Tips To Help You Find What To Sell On Amazon
Just because its a top-selling item on Amazon doesnt mean you should sell it. If you asked me, Id say we have enough Crocs already.
Seriously, there are enough. More than enough.
You need to find products that are on-brand. It also helps if you like, care about, and use the items you sell. If youre a 40-year-old balding man , shampoo products might not be your thingand thats OK.
Again, you dont have to like or use the products you sell, but it helps.
With over 150 million Amazon Prime subscribers on the platform, youre bound to find a healthy-sized audience for just about any nichewhether thats Star Wars LEGO kits or crossfit foam rollers.
With that said, finding what to sell on Amazon isnt quite as easy as Googling Best Selling Products On Amazon and clicking the first link you see. Thats why we have so many darn Crocs.
Let us help you narrow down your search. Follow these tips to help you find the right on-brand, in-demand, not overly competitive products on Amazon:
Research Trending Topics On Google Trends
Researching the trending topics on Google can help you narrow down the options to the products that will fly out the door when selling on Amazon.
Google Trends highlight the popular products and taking note of these will help you choose a product that sells.
It doesnt matter what niche youre looking to target for your product to sell on Amazon. Looking at the latest Google Trends will give you an idea as to the top sellers in a wide array of categories.
Google Trends is a popular research tool that you should be using to zone in on the ideal items to sell through Amazon.
Send The Products To Amazon Warehouses
Once youve labeled your products, its time to hand them over to Amazon. When you contact Amazon, they will provide you with all the details about the warehouse where you need to send your products.
Upon receiving them, Amazon will send you a confirmation email and store them in the warehouse until a customer places an order for one of the products. Amazon charges a fixed amount for storing your products in their warehouses.
However, this amount is far lesser, compared to the cost of operating a warehouse on your own, especially if youre a small business. In case of any mishandling or damage to the product while inside the Amazon warehouse, the company will reimburse you for losses.
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Check Amazon Best Selling Categories
Whats one of the best ways to come up with product ideas? Check the Amazon best sellers list!
Since youll be peddling your wares on Amazon, it makes sense to see what Amazon sellers are hitting it big with when it comes to item sales on the site.
From toys and games to electronics, youll see the top hot sellers on Amazon when you visit the Best Sellers section.
Knowing what items are the best sellers on Amazon will help point you in the right direction as you select your inventory to sell on Amazon.
Combine this tip with #2 and youll come up with some interesting ideas.
Do Manual Research From The Eyes Of Your Niche
If youre interested in finding which products to sell on Amazon, put yourself in the shoes of an everyday customer who doesnt know how Amazon FBA works.
Finding your niche is important here. Are you trying to sell products to a broad market, such as to college freshmen? Or do you want to hit smaller, more lucrative sects such as older folks who just bought a second home?
Use your niche to influence how you do your market research. Otherwise, youll be sifting through hundreds of products and not going anywhere.
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Check Recent Customer Reviews
Be sure to check how recent the reviews are. Just because a DVD player has 1000 reviews, doesnt mean that its a good idea to buy that DVD player for the purposed of resale. 99% of the reviews could have come before 2007, with only a few reviews here and there since then. You want to find frequent, recent reviews.
Selling On Amazon Directly
Selling on Amazon directly is similar to selling your products on Etsy or eBay. Even as a side business, you can start selling on Amazon for $39.99 per month plus additional selling fees. The registration process is simple.
The four-step setup process after registration is user-friendly and similar to Amazon FBA:
Youre responsible for listing your product, managing the inventory, and shipping it to customers. When selling on Amazon directly, you have more access to contact customers to request a review or handle issues that may arise before the customer posts a negative review. This is important because you dont want an issue with your customer experience strategy to negatively impact your brand.
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Why Is It Important To Do A Product Research
The foremost and the most crucial step to kick start as an Amazon seller is to find a kick ass product.
It is not a big surprise that most people who look into FBA will never start unless they come up with low-competition, high-demand, and private label products.
Amazon has evolved to a point where just slapping up a nice logo and designing custom packaging doesnt work anymore.
With an increased number of sellers and stringent selling policies, it is important to understand that those old tricks of finding products are no longer going to work in the current scenario.
You need to list down , which you desire to sell. Then, do a deep analysis if similar items are making enough sales. This step is imperative because you will never want to trade items that people are not even searching for.
