Set Up An Amazon Giveaway
Amazon Giveaways are designed to help you generate lots of interest and traffic for your products. If you have a Professional seller account vs. an Individual seller account you can create giveaways for any of your products. At the bottom of your listings, theres a section that gives you the option to set one up:
In your seller account, you have to:
- Select the type of giveaway
- Enter giveaway details
- Add in the number of prizes available
- Select how you want to grow your audience. For example, ask participants to follow you on Twitter, so they get the latest product updates
- Preview and test before completing the setup
Learn How Selling On Amazon Works
Youll pay fees to sell on Amazon. Amazon now hides its individual selling plan, which allows you to pay a $0.99/item fee. This is the option you want if youre not ready to commit to a monthly subscription fee.
The professional seller account is $39.99/month and does not charge per-item fees. If youre serious about learning how to sell on Amazon, youll likely make more than $39.99 a month selling products there, so its worth the investment.
I can recommend 3 simple steps to get started selling on Amazon:1. Thoroughly check all , including the Seller Code of Conduct and other general policies, Product and Listing Requirements, Shipping and Tax Policies, as well as the Product Page Style Guide.
2. Join Facebook groups for Amazon Sellers there you will find a great source of inspiration, best practices and support. Here are some of them I can strongly recommend: , FBA Ninjas!, , .
3. Use software to help you automate the process of starting, maintaining and optimizing your Amazon listings. The Orange Klik YouTube channel contains short demos of the relevant tools on the market. You can also check out Sellzone.And my final advice to those thinking about starting an Amazon business dont be afraid, and give it a try! Recently, I interviewed a 70-year-old woman successfully running an Amazon business, her story is incredible and very inspiring. Just being brave, you can make your dream come true!
Successful Amazon seller Karen Cook says,
Ideal Categories To Sell In That Dont Require Approval
Currently, there are approximately twenty-four categories open to sellers on Amazon.com. The next step is to find the right product to sell. The only problem is, each category is home to tens of thousands of unique products. How do we decide which category is best? Well, one way of finding out how well sellers perform is by analyzing the brand analytics search terms report.
Available only to brand registered sellers, the search terms report reveals the most searched keywords for a particular week, month, or quarter. How is this helpful? It lets us know which ASINsâand by extension, which open product categoriesâhave the highest demand .
The image above is a brand analytics search term report for July. Aggregating the data lets us extrapolate the top-performing open categories i.e. categories with the most popular products on average. Here are the results:
As you can see, all of the top 5 categories are un-restricted and open to everyone. Now, letâs head on over to Amazon.com.
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Quickly Prep & Ship Products To Amazon Fba
Small parcel delivery and if youre sending the products from your house you would be using your own shipping services. It can be FedEx, DHL, UPS or even the US post office, whatever you like.
If a third party is sending your shipments ask them who theyre using to send your products in and they will give you all of that information.
Make sure all of shipping information is correct and ask your third party freight forwarder how much 1 box weights and what the dimensions are.
Otherwise, you can weigh the box in your house by stepping on a scale.
Print your box shipping labels.
In my example, the supplier factory address is my ship from address which is why the return address is Chinese. If youre shipping from your house then it would be your home address.
Here are the FBA Prep Requirements to get your products accepted into FBA warehouses.
You need to send the file of these labels to whoever is going to be doing the shipping for you if its not yourself.
Once you send your products into Amazon you will get a tracking number from your shipping company. If you sent 10 boxes then you should get 10 tracking numbers. Place the tracking numbers in your Amazon seller dashboard.
Make sure you take your product photos before sending your items in!
Product photography doesnt have to be expensive. We swear by it.
DIY Product Photography Video
Pro Tip: Save money and take incredible product photography using your cell phone and a bathtub.
Tweet this awesome photography tip!
Stats About B2b Customers
- Over 5 million registered business customers ranging from small businesses to large enterprises:
- 80+ of the Fortune 100 companies
- 92 of the 100 biggest US hospital systems
- 45 States
- 90 of the 100 largest cities and counties
- B2B customers have a larger basket size than B2C
- On average, B2B customers return products less frequently
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Things To Be Considered While Selling Any Product Category
As you know from the above, selling any product category can be profitable. But, what exactly will hit the bulls eye is what you should choose. Here are some factors that you must not miss:
- Competing with Amazon: AMZ is always ahead of the game. It lists its products ahead of sponsored products and other private label sellers products. It generally has a lower cost than any other sellers in that product niche. So, you should avoid selling products made by Amazon or sold by them.
- Competing with other sellers: Popular product category is a huge market. You cannot deal with every specification of all the products available. So, to compete with other co- sellers on the website, you have to choose specific sub-categories.
- Higher cost of advertising: The more saturated product categories will cost more on advertising. This is all because they have huge competition.
