Do What Suits Your Personality
Please note even though in point 1 above, I say What am I interested in, passionate about, would love to build a brand around?, you do not have to be passionate about the niche youre entering if youre passionate about the model and business in general.
You might be a 35+ male who can see a huge opportunity in the prenatal market for example, and is happy to spend the next 3 years building a strong brand and series of products in this niche. Youll then outsource content marketing and social media branding to those who know more about the topic than you do. Thats a more entrepreneurial approach .
Or, you might be hugely passionate about something thats affected your life and now you want to share your experiences and sell products that directly appeal to people like you or who have had similar experiences. Thats more along the lines of how I view lifestyle businesses. Building a business in something youre truly passionate about.
Theres no right or wrong. You need to do what suits you and your personality.
If you really struggle to define a niche youre interested in then start your Amazon business by picking an ideal product as per the criteria in the following section.
Dont allow not picking the perfect niche to hold you back. As Marie Forleo says
Private Labelling Means:
Is Amazon Fba Worth It
When was released it wasnt as popular as it is today. Due to many competitors, people ask themselves about Amazon FBA worth before starting. To determine if Amazon FBA still is profitable, you need to consider a few factors:
1. Amazon FBA Costs
Amazon doesnt offer its service for free! You need to pay for storing your items in Amazons warehouses. Storage fees are different and depend on the type and size of your products. Oversize items are more expensive to be stored. Also, dangerous goods or clothes have a bit higher storage fee. Selling heavy, low-cost items that arent sold quickly isnt worth it. In addition, these items have higher shipping rates.
Notice that Amazon has extra charges like long-term storage fees, , FBA removal order fees, FBA disposal order fees, and for the FBA Label Service.
2. Hassle-Free Business
Using Amazon FBA make your online reselling easier. You dont need to occupy your rooms and attic to store the products or spending many hours packing them. The items are shipped without any headache, you dont need to deal with different delivery services for lower shipping rates and higher quality. And you can use the power of Amazons customer service to check your customers problems. This one of the biggest benefits of using Amazon FBA.
3. Chance of Winning More Customers
Best Amazon Fba Product Research Tools
You can totally do this research manually.
Once you have found a product that roughly meets the criteria, using the main product keywords type those into the Amazon search bar and select All Departments.
What pops up is Amazons own Page 1 search results for that keyword on Amazon.
If you now click on each product and scroll down to the product details, youll see their respective BSRs.
Youll need to do this for each product on Page 1 and make a note of each BSR on a spreadsheet or notepad so you can see how many meet the required BSR range on page one.
Its doable but laborious.
There is a free chrome extension that makes the job a bit easier as it shows you the BSR right there on page 1 without having to click on each product, so you can just scroll through the BSRs to see how many meet the range.
You can add it from here
But by far the easiest way to access and assess the information is to use a piece of software called .
You simply add Junglescout to your browser bar and click it when on your page one search results for your main keyword.
It immediately shows you all the main stats for all the products on that page and you can sort the BSRs in order, very quickly and easily determining demand.
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How To Get You Audience To Search For You By Name
Imagine how powerful it is to have someone go to Amazons website and search for your product by name. They buy your product without researching others because they know your product and they decided to buy it before they went to amazon.com. You can use Amazon as a base of operations. While listing your product anywhere and everywhere that is selling products online.
A blog will reach your customers during their research phase and that will make them much more likely to buy from you when theyre ready to buy. Just listing the product online without a blog, only reaches people when theyre
ready to buy, but they wont know who you are before they search Amazon so you have to compete on price. The goal with having a brand is that you can charge a premium because they know your brand is good, they know your warranty, and they know you. Perhaps they have bought other products from you. Perhaps they bought one product like an air filter that requires refills, like changing the filters every month, so they buy 12 air filters from you and they come back next year and buy 12 more. They cant get that filter from anyone else. Better yet, What if you got them to subscribe to an automatic monthly filter purchase? That is the power of having a brand.
Optimize Your Product Listing
If youre a frequent buyer on Amazon, youll know that some descriptions are pretty elaborate. If you pay close attention youll also notice these are heavily optimized for certain niche-relevant keywords.
Amazon sellers should know a thing or two about how to rank on google and optimize their titles and descriptions accordingly.
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Is Amazon Fba Still Profitable In 2021
Amazon is still an excellent opportunity in 2021. Think of it this way: will people still shop on Amazon this year? Of course!
