such as Flexport to get your stock to the target country and through customs.
- Open an Amazon Seller Account and create your listings.
- Create a shipment on Amazon FBA and pre-pay for shipping.
- Give your freight forwarder the pre-paid shipping labels.
- Start marketing.
Phew. That was a long post. I think I have covered pretty much everything but if I have missed anything out then please drop me an email. I get quite a few emails and dont have enough time to reply to all of them, but I will do my best.
I also do a tiny bit of consulting at $200 an hour. You can schedule a call with me through Clarity. It could be specifically
S To Starting An Fba Business And Creating An Fba Business Plan
Now that we have you properly warmed up and excited about this great opportunity with some amazing income potential, lets get down to the task of getting your FBA business started. These are seven actionable steps with plenty of tips and practical advice on how to carry them out. All you have to do is follow them to get your FBA business up and running.
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Amazon Brand Analytics And Brand Registry
Amazons main reporting tool is known as . It provides powerful insights into customer shopping behavior, demographics and advertising and its a critical tool to understand and use. However, its only available to Sellers and Vendors, and is one of many reasons that becoming brand registered with Amazon is important. The primary requirement for brand registry is holding an active trademark however, you can see a full list of requirements here.
Suggested reading: For a detailed breakdown on how to make the most of ABA, check out our free ebook .
Reasons Amazon Sellers Need To Start Their Own Ecommerce Store
If you arent selling on Amazon today, then youre probably missing out. Because Amazons marketplace is so large, its pretty straightforward to make money selling physical products if you know what youre doing.
Whats also nice about selling on Amazon is that they do most of the heavy lifting for you. All you have to do is source product and Amazon handles the rest by providing you with an endless stream of traffic to your listings.
In fact, a bunch of students in my Create A Profitable Online Store Course are all making significant money in a short period of time simply because Amazons reach is so large.
But heres the thing.
As with anything that sounds too good to be true, it usually is. And the problem that Im seeing is that more and more entrepreneurs are abandoning their own websites to go all in on Amazon.
Now on the surface, going with Amazon 100% doesnt sound like a bad idea and it often makes business sense to do so in the short term. After all, why should you waste time on activities that wont generate you revenue as quickly?
But if you do go all in, you do so at your own peril.
Now Ive already written about . So today, I thought that Id tackle this topic from a different perspective.
Did you know that there are many strategies that you can implement on your own website that you cant do on Amazon?
Did you know that there are certain types of products that you can only sell on your own website?
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Do What Suits Your Personality
Please note even though in point 1 above, I say What am I interested in, passionate about, would love to build a brand around?, you do not have to be passionate about the niche youre entering if youre passionate about the model and business in general.
You might be a 35+ male who can see a huge opportunity in the prenatal market for example, and is happy to spend the next 3 years building a strong brand and series of products in this niche. Youll then outsource content marketing and social media branding to those who know more about the topic than you do. Thats a more entrepreneurial approach .
Or, you might be hugely passionate about something thats affected your life and now you want to share your experiences and sell products that directly appeal to people like you or who have had similar experiences. Thats more along the lines of how I view lifestyle businesses. Building a business in something youre truly passionate about.
Theres no right or wrong. You need to do what suits you and your personality.
If you really struggle to define a niche youre interested in then start your Amazon business by picking an ideal product as per the criteria in the following section.
Dont allow not picking the perfect niche to hold you back. As Marie Forleo says
Private Labelling Means:
The Benefits Of Being An Fba Seller
- You won’t need to worry about shipping the products to the customers. You can be anywhere in the world and still have your products delivered anytime.
- The fees are small given the time you earn by not having to deal with the shipments.
- If you sell products from a foreign country , the shipping costs are lower if you sell through FBA and so is the delivery time.
- Being an FBA seller makes you eligible for the prime logo. This means that customers with a prime account can get free shipping by purchasing the product from you. Needless to say that prime products attract way more customers than non-prime.
Amazon prime listings screenshot
Products having the Prime logo are generating more sales.
- Products sold through FBA get better rankings in search results because, the orders being fulfilled by Amazon, they can be sure the delivery process runs smoothly. And the delivery performance is an important metric in ranking. If you look through a results page, you’ll see that on the first pages you’ll only find FBA sellers.
- FBA products are more likely to win the Buy Box over the non-FBA items.
- When customers see fulfilled by Amazon their trust level in your product increases. Customers will more likely buy a product if it’s delivered by Amazon rather than delivered by someone they know nothing about even if the product has a higher price.
This is how Fulfilled by Amazon shows on a product’s listing, attracting more customers.
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