Top Selling Items On Amazon: Conclusion
Top-selling products on Amazon change regularly and theres no fool-proof recipe for getting it right every time. However, the criteria for deciding what to sell on the platform remain the same.
Offering products of value is more important than ever. Thus, offer unique, budget-friendly products with minimal competition to truly succeed on Amazon.
Amazon is competitive so its smart to ensure youre truly able to offer something of value.
Finally, even though Amazon is one of the most profitable marketplaces to sell on, dont limit your sales opportunities to this platform. Learn about top selling items on other ecommerce sites and consider diversifying across other marketplaces!
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Sell more on Amazon with Amazon Advertising!
Run Sponsored Product Ads
Amazon has a robust ad platform that lets you market your product to customers on Amazon.
Amazon Sponsored Product Ads is a PPC model that lets you promote your products along search results. Placements on desktop can be above, alongside, or below search results, as well as on product detail pages.
Three things to keep in mind when running Amazon PPC ads:
One: Start with automatic targeting. This allows Amazon to use its powerful search algorithms to suggest an exhaustive list of potential keywords for you. This requires you to pick a flat default bid across all keywords, but the goal here is to get data on how various keywords perform.
Two: Once you have at least a few weeks worth of data , start evaluating your automatic targeting campaign to determine which keywords performed the best. You will want to transition those over to a manual campaign, where you can now focus on only the most relevant keywords that performed well for you. With a manual campaign, you have the ability to adjust bids by keyword
Three: Continue to iterate your manual campaign for keywords and bids. Data is your best friend, but if you feel strongly that you should include additional keywords that havent yet performed well, test various bid amounts. Different bid amounts can yield various placements and yield varying results, so continue to test until you find something that works well.
Top Selling Items On Amazon : Selling Niche Products
Consider narrowing down your research to a point where the product youre about to sell is so specific that competition is drastically reduced. This way you should only attract serious buyers and your product should be easier to find for people searching for it, too.
If you dont have a niche yet, start with the basics:
- What are the most-searched for keywords on Amazon?
- Which products are most successful?
- Whats the demand for the product and the level of competition?
- What are the expected sales margins?
Additionally, find a gap in the market through simple organic search. For instance, typing in women leggings may have over 100,000 results compared to the more specific cycling leggings women pink. Many people may already be selling leggings, but there might be a certain style, color or type of leggings that is missing on the site.
You can also find a gap in the market by reading customer reviews in your product market niche. You might discover that customers are unsatisfied by the current brands and want something you can provide or think of providing.
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Find Products To Sell On Amazon
There are many ways to source profitable products to sell on Amazon. Some sellers follow traditional business models, like selling products they make themselves or reselling wholesale goods. But many sellers reach beyond traditional means and source products in a variety of creative ways.
Heres a quick look at 5 more popular Amazon product sourcing methods. Well explain each in detail below.
5 Ways to Source Products to Sell on Amazon
Now lets see how you can use these sourcing methods to kick-start selling on Amazon.
Use An Amazon Keyword Research Tool
The first step to take when finding items to sell on Amazon is to use a data-driven Amazon keyword research tool.
I recommend using for all of your Amazon-specific keyword research needs. This tool will help you validate product demand and show you the search volume of your product.
This step makes it possible for you to see how many people are looking for a specific product and determine whether the volume makes it worth selling it. Need more options? Check out this list of
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Use Retail Arbitrage To Source Amazon Products
In retail arbitrage, you purchase deeply discounted retail products and resell them on Amazon. It sounds simple, but doing it rightmeaning profitablytakes some work. Retail arbitrage sellers are absolute pros when it comes to hunting up discounted and clearance deals in local stores and matching them with hot sellers on Amazon.
The secret is knowing whats selling well on Amazon on any given day, and for how much. You also need to clearly understand your cost of selling that item on Amazon. Amazon seller fees run about 15% of your selling price, and shipping orders can take a big bite out of your profits if youre not careful.
Luckily, there are tools to help you spot profitable bargains. Amazon pricing apps are the retail arbitrage sellers secret weapon. These are smartphone apps that let you scan item UPC codes and match them to current listings for that product on Amazon.
These apps deliver a wealth of information to help you price your products including the average selling price and buyer demand, your shipping or Fulfillment by Amazon costs, and your potential profit.