After you have jotted down the list of potentially profitable products, the further steps involved in looking at their statistics like sales, reviews, keyword search volume, and similar products.
In simple words, you need to go for products that will have a great opportunity, good demand, and yet below competitive.
How To List Your Items On Amazon
Once you have your account, you need to list the items you want to sell.
For some people, we may be skipping a crucial step choosing what items to sell. However, for this tutorial, Im going to assume youve already done this. If you dont know what to sell first, simply find some items around your house you want to get rid of .
To add your first product, you want to go to Inventory in the top of your screen and click Add a Product.
Once you click Add a Product you will be prompted to search for your product. I searched by barcode, however you can also search by the product name. Unless youre selling an item you manufactured , you shouldnt need to create a new product.
Note: Each product sold on Amazon has its own unique identifier called an . Its important to match your product with an existing ASIN or create a new one if you manufacture your own product. You can be penalized for creating a new ASIN for a product that already exists.
Once you select your product, youll be taken to a screen to enter important product information. There are three main things you must enter.
Read more about .
Lastly, you want to make sure you select I want Amazon to ship and provide customer service for my items if they sell. This is essentially the I want to use FBA option.
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Our Services Let Your Business Scale Quickly
- FBA Small and Light: Reduce the cost of fulfilling orders for low-cost, small, and lightweight FBA inventory.
- FBA Subscribe & Save: Offer discounts on eligible FBA products for repeat customers.
- FBA Pan-EU: Offer fast delivery in Prime-eligible European countries.
- FBA Export: At no extra charge, expand your FBA business to more than 100 countriesminus the complexities of international selling.
- Multi-Channel Fulfillment: Sell from your own or third-party ecommerce sites, with Amazon picking, packing, and shipping to your customers.
Next Steps For Your Amazon Fba Business
Because Ive now tested the waters and can clearly see the revenue coming in, Im going to scale this business. You should have a similar plan to what I did below in order to scale your e-commerce business.
- Ive already contacted my current and other manufacturers to get samples of similar products to what Im already selling. I believe that I can easily get 5 or 6 products up in my chosen niche. Its impossible to know how each individual product will sell, but its clear that there is a very healthy market here.
- I will also be doing a bit more marketing to get more reviews, increase the Amazon best sellers rank, and make more sales naturally as a result.
- Finally, I plan on going outside of Amazon as well in the future. I want to build a niche site related to my product. Ill write informational articles to get natural traffic from Google and then people can buy the product directly from my site as well.
Thats right, Ill be building an eCommerce site. The best part is that when you get a Shopify site up selling your own products off of Amazon, you can still have Amazon store, pack, and ship products when you make sales on your e-commerce site! This is called multi-channel fulfillment.
Overall, I havent been this excited about a business in a very long time.
Well see where the ride takes me.
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Electronic Items And All Their Accessories
As antithetical to the idea of books being hot sellers on Amazon as electronic items, you should really start stocking up on these yesterday. People love their techy gadgets and whats in it for you is:
- The lower of Amazons commission fee
- A plethora of choices and subsets within each category
- A variety of new devices coming out all the time
- Different ways of appealing to different audiences based on the brand name, even though they all do essentially the same stuff
- Excellent retail arbitrage opportunities, sometimes as often as each week
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Dont Compete With Amazon Just Dont
Amazon sells millions of its own products. If the monolith is selling a product, just leave it alone.
Theyre going to be able to outprice you, and theyll almost always have the Buy Box. Save yourself the hurt and go after a different product.
Focus on more niche items instead of generic products. Youll have better luck dominating a market for ultrarunners than going after your typical runner. And youll likely face less competition selling products catered to vegetarian swimmers than vegetarians at large.
Check Out The Restricted List
While retail arbitrage is legal, brands often gate their products, which means youre restricted from selling them. For example, if you see a bunch of Nikes on the clearance rack at Designer Shoe Warehouse, that doesnt mean you can go and list them on Amazon as new and sell them at full price.
Amazon also has gated entire categories of products. If you want to sell those products, youll need Amazons official permission to do so.
Navigating gated brands and categories can be overwhelming, but if youre going to successfully sell on Amazon, you need to play by the rules. The Selling Guys offers a great resource to get you started.
If youre using the when scanning potential products at the store , youll immediately be notified if youve stumbled upon a gated product.