Thus, when a new seller enters the market, he has to pay that increased cost which will increase his cost of advertising. You have to closely monitor your ad spent as you have a higher cost per click.
Now, Does it matter what product category you should be selling specifically?
If you saw the facts above, every product category is profitable, and thousands of sellers are already selling such products in the market. So, you have to invest a lot of time finding the product category with minimum competition. But its not impossible.
Here are some important takeaways:
How To Get Ungated In Dietary Supplements
One of the most requested categories we get asked about ungating is Dietary Supplements. For that reason, we have put together a post specifically to cover !
Dietary supplements are similar to other gated categories on Amazon, except you also need additional documentation in order to get approval. Check out the post for full details.
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Evil Strategy #: Amazon Sellers Can Abuse Your Inactive Listings
Dirty Amazon sellers routinely use Google to comb inactive or out of stock listings because they are easy prey for hijacking. In fact, all you have to do is type site:amazon.com currently unavailable to locate these products.
Because inactive listings are not usually monitored, hijackers can often piggy back and abuse these listings without knowledge of the seller.
For example, one of my colleagues had one of his product listings converted over to a sex toy without his knowledge.
Bottom line, you should close off all inactive product listings on your account that you dont intend to continue selling.
Publish An Ebook On Amazon
You can self-publish an ebook on Amazon, and each time you sell, Amazon takes a cut, ranging from 35-70 percent of the listing.
I know what youre thinking: me? Write a book? Thats crazy, I dont have time for that or even know where to begin!
Writing and publishing an ebook sounds unachievable, and I havent done this personally, but I know a lot about it because Im an avid reader of ebooks from Amazon.
I subscribe to Kindle Unlimited. Membership is $9.99 a month. Its given me an opportunity to not only read the eBooks and learn from them, but Im also able to see what kind of content resonates with others on the site, through reading reviews.
Over the years, Ive learned that you dont need to create a potential Pulitzer Prize book in order to get published on Amazon.
Because its a self-publishing platform, anyone can do it, and many self-made authors have used Amazon to help strengthen their expertise in their particular subject matter.
You can write about and publish something you feel very passionately about. Many of the ebooks Ive read arent very long either a lot are under 100 pages and very consumable.
The quality of the ebooks Ive purchased over the years is all over the place too, which tells me that anyone can do it.
If you enjoy creative writing or have expert knowledge on certain subjects, consider writing an ebook on Amazon.
You can use Kindle Direct Publishing to get started.
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What Are The Most Popular Categories
A wise seller looks into the market and finds what consumers are buying. After all, selling t-shirts in the Himalayas is not the best idea. So, you must understand your customers and the items you are selling in the market. Even in a low-demand category, you can still make some money if you can dominate the top spots in the marketplace.
When it comes to selling online, deciding on what to sell is significant. It makes up most of your initial plan and can make or break your whole business. Choosing the right Amazon product categories can get your business rolling right at the start. However, choosing the wrong one can break the bank and even burn your capital investment. For instance, deciding to sell products made by Amazon and sold by them is one way to drastically reduce your chances of success on Amazon.
To help you out, we have made this list containing the top categories in 2021. Lets look into thesetop Amazon product categories in this article so you can make a wise decision to scale your business.
Getting Upset With Customers
Sometimes Amazon customers are unreasonably demanding or argumentative. Youre guaranteed to encounter an overly-needy or irate person more than once when selling on Amazon. Avoid arguing with these shoppers at all costs.
Do your best to mitigate any issues or disagreements with your Amazon customers. Remember Amazon shoppers are accustomed to getting treated exceptionally well by Amazon .
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What Is A Gated Category On Amazon
An Amazon gated category is a group of products that you must get Amazon approval to sell. That approval may require performance checks, additional fees, and other qualifications for selling certain gated products and categories. The categories are gated to protect customers and sellers, particularly from forgeries and counterfeits. Its important to know that there are restricted name brands, known as brand gates, that you cant sell without approval, and that approval is often not easy to get. The list of gated categories for 2022 consists of:
- Automotive & Powersports
- Video, DVD, & Blu-ray
These categories can be sold on Amazon, but Amazon must approve all sellers before engaging in sales of gated products.
Amazon Account Setup Fails
The Amazon Seller Account is the place where Amazon sellers spend much of their time .
This is the place where Amazon sellers have a holistic view for ongoing orders, items purchased, and what is getting listed on Amazon. This is also the place where sellers manage inventory, product performance, and define campaign settings.
The Seller Account allows you to manage your listings, orders and payments, to track your feedback and performance, and to edit your account settings and preferences.- Amazon
Be sure you set up a solid foundation for your account and products by avoiding easy blunders.