Using this information, you can decide if you should buy a product and how much inventory to stock based on the current demand and your profit potential.
You can also see detailed storage and shipping costs if using FBA for fulfillment. The FBA fulfillment option has its own costsbut managed right, it can be far cheaper and less time-consuming than handling fulfillment yourself.
Only Source Items That Are Smallish Lightish And Durable
Stay away from big items the shipping costs will really eat into your profit margins. The same goes with heavy products. The smaller and lighter of a product Amazon can put into a box, the less shipping costs. As for durability, this helps safeguard you from customer complaints, and from lazy shippers who handle packages like theyre auditioning for the Olympic javelin event.
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Conduct Research On Amazon
Amazon provides valuable information that can bring you one step closer to finding the perfect product.
With , you can check for your preferred product categories. To get the most out of it, narrow down your search to subcategories and check for the yearly sales trend of different products. Amazon Best Seller pages get a daily update, so you want to make sure you check for products with a consistent best-seller status all year round. We have listed some of these best-selling products above. You can also use to find out items that are hot sellers on Amazon.
Understand Amazons Cost Structure
You can start selling on Amazon with little money. But there are some fees you should be aware of because theyre frequently charged and can impact your Amazon channels ROI. The following fees arent the only fees, just the common ones.
- Referral fees. Amazon charges a commission for selling on the platform. Its different for each category. The average referral fee is 15%, but can range from 8% to 45%.
- Closing fees. This is a $1.80 fee taken from each unit sold for products in media categories .
- FBA fees. If you use Fulfillment by Amazon youll cover the shipping and handling costs for a sale. This fee is charged to fulfill items for Amazon purchases and depends on the items category, size, and weight. A standard package may cost you between $2.41 and $4.71.
- Additional Amazon fees. Amazon will also charge you inventory storage fees for inventory in its fulfillment center. You may pay monthly or long-term storage fees, as well as disposal order fees, return fees, and advertising costs.
For an in-depth look at all possible fees, read the .
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Top Selling Items On Amazon In 2021
First, when we talk about the top-selling items on Amazon, this doesnt necessarily mean you should sell these specific products. Your final call will depend on multiple factors, for example competition, demand in the markets you sell, your specific business situation and so on.
Probably no strategy will guarantee youll pick a best seller every time. In fact, you may need to experiment with a few different items. Furthermore, any time youre looking to add new products, you should research the market to ensure the product will still be in demand by the time you get set up.
All the same, your endeavour should pay off.
Currently its looking like personal care items, games, puzzles and fitness equipment are some of the top products to list on the platform in 2021.
As a result, consider listing the following top selling items on Amazon:
- Face masks, e.g. peel-off face masks
- Nail polish
- Clothing, Shoes & Jewelry
- Home & Kitchen.
You may want to avoid some categories like CD & Vinyl due to music streaming services that are causing sales for these products to drop dramatically.
The information weve covered thus far can already provide you with some inspiration. Still, to help you maximize your chances of getting it right, well need to dig deeper.
What Shouldnt I Sell On Amazon
I think its important to cover this first, because its a common trap that new FBA sellers fall into.
That is, selling a me too product that offers no real value or difference from the hundreds of competitors on Amazon.
I’ve been selling products on Amazon since 2014.
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An example, when I searched dog brush on Amazon I found over 4,000 results, and here were a few at the top:
The first red flag about this is that one of the top results is a guy selling for $3.94 with Prime shipping!
If youve ever sold FBA, you know that after Amazon fees this guy is definitely losing money.
Thats how cut-throat the pricing is for dog brushes.
Good for customers, but not good for any Amazon seller trying to actually make a profit.
Besides that, you have to ask yourself the question do I have some innovation to the dog brush that would allow me to charge a premium price and outrank these entrenched competitors who are losing money or making very small margins?
There are many sellers on Amazon losing money with every sale. Avoid that group by doing the math on all fees and expenses!
Unless youve got a real passion for dog brushes and some relatively deep pockets where you can afford to sell hundreds or thousands of units at a loss to move up in the rankings, you should probably just move onto the next idea.
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How To Find The Right Amazon Trending Products You Can Sell
So, if you can’t rely solely on Amazon’s Best Sellers List, how do you find the right trending products to sell? Product research.
Did you just fall asleep?