Amazon is simply a marketplace that enables you to sell products. But, in 2021, you need to seek out unmet demand. The days of buying a case of any old product from Alibaba and flipping it on Amazon are sadly over.
Instead, you have to use software like to identify gaps in a market, then design and launch a product to fill that gap.
Competition is intense now on Amazon and will continue to be moving forward. But, if you focus on solving peoples problems, you can always find opportunities and do it better than others. You could or even break new ground and start a whole new product class.
More Customer Access Opportunities
Another benefit that comes from Amazon is that Amazon also develops the sellers network of customers. You can get a steady stream of customers through Amazon referrals. Experts regularly optimize product placement in Amazon to make FBA products higher in the rankings.
If your products can become Prime eligible, you will have a better chance of selling to potential big customers as Prime members spend more on average. Many Prime members filter search results through Prime-status items for the best price and free two-day shipping on all FBA products.
In fact, people who use FBA are also more likely to win Buy Box, which accounts for 82% of Amazons sales, meaning that winning Buy Box means winning more market share.
To sum up, FBA gives higher conversion rates for sellers because of its convenient storage, fast transportation, wider contact with customers, and more considerate customer support.
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Shipping And Delivery All In One Place
Maintaining a successful online business requires several moving parts, which are often handled on multiple platforms. However, Amazon FBA allows you to relinquish responsibility for shipping, delivery, and even part of your marketing. Everything you need for your store can be handled through your account. This allows you to focus efforts on product creation and/or sourcing, inventory supply, and building your brand through cross-channel promotion.
Want to know some insider seller?In general, an FBA business setup works best if you have smaller products that sell quickly, especially if you are a new seller. For many shoppers, it requires a build-up of trust through customer reviews and brand recognition before theyll become loyal to your store or invest in a bigger-ticket item.
To get started, register an account and list what products youre selling. Amazon Seller Central will help you prepare your products before you ship them to the nearest Amazon warehouse.
This requires attention to detail, as each product requires a unique code, description, and other requirements laid out by Amazon in order to track your products accurately.
Once Amazon receives your items, your products are stored until purchase, at which time Amazon also takes care of packaging and shipping your products, in addition to handling customer service requests regarding product and delivery satisfaction.
An Introduction To Amazon Fba
Youâve probably shopped on Amazon before. But did you know that every single time you purchase something on Amazon, youâre probably buying from someone like me.
For example, letâs say youâre buying coasters. You head to Amazon.com, type in âcoasters,â then you browse pages full of search results. You click through coasters that catch your eye, reviewing the pictures and the product detail page. When you find one you like, you click Buy.
Ca-ching! Someone on the other side just got to make money from home. That person is also known as a third party seller on Amazon – like me.
Now, I donât actually make these coasters and ship them out to customers myself. So how does this work?
Well, this process changes year by year. As Amazon is constantly improving their platform, they are also updating their rules.
This means that itâs important to not rely on outdated strategies. If you follow strategies you found from previous years, you might end up breaking Amazonâs rules. And if you break Amazonâs rules, this can result in your account getting shut down permanently.
While there are more and more people selling on Amazon, there is virtually unlimited potential. In fact, Iâve recently doubled down on scaling my own Amazon businesses because there has never been a better time.
So, letâs break down how to start Amazon FBA in 2022, step-by-step:
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Shipping Your Amazon Product
On first impressions, shipping seems an extremely complicated undertaking, however, its actually fairly simple once you understand the process.
You have a choice whether to ship by sea or by air.
When first starting out your order quantities are likely to be fairly low and if you followed the product selection criteria and chose something light & small then albeit more expensive by far the fastest & easiest way to get your first few shipments to Amazon is by air.
For this, youll use an air express company such as FedEx, DHL, UPS.
The simplest route is to ask your suppliers to organize this for you. You can expect to pay around $6 / kilo with shipping times around 8 10 working days.
Take note! Do not overpay for shipping. Many suppliers will cut down the price of their products only to try to make it back on the shipping. If youre not happy with their quote get a direct price comparison from the air express company of your choice.
Once you start placing larger orders of quantities 5000 or more youll want to start exploring sea shipping.
Do I Need An Amazon Fba Business Plan
Unless youre planning on borrowing from the bank or pitching an investor, the only person you need a plan for is you.
If you start getting yourself caught up in business plans and templates and spreadsheets before you even get off the ground youll never get started.