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Smart Devices & Speakers
Image Credit: CNET
Smart devices are increasingly becoming a part of our lives. Last year, more than 60 percent of searches on Google were performed through a smart device.
And in case you are wondering where all the smart devices are coming from, there are two major contributors, Google and Amazon.
One thing to note is that these two are not the only ones in the Smart Devices industry.
So if you are eyeing this category, you could easily market the devices from other credible manufacturers.
The best way to start selling Smart Devices on Amazon or on any other US store is to buy directly from manufacturers.
For example, the products available on Amazon are mostly sold in bulk on Alibaba.
However, it is better to search for smart devices and speakers that are within double-digit figures.
A Note On Fulfillment Methods
Amazon individual sellers have three options when it comes to fulfillment. They can choose to pack and ship the product themselves , or they can choose to outsource storage, packaging, and shipping to Amazon using FBA.
All sellers have to decide their fulfillment strategy when putting up a product for sale on Amazon. Just like the type of seller account, you can switch between fulfillment methods when you want to. When you start selling on Amazon, you must understand your options.
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Can I Sell On Amazon From Home
Yes, you can sell on Amazon from home Amazon does not require that you have a separate business location or storefront to sell on their platform. In fact, most beginners on the platform more than likely start selling on Amazon from home.
This being said, like all Amazon merchants, home-based sellers will have the option of fulfilling and shipping their own orders or using Fulfillment by Amazon . To this point, if youre looking to avoid storing inventory at your home and shipping orders yourself, using FBA will give you these capabilitiesâof course, with associated fees.
Get A Best Seller Badge
Amazons best sellers lists are updated hourly. For customers who start their search on these pages, these frequent updates are a great way to get your products seen, so customers can buy them.
This badge appears on your product details page, so customers have to click on your product after a search to see it:
To get a best seller badge and appear on the list, you have to sell the most products in your category. Start selling in a small category with less diversity. With the right advertising and marketing, you have a better chance of standing out. As you start to generate more traffic to your product pages and customers click on your branded landing page in Amazon, they learn more about your other products, even the ones without the best seller badge.
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Use Existing Youtube Videos And Blogs
If youâre still wondering âwhat can I sell on Amazonâ, another way to find good ideas is to review YouTube videos, blogs, and other online content. Many successful marketplace sellers create videos or social media posts to teach users what to look for in products.
Additionally, blog posts give you a consolidated list of the best-selling items on Amazon. You will want to conduct your own research to ensure that the products meet your desired characteristics. However, these places are a great starting point for seeing what customers want to buy.
Underhanded Tactics Evil Amazon Sellers Are Using To Cheat And Get Ahead
In just the past few years, Amazon has become such a cutthroat marketplace that unscrupulous sellers have been purposely trying to sabotage their competitors. As a result, most sellers are hush hush about their products and never talk about their winners in public.
In fact Amazon is so competitive today that if you have a product that is even mildly successful, you will eventually get piggybacked by multiple sellers if you havent been already.
Heres a sampling of some of the insidious activities that are happening on the platform right now.
The tactics mentioned below are evil and highly unethical. And the fact that people are using these strategies really makes me angry.
But you should be aware of whats happening out there in case it happens to you.
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Why Does Amazon Gate Certain Categories
The first step in the process of ungating is understanding why exactly Amazon has certain categories restricted in the first place.
Amazon has a very consumer-centric view where protecting its customers is the number one priority. In order for Amazon to maintain its reputation they limit and verify the sellers of certain products.
This practice is beneficial for all parties as consumers become more willing to purchase products on Amazon without thinking twice.
Think of eBay or other online marketplaces you would usually double-check before purchasing an expensive item and only reserve your business to top-rated, history proven sellers.
What Is The Buy Box And How Does Amazon Decide Who Gets It
When browsing on Amazon, customers will navigate to a products main page and click on the offers links below the product description to see a list of available sellers.
However, Amazon also gives merchants the ability to compete for the coveted Buy Box the CTA button in that familiar shade of yellow. are made via the Buy Box – that’s 90% of total sales volume, so it’s imperative for any aspiring Amazon merchant to understand what the buy box is and how it works.
This is the Buy Box, which drives 90% of sales.
The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. Rather than looking through a list of available merchants, the Buy Box allows customers to quickly purchase a product from the Featured Seller – the business Amazon has chosen to receive the bulk of sales.
Because a key feature of the Amazon platform is that multiple sellers can offer the same product, becoming the featured seller who wins the Buy Box is very difficult. In fact, its pretty unrealistic to think that your site is ever going to get ranked high enough to become the featured seller.
In order to be eligible for the buy box, you must meet the following four criteria:
There are separate Buy Boxes for new and used products. Used products are not eligible to be featured in the Buy Box, and new products are not eligible to be featured in the Buy Used Box.
The Buy Box vs. the Used Buy Box.
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