Find Demand With Keyword Research
When looking for the right product to sell on Amazon, youre searching for the right Goldilocks balance between demand and competition. Ideally, you want to sell items with high demand and low competitionbut youre going to have to do a lot of research to find those golden opportunities.
To find demand, youre going to need to look at specific keywords. Here are popular tools you can use:
Amazon Search Bar
Begin typing a product into Amazon and see what comes up. Amazon pre-populates the text with options based on search volume. If other people frequently search for the same thing, it will appear higher on the list. These are the products you want to go after.
For example, dog toys for large dogs aggressive chewers is a very specific product. Its not just a dog toynor is it just a dog toy for large dogs. Its a dog toy for large dogs who happen to be aggressive chewers.
Once you find an in-demand product, you want to search to see what other sellers list on Amazon. If you find a popular search term that doesnt have products catering specifically to it, then youve likely found a golden opportunity.
Google Keyword Planner
Another tool you can use to gauge interest is . Use Keyword Planner to find what people are searching for online.
We could double-check the dog toys keywords to find if it does have significant search volume.
Mistake #: Going Inactive
As the current “king” of online selling platforms, the Amazon seller app attracts companies and sellers of all types from across the world. Brands and consumers are always coming and going through the platform. This constant movement, combined with Amazon’s diverse, highly competitive seller base , makes selling on Amazon a dynamic proposition. Ultimately, that means a “set it and forget it” strategy just won’t cut it, especially if you’re aiming to sell on Amazon over the long term.
Far too often, brand owners make the mistake of completing an Amazon brand registry, filling out a product detail page or two, and simply waiting for the sales to roll in. But while this approach might work for the occasional new Amazon seller account, it’s rarely effective for building the brand story and trust many Amazon users demand, or for creating the competitive edge you need to stand apart from other online retailers.
Sustained success on Amazon not only takes foresight but a continuous, proactive effort, including ongoing monitoring, research, and a commitment to change directions and tweak your selling plan when needed. The most successful third-party sellers on Amazon don’t sit on their heels but remain vigilant when it comes to monitoring trends and maximizing the reach and potential of each existing listing.
Find Out Whats Trending
To help you narrow down the options even more and pick the best products to sell on Amazon, find out whats trending. You can check out Amazons bestseller list. You can also look at Google trends. Products from retail stores that are trending at the moment will likely be high in demand, no matter how many Amazon sellers offer them.
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Pick Products That Cross
When youre choosing what to sell on Amazon, take a step back and think of the big picture. If you find success on the platform, whats going to be your second or third product? What about your tenth?
Dont pigeonhole your brand into selling products that dont easily scale. If you start selling baby wipes, you could brand off into diapers, lotions, toys, and baby bags. However, if you start selling glow-in-the-dark toothpaste, your options will be a bit more limited.
Evil Strategy #: Amazon Sellers Can Leave False Negative Feedback On Your Products
Did you know that there are people out there who will leave negative feedback on a product for a fee? While Amazon has tried to crack down on this practice, there are still groups out there doing this.
Basically, a competitor will have someone buy your product and then leave you negative feedback claiming that your product is counterfeit or fake.
Amazons bots will then take notice of these trigger keywords and immediately ding your account.
Heres the thing. Most real buyers dont use language like bootleg or counterfeit. In our experience, genuine buyers who want their money back for a return just express their anger or disappointment at the product for a specific reason.
If you find that someone is using words like counterfeit, bootleg, or fake, then chances are the feedback is malicious.
The best way to combat this practice is to pay attention and address the negative feedback immediately. Be super courteous and show that you are willing to do ANYTHING to make the problem right.
Amazon will keep a record of all of the conversations and take note of your responsiveness and great customer service should you ever get suspended.
In other cases, Amazon may force you to show documentation that your products are indeed genuine. Sometimes this involves suspending your product until the proof is provided. Either way, it sucks because you are guilty until proven innocent.
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Harrison Dromgoole Content Creator Ordoro
Focus on the buy box.
Unless youre selling truly unique products, youre likely competing with other sellers to be the merchant behind the Add to Cart button.
There are two big ways to get in Amazons favor and, Amazon being Amazon, they center around shipping.
Utilize Fulfillment By Amazon, their fulfillment service, to store and ship orders, and if youre a quick-shipping, high-volume e-retailer, try to qualify for their Seller Fulfilled Prime program, which guarantees access to lucrative Prime customers.
Amazon Can Force You To Sell Your Goods At Whatever Price They Want
Even if you sell your own branded products on Amazon doesnt mean that you get to set your own prices.
Every day, Amazon deploys an army of computer bots who crawl and scrape other websites for product and pricing info.
If Amazons determines that your products are priced too high, they may take away your buy box which will basically kill your sales.