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Private Label Your Product
Gone are the days when unbranded generic products sold on Amazon FBA! Right now, the more profitable option is to private label your products in other words, brand them as your own.
Private label products are simply goods created by one company and branded and sold by another company. The usual process is to get your branding done at the manufacturing stage, although you may decide to source unbranded products and then simply label them with your own brand yourself this is the cheaper option.
Is An Amazon Business Right For You
So, now that you have the basic knowledge on how to choose profitable products and even how to get started on Amazon, is an Amazon business right for you?
When deciding if pursuing an Amazon business is the right route to take, you should know that selling on Amazon provides a great way to get started selling online. This is especially true if you dont want to deal with technology.
Selling on Amazon, whether handling the duties yourself or using Amazon FBA, will be the most beneficial if you can introduce a product that has a differentiated feature.
That is, until Jeff Bezos finds your product.
Remember How Jeff Bezos Admitted Amazon Sellers Were Kicking His Butt in 2018?
Remember the letter from Jeff Bezos to shareowners shown earlier in this article where he said Amazon third party sellers were kicking the first party sellers butt? If not, heres a reminder:
Well, heres how he responded to the competition that prompted him to say this.
Shortly after that admission, Amazon added 157 private label brands. This addition brought the total number to 450.
When it comes to his bank account, that man doesnt mess around!
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How Much Can You Make Selling On Amazon Fba
You can earn 6-figures within your first year from selling on Amazon. If you are experienced in buying and reselling items, you can use this skill to buy items at cheap prices and resell at high prices.
Whether you want to make extra spending cash or you want to build a full-time business, Amazon FBA can make you enough money that you can use to pay off debts and enjoy more freedom.
Dont Try To Compete With Big Brands
For example, water bottles would be an excellent choice for Amazon FBA, but theyre already dominated by Nalgene and Hydroflask.
These big brands have the marketing power, manufacturing base, and customer loyalty that you as an individual seller dont have. Its best to let these big brands have the market and find something else you have a chance at.
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How To Convert Your Items To Fulfillment By Amazon Items
I know what youre thinking, Why do I need to convert my items to FBA items if I just selected them to be fulfilled by Amazon?. This just gives you the option to use Amazon FBA. You dont have to use FBA for every item you sell. There are some items that cant be shipped through Amazon FBA either. Therefore, you need to go into your account and manually select which items you want to fulfill through Amazon FBA.
To do this, go to the Inventory tab in your Seller Central homepage and click Manage Inventory. From here youll want to select the Actions drop down for each produce and select Change to Fulfilled by Amazon.
Please note: Once converted, your listings will be temporarily removed from Amazon.com until the inventory has been received at Amazons fulfillment center. So, you must finish the entire process to list and sell your items through Amazon FBA.
Once you change your inventory to Fulfilled by Amazon, youll be asked about two preferences:
If youre selling new items, you can use stickerless, commingled inventory. This means that Amazon will commingle your inventory with other sellers matching units. If someone orders from you, Amazon might ship a matching unit that is actually from a different seller, but in warehouse closer to the customer. This allows Amazon to ship items faster for better customer service.
In my case, I accepted this because I was not selling anything new.
Are Easy To Ship
The best items to sell on Amazon FBA offer hassle-free shipping. Bigger, heavier products involve more complicated shipping arrangements, leading to higher delivery costs . This makes earning a profit on your items harder than it should be.
But smaller, lighter items are simpler to ship, even if fragile components are included.
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How To Know If A Product Will Sell During Q4
Dont limit yourself to the list of ideas above as many other types of products will sell during Q4. Think outside the box, gather your ideas, and make sure you bring them into proper product research before investing in any product to .
Next, use Jungle Scouts tools to figure out if your product idea is viable for selling on the Amazon platform:
Keyword Scout: Use this tool to figure out the search volume of a product and to gather additional keyword ideas to target in your listing and PPC campaigns. Keyword Scout will also show you the historical search volume of a particular keyword to see which time of year it is searched for the most.
Opportunity Finder: This tool will help you find unique niches and to determine the seasonality of different products. I used this tool to find viable seasonal products to sell during Q4 on Amazon.
Product Database: Enter specific criteria to find the exact products you would be interested in selling. Try out different criteria and filters, and see where your research takes you.
Extension: Hit the extension button and it will pull up useful data about the product you are currently searching for. This will give you an idea of potential monthly sales and a quick competitive analysis.