That being said the old saying a goal without a plan is only a wish holds some weight here. It is essential that you have spent time determining your niche, your target market and your brand.
Utilizing the resources I have given you in this post, be sure to do a deep exploration into your ideal product, how you think you can compete, and the financial viability along with the resources you have to spend on this in the first 6 12 months.
If you feel more comfortable creating a business plan for your own purposes or perhaps youre going into this with a partner, A2X Accounting has a handy template for creating an Amazon FBA business plan. The template is quite extensive, but you can skip some sections if they dont apply to your situation.
The bottom line is that this is a business, not a get rich quick opportunity. So treat it as one. Go into this with your eyes wide open or you could suffer great losses both financially and emotionally.
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The Majority Of Consumers Rely On Amazon For Ecommerce
As noted, Amazon nearly controls half of the eCommerce marketplace. Its become so pervasive that it has changed consumer search and shopping behavior.
Its become the go-to hub.
Instead of using Google to conduct product research, as of 2021, 71% of consumers will turn directly to Amazon to search for prices, reviews, or make a purchase outright.
Thats because consumers have become conditioned by the convenience and centrality Amazon provides. They know that doing product research and finding competitive price points is easy on Amazon. And its made even more so when the third-party sellers have great reviews, competitive pricing, and reliable fulfillment service.
Since Amazon is projected to keep expanding its market share, it only makes sense for businesses to consider creating an Amazon business and using FBA as a way to increase their brand visibility and future growth.
What Should I Sell On Amazon Fba
Finding attractive products is crucial to your Amazon FBA business model. Because in the end it is the product that determines the success of your business. The secret of success lies in the demand and competitive intensity.
In plain language this means: The product must be actively demanded by potential customers and at the same time the market should not be overwhelmed by competitors. This can result in higher entry barriers, but it can also hinder your success on Amazon FBA. Because in the case of a surplus of offers and a lack of product differentiation, the differentiation is made solely by the price.
This can become economically unattractive for newcomers, who for example have higher purchase prices compared to larger competitors the profit margin is reduced to a maximum.
Therefore, it is advisable to conduct a detailed product research on Amazon at the beginning. The key to success here is that you dont just rush to the Amazon bestseller list, but that you look beyond your own nose. You dont look for a needle in a haystack, but for hip trends. Such trends can be easily researched via social networks, for example. Not every viral idea contains a product idea.
Nevertheless, it is advisable to carefully analyze the trends and the resulting search behavior. When researching products, you should also keep in mind that the demand is not temporary, but at least seasonal or, in the best case, has the potential of an evergreen.
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The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers
On a base level, selling on Amazon is very straightforward. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazons audience and reach is so vast.
When my wife and I first learned several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews. Amazon is seriously that powerful.
But with any business with low barriers to entry, theres always going to be a ton of competition. Right now, with all of the various Amazon courses and tutorials out there pushing private label selling, Amazon is already getting flooded with a bunch of me too sellers.
Not only that, but Chinese sellers have practically taken over the platform. In fact as of this writing, Chinese sellers outnumber US sellers on Amazon.com.
Dont get me wrong, the market is still far from saturated but I foresee Amazon turning into another EBay in a few years or so. In fact, there are many tell tale signs already which Ill describe in this post.
To me, Amazon is like a drug, a drug that promises you quick sales in a short period of time while making you addicted and dependent on their marketplace.
When I interviewed various ecommerce business owners, there were 2 main schools of thought.
- Go all in and ride the Amazon wave for as long as it lasts.
- Proceed with caution, think long term, and divert some resources to your own branded site.
Send Your Products To Amazon
Now, when you start the Amazon FBA program and you have placed your products on the platform, you must send them to Amazons Fulfillment Center. But first you have to label them according to the Amazon guidelines. The FBA Label Service will help you with this. Once Amazon has received your products, the service will take care of further processing. For example, if you sell products, Amazon will take care of shipping and support.
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Ingenuity Will Always Have Competitive Advantage
Yes, if all you do is sell products you found on Alibaba then its only a matter of time before another seller or a supplier sells the same product and undercut you.
However, if you’re creative enough to create an attractive brand, bundle different products together, or innovate on a product. It gives you competitive advantage to remain profitable longer.
Another key is to study the marketplace and really understand what the customer wants. Study the negative reviews and think about how you can solve that problem.