That’s okay. The word “research” has a tendency to make our eyes glaze over. But if you really want to up your eCommerce game and find the right products to sell to the right customers, you need to do some product research. Fortunately, there are several third-party product research tools that can make this process a lot easier and even fun! Here are some of our picks:
Best Products To Sell On Amazon
Selling on Amazon and succeeding at this venture means targeting the best product categories and selling items that will empty out your inventory with speed. You have to carefully choose your products in order to make sales happen, whether handling everything on your own or using Fulfillment by Amazon.
Here are the best selling product category options currently on Amazon:
- Apparel & Accessories
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Manually Add Your Product To An Existing Listing
A quick Amazon shopping search will show you if other sellers already sell your product on Amazon. For example, the Rodeo Bracelet we want to sell has an existing listing with another seller, as shown below:
If at first selling something already listed for sale seems like a waste of time because of competition, remember that sellers often have just a few items in stock. As competitors sell out, your listing will be the one available, and the one shoppers buy. Of course, you can also lower your price, offer free shipping, or use FBA to make your listing shoppers top pick, too.
Manually adding your product to an existing listing is easy in your Seller Central Dashboard. Simply search for the item under List a new product using the product name, Amazon product ID, or item SKU:
If its already for sale on Amazon, youll see existing product listings in the next screen:
Click on Sell Yours, and you can add your item information, like your price and quantity available, by filling in a few fields on the next screen, shown below. Required fields have an asterisk , others are optional:
Once complete, hit Save & Finish. Now you have a live listing on Amazon, ready to sell. Thats all there is to it! Here are a few things to keep in mind when you add products to existing Amazon listings:
Pick the Best Listing
Monitor & Match Pricing Profitably
Prime Helps You Sell
Want step-by-step instructions for creating this type of Amazon product listing? Visit .
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Competitors With Low Review Counts
Reviews are huge on Amazon.
Its not the only ranking factor for products, but theres a reason that many of the top results on page 1 have tons of reviews, that are mostly positive.
Amazons goal is to sell products, so they like showing products that convert the best near the top of their search rankings.
Since thousands of glowing reviews tend to convert lookers into buyers, theres a direct correlation between lots of positive reviews and high search rankings on Amazon.
If every product on page 1 of the results for your main keyword has over 50 reviews, that could be problematic for you.
Thats not to say its impossible, but getting 50 reviews takes awhile and that means youre going up against some pretty entrenched, long term sellers who have a nice sales history on Amazon. Generally, you dont open an Amazon seller account and end up on page one the next day in a competitive niche.
So if youre looking for an easier win, then looking for keywords with multiple products on page 1 with less than 50 reviews. If there are some with less than 10 reviews or even NO reviews even better!
This simply means that if you follow a nice launch formula and start picking up a few reviews in the early days of your product going live, youll have a better shot at getting to page 1 in the short term.
Research Amazon Product Categories
To be a profitable seller on Amazon, commit to ongoing audience and product research. This gives you insights into the evolving needs of your audience to make sure your products meet their needs. One way to stay up-to-date is to use Google Trends to see what types of products customers are interested in and searching for.
This approach can even help you plan for seasonality so that you offer the right products from the Amazon product categories above at the right time. For example, you can research to see what times of year customers are most likely to buy certain electronic products. You can start promotions in advance to attract customer attention and give them time to do their own product research before they convert and buy.
Research takes time, but it pays off because youll be able to consistently offer customers products that meet their changing needs and expectations.
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No Dominant Brand In The Market
Brand recognition is really important, especially in some industries.
You may not remember what brand of toilet paper you bought last, but the odds are you thought about brand when you bought your last car.
Brand dominance can be a big factor on Amazon as well. If you use Jungle Scout to evaluate sales numbers on grass seed shows that Scotts Turf Builder sells $100,000 per month and the no-name brands sell $2,000 thats an indicator that consumers are brand loyal in this category.
In some cases, its just tough to break in against the really big brands that own a category.
For example, if you go search running shoes on Amazon youll see a lot of first page results from these guys:
Ever heard of those brands?
You probably arent thinking of launching something as involved as a running shoe company, but hopefully, you get the idea.
If the top results are dominated by household names, then you should probably keep looking. Unless you can come up something some really creative advantage you could have that would cause someone to pass up the brands they know to try out your lesser-known product.
Even then, understand that as an Amazon vendor you will be fighting an uphill battle no matter how good your product is.