If you read the fine print on Amazons terms of service, it explicitly states that if you sell on Amazon, your prices can not be higher than any other platform.
Update: Due to anti-trust scrutiny, Amazon has lifted this restriction. But there are rumors that your product visibility may be silently reduced if they discover you are selling on Amazon at a higher price than competing marketplaces.
In addition, if youve previously priced your goods at low prices during a lightning deal or a sale, Amazon may not let you raise your prices back up to where they were prior to the sale depending on their algorithm.
One seller who I interviewed on my podcast had to lower his prices near break even on products that hed heavily discounted in the past in order to retain the buy box.
But at these low prices, his products now make little or no profit and it has destroyed his margins.
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What Will Be On Sale What Will Be The Best Deals
Amazon’s bread and butter is absolutely its online business, so of course it’s going to treat Cyber Monday and the following days of Cyber Week as a big deal. There will likely be thousands of offers on tap, covering everything from clothing and housewares to electronics and movies, plus so much more in between.
Last year, some of the most popular deals included an Sengled A19 smart bulb for only 99 cents when ordered via Alexa. We also saw select smartphones discounted up to 60% off, a Roku Premiere 4K streaming media player for $24, and an Amazon smart plug for $5 .
If you’re an avid reader, watch for Amazon to bring back its rare dollar-off book coupon during Cyber Week 2021. Last year, the coupon offered an extra $5 off purchases of physical books amounting to $20 or more. We absolutely expect this to return again this year.
Can’t wait until Black Friday to shop? Check out the best available now!
The Exact Steps To Finding Overseas Private Label Suppliers
Follow these steps to open an Alibaba account and buy from Alibaba:
First: Go to Alibaba and click on Join Free
Second: Enter your Email address and verify that you own it. Try to not use your main/personal email if you dont want your inbox clogged up with supplier emails.
Third: Fill out your basic information. Password, location, first name, last name, and telephone number. Alibaba asks you for Company name..Do not panic. The name can be whatever you want.
Fourth: Confirm your personal information and complete the opening of your new Alibaba account. Now you can start buying products on Alibaba.
How to open an Alibaba account
Minimum Requirements to Select the Perfect Supplier
- Accepts Trade Assurance, Paypal, or AliPay
- Theyre a Gold Supplier
- Has been assessed and certified checked onsite by Alibaba
You want to keep your money as secure as possible. So checking all these boxes is a way to make sure you protect yourself when looking for a good supplier.
Startupbros must have requirements in a supplier:
Now, lets dive deeper into Alibaba payment methods and which ones would be better over others.
Overview of Alibaba Payment Methods
Suppliers like to compete on price but some might be willing to offer you a better one.
Finding a supplier making the exact product you found on Amazon is crucial. Youll see that sometimes the pictures are even the same ones that are selling on Amazon.
Side Note: Were not doing that when we list our product!
Copy and Personalize This:
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Amazons Demand Side Platform
This category includes Amazon Managed Service and Enterprise Self Service Display Ads.
Amazon DSP also known as the gives you the ability to programmatically buy video and ad placements.
Programmatic ads use data to determine which digital advertising spaces youll buy and how much youll pay for them.
Advertisers are increasing investment in the Amazon DSP, which allows brands to use Amazon targeting capabilities in showing ads not only on Amazon owned-and-operated web properties but also those that it does not control.
When Is Prime Day 2022
Amazon announced that Prime Day will take place on July 12 and 13 this year. Early deals will begin on June 21.
In past years, Prime Day took place in July, but the sale was delayed in 2020 due to the pandemic, taking place in October instead. In 2021, Prime Day was held in late June, returning to its usual summer timeline.
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Complete The Seller Agreement Form
The next step is to complete the account setup process. The first section will ask you to input your legal name. If youre registering as an individual seller, you will enter your full legal name in this field. If youre registering as a business, enter the business name and your legal name. After that, check the box to accept the seller agreement. Click Next when youre finished.
Search For Categories With At Least Three Results With Best Sellers Rank
Amazon’s Best Sellers Rank reflects both recent and historical sales of an item — so a high BSR indicates that the product is in-demand, which is critical. However, if you find just one product in a category has high BSR, and none of the other items are best-sellers, it’s not a good sign.
For instance, let’s say you want to sell sports products, but you find “soccer balls” has only one item with a high BSR. Upon further research, you find “basketballs” as a category has multiple best-selling products on the first page.
This is a good sign — it means there isn’t one “best” product, and demonstrates a user’s willingness to peruse different products before choosing one.
Ultimately, you want to see that a product has high BSR because it signifies a demand for that product — but you also want to see multiple items with high BSR in that category, which tells you that there’s still room for your product to succeed, as well.
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Use Google Or A Similar Keyword Research Tool
One of the easiest ways you can sort through products to decide what might be good to sell on Amazon is by using keyword research. You can simply perform a Google search, or use a keyword tool like SEMRush to see what the search volume is for different terms, products, and categories.
As an example, say you think you want to sell customized winter hats. You can perform a search for “customized winter hats,” as well as other variations of the term, to see how many people are looking for this item, as well as what the competition looks like.
Through this process, you might also gain some insight on how to find the product you’re looking to sell on Amazon as wellas wholesale or direct suppliers may appear in your search.
Making Your Way Around Amazon Seller Central
While this guide is meant to summarize key strategies and initiatives you can use to grow your business on Amazon, lets go over a few of the basics, starting with the difference between selling on Amazon and selling to Amazon .
1. Amazon Seller Central with Fulfillment Options
When youre a seller on Amazons marketplace, you own the inventory until a customer receives it. You can opt in to have Amazon facilitate fulfillment and support to customers or do it yourself.
In most cases, being a third-party seller is the easiest and least expensive way to start selling on Amazon. Sellers utilize the Seller Central portal, with some different features available than with the Vendor portal.
2. Amazon Vendor Central
Becoming an Amazon vendor means you can sell direct wholesale to Amazon. However, it then owns the product once it receives it. Amazon Vendor Central is an invite-only program and can be a good option for businesses that dont want to sell directly to Amazon customers.
Benefits of being a vendor:
- Builds customer trust
- Access to additional category initiatives such as Gift Guides, Holiday Collections, etc.
- Access to programs such as Prime Now, Fresh, and Pantry
- Lower chance of account being suspended for unknown reasons
Disadvantages of being a vendor:
- Less direct control over pricing
- Fulfillment is more complicated and offers less control
- Slower payment terms
- Typically the more expensive model
- Increased reliance on Amazon Vendor Manager and Retail teams
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Do You Need A Website To Sell On Amazon
Generally speaking, you dont need a website to sell most products on Amazon. However, certain product categories, such as Clothing & Accessories, require sellers to provide a website or image hosting site with product images to be considered for approval to sell on Amazon. This is to ensure your items conform to Amazons standards.
Measure Success With Amazon Attribution
is a measurement solution that gives Amazon sellers access to sales impact analyses across media channels off Amazon including search, display, social, video channels and email.
Amazon Attribution allows advertisers and brands to uncover the insights needed to optimize their media campaigns and grow product sales.
How to Sign Up for Amazon Attribution
To gain access to Amazon Attribution, you must work directly with an that has access to the beta program. You must also fit the following requirements:
- A US Amazon vendor with active vendor code or a US Amazon seller brand owner UK and EU expansion is coming soon!
- Advertising in channels outside of Amazon
Amazon Attribution allows reporting of both orders and revenue for traffic originating off of Amazon. It can measure traffic brought directly to Amazon, as well as traffic to a site, which later converts on Amazon.
Amazon Attribution can measure traffic from nearly any source . Through the creation of orders and line items, brands can create unique tracking templates, and performance can be measured to any desired level of granularity.
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Mistake #: Failing To Advertise On Amazon
Are you supplementing your Amazon seller account with advertising? If not, you’re making a critical strategy error.
Amazon is undoubtedly the world’s most competitive online selling marketplace. And in such a cutthroat and crowded e-commerce environment, failing to utilize a well-tested Amazon ads strategy automatically puts you at a significant disadvantage, particularly among the many other local merchants using that tool to broadcast their brands across the platform. You may be saving money now, but if you aren’t boosting your seller account with at least a nominal paid ads effort, you’re missing a powerful opportunity to broaden your reach and earn new business.
Of course, it’s critical to tailor each new to your brand, industry, budget, and target audience, and to continually evolve your approach to keep up with changing shopper dynamics. But if you choose to start selling or operate Amazon stores without running any ads at all, you’re likely to regret it at some point in the future.
Run & Optimize Ppc Campaigns
Amazon search is becoming more and more of a pay to play game. Organic search results are getting pushed down, in favor of sponsored results.
PPC is a proven and effective way to increase your overall Amazon sales, by pumping money in to push your product above organic results. Youll get more visibility, more clicks, and more sales.
A lot of sellers are running PPC, but not as effectively as they could. You should constantly be tracking and optimizing your PPC campaigns to improve results.
Optimizations may include putting more of your budget into more profitable search terms, and less budget for search terms that dont give you a good ACOS.
Investing in PPC is just about a must in todays Amazon landscape. If youre not running PPC yet, this is a big opportunity to increase your sales.
Bottom line: start running Amazon PPC ads to get more eyeballs on your product and more sales. If youre already running PPC, make sure you consistently optimize your campaigns, putting more of your budget into profitable search terms and ads.
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